Preparing for Valentine's Day to Kick Things Up in Your Relationship or Marriage

Valentine’s Day is just around the corner, and you need to be thinking about it now, not on your way home from work on February 14. Here’s some help in the area of choosing the right gift.

Before we get into how to get prepared for Valentine’s Day, I want you to read an excerpt from a letter I got from one of my female readers who “felt” that I wasn’t aggressive enough in trying to make sure that you understand the idea of “mutual consent”:

...A man can create attraction and a woman can respond physically but not really want to do anything with this man. I have been in this situation. If I had been asked verbally there is no way that I would have gone through with it. Many women, especially younger women, feel great expectations to be sexual; our society promotes the idea that a man's way goes. Many women have been raped in this way but because they did not say no verbally they feel like they cannot complain or acknowledge the pain men have caused them. While having non-verbal consent is fine especially in an established relationship. I especially like the quote you had a while back where the man (I can’t remember his name) said “I lean in 90% for the kiss and she comes in the last 10%.”

Also while I am a fan of the rough hasty sex described the other day, I have a warning for the men who do this: if she is saying something do not assume it is positive. Having to say stop 3 times with the last a yell is a very frightening experience.

Men pay attention to your partners. 1 in 4 women and 1 in 8 men have been sexually abused. Many things may be frightening for you partner. This is why consent is so important you do not want to damage your partner and as the statistic shows it is very likely that one of your partners has been abused. I also believe if more young men and women were taught about the importance of consent verbal or non-verbal many accidental rapes could be prevented.

Regards

If our society really promoted the idea that a man’s way goes, I and the entire marital and dating advice industries would be out of a job. The biggest problem women voice to me and the other gurus is that men are wusses who won’t engage properly in sex play (this reader might be quite young and dealing with horny teenagers who have boundary issues instead of men). But that aside, Her concerns for men (and women) respecting boundaries is legitimate. So once again, Guys, “no” means “no;” don’t ask for sex, but don’t push it on a protesting woman either; and the straightest path to the bedroom is playing and teasing her so that she gets all amped up and takes YOU to the bedroom. (And read my book so you’ll know the right way to go about that! LOL!)

So let’s get to the Valentine’s Day fun!

I got a question from a reader that reminded me that it’s time to prepare for St. Valentine’s Day. Those of you who are historically-inclined know that this day was originally instituted as a day for old flames to get back in touch with each other, back in the days when very long courtships were the rule and women didn’t approach men; it was acceptable on this day for women to contact a former suitor and invite him to resume his pursuit, although a proper lady would never do so in so many words, of course! The mere announcement that she was widowed, or her engagement was broken for some reason, was “understood” as the invitation. ;-)

It has since evolved into an occasion upon which women expect “romantic” gifts, and one of the biggest mistakes you can make with many of them is the traditional, boring, and very impersonal dozen roses and box of chocolates. A woman wants a gift to be very personal, regardless of cost, so that she knows it was carefully chosen – or even constructed, if you are good at creating gifts of any kind – just for her. One of your fellow readers has seen the light, and asked for help. Meet John:

Hi David,

I have read your book and have seen the light. After 12 years of marriage I have slipped into pre-packaged holiday gift mode. I am having trouble coming up with new ideas for this Valentine's Day. Could you recommend some new ideas? My birthday is a few days before the 14th and my wife has planned a short trip out of town for us that weekend. Last February we were talking divorce, this year after reading your book and actually seeing that I had become foolishly predictable and boring, I've turned OUR life back on. I am now running out of ideas to keep her on her toes. Any suggestions would be appreciated.

Thank You
John

My reply:

Hi John!

Congratulations on getting things turned around! If you're like most men, you're not running out of ideas, you've run out of inspiration and need a quick refresher course on the art of choosing gifts for a woman to remind you of where to look in your life with your wife for ideas. I could name off a hundred things that somebody else’s wife would love that your wife may have no interest in at all, and would in fact be insulted by, because they aren't something very personal and obviously chosen specifically for her. This must come from within you, because you are the guy who lives with her.

Start by going back to the gift section in "THE Man's Guide to Great Relationships and Marriage," which is short and to the point, and then I'm going to give a list of a few newsletters that expand on the subject. As you read these things, plug you and your wife, your upcoming plans, your history, etc., into the processes and examples and you'll most likely be flooded with very good ideas.

(Those of you who have not yet downloaded your copy of "THE Man's Guide to Great Relationships and Marriage" can find that same gift advice in my free “What Women Want” report, which you can download at your convenience.)

After you do this, whether you come up with ideas or not, write back and we'll do a quick double-check and either make sure you've made some good choices or figure out what got in the way of you making a good choice and get you moving on the right road. This is one of those "give a man a fish and he eats for a day, but teach him to fish and he eats for life" kind of things, and luckily, what you need to read to review doesn't amount to more than probably 3-4 pages at most, because the subject really isn't that difficult once you recapture that "groove" that you know you're going to get back into when you start reading; you'll knock her socks off for sure!

Here are the issues you need to read:

Buying the Perfect Gift (11/27/08 - This is the book excerpt on gifts, in case it's easier than finding your copy of the book, and you can skip it if you have your book or my free “What Women Want” report handy).

A Female Reader Writes About Gifts (11/13/05 - Probably the best newsletter on the subject after the excerpt from the book)

How Much Is Too Much? (01/09/09 - Defining the rules about excessive gift-giving, expectations, buying love, etc.)

Ballroom Dancing (10/09/05 - Ballroom dancing lessons are still a huge romance and attraction-builder, especially if your wife likes to dance!)

Girls and Their Toys (11/22/08 - about women and adult toys, in case your wife likes naughty things)

(For those of you who have never visited my newsletter archive, the address for the archive index is http://www.aweber.com/z/article/?mhh_tips and it's just plain HTML web pages. You scroll through the directory to find each article and just click on the link to get it on your screen, then hit the "back" button on the screen or press the backspace key on your keyboard to return to the directory. Very simple, no cookies or spyware.)

And by the way, double congratulations for having the forethought to deal with this now instead of on February 14, like 99.8% of other men will do. That's the mark of an achiever, and you get bonus points for that!

Take care, and keep in touch,
David Cunningham

Gentlemen, this really isn’t that much reading to do if you don’t remember the material, so don’t let the fact that it’s five articles deter you from doing this right. There are few things that you can do for a woman that endear you to her like selecting a truly great gift for her, not because she’s some kind of materialistic gold-digging “ho,” but because choosing a great gift for a woman requires that you pay attention to her, know intimate details about her, and consider those things when buying or making something for her.

Most women would melt over a carefully-selected bunch of wildflowers, that contained scents and colors she liked, and only perfect flowers, maybe matched her eyes or something like that, and possibly were accompanied by a brief handwritten note that said something like “You’re my favorite thing, of ALL things…” than a dozen roses or orchids with a piece of jewelry hidden in them and a $10 super-card from Hallmark.

Every woman can receive roses, thousands of women can receive that same piece of jewelry, and who knows how many people receive that same card? BUT! There will never be a bunch of flowers like the one you picked ever again, and if what you wrote on the paper was something she’s never heard, doesn’t sound “canned” (so don’t be an idiot and copy something cute from a card, because many women spend a lot of time browsing card verses in stores looking for good cards and emotional rushes), and is something that she would expect you to mean when you say it, it’s just for her too, and devastatingly special. And let’s not forget the bonus of including something small and durable that can go into her “treasure box” to remind her of her favorite times with you when she feels lonely, down, or really ticked off at you!

Indeed, one of the greatest stories I received from a reader featured a “card” that was a short note written on a sticky note (like 3M “Post-It” notes) and was stuck on a picture of the two of them wrapped in plain brown paper. The paper was from a grocery sack from the grocery they first shopped in together after they got married, and inside was a picture from their honeymoon in a frame that he had made in his shop from magnolia wood, her favorite flowering tree. The total cost was pennies (his neighbor had cut the magnolia tree to get it out of the way and he’d asked for some of the wood), and the impact was maximum romance because he had thought it through and put in some personal effort.

Caution: Don’t just run out and try to find wildflowers in February because I mentioned them, either! Spend some time getting to know your partner or thinking about what you know about her, and think about how you could combine some things she likes into some unique gift that leaves no doubt in her mind as to why she received it. She might be one of the few women who never get tired of roses, and all she really needs is a rose of an unusual color like lavender or something (or in her favorite color) to know that you know what she likes and made the effort to produce it.

Indeed, there will be no doubt in her mind why she received anything! If it’s the wrong thing, there will be no doubt that you’re in insensitive idiot, and if it’s the right thing, well, take your vitamin E and make sure your medical insurance is paid up in case she injures you when she pounces on you later, because giving the right gift is some pretty hot stuff!

Gift-giving is one of the many areas where men fly blind when trying to get along with women because we’re not trained to know how they think and what they like as we grow up. Our mothers train us to be “nice” and to defer all decisions to women to be “considerate” and to buy extravagant gifts for women to impress them, and bless their hearts (as we say in the South), they have no idea that they’re setting us up for disaster, but they are. They should be teaching us how to choose a good woman, how to communicate with women, and how to keep a woman interested and excited enough to enjoy our company for years and years. They don’t, but I will!

All you need is a copy of “THE Man’s Guide to Great Relationships and Marriage,” and you can download it at http://www.makingherhappy.com/ with a few mouse-clicks. Do it now, because you never know when she might decide she’s had enough and you’ll be another one who’s been thinking everything is just fine until she hands you the divorce papers, and when you ask in that shocked voice, “What’s this about???” she says those immortal, bone-chilling words that sends shock and confusion into the very soul of every man who hears them: “See! You NEVER LISTEN TO ME!”

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

What Are You Doing to Kill Attraction in YOUR Relationship or Marriage?

Among all the wuss behavior that men have been taught over the centuries, appearing inferior, submissive, and/or subservient to a woman is one of the most powerful attraction killers in existence. You may not realize when you’re doing it, and what’s worse, they may be expecting you to do it, not realizing that once you have, attraction has been damaged. Men and women alike need to understand this, because we must start undoing centuries of damage to how men and women get along.

A reader’s letter today (one that I must keep private for the time being because it involves on-going issues that could be used to violate his privacy) made me ponder just how many things do we do that we think are polite (John!), cool (Raymond!), cute (Allan!), sexy (Dale!), romantic (Brent!), etc., that in fact are wussy and kill attraction? Remember, attraction is a subconscious/subliminal/biological mechanism, about the last remnant we have of “instinct,” and it doesn’t matter what we think or choose to believe about behavior, because it’s not our beliefs that determine the response of other people; indeed, for the most part, it’s biology and chemistry, not volitional choice.

Guys, poll the women you know and see how many think a dozen roses are romantic these days. You’ll find that most of them think they are cliché, and therefore boring, not romantic, and if they are received at any time other than an anniversary, they are a good sign that you’ve done something bad and you’re feeling guilty! Sucks, huh? (Some of you guys in your teens and early twenties may get away with it once in awhile, but you’ll find that a single flower, especially one you hand-picked and know that she likes, will get a much better response.)

What about cards? Well, if it’s a really good card with a verse that somehow manages to accurately express something that is happening in your relationship, which is unlikely at best, it’s a start, but then comes that ugly truth that there were probably millions of those cards printed, and women would prefer a unique gift that cost nothing or pennies to an expensive, mass-produced thing that doesn’t show that you put a lot of thought into it.

Compliments? Everybody’s supposed to like compliments, right? The more the better? Think again. Excessive compliments aren’t just meaningless, they’re just plain ass-kissing, and the short spelling of that is “W-U-S-S”. Occasional genuine compliments are always appreciated, but when you spit them around you indiscriminately it’s plain flattery, and very annoying, to everyone, not just the ladies.

Mama said we’re supposed to be nice guys, and cater to our women, and let them make as many decisions as possible, especially about dating things, right? Sure, because every woman wants a “nice guy,” don’t they? Wrong answer. Women want a man who has brains, decent manners, and doesn’t get loud and violent every time things don’t go their way, but the last thing they want or find attractive is to have all the decision-making dumped in their lap. They’re not wired to enjoy it like we do.

(And sometimes I wonder if mama’s know that and tell us to do the wrong thing to delay our getting too close to a woman, because while they are our mothers, they are also women, and they know how they would respond if a man did it to them. Go figure.)

Women are very social in nature, and decision-making for them is a committee process; unilateral decision-making is something they can do when pressed, but it frequently pisses them off and makes you look like a wuss who can’t make decisions. Give your partner full latitude for input into the decision-making, because as your partner deserves that, but once you have your information in hand, including her input, make the decision and follow through! It presents an image of competence and confidence that trips the whole row of attraction triggers.

Do I even need to mention “baby talk,” and those sickening pet nicknames like “pookums” and “honeybunch” that seem to enthrall the newly betrothed but make the rest of us want to gag? Even when you’re talking to a child, “baby talk” is a bad idea, because the child is looking to you for strength and protection, not squeaking, giggling, and “cooing.” Let their mother do that.

As for “pookums,” etc., several of the women in the test panel admitted to deliberately employing the practice to see if the man could be dragged into doing it (see the movie “How to Lose a Guy in 10 Days, the scene at the poker table), and nearly all admitted to noticing a marked decrease in respect for a man who would succumb. It was also fun to note that the six who wouldn’t admit to it were the most dramatic and flamboyant of the group (real “drama queens”), who were known to have self-esteem issues like narcissism and the control issues that go with narcissism.

How about something not-so-obvious? Ladies, brace yourself, because this one is going to go even a bit against your grain, until you think about it. The subject: marriage proposals! Specifically the deplorable tradition of a man kneeling before a woman, as if begging, to ask her to marry him. Okay, ladies, catch your breath and think, what happens when a man begs you for anything? Right. Wuss image. It may not keep you from saying “yes” to the proposal, and you may not even notice at the moment because it’s one of the most emotional moments of your life, but what does that do?

It locks that image of this man in front of you on his knee begging into your head as one of your most prominent memories, and sets a terrible precedent. With regard to attraction, having your man standing in front of you, standing a little taller than you and looking down from a position of strength and authority, the subliminal image of a protector, like any really steamy scene in one of the classic movies, like Clark Gable and Scarlet O’Hare in “Gone with the Wind” or Gary Cooper and Patricia Neal in “The Fountainhead” is probably a far better image to take through life, wouldn’t you? The emotion of the moment will be the same because of the nature of the moment, and let’s face it, the down-on-one-knee bit is about as cliché as the dozen roses – all downside, no upside.

Giving in just to stop a fight when no agreement has been reached? Cooperation has to be good, right? Wrong! That’s not cooperation, it’s capitulation – outright surrender -- a wuss maneuver if ever there was one. If you were leading the discussion (not dominating or bullying it) as you should be doing and keeping everybody focused on WHAT was right instead of WHO was right, you probably wouldn’t be fighting to start with, unless you had let your wife get bored to the point that she sparked a fight to bleed off and reset her emotional chemistry. Seek resolution, not victory, not compromise, and not just the path of least resistance.

Ladies and Gentlemen, this is just the tip of the iceberg. There are hundreds of ways that attraction can be created and killed; indeed, thousands of ways, and it doesn’t matter how much attraction you create if you inadvertently blow it every time you turn around. I’m sure you’re familiar with the ancient truth that one “oh sh*t” erases a thousand “atta-boys.” One “We’ll do whatever you want” can erase a hundred nights of true romance if it comes out just right.

I’ve not listed all the ways you can make or break attraction in “THE Man’s Guide to Great Relationships and Marriage.” I did something far better. I gave you the fully detailed and accurate explanation of the attraction process, both how and why it works, so you’ll always know whether any particular act creates or kills attraction, no matter where you are or who you’re with, because you’ll know the attitude proper to a man to enjoy his life and be attractive to all women. You don’t dare miss this information, because lost attraction will kill a relationship long before the love is ever gone. You think not?

How many times have you heard things like “I love you, but I’m not ‘in love’ with you…”??? That “in love” thing isn’t love at all; it’s attraction. With it, life is grand, a fun and intimate adventure, and without it, it’s a boring cesspool, because it is truly what makes the world of relationships go ‘round. Attraction brings you together and keeps you together, while love adds the friendship, respect, trust, and loyalty that makes the relationship exclusive, strong during tough times, and intimate in all the non-physical ways necessary to keep you together for the long haul and weather the storms together.

It always takes longer to bring it back than it does to kill it, and you need to max out attraction as soon as possible, because for a woman, life without it just really isn’t living at all; rekindling it is the first thing that she needs to see to believe that things are going to be good again. So go to http://www.makingherhappy.com and download your copy of “THE Man’s Guide to Great Relationships and Marriage” right now, and get ahead of that curve, because you should never put off until tomorrow the success and happiness you can have today.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

How Much Is Too Much? Gifts, Rings, Appreciation, and Predators in Relationships and Marriage

Where do you cross the line from an appropriate gift to a red flag? Where does she cross the line from a woman of taste to a gold-digging abuser? It’s not hard to tell if you know what to look for…do YOU?

And welcome to all who just arrived by way of Shelley McMurtry’s newsletter. Shelley is about as sharp as they come, and especially good at being self-aware and reporting an honest and accurate look at female perspective. She’s a dating guru, but I encourage all who have not yet at least read a month of her newsletters to do so, because there’s always something to learn about women when a woman like her is speaking.

By the way, for all newbies, here are a couple of free reports for you that you will absolutely want to read. They are called “Break-Up Busting 101” and “What Women REALLY Want,” are about 50 pages or so each, and while they have a plug for my book at the end, are not just glorified sales letters, but real reports made up of specially-chosen newsletter lessons on these subjects, the two I get the most questions about.

I get a lot of questions about specific gifts, how to choose them, what is appropriate, etc., but most aren’t really questions that make for good copy for this newsletter (because the topic has already been covered pretty thoroughly in previous editions) and are therefore answered privately, but there is one issue that comes up frequently that is pretty sticky, that of engagement rings. And for those of you with marriage problems who are thinking about trying to buy a gift to get out of trouble or revive the fire in your marriage, there are even bigger lessons for you here, too, so stick with me.

One of my friends has been dating a woman for nearly two years, and finally decided it was time to pop the question, and she said, “No!” – immediately, emphatically, and with conviction. Why?

Because he had made two mistakes. The first was in buying and presenting the ring before she answered, a blatant wussy maneuver if ever there was one, and unfortunately a very common mistake. Guys, think for a minute: If you have to buy a woman’s acceptance of your marriage proposal with a piece of jewelry, what does that say about each of you?

First, it says that you don’t think you’re worth marrying and are trying to buy your way into her life. It also says that you think that she can be bought, which is one whale of an insult to any woman of character; a woman who could be swayed by the presentation of the ring at that moment isn’t worth having. However, in this case, making this mistake probably saved my buddy’s life, because she rejected him due to his second mistake, which in truth was no mistake at all…

She rejected him because the ring wasn’t expensive enough! She flatly told him that if he couldn’t present her with at least a two-carat stone he could forget it. He was heartbroken when he called, thinking he’d been a fool and had blown the best thing that could ever happen to him.

It was actually the greatest thing he could have done, because she proved in that one simple statement that she could be bought, wanted to be bought, and was high-priced and high-maintenance. I asked him to describe their history to me and it was just as you would expect.

They met in a bar, he bought all the drinks, the dinner later, paid for everything every time they went out, ended up buying her a car when hers needed a major repair and making all the deposits and down payments on a new apartment when she was evicted for not paying her rent, refused to talk to him days and even weeks at a time if he showed up without a satisfactory gift, etc. He was calling me to find out how big a ring to try to buy to salvage the situation. Can you guess what I told him?

I told him to not bother, because she was a gold-digging parasite who had bled him for two years already, and that if he didn’t believe me, she would gladly prove it to him. Just don’t call her, and when she calls, tell her that he didn’t want to talk to her because he had realized that she was just asking for too much. Her response would be one of the following:

1. Indignation, to try to press his buttons and guilt-trip him into reversing himself,

2. Abuse, to try to shift him into approval-seeking mode and get him to try to buy her approval,

3. Complete capitulation without discussion, as she realized that she pushed too hard and scrambled to try to regain control of her meal ticket.

He agreed after considerable discussion, and she didn’t make him wait long. She called two days later wanting to know why he hadn’t called. He responded as instructed, and she went berserk, first yelling at him about how he didn’t appreciate all she’d done for him in the last two years, which pretty much came down to being late every time he was to pick her up and giving him something other than his retirement account to stuff money into, as there had been no sex in months and it turned out he’d asked her to marry him in hopes of reigniting their sex life. (If I had known this was happening I could have helped long ago, but most guys don’t talk about these problems with other guys.)

He pointed out to her that the relationship had been terribly one-sided and that in fact he had done a whole lot more for her than she had for him, and she shifted gears and went into the pity ploy, talking about all her hard times and how if he really loved her like he said he did he would have tried to make it up to her with a bigger ring. (Guilt trip!) He responded that those problems had been the result of her own choices, many of those choices against his advice, and that he was tired of paying for her to have the luxury of making bad choices.

Right on cue, she burst into tears, started begging, promising that she’d change, there’d be sex every day, and it would be better than it ever was, and all that nonsense. Just too predictable for words.

Now understand, most bad women will not go into a melt-down like that. She was betting large holding a trash hand and he called her bluff. Most bad women would only go through one of those three little dances, not all three, but apparently she was an amateur. Some women actually hate men so badly that they want nothing but to control them and bleed them dry. Others are just losers who drift from bank account to bank account…er…I mean, man to man, draining them dry along the way.

Fortunately, these are a minority (and there is absolutely NO reason to settle for one of them when there are so many good women around), and as you can see, or are about to see, pretty easily spotted. Good women want a good man, and want to share love, life, victories, celebrations, tender moments, sex, and even bad moments, not as a parasite or predator, but as a real partner. Thankfully, they greatly outnumber the bad ones.

If you’ve been reading this newsletter for a while or have your own copy of “THE Man’s Guide to Great Relationships and Marriage,” you’ve seen me post quite a few red flags, especially in the book. Here’s a list of the biggies:

1. A woman who makes demands about gifts, especially if she isn’t contributing to the household income, and doubly especially if she insists on choosing her own gifts, especially her own engagement ring, or makes sure that you get a message through one of her friends about anything except the ring’s size (not the size of the diamond, but the diameter of the ring, i.e., size 7)

2. A woman who is frequently in trouble, and expecting you to bail her out

3. A substance abuser who defends their substance abuse in any way

4. A woman who seems to always be having problems but never doing anything about them

5. A woman who has all the trappings of wealth but no visible means of support, i.e., expensive clothes, car, etc., but expecting you to pay for everything (Women of means generally insist at least on going Dutch-treat and often prefer to pick up the check themselves.)

6. A woman who constantly acts helpless, especially if she is also overly-flirtatious with everyone at all times, obviously seeking attention and assistance.

7. A woman who left a well-paying career to have kids so that she could be a "stay-at-home-mom," but baby-sitters and daycare providers see much more of the kids than she does and she’s not gone back to work.

As I said, this list is not comprehensive, it’s just the biggies; there are a lot more in my book and in past issues of this newsletter, available in the archive (see the link below) or past posts on my blog. If you’re currently in a relationship with one of these women, face it, you’ve screwed the pooch, and you need to face reality: she’s not going to get any better, and you’re going to continue to foot the bill, financially, emotionally, etc., for her indiscretions.

Sad, but true. And it’s not too hard to tell, either. Aside from the above list, if you’ve tried giving gifts to get out of trouble and it’s taking larger and larger gifts to get you out of the doghouse, bad news, Brother. You’re performing according to program. You may think that she’s eating out of your hand for at least the few days following that gift, but the truth is that she’s had you eating out of hers all along. Your solution is the same (dumping her hard and fast). It will just cost you more to get out of a marriage than an engagement.

If you’re still having a hard time grasping the facts that such women exist and that you may be dating or married to one of them, don’t take my word for it. Go to Google or Bing! and search for “toxic wife” and you’ll get the picture -- and the proof -- fast.

There are a lot of good women in the world, luckily far more good ones than bad ones. Identifying them isn’t that hard when you know what to look for, and getting along with them is really pretty easy when you understand how to communicate with them and what they want, out of life and out of you. Luckily for you, there is a single source where you can learn everything you need to know to do exactly that, to have a great relationship with a great woman, even if you have to get a bad one out of the way first. Best of all, you can afford it!

It’s called “THE Man’s Guide to Great Relationships and Marriage,” and it’s an instant download at http://www.makingherhappy.com. It costs less than dinner for two at a good restaurant (and tens of thousands less than a divorce or life with a gold-digger!), and is guaranteed to work. Download it now and start putting your life back on track, because life’s too short to live it doing anything less than enjoying it.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

A Post-Holiday Surprise Can Work Wonders for Your Relationship or Marriage

Girls love surprises, right? Of course they do! And right now is a great time to give them one because it’s the last thing they might be expecting.

Is everybody ready for New Year’s Eve? Right now you probably think you are, but you won’t really be until you finish reading this. It’s a brilliant idea that one of my students inspired.

He said that he’d had a lot of success presenting a gift to his wife a few days after Christmas, because by that time the expectation of a gift was completely obliterated, and she was like a little kid as she received the unexpected. A great call on his part!

However, not all of you use the Julian calendar, and not all of you celebrate Christmas. So let me broaden the scope here so that everybody can use the idea and then let’s kick it up a notch as well! Ready?

No matter who you are or where you live, this can be used a few days after any holiday upon which a gift is traditionally given – birthdays, anniversaries, the beginning of a new year, etc. It doesn’t matter what the occasion as long as it follows a traditional gift-giving day by no more than a week or two. For those who celebrate Christmas, Chanukah as well, New Year’s Eve on the Julian calendar would be a perfect time, because it’s festive, adult, and potentially exciting.

Caution: DO NOT do this after every holiday, because it makes it predictable. Don’t even do it so often that she expects a gift at all; but it’s fine to do it often enough that she wonders if she will and there’s a little anticipation. Also make sure that you vary the day; don’t always do it on the third day after, or exactly a week after, or in the case of Christmas and Julian New Year’s, always on New Year’s Eve. Keep a little mystery going so that the surprise is heightened instead of spoiled.

Now, let’s kick it up a notch. Make it an extremely personal gift, something that screams out that you wouldn’t give that gift to any other woman, and if any other woman is getting it from another man, it’s an accident that happened because he’s as imaginative and playful as you are. I’m talking cooking or having catered a somewhat exotic meal, and maybe dining naked by candlelight. Or a se’x toy if she’s into them, along with an invitation to a date in a hotel room where the kids can’t hear the noises she makes as you use it on her. Tickets to the amusement park you went to on one of your first dates, stuck inside a pair of edible undies with a hotel reservation confirmation number.

Some outrageous combination of sexy, loving and fun that shows you put some thought into it is what we’re looking for here, and it doesn’t have to be expensive at all. Instead of a hotel room, the phone number for a baby-sitter or a forged note from a trusted friend or relative saying that your children are invited to their house for the evening or the night can work just as well. If her tastes are too conservative for toys or edible undies, maybe a deck of erotic coupons or something a little more risqué than she’s used to but not so trashy that she’s offended or embarrassed. Enlist the help of a female friend if necessary, but again, I will caution you to not use one of her friends because they may be secretly competitive.

The parameters for both the gift and activities surrounding it are limited only by your personalities and tastes, and don’t be afraid to push the envelope just a little. If you’re new to this newsletter and haven’t seen my prior advice on choosing gifts for women, see my free “What Women REALLY Want” report; it’s the last chapter. You can download it at your convenience, and don’t forget to share my free reports with your friends and help them to get their own relationships and lives on track!

So that’s the plan, Gentlemen! Capitalize on some time of the year that she won’t be expecting anything because she just received something, and make it something personal, intimate, loving, sexy, and fun, something that could only come from you and only go to her. (That’s why you combine the exotic place or activity with a mass-produced gift like a sex toy, to personalize the mass-produced gift and make her feel special in receiving it, especially if you’ve wrapped or packaged it in some manner that a department store would never think of doing.)

It doesn’t take striking looks, lots of money and power, fancy cars or boats, or genitalia that look like they were grafted onto you from a horse to sweep a woman off her feet, and as readers of my book, "THE Man's Guide to Great Relationships and Marriage," will tell you, a little of the right things goes a LONG way. If you’d like to join us, come visit me at http://www.makingherhappy.com/ and I’ll start you down the road to happiness in the fastest and most effective manner possible!

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

How to Choose the Perfect Gift for the Woman In YOUR Relationship or Marriage

“The Holidays” are now upon us, and it’s time to revisit the topic of buying the perfect gift for a woman so you can have time to get it right this year. Selecting the perfect gift for a woman is a difficult proposition at best, unless you have paid attention to her and come to know a few intimate details about her. Why? An excerpt from “THE Man’s Guide to Great Relationships and Marriage” explains it…

“The Holidays” are here, as we say here in The States (indeed, Happy Thanksgiving to all who celebrate it!), and unless you want to be standing in those mile-long lines in mid-December you’d better start thinking about and making arrangements for that perfect gift that you’re going to give your wife or girlfriend this year. And, by the way, the same rules apply for any other woman in your life, whether it’s your mother, sister, daughter, special coworker, vendor, customer, neighbor or whomever. The same rules apply, because they’re all either women or women-in-training (like your daughter! LOL!)

I’ve published this excerpt from “THE Man’s Guide to Great Relationships and Marriage” several times (including a month ago, but I got a question today about how to do this, so some of you have missed it and some are too new to have seen it) and always received lots of positive feedback on it, so if you’ve not yet read it or tried it, do yourself and the women in your life a favor and do so now. Indeed, even if you have read it before, call it “a last-minute review” and read it again to make sure you have it down pat before embarking on this most difficult, crucial and rewarding of male quests.

Without further ado, the perfect gift for any woman is:

A Gift That You Know She’d Like Because You’ve Paid Attention to Her!

Women want to know that we think about them from time to time when they’re not around, and notice them when they are. Is that really too much to ask? To know her well enough to know her favorite flower, perfume, color, scent, time of year, activity, etc., things that give you serious guidance when it’s time to surprise her with a gift? Can you really say that it’s that difficult? You can know something as intimate and guarded as her dress size by simply looking in her closet and checking a few tags.

How would you feel if you were allergic to wool and a woman bought you a wool bathrobe? Or allergic to peanuts and a woman bought you a box of peanut brittle? Or you were tone deaf and a woman bought you a music box or a guitar? If you had a traumatic experience as a child, like being attacked and mauled by a dog, and a woman bought you something that reminded you of it, like a puppy, especially of the breed that attacked you?

Men do truly stupid and insensitive stuff like that all the time, but we seldom hear about it except during an explosion, at which time it may have happened too long ago for us to even remember it, things like hearing a woman say she’s going on a diet or a pair of pants is a little too tight and then buying her a box of candy or insisting on taking her to an expensive restaurant that violates her diet or causes her to have to face up to having grown beyond her favorite dress for such occasions, or even worse, inviting her to a day at the beach after “being told” (being signaled) that she’s needing to go on a diet.

Have you never noticed how when they buy us a gift, it’s always well-thought out? Even if they don’t know what to get us and end up getting us socks or a necktie, the socks or tie will match what we have perfectly, and be the right size. They pay attention to us, and try to make things nice for us when they can. If a woman’s favorite flower is a daisy, she’d rather receive a bunch of daisies picked from the side of the road or even a picture of a daisy that you drew and colored with crayons for her than a dozen roses – the generic gift that every man gives every woman and is so blasted impersonal these days that if fools like us didn’t buy them for women who didn’t want them, nobody would be buying them except for funerals. Indeed, there are occasions where roses are in fact deemed an attempt to appease a man’s own guilty conscience because they have become so impersonal.

Cost doesn’t matter; the gift is both a sign that you’ve been thinking about her and a measure of how much you’ve been thinking about her – it’s your life that she wants to share most, not your wallet (unless she’s a gold-digger – see the “How Much Is Enough?” issue from August 7, 2009 if you’ve not seen it). After all the crap they endure from us while we’re trying to learn how to get along with them and do what we’re supposed to do as men, we owe them the little extra effort that the daisies – or whatever is supremely personal for them -- require.

Daisies, even when they are her favorite flower, are by no means the perfect gift either; indeed, if it can die and need to be disposed of, it’s probably a bad choice. Women get sentimentally attached to gifts. In some part of your home (or hers, if you aren’t living together) is probably a secret cache of all the notes, cards, and gifts that you ever gave her, every little thing that ever showed that you were really thinking about her.

When she’s feeling bad, including when she’s sulking after a fight, she’ll go to this secret treasure box and commune with all the mementos that make her feel good about herself and you. You’re actually doing both of you a huge favor when you give her things that while not extravagant, are tangible and lasting proof that you took the time to make her feel special – and small enough to fit in this treasure box!

This means that flowers, chocolates or other candies, pets, perfumes, and anything else that has a short life-cycle, while fun and temporarily exciting, in the long term will have to be disposed of, and she will find these things depressing, even traumatic as she has to separate them from her life, while the “sticky note” that you left on her mirror in the bathroom that simply says, “Can’t wait to see you tonight,” or something playful like “I’ll swap you a kiss for dinner when I get home,” (for you newbies, that remark will start a playful negotiation for intimacy later in the evening if you play it right when she says a kiss isn’t going to be enough to get dinner) will stay with her forever, and may indeed get you back into her good graces after you’ve made an ass of yourself and made her really mad as she digs through her treasure chest of memories and is reminded of all the reasons she keeps you around.

Before we wrap this section up, I need to make one thing perfectly clear: I AM NOT saying that you should never buy a nice gift for a woman. I know some of you tightwads are out there saying, “Cool! I can give her crayon drawings and take the money I would have used to buy her stuff and buy beer and hot rod parts!” No, and you should be ashamed of yourself. I’m saying that you should never use a gift to win her favor or approval, or because you feel guilty, or especially not to make her feel guilty (like buying an expensive gift to pressure her for something sexual) or for any other reason except either you think she’ll enjoy it or you will enjoy giving it to her, and when you do give her one, make it obvious that it is specifically for her, well thought out, and has something of you in it for her to relish as a keepsake, especially if it shows that you spent time to make it happen. There will be times when it will need to be expensive, at least to some degree, and if you follow the above rules, you’ll know when that is.

So you see, while holiday gifts should be a little out of the ordinary and may cost more than impromptu gifts, the expense of the gift is nowhere near as impressive, nor romantic, as the appropriateness and personal nature of the gift. Many couples do ask each other if there is anything in particular they were looking forward to as a holiday gift, and if you do, then of course, respond to expressed wishes, but also make sure that there is at least one gift that she’s not expecting, and that is particularly well thought-out, even if you have to enlist the help of your children or her girlfriends (threaten to put a curse on the house of anyone who divulges your secret and DO NOT enlist the help of anyone known to be indiscreet or whom you know to be competitive with your partner or you could find yourself in a trap!), figure out something very special that is so personal that when she sees it, it is obvious that you were thinking intensely and only of her.

(You can also do this with things she asks for, by putting that special little twist that makes something common that she wants special for her, either with the gift itself, or perhaps the packaging or delivery method of the gift, like presenting it to her in your sharpest-looking suit if she has remarked that she misses seeing you in one. Pay attention and use your imagination!)

For example, take a cue from this reader’s real-world situation:

I was discussing this issue with a consulting client (and friend – Hi Joe!), who said that his wife loves coffee, huge mugs to put it in so she can dress it up with flavorings, etc., loves New York City, loves a particular brand of chocolate, and wears a charm bracelet. From this, you can fashion a perfect intimate gift by finding a huge, artistically tasteful coffee mug with a New York City cityscape or something else peculiar to the town that would spark a fond memory for her (like a Yankees logo if the two of you had a romantic experience at a baseball game there), preferably in her favorite color if it’s available, filled with pieces of her favorite chocolate or a gift certificate for a purchase from the chocolatier (if she loves everything that Godiva, Ghirardeli, etc., make, as opposed to having one particular chocolate favorite), and hiding beneath the chocolate or gift certificate, a charm for her bracelet, again something that sparks a romantic memory of an intimate moment shared somewhere. Do you see how this all fits together?

The chocolate is obvious, but it’s short-term delight. To provide longevity, you have the coffee mug and the charm, both of which are related to something special to her, and which will spark romantic memories when she sees them. Everything involved is something personally chosen according to her passions. You see, one favorite aspect is good, but it’s still something that any other woman could receive. By combining all these aspects, ALL OF WHICH YOU CAN BET SHE WILL RECOGNIZE INSTANTLY, you make the entire gift uniquely personal, in spite of the fact that everything is mass-produced. Now, to top it off…

A small, hand-written note or card that says how much you’ve enjoyed having her in your life and how much you look forward to sharing more with her – NO PREPRINTED VERSE OR PROSE OF ANY KIND – includes a permanent piece of you in the mix, and gives her something to put in the treasure box. I have personally seen women burst into tears over simple gifts like this, simply because their man knew them well enough and cared enough about them to make the small effort that it takes to do it. All it takes is knowing your partner, which you should (and will be expected to do whether you have or not!) if you’ve been with her any time at all.

If she’s like Joe’s wife except that she doesn’t like chocolate so much, and her hands get cold when she drives, a nice pair of driving gloves – in the correct size and that match a scarf she wears, her handbag, favorite coat, or something significant like that – stuffed into the coffee mug is perfect. If she doesn’t do charm bracelets and charms, maybe a small coin run through one of those machines that converts it into an imprinted souvenir coin, or a ticket stub you saved from a concert or ball game there, even a subway pass to an event – anything to remind her of a very special time – or tickets to an upcoming event – to create a new special memory – will work.

Know your partner, and choose her gifts based on what you know. Know above all else that the idea behind a gift is to celebrate partnership and make her feel special, not to buy her favor. The idea is to show that you love and notice her, not to be needy or try to buy her, which are creepy and insulting to all but a gold-digger precisely because they imply that you think she is a gold-digger who would expect and respond to such a thing, and no good woman will put up with that for an instant!

Guys, I hope you found that excerpt helpful, and again, this advice pertains to all women – mother, daughters, sisters, friends, coworkers, boss -- under all circumstances, not just your wife. I can’t say it any more plainly or with any more conviction. Over 100 women were brought together for the express purpose of teaching me what makes women tick, what they want from men, what they respond to involuntarily in men, and how to communicate effectively with them.

They did their job and did it well. “THE Man’s Guide to Great Relationships and Marriage” was constructed from that research, and those women put this book to their partners to test and refine everything we covered. Anything that worked for 90% or more of those couples is in the book, and less effective principles are being refined for updates or discussed in this newsletter as potentials to explore.

It worked for them, and it’s guaranteed to work for you. Download your copy right now at http://www.makingherhappy.com and join the many happy men and women who have brought their relationships back from boredom, affairs, and even divorce proceedings – some in under a week! -- to be exciting, fun, sexy, and richly rewarding, often better than it had ever been, because life’s too short to spend it unhappy, bored, in fear of getting caught in an affair, or celibate.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Buying Her Off With a Gift, a Great Way to Ruin a Great Relationship and Marriage

For all you who have made that most dire of mistakes with women, trying to buy their affection, attention, approval, silence, forgiveness, or flesh, heed the words of one of my best friends and students…

The holiday letters are coming in, mostly from readers who have been following me for awhile and did a good job, and a few from those who didn’t get expected results from their previous offerings to their wives. The latter group needs to catch up.

Gentlemen, I’ve revealed how to handle this both in "THE Man's Guide to Great Relationships and Marriage" and in several newsletters that reveal that section of my book. I usually publish a newsletter a week or two ahead of traditional gift-giving holidays, and this year it snuck up on me because I was busier than usual and wasn’t looking at the calendar, but it did get published in October and will probably be published again around Thanksgiving just to make sure the newbies see it.

For those of you who got it wrong in the past, see this article for the aforementioned instructions on choosing a gift for a woman, but there are few of you who are needing special attention, not because of how you chose a gift, but why; giving a gift to buy your way into a woman’s good graces (or her sexual favor) or buy your way out of the doghouse is a REALLY bad idea, in case you had not noticed. And I have just the thing for you, a highly-effective wake-up call from the real world. Dig in…

For those of you who’ve caught the “King Arthur and the Witch” contest I have every year, you’ll remember David C., who was one of the contest winners. He’s become a very close friend and one of my greatest students, and his job, managing a convenience store, puts him in an ideal place to study women. Hence, he occasionally sends me a pearl of great value to share with you all. Without further ado:

Dear David,

As a convenience store manager, I meet, talk to and get to know a lot of different women, from young girls to professional business women. I easily see and talk to at least 40 or 50 a day and on seeing your newsletter about gifts for women, I asked a few for their comments and heard from quite a few others without saying anything. It seems no matter what the season, Valentine's Day, a birthday, an anniversary, or Christmas, they keep hoping for something unique and special. Flowers, rings, necklaces are expected and not very special because of that. What I wanted to mention though was how often I saw and heard the frustration from them about feeling like he's trying to buy them off.

Instead of talking to her, learning what's making her so angry and snippy, they buy her something to try and appease her. They take it usually because they don't want to hurt his feelings. They try and give him credit for at least putting forth some effort but are frustrated at the same time. "Why can't he understand it's not the gifts I want, it's him?"

It's also sad but funny to hear the men talk about how nothing seems to make her happy. No matter what they get her, it's okay for awhile but it's back to the carping at him again. When I try to explain, “Maybe she just wants you to spend some fun time with her,” they shake their head. Why?

Most commonly because they see watching TV, eating out or catching a movie as their fun time. Then when they get home it's back to business, a hobby or on the computer. Why can't she see he's busy? He's trying to relax and unwind after a stressful day and she's hounding him to do all this stuff. There's a show on TV he wants to watch, a game or work to get ready for tomorrow.

They are stumped why the kids can give her a page from their crayon book and tell her I did it for you Mommy and you can see the word Mommy scrawled across the top and she cries or gets all worked up and they're baffled why. I've heard more than a few ladies getting ready to go out who refuse to allow a guy to buy their way in because they think it automatically entitles them to go home with them.

I can tell you from first-hand experience, ALL the women I've talked to resent feeling "bought off." Flowers to say they're sorry, a necklace or perfume because he missed an anniversary or something. "Here honey. Take this and get off my back, would ya?" holds no water with a real woman. And yes, many have broken off relationships because they got sick of all the presents and feeling like a tramp because of them. They got tired of feeling "obligated" to be nice because he got her "things" instead of him.

Tell the men out there, trying to make a woman obligated to you will only send her out the door that much sooner. It won't save your relationship, get your butt out of hot water or make her forgive you. It will only turn her resentment, frustration and anger deeper. She will give you a little credit at first, but if it turns into a habit, get ready to sign some papers. I mention this because it's not getting better, according to the women I talk to, even the young ones, it's getting much worse.

Thanks for the great stuff!

David C.

That pretty much says it all, doesn’t it? There is nothing that a woman would freely give you that you can buy (prostitutes notwithstanding, of course), and any attempt to buy that which they deeply want to give someone in like-kind exchange will insult them and/or hurt them. Don’t do it, because whatever is wrong, trying to buy your way out of it will just make it worse.

So what do you do if you want the love, attention, forgiveness, etc., of a good woman? I’ve published over a thousand newsletters on the subject, but rather than read all 5,600 pages of those newsletters, there are exactly two things you should do:

First, download my free – and very substantial – report, “What Women REALLY Want,” and get the whole real scoop. Then, when you’ve seen the error of your ways and your ready to step up to the real deal, the dream relationship and marriage of a lifetime, go to http://makingherhappy.com/ and download my book, "THE Man's Guide to Great Relationships and Marriage" and get on the path to happiness while you still have some life left to live. Or just keep screwing up and being miserable. It’s your call. Make it a good one. ;-)

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Be Careful What You Wish for in Your Relationship and Marriage, You Might Just Get It!

A female reader cautions women to be careful what they wish for, because they might just get it. Like many women who don’t realize that what they think they want and that to which they respond are often two entirely different things, she wanted a nice guy, got one, and was bored to tears, but with some help from “THE Man’s Guide to Great Relationships and Marriage,” everything is finally the way she likes it.

Today’s episode is a success story from a woman who wrote to me once before with a problem, with terrific lessons for both men and women on what women think they want and what happens when that’s radically different from what they respond to, namely, yes, the dreaded “B” word: boredom. Once again, here’s Daphne:

Dear David,

I hope it is ok that I am writing to you more than once, but I have something I think needs to be put out there for all to read. I am sure a lot of women have said "IF I could just meet a nice guy I would love that!" Well I am here to tell you be careful what you wish for. I used to say those exact words and I did find a nice guy. Then I wished he had found someone else besides me.

The trouble with a nice guy is just that. He is a nice guy. Now I am not saying all men should be jerks. I have had a couple of those as well. What I am saying is a typical nice guy is not attractive to a real woman. Women have all these ideas as to what a real man should be, like sensitive and open and always doing everything for us and waiting on us, and to be honest we are dreaming. Nice guys are fun for about an hour and after that you find yourself looking over his shoulder and yours for the naughty boy because the naughty boy excites us and we find ourselves so attracted to him he is all we think about or want especially in our beds.

After I bought your book and read it myself I left it for him on the bedside table in hopes he would take the hint, because I got goose bumps reading parts of your book and thinking about a man doing all those things with me and to me and wanted him to be the one to do them. I know men do not take hints very well, but I was hoping for once it would work and I would not have to totally crush him with the truth. No such luck. I finally had to tell him either read the book or I was out of there. After a few days of really taking your work serious I have a real man starting to form right here in front of me. I still have a nice guy sometimes but we’ll get past that eventually and the man’s man I see him becoming is great. But when I have the naughty boy come out to play I’m on fire all over again. He’s hot and he definitely makes me hotter than I care to mention.

If I could give some advice to your male readers, take this advice to heart and you will never find yourself alone in the bed or in life again. No woman wants a wuss or a total ass. What we want is the best of all things in one package, and with some reading and a few attitude adjustments you could be what every woman is dreaming of in a man. Is that not what it’s all about? Being a man who is wanted, enjoyed and loved by the woman of your dreams?

Men you can take things as they are and pretend all is well or you can make your wildest dreams come true. Women like to be just as sexually aggressive and free as most men so let us out and let’s enjoy the passion and heat with each other. Make it work for your life the way we have made it work for us. I can tell you our bed is never still and even when we are out I know the look in his eyes when he is thinking about us and now I want this man all the time.

David I know your wife has to be the luckiest woman ever since you already know the true secrets of making us happy. Thank you for giving the rest of us the chance to live it as well.

Daphne

Wow! What do you say to something like that, except “thanks for writing it and congratulations on finding what you want”? Well, on second thought, there is a thing or two.

Daphne’s right about the “nice guy” thing in several respects, if you know what she’s saying, which the women here probably do, and anyone who has read “THE Man’s Guide to Great Relationships and Marriage” does, but many of you men probably don’t have a clue. No, she’s not saying that women want a man to be mean to them, in spite of the reference to the naughty boy.

What she’s saying is that when a man spends all their time together aggressively seeking to please and appease her, it’s weak, approval-seeking behavior that bores the mortal hell out of them, and they don’t like it at all. Yes, they want a man who is considerate, moderately well-mannered, etc., but ass-kissing, trying to buy their affection with gifts, especially expensive ones, etc., is not going to get it done.

Indeed, constantly being the overly considerate and staunchly well-mannered gentleman isn’t going to go over very well, either. He’s nice, but not interesting. There must be that naughty element of fun and mischief popping up when she least expects it, and several other things, all of which are interesting and fun for a man to be and do, brought to bear before you can sweep her off her feet and keep her up and happy.

I need to comment on one other point. Daphne seems to say that some reading and a few attitude adjustments are all that is required. That’s not always the case, but that’s probably what she saw, and it’s pretty close to accurate. To be the man that every woman wants and the woman you love wants to stay with, you will most likely have to make some fundamental changes in either your life or your knowledge base and habits, changes that you will enjoy, but which may take some getting used to, like becoming independent so you can act and feel independent, becoming a man who enjoys his life so you can act and feel as if you enjoy your life, genuinely, not as part of some façade.

Faking it causes stress that kills relationships as fast or faster than the problems you try to fake your way through. Besides, who wants to fake being happy when you have the option of really doing it??? Or fake feeling confident when you have the option to really do it? Do you want to fret over blowing your cover or do you want to be calm and relaxed in your relationship because things really are going well? Duh! ;-)

You really can do it, and people like you are proving it every day. Do you really want to put this off any longer? I advise you to start fixing problems and improving your relationship now, because it only gets harder as you wait. Fix existing problems, large and small, and prevent those that haven’t started or are just starting from becoming huge, painful issues, especially since it’s far easier to prevent any problem than to fix one.

The fix and the preventive medicine are the same, it’s just a matter of how much pain and pressure you can endure if you put it off until it forces you to deal with it. So you finally see the light? Good. Get on over to http://www.makingherhappy.com and download your copy of “THE Man’s Guide to Great Relationships and Marriage” right now, and get started turning your life around, before your wife gets sick of having what she may have wished for before she knew any better and goes looking for someone to make her new wishes come true.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Choosing the Perfect Holiday Gift for the Woman In YOUR Relationship or Marriage

“The Holidays” are almost upon us, and it’s time to revisit the topic of choosing the perfect gift for a woman so you can have time to get it right this year. Choosing the perfect gift for a woman is a difficult proposition at best, unless you have paid attention to her and come to know a few intimate details about her. Why? An excerpt from “THE Man’s Guide to Great Relationships and Marriage” explains it…

“The Holidays,” as we say here in The States, are almost here, and unless you want to be standing in those mile-long lines in mid-December you’d better start thinking about and making arrangements for that perfect gift that you’re going to give your wife or girlfriend this year. And, by the way, the same rules apply for any other woman in your life, whether it’s your mother, sister, daughter, special coworker, vendor, customer, neighbor or whomever. The same rules apply, because they’re all either women or women-in-training (like your daughter! LOL!)

I’ve published this excerpt from “THE Man’s Guide to Great Relationships and Marriage” several times and always received a lot of positive feedback on it, so if you’ve not yet read it or tried it, do yourself and the women in your life a favor and do so now. Indeed, even if you have read it before, call it “a last-minute review” and read it again to make sure you have it down pat before embarking on this most difficult, crucial and rewarding of male quests.

Without further ado, the perfect gift for any woman is:

---

A Gift That You Know She’d Like Because You’ve Paid Attention to Her!

Women want to know that we think about them from time to time when they’re not around, and notice them when they are. Is that really too much to ask? To know her well enough to know her favorite flower, perfume, color, scent, time of year, activity, etc., things that give you serious guidance when it’s time to surprise her with a gift? Can you really say that it’s that difficult? You can know something as intimate and guarded as her dress size by simply looking in her closet and checking a few tags.

How would you feel if you were allergic to wool and a woman bought you a wool bathrobe? Or allergic to peanuts and a woman bought you a box of peanut brittle? Or you were tone deaf and a woman bought you a music box or a guitar? If you had a traumatic experience as a child, like being attacked and mauled by a dog, and a woman bought you something that reminded you of it, like a puppy, especially of the breed that attacked you?

Men do truly stupid and insensitive stuff like that all the time, but we seldom hear about it except during an explosion, at which time it may have happened too long ago for us to even remember it, things like hearing a woman say she’s going on a diet or a pair of pants is a little too tight and then buying her a box of candy or insisting on taking her to an expensive restaurant that violates her diet or causes her to have to face up to having grown beyond her favorite dress for such occasions, or even worse, inviting her to a day at the beach after “being told” (being signaled) that she’s needing to go on a diet.

Have you never noticed how when they buy us a gift, it’s always well-thought out? Even if they don’t know what to get us and end up getting us socks or a necktie, the socks or tie will match what we have perfectly, and be the right size. They pay attention to us, and try to make things nice for us when they can. If a woman’s favorite flower is a daisy, she’d rather receive a bunch of daisies picked from the side of the road or even a picture of a daisy that you drew and colored with crayons for her than a dozen roses – the generic gift that every man gives every woman and is so blasted impersonal these days that if fools like us didn’t buy them for women who didn’t want them, nobody would be buying them except for funerals. Indeed, there are occasions where roses are in fact deemed an attempt to appease a man’s own guilty conscience because they have become so impersonal.

Cost doesn’t matter; the gift is both a sign that you’ve been thinking about her and a measure of how much you’ve been thinking about her – it’s your life that she wants to share most, not your wallet (unless she’s a gold-digger – see the “How Much Is Enough?” issue from August 6, 2006 if you’ve not seen it by following the link to the archive below my signature). After all the crap they endure from us while we’re trying to learn how to get along with them and do what we’re supposed to do as men, we owe them the little extra effort that the daisies – or whatever is supremely personal for them -- require.

Daisies, even when they are her favorite flower, are by no means the perfect gift either; indeed, if it can die and need to be disposed of, it’s probably a bad choice. Women get sentimentally attached to gifts. In some part of your home (or hers, if you aren’t living together) is probably a secret cache of all the notes, cards, and gifts that you ever gave her, every little thing that ever showed that you were really thinking about her.

When she’s feeling bad, including when she’s sulking after a fight, she’ll go to this secret treasure box and commune with all the mementos that make her feel good about herself and you. You’re actually doing both of you a huge favor when you give her things that while not extravagant, are tangible and lasting proof that you took the time to make her feel special – and small enough to fit in this treasure box!

This means that flowers, chocolates or other candies, pets, perfumes, and anything else that has a short life-cycle, while fun and temporarily exciting, in the long term will have to be disposed of, and she will find these things depressing, even traumatic as she has to separate them from her life, while the “sticky note” that you left on her mirror in the bathroom that simply says, “Can’t wait to see you tonight,” or something playful like “I’ll swap you a kiss for dinner when I get home,” (for you newbies, that remark will start a playful negotiation for intimacy later in the evening if you play it right when she says a kiss isn’t going to be enough to get dinner) will stay with her forever, and may indeed get you back into her good graces after you’ve made an ass of yourself and made her really mad as she digs through her treasure chest of memories and is reminded of all the reasons she keeps you around.

Before we wrap this section up, I need to make one thing perfectly clear: I AM NOT saying that you should never buy a nice gift for a woman. I know some of you tightwads are out there saying, “Cool! I can give her crayon drawings and take the money I would have used to buy her stuff and buy beer and hot rod parts!” No, and you should be ashamed of yourself. I’m saying that you should never use a gift to win her favor or approval, or because you feel guilty, or especially not to make her feel guilty (like buying an expensive gift to pressure her for something sexual) or for any other reason except either you think she’ll enjoy it or you will enjoy giving it to her, and when you do give her one, make it obvious that it is specifically for her, well thought out, and has something of you in it for her to relish as a keepsake, especially if it shows that you spent time to make it happen. There will be times when it will need to be expensive, at least to some degree, and if you follow the above rules, you’ll know when that is.

So you see, while holiday gifts should be a little out of the ordinary and may cost more than impromptu gifts, the expense of the gift is nowhere near as impressive, nor romantic, as the appropriateness and personal nature of the gift. Many couples do ask each other if there is anything in particular they were looking forward to as a holiday gift, and if you do, then of course, respond to expressed wishes, but also make sure that there is at least one gift that she’s not expecting, and that is particularly well thought-out, even if you have to enlist the help of your children or her girlfriends (threaten to put a curse on the house of anyone who divulges your secret and DO NOT enlist the help of anyone known to be indiscreet or whom you know to be competitive with your partner or you could find yourself in a trap!), figure out something very special that is so personal that when she sees it, it is obvious that you were thinking intensely and only of her.

(You can also do this with things she asks for, by putting that special little twist that makes something common that she wants special for her, either with the gift itself, or perhaps the packaging or delivery method of the gift, like presenting it to her in your sharpest-looking suit if she has remarked that she misses seeing you in one. Pay attention and use your imagination!)

For example, take a cue from this reader’s real-world situation:

I was discussing this issue with a consulting client (and friend – Hi Joe!), who said that his wife loves coffee, huge mugs to put it in so she can dress it up with flavorings, etc., loves New York City, loves a particular brand of chocolate, and wears a charm bracelet. From this, you can fashion a perfect intimate gift by finding a huge, artistically tasteful coffee mug with a New York City cityscape or something else peculiar to the town that would spark a fond memory for her (like a Yankees logo if the two of you had a romantic experience at a baseball game there), preferably in her favorite color if it’s available, filled with pieces of her favorite chocolate or a gift certificate for a purchase from the chocolatier (if she loves everything that Godiva, Ghirardeli, etc., make, as opposed to having one particular chocolate favorite), and hiding beneath the chocolate or gift certificate, a charm for her bracelet, again something that sparks a romantic memory of an intimate moment shared somewhere. Do you see how this all fits together?

The chocolate is obvious, but it’s short-term delight. To provide longevity, you have the coffee mug and the charm, both of which are related to something special to her, and which will spark romantic memories when she sees them. Everything involved is something personally chosen according to her passions. You see, one favorite aspect is good, but it’s still something that any other woman could receive. By combining all these aspects, ALL OF WHICH YOU CAN BET SHE WILL RECOGNIZE INSTANTLY, you make the entire gift uniquely personal, in spite of the fact that everything is mass-produced. Now, to top it off…

A small, hand-written note or card that says how much you’ve enjoyed having her in your life and how much you look forward to sharing more with her – NO PREPRINTED VERSE OR PROSE OF ANY KIND – includes a permanent piece of you in the mix, and gives her something to put in the treasure box. I have personally seen women burst into tears over simple gifts like this, simply because their man knew them well enough and cared enough about them to make the small effort that it takes to do it. All it takes is knowing your partner, which you should (and will be expected to do whether you have or not!) if you’ve been with her any time at all.

If she’s like Joe’s wife except that she doesn’t like chocolate so much, and her hands get cold when she drives, a nice pair of driving gloves – in the correct size and that match a scarf she wears, her handbag, favorite coat, or something significant like that – stuffed into the coffee mug is perfect. If she doesn’t do charm bracelets and charms, maybe a small coin run through one of those machines that converts it into an imprinted souvenir coin, or a ticket stub you saved from a concert or ball game there, even a subway pass to an event – anything to remind her of a very special time – or tickets to an upcoming event – to create a new special memory – will work.

Know your partner, and choose her gifts based on what you know. Know above all else that the idea behind a gift is to celebrate partnership and make her feel special, not to buy her favor. The idea is to show that you love and notice her, not to be needy or try to buy her, which are creepy and insulting to all but a gold-digger precisely because they imply that you think she is a gold-digger who would expect and respond to such a thing, and no good woman will put up with that for an instant!

---

Guys, I hope you found that excerpt helpful, and again, this advice pertains to all women – mother, daughters, sisters, friends, coworkers, boss -- under all circumstances, not just your wife. I can’t say it any more plainly or with any more conviction. Over 100 women were brought together for the express purpose of teaching me what makes women tick, what they want from men, what they respond to involuntarily in men, and how to communicate effectively with them.

They did their job and did it well. “THE Man’s Guide to Great Relationships and Marriage” was constructed from that research, and those women put this book to their partners to test and refine everything we covered. Anything that worked for 90% or more of those couples is in the book, and less effective principles are being refined for updates or discussed in this newsletter as potentials to explore.

It worked for them, and it’s guaranteed to work for you. Download your copy right now at http://www.makingherhappy.com and join the many happy men and women who have brought their relationships back from boredom, affairs, and even divorce proceedings – some in under a week! -- to be exciting, fun, sexy, and richly rewarding, often better than it had ever been, because life’s too short to spend it unhappy, bored, in fear of getting caught in an affair, or celibate.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

How Much Is Too Much? Gifts, Rings, Appreciation, and Predators in Relationships and Marriage

Where do you cross the line from an appropriate gift to a red flag? Where does she cross the line from a woman of taste to a gold-digging abuser? It’s not hard to tell if you know what to look for…do YOU?

And welcome to all who just arrived by way of Shelley McMurtry’s newsletter. Shelley is about as sharp as they come, and especially good at being self-aware and reporting an honest and accurate look at female perspective. She’s a dating guru, but I encourage all who have not yet at least read a month’s worth of her newsletters to do so, because there’s always something to learn about women when a woman like her is speaking.

By the way, for all newbies, there are a couple of free reports for you linked in the right margin of the HTML version of this blog. They are called “Break-Up Busting 101” and “What Women REALLY Want,” are about 50 pages or so each, and while they have a plug for my book at the end, are not just glorified sales letters, but real reports made up of specially-chosen newsletter lessons on these subjects, the two I get the most questions about.

I get a lot of questions about specific gifts, how to choose them, what is appropriate, etc., but most aren’t really questions that make for good copy for this newsletter (because the topic has already been covered pretty thoroughly in previous editions) and are therefore answered privately, but there is one issue that comes up frequently that is pretty sticky, that of engagement rings. And for those of you with marriage problems who are thinking about trying to buy a gift to get out of trouble or revive the fire in your marriage, there are even bigger lessons for you here, too, so stick with me.

One of my friends has been dating a woman for nearly two years, and finally decided it was time to pop the question, and she said, “No!” – immediately, emphatically, and with conviction. Why?

Because he had made two mistakes. The first was in buying and presenting the ring before she answered, a blatant wussy maneuver if ever there was one, and unfortunately a very common mistake. Guys, think for a minute: If you have to buy a woman’s acceptance of your marriage proposal with a piece of jewelry, what does that say about each of you?

First, it says that you don’t think you’re worth marrying and are trying to buy your way into her life. It also says that you think that she can be bought, which is one whale of an insult to any woman of character; a woman who could be swayed by the presentation of the ring at that moment isn’t worth having. However, in this case, making this mistake probably saved my buddy’s life, because she rejected him due to his second mistake, which in truth was no mistake at all…

She rejected him because the ring wasn’t expensive enough! She flatly told him that if he couldn’t present her with at least a two-carat stone he could forget it. He was heartbroken when he called, thinking he’d been a fool and had blown the best thing that could ever happen to him.

It was actually the greatest thing he could have done, because she proved in that one simple statement that she could be bought, wanted to be bought, and was high-priced and high-maintenance. I asked him to describe their history to me and it was just as you would expect.

They met in a bar, he bought all the drinks, the dinner later, paid for everything every time they went out, ended up buying her a car when hers needed a major repair and making all the deposits and down payments on a new apartment when she was evicted for not paying her rent, refused to talk to him days and even weeks at a time if he showed up without a satisfactory gift, etc. He was calling me to find out how big a ring to try to buy to salvage the situation. Can you guess what I told him?

I told him to not bother, because she was a gold-digging parasite who had bled him for two years already, and that if he didn’t believe me, she would gladly prove it to him. Just don’t call her, and when she calls, tell her that he didn’t want to talk to her because he had realized that she was just asking for too much. Her response would be one of the following:

1. Indignation, to try to press his buttons and guilt-trip him into reversing himself,

2. Abuse, to try to shift him into approval-seeking mode and get him to try to buy her approval,

3. Complete capitulation without discussion, as she realized that she pushed too hard and scrambled to try to regain control of her meal ticket.

He agreed after considerable discussion, and she didn’t make him wait long. She called two days later wanting to know why he hadn’t called. He responded as instructed, and she went berserk, first yelling at him about how he didn’t appreciate all she’d done for him in the last two years, which pretty much came down to being late every time he was to pick her up and giving him something other than his retirement account to stuff money into, as there had been no sex in months and it turned out he’d asked her to marry him in hopes of reigniting their sex life. (If I had known this was happening I could have helped long ago, but most guys don’t talk about these problems with other guys.)

He pointed out to her that the relationship had been terribly one-sided and that in fact he had done a whole lot more for her than she had for him, and she shifted gears and went into the pity ploy, talking about all her hard times and how if he really loved her like he said he did he would have tried to make it up to her with a bigger ring. (Guilt trip!) He responded that those problems had been the result of her own choices, many of those choices against his advice, and that he was tired of paying for her to have the luxury of making bad choices.

Right on cue, she burst into tears, started begging, promising that she’d change, there’d be sex every day, and it would be better than it ever was, and all that nonsense. Just too predictable for words.

Now understand, most bad women will not go into a melt-down like that. She was betting large holding a trash hand and he called her bluff. Most bad women would only go through one of those three little dances, not all three, but apparently she was an amateur. Some women actually hate men so badly that they want nothing but to control them and bleed them dry. Others are just losers who drift from bank account to bank account…er…I mean, man to man, draining them dry along the way.

Fortunately, these are a minority (and there is absolutely NO reason to settle for one of them when there are so many good women around), and as you can see, or are about to see, pretty easily spotted. Good women want a good man, and want to share love, life, victories, celebrations, tender moments, sex, and even bad moments, not as a parasite or predator, but as a real partner. Thankfully, they greatly outnumber the bad ones.

If you’ve been reading this newsletter for a while or have your own copy of “THE Man’s Guide to Great Relationships and Marriage,” you’ve seen me post quite a few red flags, especially in the book. Here’s a list of the biggies:

1. A woman who makes demands about gifts, especially if she isn’t contributing to the household income, and doubly especially if she insists on choosing her own gifts, especially her own engagement ring, or makes sure that you get a message through one of her friends about anything except the ring’s size (not the size of the diamond, but the diameter of the ring, i.e., size 7)

2. A woman who is frequently in trouble, and expecting you to bail her out

3. A substance abuser who defends their substance abuse in any way

4. A woman who seems to always be having problems but never doing anything about them

5. A woman who has all the trappings of wealth but no visible means of support, i.e., expensive clothes, car, etc., but expecting you to pay for everything (Women of means generally insist at least on going Dutch-treat and often prefer to pick up the check themselves.)

6. A woman who constantly acts helpless, especially if she is also overly-flirtatious with everyone at all times, obviously seeking attention and assistance.

7. A woman who left a well-paying career to have kids so that she could be a "stay-at-home-mom," but baby-sitters and daycare providers see much more of the kids than she does and she's not gone back to work.

As I said, this list is not comprehensive, it’s just the biggies; there are a lot more in my book and in past issues of this newsletter, available in the archive (see the link below) or past posts on my blog. If you’re currently in a relationship with one of these women, face it, you’ve screwed the pooch, and you need to face reality: she’s not going to get any better, and you’re going to continue to foot the bill, financially, emotionally, etc., for her indiscretions.

Sad, but true. And it’s not too hard to tell, either. Aside from the above list, if you’ve tried giving gifts to get out of trouble and it’s taking larger and larger gifts to get you out of the doghouse, bad news, Brother. You’re performing according to program. You may think that she’s eating out of your hand for at least the few days following that gift, but the truth is that she’s had you eating out of hers all along. Your solution is the same (dumping her hard and fast). It will just cost you more to get out of a marriage than an engagement.

If you’re still having a hard time grasping the facts that such women exist and that you may be dating or married to one of them, don’t take my word for it. Go to Google or Bing! and search for “toxic wife” and you’ll get the picture -- and the proof -- fast.

There are a lot of good women in the world, luckily far more good ones than bad ones. Identifying them isn’t that hard when you know what to look for, and getting along with them is really pretty easy when you understand how to communicate with them and what they want, out of life and out of you. Luckily for you, there is a single source where you can learn everything you need to know to do exactly that, to have a great relationship with a great woman, even if you have to get a bad one out of the way first. Best of all, you can afford it!

It’s called “THE Man’s Guide to Great Relationships and Marriage,” and it’s an instant download at http://www.makingherhappy.com. It costs less than dinner for two at a good restaurant (and tens of thousands less than a divorce or life with a gold-digger!), and is guaranteed to work. Download it now and start putting your life back on track, because life’s too short to live it doing anything less than enjoying it.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Sex As a Weapon In Relationships and Marriage, Part 1

So you think you’ve never paid for sex just because you haven’t visited a prostitute? If you’ve ever let a woman become even a little bored with you, you certainly have. Indeed, sex has been the weapon of choice for many women since the dawn of humankind because they can wield it so effectively, IF we let them…

You might remember Hannah, whose “ladies’ book club” had the contest to see who could entice their husbands to buy the most extravagant gifts for them just because they were bored, which you can review in yesterday’s edition, and I would strongly suggest that you do, because it was a “must read” issue. Hannah, a real “whistle-blower,” wrote with another account of something that many women have been known to do that men never suspect, and this one is a real “zinger”!

David,

You might remember my group of friends that meet a couple of time a month for time away from the family and husbands, our book club, but there were time that we did invite the men to join us. At one of the dinners we had one of the men stated that he had never nor would he ever pay for sex. Of course all the women at the table laughed and the men for the most part could not figure out why we though it was so funny. I think that they just thought we believed he was lying to us. The truth was we know all men pay for sex if they are in a relationship, or in his case married for 12 years to one of us. LOL!

His own wife, Carol, had just snookered him out of a pair of Chanel sunglasses that cost a couple hundred bucks. She liked to shop only in the best places. No Walmart for her, only specialty shops where they cater to you every need, in spite of the fact that she didn’t work and her husband was working two jobs most of the time to keep up.

She called her husband to tell him she was shopping and wanted those sunglasses and he told her that to spend that kind of money on sunglasses was crazy and this was one time he was going to say NO. Well you know how that went over and that night Carol did what most of the girls I ran with did when we really wanted something and were denied.

That evening after her shower she dressed herself up in her best and sexiest nightie and made sure he saw her every time she walked past him. That night she told him to go on up to bed that she was not really that tired and thought she would watch some TV and would be up later on. Later that night she crawled into bed next to him and made sure he knew she was there, but wouldn’t let him get close, teasing and tormenting him to death.

A couple of hours passed of her brushing against his leg in bed and she stated how hot the room was and takes off her clothes and climbs back into bed under the sheet once again making sure to wake him just enough to know what was going on. This time he made sure she knew he was there and as he started making advance toward her for some early morning naughtiness she did what some of us women do best. She reminded him of the sunglasses she had wanted and how much more she would be in the mood if only she could have those sunglasses so she could look good for him all the time.

As they lie together in what she described as :the after glow of getting her way,” she told him, “Now wouldn’t it have been much easier to let me have the glasses yesterday and you could have had me all you wanted last night.” As I listened to her tell her story and then show all of us her new shades, I could not help to remind all of my friends that this was the same man that only a few nights before had bragged to all of us he never paid for sex and never would.

I would like to state for the record I am no longer a part of that group and have since learned what it is like to take pride in earning what I get, and am so grateful I have a wonderful man now that took years out of his own life to teach me a very valuable lesson on such craziness. We have sex when we want it, which is often more than once each day, because we have both earned the right to have each other at anytime.

I wanted to share this with you because I thought you might get a kick out of it.

Take good care,
Hannah

When I read that, I was thinking, “not just ‘damn’ but ‘DAY-UM!” (That’s “damn!” with a strong southern U.S. accent, about two steps beyond “hot damn!” for those of you unfamiliar with the dialect!) There might be a lot of ticked-off men around when this hits the press!

But wait a minute. I don’t like to talk about “fault” because it’s usually pointless, but an issue of RESPONSIBILITY we can address is what really brought these two to where they are? He’s doing all the work, she’s spending all the money, and since she has no real interest in or appreciation of their sex life, feels free and apparently justified in using sex to get her way and put undo strain on the family finances. That can only be because he’s a pushover – WUSS! – and she’s bored with him and using retail therapy to get her kicks.

Yes, we can divine that from the situation, because even if she had childhood issues with material deprivation, if she were feeling the attraction that a woman should be feeling in a healthy relationship, she’d be finding other ways to arrange fulfillment of her material desires. So guys, brace yourself for a terrible truth:

If you have let your wife or girlfriend get bored, you are paying for sex. If you’re having any, that is. There’s no other conclusion that can logically be drawn.

Yes, that sucks. Out loud. Through a straw. But it doesn’t have to be that way. If you were trying to get a woman’s phone number or a date with her and blew the attraction, you’d be done, but if you’ve been together for awhile or have married, there’s a level of emotional investment there, for both of you. And that buys you some time to reignite the attraction and some motivation on her part to let you, and even help you! (Unless, of course, another man has unleashed the awesome power of attraction in her, rendering you pretty much a non-contender – it’s a double-edged sword.)

But you’re not going to reignite her attraction for you by letting her lead you around by the nose and trade you sex for expensive sunglasses – or anything else, of course. You’re going to have to take a good look at your life, figure out where the attraction was lost, figure out how to get it back, and learn enough about women in general and your woman in particular that you don’t ever screw it up again. Can you do that right now?

Not likely. If you could you would have already. Most of us simply aren’t born with what we need to get the job done. But there are a few of us who have the kind of personality that makes women like to talk with us and teach us things about themselves, and unlike most of the others, I chose to write a book for you about what literally hundreds of women have taught me so you wouldn’t have to try to figure it all out on your own.

They taught me about how to really evaluate a relationship, how to talk with and listen to a woman (which is a lot more science and a lot less art than we have been led to believe), and how women think and act, according to both what is important to them and their involuntary reactions to biological “triggers,” such as leadership, authority, mystery, humor, adventure, etc. They also showed me how their emotional scales are entirely different from ours, and how they can get in such bad emotional shape that they can internally justify any thought or action, no matter how strange or destructive, to get themselves back into their comfort zone.

That’s a lot, and it’s a big book, too. But get this: It’s working for everyone who is using it. That’s because it’s not just a bunch of theory and opinion. It’s a collection of facts that have been put together and tested, refined, retested, and ultimately proven. And among the many testimonials for its effectiveness that readers have sent me are some that I can’t even reprint because they’re too steamy for some adults to want to read and for any to want their children to see. That’s success, because that kind of intimacy doesn't happen in mature relationships that aren't working!

So whether you just realized that you’ve been paying for sex, you’re tired of fighting all the time, you’re sick of fearing – or seeing – affairs, or things have just cooled off a bit and you’re ready to kick them back up and save yourself the pain and aggravation of problems, this book is for you. So go to http://www.makingherhappy.com and download your copy of "THE Man's Guide to Great Relationships and Marriage" and get started. The longer you put it off, the worse it’s going to be, so the sooner you start, the easier and better it will be.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Buying Her Off With a Gift, a Great Way to Ruin a Great Relationship and Marriage

For all you who have made that most dire of mistakes with women, trying to buy their affection, attention, approval, silence, forgiveness, or flesh, heed the words of one of my best friends and students…

The Mothers’ Day letters are coming in, mostly from readers who have been following me for awhile and did a good job, and a few from those who didn’t get expected results from their Mother’s Day offerings to their wives. The latter group needs to catch up.

Gentlemen, I’ve revealed how to handle this both in "THE Man's Guide to Great Relationships and Marriage" and in several newsletters that reveal that section of my book. I usually publish a newsletter a week or two ahead of traditional gift-giving holidays, but this year it snuck up on me because I was busier than usual and wasn’t looking at the calendar.

For those of you who got it wrong, see this archived article for the aforementioned instructions on choosing a gift for a woman, but there are few of you who are needing special attention, not because of how you chose a gift, but why; giving a gift to buy your way into a woman’s good graces (or her sexual favor) or buy your way out of the doghouse is a REALLY bad idea, in case you had not noticed. And I have just the thing for you, a highly-effective wake-up call from the real world. Dig in…

For those of you who’ve caught the “King Arthur and the Witch” contest I have every year, you’ll remember David C., who was one of the contest winners. He’s become a very close friend and one of my greatest students, and his job, managing a convenience store, puts him in an ideal place to study women. Hence, he occasionally sends me a pearl of great value to share with you all. Without further ado:

Dear David,

As a convenience store manager, I meet, talk to and get to know a lot of different women, from young girls to professional business women. I easily see and talk to at least 40 or 50 a day and on seeing your newsletter about gifts for women, I asked a few for their comments and heard from quite a few others without saying anything. It seems no matter what the season, Valentine's Day, a birthday, an anniversary, or Christmas, they keep hoping for something unique and special. Flowers, rings, necklaces are expected and not very special because of that. What I wanted to mention though was how often I saw and heard the frustration from them about feeling like he's trying to buy them off.

Instead of talking to her, learning what's making her so angry and snippy, they buy her something to try and appease her. They take it usually because they don't want to hurt his feelings. They try and give him credit for at least putting forth some effort but are frustrated at the same time. "Why can't he understand it's not the gifts I want, it's him?"

It's also sad but funny to hear the men talk about how nothing seems to make her happy. No matter what they get her, it's okay for awhile but it's back to the carping at him again. When I try to explain, “Maybe she just wants you to spend some fun time with her,” they shake their head. Why?

Most commonly because they see watching TV, eating out or catching a movie as their fun time. Then when they get home it's back to business, a hobby or on the computer. Why can't she see he's busy? He's trying to relax and unwind after a stressful day and she's hounding him to do all this stuff. There's a show on TV he wants to watch, a game or work to get ready for tomorrow.

They are stumped why the kids can give her a page from their crayon book and tell her I did it for you Mommy and you can see the word Mommy scrawled across the top and she cries or gets all worked up and they're baffled why. I've heard more than a few ladies getting ready to go out who refuse to allow a guy to buy their way in because they think it automatically entitles them to go home with them.

I can tell you from first-hand experience, ALL the women I've talked to resent feeling "bought off." Flowers to say they're sorry, a necklace or perfume because he missed an anniversary or something. "Here honey. Take this and get off my back, would ya?" holds no water with a real woman. And yes, many have broken off relationships because they got sick of all the presents and feeling like a tramp because of them. They got tired of feeling "obligated" to be nice because he got her "things" instead of him.

Tell the men out there, trying to make a woman obligated to you will only send her out the door that much sooner. It won't save your relationship, get your butt out of hot water or make her forgive you. It will only turn her resentment, frustration and anger deeper. She will give you a little credit at first, but if it turns into a habit, get ready to sign some papers. I mention this because it's not getting better, according to the women I talk to, even the young ones, it's getting much worse.

Thanks for the great stuff!

David C.

That pretty much says it all, doesn’t it? There is nothing that a woman would freely give you that you can buy (prostitutes notwithstanding, of course), and any attempt to buy that which they deeply want to give someone in like-kind exchange will insult them and/or hurt them. Don’t do it, because whatever is wrong, trying to buy your way out of it will just make it worse.

So what do you do if you want the love, attention, forgiveness, etc., of a good woman? I’ve published over a thousand newsletters on the subject, but rather than read all 5,600 pages of those newsletters, there are exactly two things you should do:

First, download my free – and very substantial – report, “What Women REALLY Want," and get the whole real scoop. Then, when you’ve seen the error of your ways and your ready to step up to the real deal, the dream relationship and marriage of a lifetime, go to http://makingherhappy.com and download my book, "THE Man's Guide to Great Relationships and Marriage" and get on the path to happiness while you still have some life left to live. Or just keep screwing up and being miserable. It’s your call. Make it a good one. ;-)

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Preparing for Valentine's Day, a Great Way to Turn Things Around in Your Relationship or Marriage

Valentine’s Day is just around the corner, and you need to be thinking about it now, not on your way home from work on February 14. Here’s some help in the area of choosing the right gift.

Before we get into how to get prepared for Valentine’s Day, I want you to read an excerpt from a letter I got from one of my female readers who “felt” that I wasn’t aggressive enough in trying to make sure that you understand the idea of “mutual consent”:

...A man can create attraction and a woman can respond physically but not really want to do anything with this man. I have been in this situation. If I had been asked verbally there is no way that I would have gone through with it. Many women, especially younger women, feel great expectations to be sexual; our society promotes the idea that a man's way goes. Many women have been raped in this way but because they did not say no verbally they feel like they cannot complain or acknowledge the pain men have caused them. While having non-verbal consent is fine especially in an established relationship. I especially like the quote you had a while back where the man (I cant remember his name) said “I lean in 90% for the kiss and she comes in the last 10%.”

Also while I am a fan of the rough hasty sex described the other day, I have a warning for the men who do this: if she is saying something do not assume it is positive. Having to say stop 3 times with the last a yell is a very frightening experience.

Men pay attention to your partners. 1 in 4 women and 1 in 8 men have been sexually abused. Many things may be frightening for you partner. This is why consent is so important you do not want to damage your partner and as the statistic shows it is very likely that one of your partners has been abused. I also believe if more young men and women were taught about the importance of consent verbal or non-verbal many accidental rapes could be prevented.

Regards

If our society really promoted the idea that a man’s way goes, I and the entire marital and dating advice industries would be out of a job, because the biggest problem women voice to me and the other gurus is that men are wusses who won’t engage properly in sex play (this reader might be quite young and dealing with horny teenagers who have boundary issues instead of men). But that aside, Her concerns for men (and women) respecting boundaries is legitimate. So once again, Guys, “no” means “no;” don’t ask for sex, but don’t push it on a woman either; and the straightest path to the bedroom is playing and teasing her so that she gets all amped up and takes YOU to the bedroom. (And read my book so you’ll know the right way to go about that! LOL!)

So let’s get to the Valentine’s Day fun!

I got a question from a reader a few days ago that reminded me that it’s time to prepare for St. Valentine’s Day. Those of you who are historically-inclined know that this day was originally instituted as a day for old flames to get back in touch with each other, back in the days when very long courtships were the rule and women didn’t approach men; it was acceptable on this day for women to contact a former suitor and invite him to resume his pursuit, although a proper lady would never do so in so many words, of course! The mere announcement that she was widowed, or her engagement was broken for some reason, was “understood” as the invitation. ;-)

It has since evolved into an occasion upon which women expect “romantic” gifts, and one of the biggest mistakes you can make with many of them is the traditional, boring, and very impersonal dozen roses and box of chocolates. A woman wants a gift to be very personal, regardless of cost, so that she knows it was carefully chosen – or even constructed, if you are good at creating gifts of any kind – just for her. One of your fellow readers has seen the light, and asked for help. Meet John:

Hi David,

I have read your book and have seen the light. After 12 years of marriage I have slipped into pre-packaged holiday gift mode. I am having trouble coming up with new ideas for this Valentine's Day. Could you recommend some new ideas? My birthday is a few days before the 14th and my wife has planned a short trip out of town for us that weekend. Last February we were talking divorce, this year after reading your book and actually seeing that I had become foolishly predictable and boring, I've turned OUR life back on. I am now running out of ideas to keep her on her toes. Any suggestions would be appreciated.

Thank You
John

My reply:

Hi John!

Congratulations on getting things turned around! If you're like most men, you're not running out of ideas, you've run out of inspiration and need a quick refresher course on the art of choosing gifts for a woman to remind you of where to look in your life with your wife for ideas. I could name off a hundred things that somebody else’s wife would love that your wife may have no interest in at all, and would in fact be insulted by, because they aren't something very personal and obviously chosen specifically for her. This must come from within you, because you are the guy who lives with her.

Start by going back to the gift section in "THE Man's Guide to Great Relationships and Marriage," which is short and to the point, and then I'm going to give a list of a few newsletters that expand on the subject. As you read these things, plug you and your wife, your upcoming plans, your history, etc., into the processes and examples and you'll most likely be flooded with very good ideas.

(Those of you who have not yet downloaded your copy of "THE Man's Guide to Great Relationships and Marriage" can find that same gift advice in my free “What Women Want” report, which you can download at your convenience.)

After you do this, whether you come up with ideas or not, write back and we'll do a quick double-check and either make sure you've made some good choices or figure out what got in the way of you making a good choice and get you moving on the right road. This is one of those "give a man a fish and he eats for a day, but teach him to fish and he eats for life" kind of things, and luckily, what you need to read to review doesn't amount to more than probably 3-4 pages at most, because the subject really isn't that difficult once you recapture that "groove" that you know you're going to get back into when you start reading; you'll knock her socks off for sure!

Here are the issues you need to read:

Buying the Perfect Gift (11/27/08 - This is the book excerpt on gifts, in case it's easier than finding your copy of the book, and you can skip it if you have your book or my free “What Women Want” report handy).

A Female Reader Writes in About Gifts (11/13/05 - Probably the best newsletter on the subject after the excerpt from the book)

How Much Is Too Much? (01/09/09 - Defining the rules about excessive gift-giving, expectations, buying love, etc.)

Ballroom Dancing (10/09/05 - Ballroom dancing lessons are still a huge romance and attraction-builder, especially if your wife likes to dance!)

Girls and Their Toys (11/22/08 - about women and adult toys, in case your wife likes naughty things)

(For those of you who have never visited my newsletter archive, the address for the archive index is http://www.aweber.com/z/article/?mhh_tips and it's just plain HTML web pages. You scroll through the directory to find each article and just click on the link to get it on your screen, then hit the "back" button on the screen or press the backspace key on your keyboard to return to the directory.)

And by the way, double congratulations for having the forethought to deal with this now instead of on February 14, like 99.8% of other men will do. That's the mark of an achiever, and you get bonus points for that!

Take care, and keep in touch,
David Cunningham

Gentlemen, this really isn’t that much reading to do if you don’t remember the material, so don’t let the fact that it’s five articles deter you from doing this right. There are few things that you can do for a woman that endear you to her like selecting a truly great gift for her, not because she’s some kind of materialistic gold-digging “ho,” but because choosing a great gift for a woman requires that you pay attention to her, know intimate details about her, and consider those things when buying or making something for her.

Most women would melt over a carefully-selected bunch of wildflowers, that contained scents and colors she liked, and only perfect flowers, maybe matched her eyes or something like that, and possibly were accompanied by a brief handwritten note that said something like “You’re my favorite thing, of ALL things…” than a dozen roses or orchids with a piece of jewelry hidden in them and a $10 super-card from Hallmark.

Every woman can receive roses, thousands of women can receive that same piece of jewelry, and who knows how many people receive that same card? BUT! There will never be a bunch of flowers like the one you picked ever again, and if what you wrote on the paper was something she’s never heard, doesn’t sound “canned” (so don’t be an idiot and copy something cute from a card, because many women spend a lot of time browsing card verses in stores looking for good cards and emotional rushes), and is something that she would expect you to mean when you say it, it’s just for her too, and devastatingly special. And let’s not forget the bonus of including something small and durable that can go into her “treasure box” to remind her of her favorite times with you when she feels lonely, down, or really ticked off at you!

Indeed, one of the greatest stories I received from a reader featured a “card” that was a short note written on a sticky note (like 3M “Post-It” notes) and was stuck on a picture of the two of them wrapped in plain brown paper. The paper was from a grocery sack from the grocery they first shopped in together after they got married, and inside was a picture from their honeymoon in a frame that he had made in his shop from magnolia wood, her favorite flowering tree. The total cost was pennies (his neighbor had cut the magnolia tree to get it out of the way and he’d asked for some of the wood), and the impact was maximum romance because he had thought it through and put in some personal effort.

Caution: Don’t just run out and try to find wildflowers in February because I mentioned them, either! Spend some time getting to know your partner or thinking about what you know about her, and think about how you could combine some things she likes into some unique gift that leaves no doubt in her mind as to why she received it. Ha! What am I saying??? There will be no doubt in her mind why she received anything! If it’s the wrong thing, there will be no doubt that you’re in insensitive idiot, and if it’s the right thing, well, take your vitamin E and make sure your medical insurance is paid up in case she injures you when she pounces on you later, because giving the right gift is some pretty hot stuff!

Gift-giving is one of the many areas where men fly blind when trying to get along with women because we’re not trained to know how they think and what they like as we grow up. Our mothers train us to be “nice” and to defer all decisions to women to be “considerate” and to buy extravagant gifts for women to impress them, and bless their hearts (as we say in the South), they have no idea that they’re setting us up for disaster, but they are. They should be teaching us how to choose a good woman, how to communicate with women, and how to keep a woman interested and excited enough to enjoy our company for years and years. They don’t, but I will!

All you need is a copy of “THE Man’s Guide to Great Relationships and Marriage,” and you can download it at http://www.makingherhappy.com with a few mouse-clicks. Do it now, because you never know when she might decide she’s had enough and you’ll be another one who’s been thinking everything is just fine until she hands you the divorce papers, and when you ask in that shocked voice, “What’s this about???” she says those immortal, bone-chilling words that sends shock and confusion into the very soul of every man who hears them: “See! You NEVER LISTEN TO ME!”

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

What Are YOU Doing to Kill Attraction in YOUR Relationship and Marriage?

Among all the wuss behavior that men have been taught over the centuries, appearing inferior, submissive, and/or subservient to a woman is one of the most powerful attraction killers in existence. You may not realize when you’re doing it, and what’s worse, they may be expecting you to do it, not realizing that once you have, attraction has been damaged. Men and women alike need to understand this, because we must start undoing centuries of damage to how men and women get along.

A reader’s letter today (one that I must keep private for the time being because it involves on-going issues that could be used to violate his privacy) made me ponder just how many things do we do that we think are polite (John!), cool (Raymond!), cute (Allan!), sexy (Dale!), romantic (Brent!), etc., that in fact are wussy and kill attraction? Remember, attraction is a subconscious/subliminal/biological mechanism, about the last remnant we have of “instinct,” and it doesn’t matter what we think or choose to believe about behavior, because it’s not our beliefs that determine the response of other people; indeed, for the most part, it’s biology and chemistry, not volitional choice.

Guys, poll the women you know and see how many think a dozen roses are romantic these days. You’ll find that most of them think they are cliché, and therefore boring, not romantic, and if they are received at any time other than an anniversary, they are a good sign that you’ve done something bad and you’re feeling guilty! Sucks, huh? (Some of you guys in your teens and early twenties may get away with it once in awhile, but you’ll find that a single flower, especially one you hand-picked and know that she likes, will get a much better response.)

What about cards? Well, if it’s a really good card with a verse that somehow manages to accurately express something that is happening in your relationship, which is unlikely at best, it’s a start, but then comes that ugly truth that there were probably millions of those cards printed, and women would prefer a unique gift that cost nothing or pennies to an expensive, mass-produced thing that doesn’t show that you put a lot of thought into it.

Compliments? Everybody’s supposed to like compliments, right? The more the better? Think again. Excessive compliments aren’t just meaningless, they’re just plain ass-kissing, and the short spelling of that is “W-U-S-S”. Occasional genuine compliments are always appreciated, but when you spit them around you indiscriminately it’s plain flattery, and very annoying, to everyone, not just the ladies.

Mama said we’re supposed to be nice guys, and cater to our women, and let them make as many decisions as possible, especially about dating things, right? Sure, because every woman wants a “nice guy,” don’t they? Wrong answer. Women want a man who has brains, decent manners, and doesn’t get loud and violent every time things don’t go their way, but the last thing they want or find attractive is to have all the decision-making dumped in their lap. They’re not wired to enjoy it like we do.

(And sometimes I wonder if mama’s know that and tell us to do the wrong thing to delay our getting too close to a woman, because while they are our mothers, they are also women, and they know how they would respond if a man did it to them. Go figure.)

Women are very social in nature, and decision-making for them is a committee process; unilateral decision-making is something they can do when pressed, but it frequently pisses them off and makes you look like a wuss who can’t make decisions. Give your partner full latitude for input into the decision-making, because as your partner deserves that, but once you have your information in hand, including her input, make the decision and follow through! It presents an image of competence and confidence that trips the whole row of attraction triggers.

Do I even need to mention “baby talk,” and those sickening pet nicknames like “pookums” and “honeybunch” that seem to enthrall the newly betrothed but make the rest of us want to gag? Even when you’re talking to a child, “baby talk” is a bad idea, because the child is looking to you for strength and protection, not squeaking, giggling, and “cooing.” Let their mother do that.

As for “pookums,” etc., several of the women in the test panel admitted to deliberately employing the practice to see if the man could be dragged into doing it (see the movie “How to Lose a Guy in 10 Days, the scene at the poker table), and nearly all admitted to noticing a marked decrease in respect for a man who would succumb. It was also fun to note that the six who wouldn’t admit to it were the most dramatic and flamboyant of the group (real “drama queens”), who were known to have self-esteem issues like narcissism and the control issues that go with narcissism.

How about something not-so-obvious? Ladies, brace yourself, because this one is going to go even a bit against your grain, until you think about it. The subject: marriage proposals! Specifically the deplorable tradition of a man kneeling before a woman, as if begging, to ask her to marry him. Okay, ladies, catch your breath and think, what happens when a man begs you for anything? Right. Wuss image. It may not keep you from saying “yes” to the proposal, and you may not even notice at the moment because it’s one of the most emotional moments of your life, but what does that do?

Yep, it locks that image of this man in front of you on his knee begging into your head as one of your most prominent memories, and sets a terrible precedent. With regard to attraction, having your man standing in front of you, standing a little taller than you and looking down from a position of strength and authority, the subliminal image of a protector, like any really steamy scene in one of the classic movies, like Clark Gable and Scarlet O’Hare in “Gone with the Wind,” is probably a far better image to take through life, wouldn’t you? The emotion of the moment will be the same because of the nature of the moment, and let’s face it, the down-on-one-knee bit is about as cliché as the dozen roses – all downside, no upside.

Giving in just to stop a fight when no agreement has been reached? Cooperation has to be good, right? Wrong! That’s not cooperation, it’s capitulation – outright surrender -- a wuss maneuver if ever there was one. If you were leading the discussion (not dominating or bullying it) as you should be doing and keeping everybody focused on WHAT was right instead of WHO was right, you probably wouldn’t be fighting to start with, unless you had let your wife get bored to the point that she sparked a fight to reset her emotional chemistry. Seek resolution, not victory, not compromise, and not just the path of least resistance.

Ladies and Gentlemen, this is just the tip of the iceberg. There are hundreds of ways that attraction can be created and killed; indeed, thousands of ways, and it doesn’t matter how much attraction you create if you inadvertently blow it every time you turn around. I’m sure you’re familiar with the ancient truth that one “oh sh*t” erases a thousand “atta-boys.” One “We’ll do whatever you want” can erase a hundred nights of true romance if it comes out just right.

I’ve not listed all the ways you can make or break attraction in “THE Man’s Guide to Great Relationships and Marriage.” I did something far better. I gave you the fully detailed and accurate explanation of the attraction process, both how and why it works, so you’ll always know whether any particular act creates or kills attraction, no matter where you are or who you’re with, because you’ll know the attitude proper to a man to enjoy his life and be attractive to all women. You don’t dare miss this information, because lost attraction will kill a relationship long before the love is ever gone. You think not?

How many times have you heard things like “I love you, but I’m not ‘in love’ with you…”??? That “in love” thing isn’t love at all; it’s attraction. With it, life is grand, a fun and intimate adventure, and without it, it’s a boring cesspool, because it is truly what makes the world of relationships go ‘round. Attraction brings you together and keeps you together, while love adds the friendship, respect, trust, and loyalty that makes the relationship exclusive, strong during tough times, and intimate in all the non-physical ways necessary to keep you together for the long haul and weather the storms together.

It always takes longer to bring it back than it does to kill it, and you need to max out attraction as soon as possible, because for a woman, life without it just really isn’t living at all; rekindling it is the first thing that she needs to see to believe that things are going to be good again. So go to http://www.makingherhappy.com and download your copy of “THE Man’s Guide to Great Relationships and Marriage” right now, and get ahead of that curve, because you should never put off until tomorrow the success and happiness you can have today.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

How Much Is Too Much? Rings, Gifts and Problems in Relationships and Marriage

Where do you cross the line from an appropriate gift to a red flag? Where does she cross the line from a woman of taste to a gold-digging abuser? It’s not hard to tell if you know what to look for…do YOU?

A special welcome to all who just arrived by way of Shelley McMurtry’s newsletter. Shelley is about as sharp as they come, and especially good at being self-aware and reporting an honest and accurate look at female perspective. She’s a dating guru, but I encourage all who have not yet at least read a month’s worth of her newsletters to do so, because there’s always something to learn about women when a woman like her is speaking.

I had quite a few questions during the holidays about specific gifts, how to choose them, what was appropriate, etc., but most weren’t really questions that made for good copy for this newsletter (because the topic had already been covered pretty thoroughly in previous editions) and were answered privately, but there was one issue that came up that is pretty sticky, that of engagement rings. And for those of you with marriage problems who are thinking about trying to buy a gift to get out of trouble or revive the fire in your marriage, there are lessons for you here, too, so stick with me.

One of my friends has been dating a woman for nearly two years, and finally decided it was time to pop the question, and she said, “No!” – immediately, emphatically, and with conviction. Why?

Because he had made two mistakes. The first was in buying and presenting the ring before she answered, a blatant wussy maneuver if ever there was one, and unfortunately a very common mistake. Guys, think for a minute: If you have to buy a woman’s acceptance of your marriage proposal with a piece of jewelry, what does that say about each of you?

First, it says that you don’t think you’re worth marrying and are trying to buy your way into her life. It also says that you think that she can be bought, which is one whale of an insult to any woman of character. However, in this case, making this mistake probably saved my buddy’s life, because she rejected him due to his second mistake, which in truth was no mistake at all…

She rejected him because the ring wasn’t expensive enough! She flatly told him that if he couldn’t present her with at least a two-carat stone he could forget it. He was heartbroken when he called, thinking he’d been a fool and had blown the best thing that could ever happen to him.

It was actually the greatest thing he could have done, because she proved in that one simple statement that she could be bought, wanted to be bought, and was high-priced and high-maintenance. I asked him to describe their history to me and it was just as you would expect.

They met in a bar, he bought all the drinks, the dinner later, paid for everything every time they went out, ended up buying her a car when hers broke down, ended up making all the deposits and down payments on a new apartment when she was evicted for not paying her rent, refused to talk to him days and even weeks at a time if he showed up without a satisfactory gift, etc. He was calling me to find out how big a ring to try to buy to salvage the situation. Can you guess what I told him?

I told him to not bother, because she was a gold-digging parasite who had bled him for two years already, and that if he didn’t believe me, she would gladly prove it to him. Just don’t call her, and when she calls, tell her that he didn’t want to talk to her because he had realized that she was just asking for too much. Her response would be one of the following:

• Indignation, to try to press his buttons and guilt-trip him into reversing himself,
  
• Abuse, to try to shift him into approval-seeking mode and get him to try to buy her approval,
  
• Complete capitulation without discussion, as she realized that she pushed too hard and scrambled to try to regain control of her meal ticket.

He agreed after considerable discussion, and she didn’t make him wait long. She called two days later wanting to know why he hadn’t called. He responded as instructed, and she went berserk, first yelling at him about how he didn’t appreciate all she’d done for him in the last two years, which pretty much came down to being late every time he was to pick her up and giving him something other than his retirement account to stuff money into, as there had been no sex in months and it turned out he’d asked her to marry him in hopes of reigniting their sex life. (If I had known this was happening I could have helped long ago, but guys don’t talk about these problems with other guys.)

He pointed out to her that the relationship had been terribly one-sided and that in fact he had done a whole lot more for her than she had for him, and she shifted gears and went into the pity ploy, talking about all her hard times and how if he really loved her like he said he did he would have tried to make it up to her with a bigger ring. (Guilt trip!) He responded that those problems had been the result of her own choices, many of those choices against his advice, and that he was tired of paying for her to have the luxury of making bad choices.

Right on cue, she burst into tears, started begging, promising that she’d change, there’d be sex every day, and it would be better than it ever was, and all that nonsense. Just too predictable for words.

Now, most bad women will not go into a melt-down like that. She was betting large holding a trash hand and he called her bluff. Most bad women would only go through one of those three little dances, not all three, but apparently she was an amateur. Some women actually hate men so badly that they want nothing but to control them and bleed them dry. Others are just losers who drift from bank account to bank account…er…I mean, man to man, draining them dry along the way. Fortunately, these are a minority, and as you can see, or are about to see, pretty easily spotted. Good women want a good man, and want to share love, life, victories, celebrations, tender moments, sex, and even bad moments, not as a parasite or predator, but as a partner. Thankfully, they greatly outnumber the bad ones.

If you’ve been reading this newsletter for a while or have your own copy of “THE Man’s Guide to Great Relationships and Marriage,” you’ve seen me post quite a few red flags, especially in the book. Here’s a list of the biggies:

• A woman who makes demands about gifts, especially if she isn’t contributing to the household income, and doubly especially if she insists on choosing her own gifts, especially her own engagement ring, or makes sure that you get a message through one of her friends about anything except the ring-size (not the size of the diamond, but the diameter of the ring, i.e., size 7.5)


• A woman who is frequently in trouble, and expecting you to bail her out


• A substance abuser who defends their substance abuse in any way


• A woman who seems to always be having problems but never doing anything about them


• A woman who has all the trappings of wealth but no visible means of support, i.e., expensive clothes, car, etc., but expecting you to pay for everything (Women of means generally insist at least on going Dutch-treat and often prefer to pick up the check themselves.)


• A woman who constantly acts helpless, especially if she is also overly-flirtatious with everyone at all times, obviously seeking attention and assistance.

As I said, this list is not comprehensive, it’s just the biggies; there are a lot more in my book and in past issues of this newsletter, available in the archive (see the link below) or past posts on my blog. If you’re currently in a relationship with one of these women, face it, you’ve screwed the pooch, and you need to face reality: she’s not going to get any better, and you’re going to continue to foot the bill, financially, emotionally, etc., for her indiscretions.

Sad, but true. And it’s not too hard to tell, either. Aside from the above list, if you’ve tried giving gifts to get out of trouble and it’s taking larger and larger gifts to get you out of the doghouse, bad news, Brother. You’re performing according to program. You may think that she’s eating out of your hand for at least the few days following that gift, but the truth is that she’s had you eating out of hers all along. Your solution is the same (dumping her hard and fast). It will just cost you more to get out of a marriage than an engagement.

There are a lot of good women in the world, luckily far more good ones than bad ones. Identifying them isn’t that hard when you know what to look for, and getting along with them is really pretty easy when you understand how to communicate with them and what they want, out of life and out of you. Luckily for you, there is a single source where you can learn everything you need to know to do exactly that, to have a great relationship with a great woman, even if you have to get a bad one out of the way first. Best of all, you can afford it!

It’s called “THE Man’s Guide to Great Relationships and Marriage,” and it’s an instant download at http://www.makingherhappy.com. It costs less than dinner for two at a good restaurant (and tens of thousands less than a divorce or life with a gold-digger!), and is guaranteed to work. Download it now and start putting your life back on track, because life’s too short to live it doing anything less than enjoying it.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Kicking Up Your Relationship or Marriage With a Post-Holiday Surprise!

Girls love surprises, right? Of course they do! And right now is a great time to give them one because it’s the last thing they might be expecting.

Is everybody ready for New Year’s Eve? Right now you probably think you are, but you won’t really be until you finish reading this. It’s a brilliant idea that one of my students inspired.

He said that he’d had a lot of success presenting a gift to his wife a few days after Christmas, because by that time the expectation of a gift was completely obliterated, and she was like a little kid as she received the unexpected. A great call on his part!

However, not all of you use the Julian calendar, and not all of you celebrate Christmas. So let me broaden the scope here so that everybody can use the idea and then let’s kick it up a notch as well! Ready?

No matter who you are or where you live, this can be used a few days after any holiday upon which a gift is traditionally given – birthdays, anniversaries, the beginning of a new year, etc. It doesn’t matter what the occasion as long as it follows a traditional gift-giving day by no more than a week or two. For those who celebrate Christmas, or this year, Chanukah as well, New Year’s Eve on the Julian calendar would be a perfect time, because it’s festive, adult, and potentially exciting.

Caution: DO NOT do this after every holiday, because it makes it predictable. Don’t even do it so often that she expects a gift at all; but it’s fine to do it often enough that she wonders if she will and there’s a little anticipation. Also make sure that you vary the day; don’t always do it on the third day after, or exactly a week after, or in the case of Christmas and Julian New Year’s, always on New Year’s Eve. Keep a little mystery going so that the surprise is heightened instead of spoiled.

Now, let’s kick it up a notch. Make it an extremely personal gift, something that screams out that you wouldn’t give that gift to any other woman, and if any other woman is getting it from another man, it’s an accident that happened because he’s as imaginative and playful as you are. I’m talking cooking or having catered a somewhat exotic meal, and maybe dining naked by candlelight. Or a se’x toy if she’s into them, along with an invitation to a date in a hotel room where the kids can’t hear the noises she makes as you use it on her. Tickets to the amusement park you went to on one of your first dates, stuck inside a pair of edible undies with a hotel reservation confirmation number.

Some outrageous combination of sexy, loving and fun that shows you put some thought into it is what we’re looking for here, and it doesn’t have to be expensive at all. Instead of a hotel room, the phone number for a baby-sitter or a forged note from a trusted friend or relative saying that your children are invited to their house for the evening or the night can work just as well. If her tastes are too conservative for toys or edible undies, maybe a deck of erotic coupons or something. Enlist the help of a female friend if necessary, but again, I will caution you to not use one of her friends because they may be secretly competitive.

The parameters for both the gift and activities surrounding it are limited only by your personalities and tastes, and don’t be afraid to push the envelope just a little. If you’re new to this newsletter and haven’t seen my prior advice on choosing gifts for women, see my free “What Women REALLY Want” report; it’s the last chapter. You can download it at your convenience, and don’t forget to share my free reports with your friends and help them to get their own relationships and lives on track!

So that’s the plan, Gentlemen! Capitalize on some time of the year that she won’t be expecting anything because she just received something, and make it something personal, intimate, loving, sexy, and fun, something that could only come from you and only go to her. (That’s why you combine the exotic place or activity with a mass-produced gift like a sex toy, to personalize the mass-produced gift and make her feel special in receiving it, especially if you’ve wrapped or packaged it in some manner that a department store would never think of doing.)

It doesn’t take striking looks, lots of money and power, fancy cars or boats, or genitalia that look like they were grafted onto you from a horse to sweep a woman off her feet, and as readers of my book, "THE Man's Guide to Great Relationships and Marriage," will tell you, a little of the right things goes a LONG way. If you’d like to join us, come visit me at http://www.makingherhappy.com and I’ll start you down the road to happiness in the fastest and most effective manner possible!

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Avoiding Holiday Violence in Relationships and Marriage

Police say that this time of year is when they get the most domestic violence calls. It doesn’t have to be that way…

I hope everyone who celebrated Christmas had a great one. According to the following letter from a reader and friend, it appears that some certainly didn’t. Meet Dave:

Merry Christmas David!

I was talking with one of the Sheriff's who come in on a regular basis and he was telling me they have the highest rates of domestic violence this time of year. Sure, they have the usual party animals and drunks, but by far their top call and worst ones are the domestic violence ones.

It's so sad when you think how close they can be to getting the right info and changing things around like a couple of recent testimonials you’ve recently shared have said. It just makes you want to shake them silly and get them to wake up. You can lead a horse to water...

Have yourself a GREAT Christmas!
Dave

Testimonials? Those I have, in abundance. I just received this one today, from another reader. Meet Jackie:

Hi David!

Merry Christmas!

We're in full-on Christmas swing here, but I wanted to take a moment and send loads and gobs of gratitude your way for your role in what has been a stellar Christmas for Stephen and me this year. We are all about the lovey-dovey stuff today, and I also wanted to tell you that Stephen was shining star in the gift-giving department for me. A+ across the board. :-D I told him I was going to send you a good report about that, and he grinned and said, "You'd better."

I hope you are having a wonderful Christmas. The barbecue sounds wonderful. I can smell it from here...LOL!

Jackie

These two were at each other’s throats in near-constant frustration, not to mention celibacy, just a couple of months ago, and they’d spent years looking for help, with only very limited success. It wasn’t until they learned a few basic things about communication, attraction, and each other that it was possible for them to improve, but when they did learn, well, I’ll just say that this is one of the more “tame” letters I’ve received from this couple recently.

Holidays can be a terrible source of pressure and resentment, or they can be a wonderful time of celebration, love, and intimacy. Which one they turn out to be for you is entirely your choice, too.

New Year’s is a week away; what’s it going to bring you? Are you going to get drunk to try to forget about your life and your wife, and end up in a fight or in jail? Or are you going to celebrate having completed a good year and having another one ahead of you?

Or maybe just celebrate having stopped a divorce that was trying its best to happen before the end of the year? I’ve had several readers turn things around that quickly, and if you’re in such a predicament, I strongly recommend you join them! Come see me at http://www.makingherhappy.com and let’s see what I can do for you…

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Choosing the Perfect Greeting Card for Any Woman: Surviving the Holidays in Your Relationship or Marriage

We’ve talked about choosing the perfect gift for any occasion, and a reader notes that finding a great card to go with a gift or express a holiday wish is difficult to impossible. But! You still have options that will surprise and delight her!

We’re in the middle of a bunch of religious and cultural holidays right now, and greeting cards are making life rough on the postman and his shoes, as well as a lot of people who are trying to find something that really expresses what they are feeling. Selections are really pretty crappy, and one could wear out a good pair of shoes just trying to find something that comes close. “Lorne” does an excellent job of summing it up:

David,

I have to share with you an observation I made today. I'm sure many of your readers have noticed this as well. The selection Christmas cards we men have to give our wives' is horrible. I was at the local Walgreen’s [a drugstore chain in the U.S.] today to pick up a card for my wife and another from the boys for her, and honestly I couldn't much tell the difference whose was whose.

The “'From Husband” cards all portray us as either bumbling idiots who are just lucky to have a woman in our lives, or needy men willing to do anything just as long as we can spend time with our wife. Now, don't get me wrong, I love my wife and believe that she is a great person, but the message these cards sends out is "Thanks for putting up with me, I really don't deserve you." How can that be attractive to a woman? For one thing, if I knew I was that big of a goof, I should be shot for not doing something about it.

To me the message shouldn't at all be about me, but more about her. Something as simple as “I love you and am looking forward to a great holiday season with you and our family” seems to me much better than anything I found at the store. I've always had a hard time selecting Christmas cards that I felt had conveyed the right message, but now that I am really in tune with your writings, I finally understand why. Maybe I should start an online website for smartass Christmas cards, at least that way we'd have some options.

Anyway, thanks for all your work, I really look forward to reading your newsletter everyday.

Happy Holidays,
Lorne

Lorne’s experience is identical to my own, and I’ve received numerous complaints from others. I don’t know what’s going on in the creative department at Hallmark, American Greetings, and other greeting card companies, but the evidence could easily make the case that the greeting card business is all about getting women to say, “Oh, how sweet,” as if “sweet” is a term that any man would ever want used to describe him if he knew what it meant.

Wussitude alert: According to female readers and support staff, “Sweet” means “Nice, mushy, child-like, weak and wussy.” It has nothing to do with “considerate” in the female dictionary. Think “Fredo” from the movie “The Godfather.” Michael Corleone’s sister Connie refers to him as “sweet” as she pleads with Michael to not cut him off from the family business because he’s too big a wuss to survive on his own.

So we’re clear that you don’t want to do anything that earns the title of “sweet,” right? Good. Now that we’re all clear on that, Lorne says something that has a blinding flash of inspiration for those who have the sight to see it. He says, “Maybe I should start an online web site for smartass Christmas cards…”

You don’t have to start your own web site, but get this: any woman worth having would be far more pleased with even a poorly made self-made card that was your best effort than with anything that you can buy off the shelf, no matter how extravagant, as long as it looks like some time and effort went into it.

What???

Yep. Sure ‘nuff. Now pull your jaw back up to where you’re mouth will close and I’ll tell you why.

How many thousands, or hundreds of thousands, or possibly even millions of each card do you think a greeting card company prints? And in how many languages? Do you really think you’re going to make a woman feel “special” by giving her something that a great many women all over the world have?

Now add in the “lame verse” factor that Lorne mentions. So the upside is that she notices you remembered the occasion, the downside is that you handled the occasion by buying her something that lots of other women have and gets you the title of “sweet” instead of “my MAN!” That’s the bad news…

Now for the good news! The women I surveyed said they’d rather have a sticky-note that said something sincere and a bit romantic than an expensive card that said little or nothing and was mass-produced, because it would make them feel special and have a piece of their man in it for them to hold onto when they felt bad. And it was a free-form answer box, not a multiple choice that limited their selections. In other words, these are their words, not mine.

Such notes go into a woman’s “treasure box,” that secret stash of mementos that she drags out when she feels bad, especially when she’s missing you or she’s locked herself into a room after the two of you have been fighting. Pay attention here guys! The stuff that goes into her treasure box (which might actually be a shoe box, a drawer, a book with stuff pressed between the pages, one of the felt bags off of a bag of Crown Royal (Canadian whiskey) – literally anything that can be used to store and hide small, special things) is what she uses to bring herself closer to you, and you would be wise to make sure that she gets several things over the course of the year that would be a candidate to go in there.

(And you’d already know that if you’d read "THE Man's Guide to Great Relationships and Marriage"!)

Now, for even better news. Anything is fair game. You can use greeting card software to create and print something as long as whatever is written inside is genuine, and preferably hand-written. About any kind of paper or card stock is acceptable, as long as it’s not had fish wrapped in it or soaked in some kind of oil. One of the best-received cards I ever created was made with crayons and brown butcher paper cut from a paper grocery sack.

The recipient was a 42-year old woman whose car was worth more than my house at the time, owned and ran three companies, and was as tough as nails. Like all women, she was simply so accustomed to receiving generic, mass-produced gifts and cards that she was overwhelmed by somebody taking the time to make something especially for her.

Now for a word of absolutely golden advice: if you’re not particularly creative and uncomfortable even starting such a project, enlist some help from somebody who is. DO NOT, under any circumstances, enlist the help of one of your wife’s friends, or even from any woman who knows your wife (or girlfriend, of course). This sounds counter-intuitive, but there’s a good reason for it.

The short version is that women are highly competitive, and even someone who is supposed to be your wife’s best friend might be jealous and competitive enough to sabotage your effort to “one-up” your wife or create some drama if she’s feeling bored. If you think not, just ask a few female friends.
Or better yet, just realize that this is one of the ways in which men and women differ. For us, the title of “best friend” goes to the person we feel closest to and feel most protective of, a combination brother, buddy, comrade-in-arms, and even soul-mate to a degree. For women in general, their best friend is whomever they spend the most time with and share the most information with, regardless of depth; it’s based on quantity of social interaction, not quality of emotional bonding.

(There are exceptions to this, and studies show a correlation between brain structure, testosterone levels and aberrant behavior, as in nearly any case where a woman displays more masculine behavioral tendencies – higher than average testosterone levels in women will change behavior long before obvious physical symptoms, like heavy facial hair or a masculine swagger, can be seen.)

Like the best gift for a woman, the best card is one that shows thoughtfulness and personal involvement, a gift of self, not the most brightly colored or catchiest sounding mass-produced thing on the shelf. Like a hand-picked bunch of wildflowers or a live plant you have grown yourself, a hand-made card shows that you cared enough to give your time to her instead of just blowing her off with money. And there’s a word for that: ROMANCE. And it works for all seasons, and all occasions. Except when the woman is a parasite or predator, that is.

So there you have it. If you want more, come see me at http://www.makingherhappy.com. For now, I’ll simply wish you “Happy Holidays!”

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

How to Choose the Perfect Gift for the Woman In YOUR Relationship or Marriage

“The Holidays” are now upon us, and it’s time to revisit the topic of buying the perfect gift for a woman so you can have time to get it right this year. Selecting the perfect gift for a woman is a difficult proposition at best, unless you have paid attention to her and come to know a few intimate details about her. Why? An excerpt from “THE Man’s Guide to Great Relationships and Marriage” explains it…

“The Holidays” are here, as we say here in The States (indeed, Happy Thanksgiving to all who celebrate it!), and unless you want to be standing in those mile-long lines in mid-December you’d better start thinking about and making arrangements for that perfect gift that you’re going to give your wife or girlfriend this year. And, by the way, the same rules apply for any other woman in your life, whether it’s your mother, sister, daughter, special coworker, vendor, customer, neighbor or whomever. The same rules apply, because they’re all either women or women-in-training (like your daughter! LOL!)

I’ve published this excerpt from “THE Man’s Guide to Great Relationships and Marriage” several times (including a month ago, but I got a question today about how to do this, so some of you have missed it and some are too new to have seen it) and always received lots of positive feedback on it, so if you’ve not yet read it or tried it, do yourself and the women in your life a favor and do so now. Indeed, even if you have read it before, call it “a last-minute review” and read it again to make sure you have it down pat before embarking on this most difficult, crucial and rewarding of male quests.

Without further ado, the perfect gift for any woman is:

A Gift That You Know She’d Like Because You’ve Paid Attention to Her!

Women want to know that we think about them from time to time when they’re not around, and notice them when they are. Is that really too much to ask? To know her well enough to know her favorite flower, perfume, color, scent, time of year, activity, etc., things that give you serious guidance when it’s time to surprise her with a gift? Can you really say that it’s that difficult? You can know something as intimate and guarded as her dress size by simply looking in her closet and checking a few tags.

How would you feel if you were allergic to wool and a woman bought you a wool bathrobe? Or allergic to peanuts and a woman bought you a box of peanut brittle? Or you were tone deaf and a woman bought you a music box or a guitar? If you had a traumatic experience as a child, like being attacked and mauled by a dog, and a woman bought you something that reminded you of it, like a puppy, especially of the breed that attacked you?

Men do truly stupid and insensitive stuff like that all the time, but we seldom hear about it except during an explosion, at which time it may have happened too long ago for us to even remember it, things like hearing a woman say she’s going on a diet or a pair of pants is a little too tight and then buying her a box of candy or insisting on taking her to an expensive restaurant that violates her diet or causes her to have to face up to having grown beyond her favorite dress for such occasions, or even worse, inviting her to a day at the beach after “being told” (being signaled) that she’s needing to go on a diet.

Have you never noticed how when they buy us a gift, it’s always well-thought out? Even if they don’t know what to get us and end up getting us socks or a necktie, the socks or tie will match what we have perfectly, and be the right size. They pay attention to us, and try to make things nice for us when they can. If a woman’s favorite flower is a daisy, she’d rather receive a bunch of daisies picked from the side of the road or even a picture of a daisy that you drew and colored with crayons for her than a dozen roses – the generic gift that every man gives every woman and is so blasted impersonal these days that if fools like us didn’t buy them for women who didn’t want them, nobody would be buying them except for funerals. Indeed, there are occasions where roses are in fact deemed an attempt to appease a man’s own guilty conscience because they have become so impersonal.

Cost doesn’t matter; the gift is both a sign that you’ve been thinking about her and a measure of how much you’ve been thinking about her – it’s your life that she wants to share most, not your wallet (unless she’s a gold-digger – see the “How Much Is Enough?” issue from August 7, 2008 if you’ve not seen it). After all the crap they endure from us while we’re trying to learn how to get along with them and do what we’re supposed to do as men, we owe them the little extra effort that the daisies – or whatever is supremely personal for them -- require.

Daisies, even when they are her favorite flower, are by no means the perfect gift either; indeed, if it can die and need to be disposed of, it’s probably a bad choice. Women get sentimentally attached to gifts. In some part of your home (or hers, if you aren’t living together) is probably a secret cache of all the notes, cards, and gifts that you ever gave her, every little thing that ever showed that you were really thinking about her.

When she’s feeling bad, including when she’s sulking after a fight, she’ll go to this secret treasure box and commune with all the mementos that make her feel good about herself and you. You’re actually doing both of you a huge favor when you give her things that while not extravagant, are tangible and lasting proof that you took the time to make her feel special – and small enough to fit in this treasure box!

This means that flowers, chocolates or other candies, pets, perfumes, and anything else that has a short life-cycle, while fun and temporarily exciting, in the long term will have to be disposed of, and she will find these things depressing, even traumatic as she has to separate them from her life, while the “sticky note” that you left on her mirror in the bathroom that simply says, “Can’t wait to see you tonight,” or something playful like “I’ll swap you a kiss for dinner when I get home,” (for you newbies, that remark will start a playful negotiation for intimacy later in the evening if you play it right when she says a kiss isn’t going to be enough to get dinner) will stay with her forever, and may indeed get you back into her good graces after you’ve made an ass of yourself and made her really mad as she digs through her treasure chest of memories and is reminded of all the reasons she keeps you around.

Before we wrap this section up, I need to make one thing perfectly clear: I AM NOT saying that you should never buy a nice gift for a woman. I know some of you tightwads are out there saying, “Cool! I can give her crayon drawings and take the money I would have used to buy her stuff and buy beer and hot rod parts!” No, and you should be ashamed of yourself. I’m saying that you should never use a gift to win her favor or approval, or because you feel guilty, or especially not to make her feel guilty (like buying an expensive gift to pressure her for something sexual) or for any other reason except either you think she’ll enjoy it or you will enjoy giving it to her, and when you do give her one, make it obvious that it is specifically for her, well thought out, and has something of you in it for her to relish as a keepsake, especially if it shows that you spent time to make it happen. There will be times when it will need to be expensive, at least to some degree, and if you follow the above rules, you’ll know when that is.

So you see, while holiday gifts should be a little out of the ordinary and may cost more than impromptu gifts, the expense of the gift is nowhere near as impressive, nor romantic, as the appropriateness and personal nature of the gift. Many couples do ask each other if there is anything in particular they were looking forward to as a holiday gift, and if you do, then of course, respond to expressed wishes, but also make sure that there is at least one gift that she’s not expecting, and that is particularly well thought-out, even if you have to enlist the help of your children or her girlfriends (threaten to put a curse on the house of anyone who divulges your secret and DO NOT enlist the help of anyone known to be indiscreet or whom you know to be competitive with your partner or you could find yourself in a trap!), figure out something very special that is so personal that when she sees it, it is obvious that you were thinking intensely and only of her.

(You can also do this with things she asks for, by putting that special little twist that makes something common that she wants special for her, either with the gift itself, or perhaps the packaging or delivery method of the gift, like presenting it to her in your sharpest-looking suit if she has remarked that she misses seeing you in one. Pay attention and use your imagination!)

For example, take a cue from this reader’s real-world situation:

I was discussing this issue with a consulting client (and friend – Hi Joe!), who said that his wife loves coffee, huge mugs to put it in so she can dress it up with flavorings, etc., loves New York City, loves a particular brand of chocolate, and wears a charm bracelet. From this, you can fashion a perfect intimate gift by finding a huge, artistically tasteful coffee mug with a New York City cityscape or something else peculiar to the town that would spark a fond memory for her (like a Yankees logo if the two of you had a romantic experience at a baseball game there), preferably in her favorite color if it’s available, filled with pieces of her favorite chocolate or a gift certificate for a purchase from the chocolatier (if she loves everything that Godiva, Ghirardeli, etc., make, as opposed to having one particular chocolate favorite), and hiding beneath the chocolate or gift certificate, a charm for her bracelet, again something that sparks a romantic memory of an intimate moment shared somewhere. Do you see how this all fits together?

The chocolate is obvious, but it’s short-term delight. To provide longevity, you have the coffee mug and the charm, both of which are related to something special to her, and which will spark romantic memories when she sees them. Everything involved is something personally chosen according to her passions. You see, one favorite aspect is good, but it’s still something that any other woman could receive. By combining all these aspects, ALL OF WHICH YOU CAN BET SHE WILL RECOGNIZE INSTANTLY, you make the entire gift uniquely personal, in spite of the fact that everything is mass-produced. Now, to top it off…

A small, hand-written note or card that says how much you’ve enjoyed having her in your life and how much you look forward to sharing more with her – NO PREPRINTED VERSE OR PROSE OF ANY KIND – includes a permanent piece of you in the mix, and gives her something to put in the treasure box. I have personally seen women burst into tears over simple gifts like this, simply because their man knew them well enough and cared enough about them to make the small effort that it takes to do it. All it takes is knowing your partner, which you should (and will be expected to do whether you have or not!) if you’ve been with her any time at all.

If she’s like Joe’s wife except that she doesn’t like chocolate so much, and her hands get cold when she drives, a nice pair of driving gloves – in the correct size and that match a scarf she wears, her handbag, favorite coat, or something significant like that – stuffed into the coffee mug is perfect. If she doesn’t do charm bracelets and charms, maybe a small coin run through one of those machines that converts it into an imprinted souvenir coin, or a ticket stub you saved from a concert or ball game there, even a subway pass to an event – anything to remind her of a very special time – or tickets to an upcoming event – to create a new special memory – will work.

Know your partner, and choose her gifts based on what you know. Know above all else that the idea behind a gift is to celebrate partnership and make her feel special, not to buy her favor. The idea is to show that you love and notice her, not to be needy or try to buy her, which are creepy and insulting to all but a gold-digger precisely because they imply that you think she is a gold-digger who would expect and respond to such a thing, and no good woman will put up with that for an instant!

Guys, I hope you found that excerpt helpful, and again, this advice pertains to all women – mother, daughters, sisters, friends, coworkers, boss -- under all circumstances, not just your wife. I can’t say it any more plainly or with any more conviction. Over 100 women were brought together for the express purpose of teaching me what makes women tick, what they want from men, what they respond to involuntarily in men, and how to communicate effectively with them.

They did their job and did it well. “THE Man’s Guide to Great Relationships and Marriage” was constructed from that research, and those women put this book to their partners to test and refine everything we covered. Anything that worked for 90% or more of those couples is in the book, and less effective principles are being refined for updates or discussed in this newsletter as potentials to explore.

It worked for them, and it’s guaranteed to work for you. Download your copy right now at http://www.makingherhappy.com and join the many happy men and women who have brought their relationships back from boredom, affairs, and even divorce proceedings – some in under a week! -- to be exciting, fun, sexy, and richly rewarding, often better than it had ever been, because life’s too short to spend it unhappy, bored, in fear of getting caught in an affair, or celibate.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Forbidden Knowledge to Help YOUR Relationship and Marriage

A gift, from me to you, disclosing a lot of the “forbidden knowledge” about what women really want from men, and something even more important, what they respond to without realizing it!

Today I’m just going to issue a quick reminder, but it’s one that you’ll find useful. I’ve compiled another free report, called “What Women REALLY Want,” and it’s composed of eleven of my favorite e-mail lessons on the subject. Some of my peers are pretty angry that I’m giving it away, because it’s 50 pages long, full of real information, and makes some of their primary products look pretty weak by comparison.

But I don’t care!

You, my readers, are a great group, and with the holidays coming and my new web-site and shopping cart operational I’m feeling generous! You can get your copy immediately as a free download and since it’s a subject that has been erroneously considered “forbidden knowledge” for as long as any of us can remember, feel free to forward it to your friends, post it on file-sharing networks, or distribute it in any other manner you can think of. It will help your friends, or at least entertain them, and it will help get the word out as well. The bigger this group gets, the more I can do for you and the less it’s going to cost you.

Links to this report are embedded in the newsletter and blog templates, but many of you new readers may not have found them. I’ve posted over a thousand newsletters, some multiple times, and my archive is getting admittedly large. So bringing all these lessons together like this in a targeted, hand-picked collection seems to help a lot of people see situations more clearly. You can never start fixing problems too early when you know how to fix them, so make good use of it and spread it around!

While you’re at it, go ahead and grab my free “Break-Up Busting 101” report, too. It’s the same kind of thing, about 45 pages of great information on how problems evolve into break-ups, often unnecessarily, and how to reverse them, and a few paragraphs about my book, "THE Man's Guide to Great Relationships and Marriage" as well, which you can find at http://www.makingherhappy.com.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Buying Her Off With a Gift, a Great Way to Ruin a Great Relationship and Marriage

For all you who have made that most dire of mistakes with women, trying to buy their affection, attention, approval, silence, forgiveness, or flesh, heed the words of one of my best friends and students…

For those of you who’ve caught the “King Arthur and the Witch” contest I have every year, you’ll remember Dave C., who was one of the contest winners. He’s become a very close friend and one of my greatest students, and his job, managing a convenience store, puts him in an ideal place to study women. Hence, he occasionally sends me a pearl of great value to share with you all. Without further ado:

Dear David,

As a convenience store manager, I meet, talk to and get to know a lot of different women, from young girls to professional business women. I easily see and talk to at least 40 or 50 a day and on seeing your newsletter about gifts for women, I asked a few for their comments and heard from quite a few others without saying anything. It seems no matter what the season, Valentine's Day, a birthday, an anniversary, or Christmas, they keep hoping for something unique and special. Flowers, rings, necklaces are expected and not very special because of that. What I wanted to mention though was how often I saw and heard the frustration from them about feeling like he's trying to buy them off.

Instead of talking to her, learning what's making her so angry and snippy, they buy her something to try and appease her. They take it usually because they don't want to hurt his feelings. They try and give him credit for at least putting forth some effort but are frustrated at the same time. "Why can't he understand it's not the gifts I want, it's him?"

It's also sad but funny to hear the men talk about how nothing seems to make her happy. No matter what they get her, it's okay for awhile but it's back to the carping at him again. When I try to explain, “maybe she just wants you to spend some fun time with her,” they shake their head. Why?

Most commonly because they see watching TV, eating out or catching a movie as their fun time. Then when they get home it's back to business, a hobby or on the computer. Why can't she see he's busy? He's trying to relax and unwind after a stressful day and she's hounding him to do all this stuff. There's a show on TV he wants to watch, a game or work to get ready for tomorrow.

They are stumped why the kids can give her a page from their crayon book and tell her I did it for you Mommy and you can see the word Mommy scrawled across the top and she cries or gets all worked up and they're baffled why. I've heard more than a few ladies getting ready to go out who refuse to allow a guy to buy their way in because they think it automatically entitles them to go home with them.

I can tell you from first-hand experience, ALL the women I've talked to resent feeling "bought off." Flowers to say they're sorry, a necklace or perfume because he missed an anniversary or something. "Here honey. Take this and get off my back, would ya?" holds no water with a real woman. And yes, many have broken off relationships because they got sick of all the presents and feeling like a tramp because of them. They got tired of feeling "obligated" to be nice because he got her "things" instead of him.

Tell the men out there, trying to make a woman obligated to you will only send her out the door that much sooner. It won't save your relationship, get your butt out of hot water or make her forgive you. It will only turn her resentment, frustration and anger deeper. She will give you a little credit at first, but if it turns into a habit, get ready to sign some papers. I mention this because it's not getting better, according to the women I talk to, even the young ones, it's getting much worse.

Thanks for the great stuff!

David C.

That pretty much says it all, doesn’t it? There is nothing that a woman would freely give you that you can buy (prostitutes notwithstanding, of course), and any attempt to buy that which they deeply want to give someone in like-kind exchange will insult them and/or hurt them. Don’t do it.

So what do you do if you want the love, attention, forgiveness, etc., of a good woman? I’ve published over a thousand newsletters on the subject, but rather than read all 5,600 pages of those newsletters, there are exactly two things you should do:

First, download my free – and very substantial – report, “What Women REALLY Want,” and get a clue, indeed, the whole real scoop. Then, when you’ve seen the error of your ways and your ready to step up to the real deal, the dream relationship and marriage of a lifetime, go to http://makingherhappy.com and download my book, "THE Man's Guide to Great Relationships and Marriage" and get on the path to happiness while you still have some life left to live. Or just keep screwing up and being miserable. It’s your call. Make it a good one. ;-)

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Holiday Gift Giving in Relationships and Marriage: Do You Know How to Choose Her Perfect Gift?

“The Holidays” are almost upon us, and it’s time to revisit the topic of buying the perfect gift for a woman so you can have time to get it right this year. Buying the perfect gift for a woman is a difficult proposition at best, unless you have paid attention to her and come to know a few intimate details about her. Why? An excerpt from “THE Man’s Guide to Great Relationships and Marriage” explains it…

“The Holidays” are here, as we say here in The States, and unless you want to be standing in those mile-long lines in mid-December you’d better start thinking about and making arrangements for that perfect gift that you’re going to give your wife or girlfriend this year. And, by the way, the same rules apply for any other woman in your life, whether it’s your mother, sister, daughter, special coworker, vendor, customer, neighbor or whomever. The same rules apply, because they’re all either women or women-in-training (like your daughter! LOL!)

I’ve published this excerpt from “THE Man’s Guide to Great Relationships and Marriage” several times and always received a ton of positive feedback on it, so if you’ve not yet read it or tried it, do yourself and the women in your life a favor and do so now. Indeed, even if you have read it before, call it “a last-minute review” and read it again to make sure you have it down pat before embarking on this most difficult, crucial and rewarding of male quests.

Without further ado, the perfect gift for any woman is:

A Gift That You Know She’d Like Because You’ve Paid Attention to Her!

Women want to know that we think about them from time to time when they’re not around, and notice them when they are. Is that really too much to ask? To know her well enough to know her favorite flower, perfume, color, scent, time of year, activity, etc., things that give you serious guidance when it’s time to surprise her with a gift? Can you really say that it’s that difficult? You can know something as intimate and guarded as her dress size by simply looking in her closet and checking a few tags.

How would you feel if you were allergic to wool and a woman bought you a wool bathrobe? Or allergic to peanuts and a woman bought you a box of peanut brittle? Or you were tone deaf and a woman bought you a music box or a guitar? If you had a traumatic experience as a child, like being attacked and mauled by a dog, and a woman bought you something that reminded you of it, like a puppy, especially of the breed that attacked you?

Men do truly stupid and insensitive stuff like that all the time, but we seldom hear about it except during an explosion, at which time it may have happened too long ago for us to even remember it, things like hearing a woman say she’s going on a diet or a pair of pants is a little too tight and then buying her a box of candy or insisting on taking her to an expensive restaurant that violates her diet or causes her to have to face up to having grown beyond her favorite dress for such occasions, or even worse, inviting her to a day at the beach after “being told” (being signaled) that she’s needing to go on a diet.

Have you never noticed how when they buy us a gift, it’s always well-thought out? Even if they don’t know what to get us and end up getting us socks or a necktie, the socks or tie will match what we have perfectly, and be the right size. They pay attention to us, and try to make things nice for us when they can. If a woman’s favorite flower is a daisy, she’d rather receive a bunch of daisies picked from the side of the road or even a picture of a daisy that you drew and colored with crayons for her than a dozen roses – the generic gift that every man gives every woman and is so blasted impersonal these days that if fools like us didn’t buy them for women who didn’t want them, nobody would be buying them except for funerals. Indeed, there are occasions where roses are in fact deemed an attempt to appease a man’s own guilty conscience because they have become so impersonal.

Cost doesn’t matter; the gift is both a sign that you’ve been thinking about her and a measure of how much you’ve been thinking about her – it’s your life that she wants to share most, not your wallet (unless she’s a gold-digger – see the “How Much Is Enough?” issue from August 6, 2006 if you’ve not seen it by following the link to the archive below my signature). After all the crap they endure from us while we’re trying to learn how to get along with them and do what we’re supposed to do as men, we owe them the little extra effort that the daisies – or whatever is supremely personal for them -- require.

Daisies, even when they are her favorite flower, are by no means the perfect gift either; indeed, if it can die and need to be disposed of, it’s probably a bad choice. Women get sentimentally attached to gifts. In some part of your home (or hers, if you aren’t living together) is probably a secret cache of all the notes, cards, and gifts that you ever gave her, every little thing that ever showed that you were really thinking about her.

When she’s feeling bad, including when she’s sulking after a fight, she’ll go to this secret treasure box and commune with all the mementos that make her feel good about herself and you. You’re actually doing both of you a huge favor when you give her things that while not extravagant, are tangible and lasting proof that you took the time to make her feel special – and small enough to fit in this treasure box!

This means that flowers, chocolates or other candies, pets, perfumes, and anything else that has a short life-cycle, while fun and temporarily exciting, in the long term will have to be disposed of, and she will find these things depressing, even traumatic as she has to separate them from her life, while the “sticky note” that you left on her mirror in the bathroom that simply says, “Can’t wait to see you tonight,” or something playful like “I’ll swap you a kiss for dinner when I get home,” (for you newbies, that remark will start a playful negotiation for intimacy later in the evening if you play it right when she says a kiss isn’t going to be enough to get dinner) will stay with her forever, and may indeed get you back into her good graces after you’ve made an ass of yourself and made her really mad as she digs through her treasure chest of memories and is reminded of all the reasons she keeps you around.

Before we wrap this section up, I need to make one thing perfectly clear: I AM NOT saying that you should never buy a nice gift for a woman. I know some of you tightwads are out there saying, “Cool! I can give her crayon drawings and take the money I would have used to buy her stuff and buy beer and hot rod parts!” No, and you should be ashamed of yourself. I’m saying that you should never use a gift to win her favor or approval, or because you feel guilty, or especially not to make her feel guilty (like buying an expensive gift to pressure her for something sexual) or for any other reason except either you think she’ll enjoy it or you will enjoy giving it to her, and when you do give her one, make it obvious that it is specifically for her, well thought out, and has something of you in it for her to relish as a keepsake, especially if it shows that you spent time to make it happen. There will be times when it will need to be expensive, at least to some degree, and if you follow the above rules, you’ll know when that is.

So you see, while holiday gifts should be a little out of the ordinary and may cost more than impromptu gifts, the expense of the gift is nowhere near as impressive, nor romantic, as the appropriateness and personal nature of the gift. Many couples do ask each other if there is anything in particular they were looking forward to as a holiday gift, and if you do, then of course, respond to expressed wishes, but also make sure that there is at least one gift that she’s not expecting, and that is particularly well thought-out, even if you have to enlist the help of your children or her girlfriends (threaten to put a curse on the house of anyone who divulges your secret and DO NOT enlist the help of anyone known to be indiscreet or whom you know to be competitive with your partner or you could find yourself in a trap!), figure out something very special that is so personal that when she sees it, it is obvious that you were thinking intensely and only of her.

(You can also do this with things she asks for, by putting that special little twist that makes something common that she wants special for her, either with the gift itself, or perhaps the packaging or delivery method of the gift, like presenting it to her in your sharpest-looking suit if she has remarked that she misses seeing you in one. Pay attention and use your imagination!)

For example, take a cue from this reader’s real-world situation:

I was discussing this issue with a consulting client (and friend – Hi Joe!), who said that his wife loves coffee, huge mugs to put it in so she can dress it up with flavorings, etc., loves New York City, loves a particular brand of chocolate, and wears a charm bracelet. From this, you can fashion a perfect intimate gift by finding a huge, artistically tasteful coffee mug with a New York City cityscape or something else peculiar to the town that would spark a fond memory for her (like a Yankees logo if the two of you had a romantic experience at a baseball game there), preferably in her favorite color if it’s available, filled with pieces of her favorite chocolate or a gift certificate for a purchase from the chocolatier (if she loves everything that Godiva, Ghirardeli, etc., make, as opposed to having one particular chocolate favorite), and hiding beneath the chocolate or gift certificate, a charm for her bracelet, again something that sparks a romantic memory of an intimate moment shared somewhere. Do you see how this all fits together?

The chocolate is obvious, but it’s short-term delight. To provide longevity, you have the coffee mug and the charm, both of which are related to something special to her, and which will spark romantic memories when she sees them. Everything involved is something personally chosen according to her passions. You see, one favorite aspect is good, but it’s still something that any other woman could receive. By combining all these aspects, ALL OF WHICH YOU CAN BET SHE WILL RECOGNIZE INSTANTLY, you make the entire gift uniquely personal, in spite of the fact that everything is mass-produced. Now, to top it off…

A small, hand-written note or card that says how much you’ve enjoyed having her in your life and how much you look forward to sharing more with her – NO PREPRINTED VERSE OR PROSE OF ANY KIND – includes a permanent piece of you in the mix, and gives her something to put in the treasure box. I have personally seen women burst into tears over simple gifts like this, simply because their man knew them well enough and cared enough about them to make the small effort that it takes to do it. All it takes is knowing your partner, which you should (and will be expected to do whether you have or not!) if you’ve been with her any time at all.

If she’s like Joe’s wife except that she doesn’t like chocolate so much, and her hands get cold when she drives, a nice pair of driving gloves – in the correct size and that match a scarf she wears, her handbag, favorite coat, or something significant like that – stuffed into the coffee mug is perfect. If she doesn’t do charm bracelets and charms, maybe a small coin run through one of those machines that converts it into an imprinted souvenir coin, or a ticket stub you saved from a concert or ball game there, even a subway pass to an event – anything to remind her of a very special time – or tickets to an upcoming event – to create a new special memory – will work.

Know your partner, and choose her gifts based on what you know. Know above all else that the idea behind a gift is to celebrate partnership and make her feel special, not to buy her favor. The idea is to show that you love and notice her, not to be needy or try to buy her, which are creepy and insulting to all but a gold-digger precisely because they imply that you think she is a gold-digger who would expect and respond to such a thing, and no good woman will put up with that for an instant!

Guys, I hope you found that excerpt helpful, and again, this advice pertains to all women – mother, daughters, sisters, friends, coworkers, boss -- under all circumstances, not just your wife. I can’t say it any more plainly or with any more conviction. Over 100 women were brought together for the express purpose of teaching me what makes women tick, what they want from men, what they respond to involuntarily in men, and how to communicate effectively with them.

They did their job and did it well. “THE Man’s Guide to Great Relationships and Marriage” was constructed from that research, and those women put this book to their partners to test and refine everything we covered. Anything that worked for 90% or more of those couples is in the book, and less effective principles are being refined for updates or discussed in this newsletter as potentials to explore.

It worked for them, and it’s guaranteed to work for you. Download your copy right now at http://www.makingherhappy.com and join the many happy men and women who have brought their relationships back from boredom, affairs, and even divorce proceedings – some in under a week! -- to be exciting, fun, sexy, and richly rewarding, often better than it had ever been, because life’s too short to spend it unhappy, bored, in fear of getting caught in an affair, or celibate.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

How Much Is Too Much? Rings, Gifts, Appreciation, and Predators in Relationships and Marriage

Where do you cross the line from an appropriate gift to a red flag? Where does she cross the line from a woman of taste to a gold-digging abuser? It’s not hard to tell if you know what to look for…do YOU?

I get quite a few questions about specific gifts, how to choose them, what is appropriate, etc., but most aren’t really questions that make for good copy for this newsletter (because the topic has already been covered pretty thoroughly in previous editions) and are answered privately, but there is one issue that came up that is pretty sticky, that of engagement rings.

One of my friends has been dating a woman for nearly two years, and finally decided it was time to pop the question, and she said, “No!” – immediately, emphatically, and with conviction. Why?

Because he had made two mistakes. The first was in buying and presenting the ring before she answered, a blatant wussy maneuver if ever there was one, and unfortunately a very common mistake. Guys, think for a minute: If you have to buy a woman’s acceptance of your marriage proposal with a piece of jewelry, what does that say about each of you?

First, it says that you don’t think you’re worth marrying and are trying to buy your way into her life. It also says that you think that she can be bought, which is one whale of an insult to any woman of character. However, in this case, making this mistake probably saved my buddy’s life, because she rejected him due to his second mistake, which in truth was no mistake at all…

She rejected him because the ring wasn’t expensive enough! She flatly told him that if he couldn’t present her with at least a two-carat stone he could forget it. He was heartbroken when he called, thinking he’d been a fool and had blown the best thing that could ever happen to him. I beg to differ!

It was actually the greatest thing he could have done, because she proved in that one simple statement that she could be bought, wanted to be bought, and was high-priced and high-maintenance. I asked him to describe their history to me and it was just as you would expect.

They met in a bar, he bought all the drinks, the dinner later, paid for everything every time they went out, ended up buying her a car when hers broke down, ended up making all the deposits and down payments on a new apartment when she was evicted for not paying her rent, refused to talk to him days and even weeks at a time if he showed up without a satisfactory gift, etc. He was calling me to find out how big a ring to try to buy to salvage the situation. Can you guess what I told him?

I told him to not bother, because she was a gold-digging parasite who had bled him for two years already, and that if he didn’t believe me, she would gladly prove it to him. Just don’t call her, and when she calls, tell her that he didn’t want to talk to her because he had realized that she was just asking for too much. Her response would be one of the following:

1. Indignation, to try to press his buttons and guilt-trip him into reversing himself,

2. Abuse, to try to shift him into approval-seeking mode and get him to try to buy her approval,

3. Complete capitulation without discussion, as she realized that she pushed too hard and scrambled to try to regain control of her meal ticket.

He agreed after considerable discussion, and she didn’t make him wait long. She called two days later wanting to know why he hadn’t called. He responded as instructed, and she went berserk, first yelling at him about how he didn’t appreciate all she’d done for him in the last two years, which pretty much came down to being late every time he was to pick her up and giving him something other than his retirement account to stuff money into, as there had been no sex in months and it turned out he’d asked her to marry him in hopes of reigniting their sex life. (If I had known this was happening I could have helped long ago, but guys don’t easily talk about these problems with other guys.)

He pointed out to her that the relationship had been terribly one-sided and that in fact he had done a whole lot more for her than she had for him, and she shifted gears and went into the pity ploy, talking about all her hard times and how if he really loved her like he said he did he would have tried to make it up to her with a bigger ring. (Guilt trip!) He responded that those problems had been the result of her own choices, many of those choices against his advice, and that he was tired of paying for her to have the luxury of making bad choices.

Right on cue, she burst into tears, started begging, promising that she’d change, there’d be sex every day, and it would be better than it ever was, and all that nonsense. Just too predictable for words.

Now, most bad women will not go into a melt-down like that. She was betting large holding a trash hand and he called her bluff. Most bad women would only go through one of those three little dances, not all three, but apparently she was an amateur. Some women actually hate men so badly that they want nothing but to control them and bleed them dry. Others are just losers who drift from bank account to bank account…er…I mean, man to man, draining them dry along the way.

Fortunately, these are a minority, and as you can see, or are about to see, pretty easily spotted. Good women want a good man, and want to share love, life, victories, celebrations, tender moments, sex, and even bad moments, not as a parasite or predator, but as a partner. They are driven to nurture and commune, not consume. Thankfully, they greatly outnumber the bad ones.

If you’ve been reading this newsletter for a while or have your own copy of “THE Man’s Guide to Great Relationships and Marriage,” you’ve seen me post quite a few red flags, especially in the book. Here’s a list of the biggies:

1. A woman who makes demands about gifts, especially if she isn’t contributing to the household income, and doubly especially if she insists on choosing her own gifts, especially her own engagement ring, or makes sure that you get a message through one of her friends about anything except the size of her ring finger (not the size of the diamond, but the diameter of the ring, i.e., size 7.5, not some number of carets)

2. A woman who is frequently in trouble, and expecting you to bail her out

3. A substance abuser whose abuse is having an obviously negative impact on their life yet defends their substance abuse in any way

4. A woman who seems to always be having and complaining about problems but never doing anything about them

5. A woman who has all the trappings of wealth but no visible means of support, i.e., expensive clothes, car, etc., but expecting you to pay for everything (Women of means generally insist at least on going Dutch-treat and often prefer to pick up the check themselves to demonstrate that they are independent women of good quality.)

6. A woman who constantly acts helpless, especially if she is also overly-flirtatious with everyone at all times, obviously seeking attention and assistance.

As I said, this list is not comprehensive, it’s just the biggies; there are a lot more in my book and in past issues of this newsletter, available in the archive (see the link below) or past posts on my blog. If you’re currently in a relationship with one of these women, face it, you’ve screwed the pooch, and you need to face reality: she’s not going to get any better, and you’re going to continue to foot the bill, financially, emotionally, etc., for her indiscretions, until you make the choice to stop and move on.

There are a lot of good women in the world, luckily far more good ones than bad ones. Identifying them isn’t that hard when you know what to look for, and getting along with them is really pretty easy when you understand how to communicate with them and what they want, out of life and out of you. Luckily for you, there is a single source where you can learn everything you need to know to do exactly that, to have a great relationship with a great woman, even if you have to get a bad one out of the way first. Best of all, you can afford it!

It’s called “THE Man’s Guide to Great Relationships and Marriage,” and it’s an instant download at http://www.makingherhappy.com. It costs less than dinner for two at a good restaurant, and is guaranteed to work. Download it now and start putting your life back on track, because life’s too short to live it doing anything less than enjoying it.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Mother's Day: A Great Time to Know How to Buy the Perfect Gift for the Woman in YOUR Relationship or Marriage

It’s “Mother’s Day” in the U.S. as I write this, which reminded me that it’s past time to revisit the topic of buying the perfect gift for a woman. This is a difficult proposition at best, unless you have paid attention to her and come to know a few intimate details about her. Why? An excerpt from “THE Man’s Guide to Great Relationships and Marriage” explains it…

One of the most common topics in the questions I get, indeed, probably next after “How do I save my marriage?” is “How do I buy the perfect gift for my wife?” so for all those who missed it last time, here’s great advice for buying a gift for any woman on your list. (And yes, I know this might have been handier a week or two ago, but if you don’t learn to take a little initiative and be prepared to handle the most basic issues in married life, there is not much I’m going to be able to do for you anyway, so look at the calendar and plan ahead, and if you don’t see an obvious answer to your question, e-mail me at support@makingherhappy.com in a timely manner and I’ll help you.)

And, by the way, the same rules apply for any other woman in your life, whether it’s your mother, sister, daughter, special coworker, vendor, customer, neighbor or whomever. Why? Because they’re all either women or women-in-training (like your daughter! LOL!)
I’ve published this excerpt from “THE Man’s Guide to Great Relationships and Marriage” several times and always received a lot of positive feedback on it, so if you’ve not yet read it or tried it, do yourself and the women in your life a favor and do so now. Indeed, even if you have read it before, call it “a necessary review” and read it again to make sure you have it down pat before embarking on this most difficult, crucial and rewarding of male quests.

Without further ado, the perfect gift for any woman is:

A Gift That You Know She’d Like Because You’ve Paid Attention to Her!

Women want to know that we think about them from time to time when they’re not around, and notice them when they are. Is that really too much to ask? To know her well enough to know her favorite flower, perfume, color, scent, time of year, activity, etc., things that give you serious guidance when it’s time to surprise her with a gift? Can you really say that it’s that difficult? You can know something as intimate and guarded as her dress size by simply looking in her closet and checking a few tags.

How would you feel if you were allergic to wool and a woman bought you a wool bathrobe? Or allergic to peanuts and a woman bought you a box of peanut brittle? Or you were tone deaf and a woman bought you a music box or a guitar? If you had a traumatic experience as a child, like being attacked and mauled by a dog, and a woman bought you something that reminded you of it, like a puppy, especially of the breed that attacked you?

Men do truly stupid and insensitive stuff like that all the time, but we seldom hear about it except during an explosion, at which time it may have happened too long ago for us to even remember it, things like hearing a woman say she’s going on a diet or a pair of pants is a little too tight and then buying her a box of candy or insisting on taking her to an expensive restaurant that violates her diet or causes her to have to face up to having grown beyond her favorite dress for such occasions, or even worse, inviting her to a day at the beach after “being told” (being signaled) that she’s needing to go on a diet.

Have you never noticed how when they buy us a gift, it’s always well-thought out? Even if they don’t know what to get us and end up getting us socks or a necktie, the socks or tie will match what we have perfectly, and be the right size. They pay attention to us, and try to make things nice for us when they can. If a woman’s favorite flower is a daisy, she’d rather receive a bunch of daisies picked from the side of the road or even a picture of a daisy that you drew and colored with crayons for her than a dozen roses – the generic gift that every man gives every woman and is so blasted impersonal these days that if fools like us didn’t buy them for women who didn’t want them, nobody would be buying them except for funerals. Indeed, there are occasions where roses are in fact deemed an attempt to appease a man’s own guilty conscience because they have become so impersonal.

Cost doesn’t matter; the gift is both a sign that you’ve been thinking about her and a measure of how much you’ve been thinking about her – it’s your life that she wants to share most, not your wallet (unless she’s a gold-digger – see the “How Much Is Enough?” issue from January 8, 2008 -- see how handy that archive is??? -- if you’ve not seen it, and no, this won't apply to your mother, but can save your hide with the rest of them!). After all the crap they endure from us while we’re trying to learn how to get along with them and do what we’re supposed to do as men, we owe them the little extra effort that the daisies – or whatever is supremely personal for them -- require.

Daisies, even when they are her favorite flower, are by no means the perfect gift either; indeed, if it can die and need to be disposed of, it’s probably a bad choice. Women get sentimentally attached to gifts. In some part of your home (or hers, if you aren’t living together) is probably a secret cache of all the notes, cards, and gifts that you ever gave her, every little thing that ever showed that you were really thinking about her.

When she’s feeling bad, including when she’s sulking after a fight, she’ll go to this secret treasure box and commune with all the mementos that make her feel good about herself and you. You’re actually doing both of you a huge favor when you give her things that while not extravagant, are tangible and lasting proof that you took the time to make her feel special – and small enough to fit in this treasure box!

This means that flowers, chocolates or other candies, pets, perfumes, and anything else that has a short life-cycle, while fun and temporarily exciting, in the long term will have to be disposed of, and she will find these things depressing, even traumatic as she has to separate them from her life, while the “sticky note” that you left on her mirror in the bathroom that simply says, “Can’t wait to see you tonight,” or something playful like “I’ll swap you a kiss for dinner when I get home,” (for you newbies, that remark will start a playful negotiation for intimacy later in the evening if you play it right when she says a kiss isn’t going to be enough to get dinner) will stay with her forever, and may indeed get you back into her good graces after you’ve made an ass of yourself and made her really mad as she digs through her treasure chest of memories and is reminded of all the reasons she keeps you around.

Before we wrap this section up, I need to make one thing perfectly clear: I AM NOT saying that you should never buy a nice gift for a woman. I know some of you tightwads are out there saying, “Cool! I can give her crayon drawings and take the money I would have used to buy her stuff and buy beer and hot rod parts!” No, and you should be ashamed of yourself. I’m saying that you should never use a gift to win her favor or approval, or because you feel guilty, or especially not to make her feel guilty (like buying an expensive gift to pressure her for something sexual) or for any other reason except either you think she’ll enjoy it or you will enjoy giving it to her, and when you do give her one, make it obvious that it is specifically for her, well thought out, and has something of you in it for her to relish as a keepsake, especially if it shows that you spent time to make it happen. There will be times when it will need to be expensive, at least to some degree, and if you follow the above rules, you’ll know when that is.

So you see, while holiday gifts should be a little out of the ordinary and may cost more than impromptu gifts, the expense of the gift is nowhere near as impressive, nor romantic, as the appropriateness and personal nature of the gift. Many couples do ask each other if there is anything in particular they were looking forward to as a holiday gift, and if you do, then of course, respond to expressed wishes, but also make sure that there is at least one gift that she’s not expecting, and that is particularly well thought-out, even if you have to enlist the help of your children or her girlfriends (threaten to put a curse on the house of anyone who divulges your secret and DO NOT enlist the help of anyone known to be indiscreet or whom you know to be competitive with your partner or you could find yourself in a trap!), figure out something very special that is so personal that when she sees it, it is obvious that you were thinking intensely and only of her.

(You can also do this with things she asks for, by putting that special little twist that makes something common that she wants special for her, either with the gift itself, or perhaps the packaging or delivery method of the gift, like presenting it to her in your sharpest-looking suit if she has remarked that she misses seeing you in one. Pay attention and use your imagination!)

For example, take a cue from this reader’s real-world situation:

I was discussing this issue with a consulting client (and friend – Hi Joe!), who said that his wife loves coffee, huge mugs to put it in so she can dress it up with flavorings, etc., loves New York City, loves a particular brand of chocolate, and wears a charm bracelet. From this, you can fashion a perfect intimate gift by finding a huge, artistically tasteful coffee mug with a New York City cityscape or something else peculiar to the town that would spark a fond memory for her (like a Yankees logo if the two of you had a romantic experience at a baseball game there), preferably in her favorite color if it’s available, filled with pieces of her favorite chocolate or a gift certificate for a purchase from the chocolatier (if she loves everything that Godiva, Ghirardeli, etc., make, as opposed to having one particular chocolate favorite), and hiding beneath the chocolate or gift certificate, a charm for her bracelet, again something that sparks a romantic memory of an intimate moment shared somewhere. Do you see how this all fits together?

The chocolate is obvious, but it’s short-term delight. To provide longevity, you have the coffee mug and the charm, both of which are related to something special to her, and which will spark romantic memories when she sees them. Everything involved is something personally chosen according to her passions. You see, one favorite aspect is good, but it’s still something that any other woman could receive. By combining all these aspects, ALL OF WHICH YOU CAN BET SHE WILL RECOGNIZE INSTANTLY, you make the entire gift uniquely personal, in spite of the fact that everything is mass-produced. Now, to top it off…

A small, hand-written note or card that says how much you’ve enjoyed having her in your life and how much you look forward to sharing more with her – NO PREPRINTED VERSE OR PROSE OF ANY KIND – includes a permanent piece of you in the mix, and gives her something to put in the treasure box. I have personally seen women burst into tears over simple gifts like this, simply because their man knew them well enough and cared enough about them to make the small effort that it takes to do it. All it takes is knowing your partner, which you should (and will be expected to do whether you have or not!) if you’ve been with her any time at all.

If she’s like Joe’s wife except that she doesn’t like chocolate so much, and her hands get cold when she drives, a nice pair of driving gloves – in the correct size and that match a scarf she wears, her handbag, favorite coat, or something significant like that – stuffed into the coffee mug is perfect. If she doesn’t do charm bracelets and charms, maybe a small coin run through one of those machines that converts it into an imprinted souvenir coin, or a ticket stub you saved from a concert or ball game there, even a subway pass to an event – anything to remind her of a very special time – or tickets to an upcoming event – to create a new special memory – will work.

Know your partner, and choose her gifts based on what you know. Know above all else that the idea behind a gift is to celebrate partnership and make her feel special, not to buy her favor. The idea is to show that you love and notice her, not to be needy or try to buy her, which are creepy and insulting to all but a gold-digger precisely because they imply that you think she is a gold-digger who would expect and respond to such a thing, and no good woman will put up with that for an instant!

Guys, I hope you found that excerpt helpful, and again, this advice pertains to all women – mother, daughters, sisters, friends, coworkers, boss -- under all circumstances, not just your wife. I can’t say it any more plainly or with any more conviction. Over 100 women were brought together for the express purpose of teaching me what makes women tick, what they want from men, what they respond to involuntarily in men, and how to communicate effectively with them.

They did their job and did it well. “THE Man’s Guide to Great Relationships and Marriage” was constructed from that research, and those women put this book to their partners to test and refine everything we covered. Anything that worked for 90% or more of those couples is in the book, and less effective principles are being refined for updates or discussed in this newsletter as potentials to explore.

It worked for them, and it’s guaranteed to work for you. Download your copy right now at http://www.makingherhappy.com and join the many happy men and women who have brought their relationships back from boredom, affairs, and even divorce proceedings – some in under a week! -- to be exciting, fun, sexy, and richly rewarding, often better than it had ever been, because life’s too short to spend it unhappy, bored, in fear of getting caught in an affair, or celibate.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Preparing for Valentine's Day, a Common Test of Your Relationship and Marriage

Valentine’s Day is just around the corner, and you need to be thinking about it now, not on your way home from work on February 14. Here’s some help in the area of choosing the right gift.

I got a question from a reader a few days ago that reminded me that it’s time to prepare for St. Valentine’s Day. Those of you who are historically-inclined know that this day was originally instituted as a day for old flames to get back in touch with each other, back in the days when very long courtships were the rule and women didn’t approach men; it was acceptable on this day for women to contact a former suitor and invite him to resume his former pursuit, although a proper lady would never do so in so many words, of course!

It has since evolved into an occasion upon which women expect “romantic” gifts, and one of the biggest mistakes you can make with many of them is the traditional, boring, and very impersonal dozen roses and box of chocolates. A woman wants a gift to be very personal, regardless of cost, so that she knows it was carefully chosen – or even constructed, if you are good at creating gifts of any kind – just for her. One of your fellow readers has seen the light, and asked for help. Meet John:

Hi David,

I have read your book and have seen the light. After 12 years of marriage I have slipped into pre-packaged holiday gift mode. I am having trouble coming up with new ideas for this Valentine's Day. Could you recommend some new ideas? My birthday is a few days before the 14th and my wife has planned a short trip out of town for us that weekend. Last February we were talking divorce, this year after reading your book and actually seeing that I had become foolishly predictable and boring, I've turned OUR life back on. I am now running out of ideas to keep her on her toes. Any suggestions would be appreciated.

Thank You
John

Hi John! Congratulations on getting things turned around! If you're like most men, you're not running out of ideas, you've run out of inspiration and need a quick refresher course on the art of choosing gifts for a woman to remind you of where to look in your life with your wife for ideas. (I could name off a hundred things that somebody else’s wife would love that your wife may have no interest in at all, and would in fact be insulted by, because they aren't something very personal and obviously chosen specifically for her.) Start by going back to the gift section in "THE Man's Guide to Great Relationships and Marriage," which is short and to the point, and then I'm going to give a list of a few newsletters that expand on the subject. As you read these things, plug you and your wife, your upcoming plans, your history, etc., into the processes and examples and you'll most likely be flooded with very good ideas.

(Those of you who have not yet downloaded your copy of "THE Man's Guide to Great Relationships and Marriage" can find that same gift advice in my free “What Women Want” report, which you can download at your convenience.)

After you do this, whether you come up with ideas or not, write back and we'll do a quick double-check and either make sure you've made some good choices or figure out what got in the way of you making a good choice and get you moving on the right road. This is one of those "give a man a fish and he eats for a day, but teach him to fish and he eats for life" kind of things, and luckily, what you need to read to review doesn't amount to more than probably 3-4 pages at most, because the subject really isn't that difficult once you recapture that "groove" that you know you're going to get back into when you start reading; you'll knock her socks off for sure!

Here are the issues you need to read:

Buying the Perfect Gift (This is the book excerpt on gifts, in case it's easier than finding your copy of the book, and you can skip it if you have your book or my free “What Women Want” report handy).

A Female Reader Writes in About Gifts (Probably the best newsletter on the subject after the excerpt from the book)

How Much Is Too Much? (Defining the rules about excessive gift-giving, expectations, buying love, etc.)

Ballroom Dancing (Ballroom dancing lessons are still a huge romance and attraction-builder, especially if your wife likes to dance!)

Girls and Their Toys (about women and adult toys, in case your wife likes naughty things)

(For those of you who have never visited my newsletter archive, the address for the archive index is http://www.aweber.com/z/article/?mhh_tips and it's just plain HTML web pages. You scroll through the directory to find each article and just click on the link to get it on your screen, then hit the "back" button on the screen or press the backspace key on your keyboard to return to the directory.)

And by the way, double congratulations for having the forethought to deal with this now instead of on February 14, like 99.8% of other men will do. That's the mark of an achiever, and you get bonus points for that!

Gentlemen, this really isn’t that much reading to do if you don’t remember the material, so don’t let the fact that it’s five articles deter you from doing this right. There are few things that you can do for a woman that endear you to her like selecting a truly great gift for her, not because she’s some kind of materialistic gold-digging “ho,” but because choosing a great gift for a woman requires that you pay attention to her, know intimate details about her, and consider those things when buying or making something for her.

Most women would melt over a carefully-selected bunch of wildflowers, that contained scents and colors she liked, and only perfect flowers, maybe matched her eyes or something like that, and maybe were accompanied by a brief handwritten note that said something like “You’re my favorite thing, of ALL things…” than a dozen roses or orchids with a piece of jewelry hidden in them and a $10 super-card from Hallmark.

Every woman can receive roses, thousands of women can receive that same piece of jewelry, and who knows how many people receive that same card? BUT! There will never be a bunch of flowers like the one you picked ever again, and if what you wrote on the paper was something she’s never heard, doesn’t sound “canned” (so don’t be an idiot and copy something cute from a card, because many women spend a lot of time browsing card verses in stores looking for good cards and emotional rushes), and is something that she would expect you to mean when you say it, it’s just for her too, and devastatingly special. And let’s not forget the bonus of including something small and durable that can go into her “treasure box” to remind her of her favorite times with you when she feels lonely, down, or really ticked off at you!

Don’t just run out and try to find wildflowers in February because I mentioned them, either! Spend some time getting to know your partner, and think about how you could combine some things she likes into some unique thing that leaves no doubt in her mind as to why she received it. Ha! What am I saying??? There will be no doubt in her mind why she received anything! If it’s the wrong thing, there will be no doubt that you’re in insensitive idiot, and if it’s the right thing, well, take your vitamin E and make sure your medical insurance is paid up in case she injures you when she pounces on you later, because giving the right gift is some pretty hot stuff!

Gift-giving is one of the many areas where men fly blind when trying to get along with women because we’re not trained to know how they think and what they like as we grow up. Our mothers train us to be “nice” and to defer all decisions to women to be “considerate” and to buy extravagant gifts for women to impress them, and bless their hearts (as we say in the South), they have no idea that they’re setting us up for disaster, but they are. They should be teaching us how to choose a good woman, how to communicate with women, and how to keep a woman interested and excited enough to enjoy our company for years and years. They don’t, but I will!

All you need is a copy of “THE Man’s Guide to Great Relationships and Marriage,” and you can download it at http://www.makingherhappy.com with a few mouse-clicks. Do it now, because you never know when she might decide she’s had enough and you’ll be another one who’s been thinking everything is just fine until she hands you the divorce papers, and when you ask in that shocked voice, “What’s this about???” she says those immortal, bone-chilling words that sends shock and confusion into the very soul of every man who hears them: “See! You NEVER LISTEN TO ME!”

In the meantime, live well, be well, and have a wonderful day!
David Cunningham