Saturday, December 17, 2011

The Fool, the Smart, and the Wise -- Which One Wins in Relationships and Marriage?

There are three kinds of people, the foolish, the smart, and the wise. Your mission, should you choose to accept it, is to become wise, learning from the mistakes and successes of others and thereby avoid the mistakes that others have made, especially in regards to your relationship and marriage. Here’s how…

This weekend is coming! Time to buckle down and learn something useful to put to work this coming week, right? Yeah, yeah, yeah, you’ve got plenty of time for beer and sports, so give me a few minutes here to teach you something productive, albeit in one of the longer pieces I’ve given you (just a few extra paragraphs, so don’t panic), and then you can go out and play with your friends.

I had a pretty tough childhood because I was precocious and insisted on knowing everything. That in itself is tough, but I was also independent, and wanted to know everything, even if it meant learning it the hard way through trial and error. I learned a lot, too.

On the day my military career started, I was labeled a “maverick,” a guy who has a hard time getting with the program because he has a knack for finding a better way to do things and doesn’t toe the line when he should. I got through basic training, and then got into some really sticky situations.

Nobody got hurt or killed because of my choices or actions, but hellfire did rain down on my head a few times, because for every few “atta-boy’s” I’d get for going above and beyond the call, there would be an “oh sh*t” to negate them in one fell stroke. My commanding officer was constantly running interference for me with the big brass, and finally everything came to a head and I was ordered to report to my CO’s CO, a two-star general who shall remain nameless for a variety of reasons, for an “operational competency review.”

After introductions and the traditional reading of my file (I still don’t know why they go through that little ritual, and I’m not sure they do), the general said to me, “Cunningham, you’re smart, too damned smart for your own good. I need you to wise up before you compromise an op and get yourself or one of my other men killed. Do you know the difference?”

Everybody in my unit, including myself, was barely 19, full of piss and vinegar, drawing hazardous duty pay, and got off on all the gung ho ritual language; in true gung-ho form I replied, “Sir, I do not know. If the general would explain the difference I will deploy that knowledge in a swift, proficient, and distinctly military manner.” I had no idea what he meant by, “The difference,” let alone what “the difference was, so it seemed like a good time to let him to all the talking.

He got a glint in his eye and said, “Very well. There are three kinds of people in the world, the foolish, the smart, and the wise. The foolish are those grab-asstic pieces of crap who waste time and life by never learning from their mistakes. The smart do learn from their mistakes, even if they are like you and make a lot of them because they want to be smarter. The wise move through life with patience and purpose, paying attention to what’s going on around them and learning from the mistakes and successes of others so that they don’t waste time and life making the same mistakes that others have made before them.

“I need you and every man under my command to be a wise man. We have a system here that is based on the mistakes and successes of those who came before you. It is not perfect, but it does work. You may be able to improve upon it, but you will do so by following the system during operations and providing any feedback you have during the post-operation debriefing. We want anything you can offer that will help to achieve objectives and save the lives of well-trained fighting men, but the time to deviate from the program is not when you are taking fire. That is your CO’s job, and my job, not yours. Do you get me?”

I thought he was somewhat full of crap because “improvise, adapt, and overcome” seems to be an integral part of my constitution, but I never forgot that bit about the foolish, the smart, and the wise, and had to accept it. My mission changed from trying to do it all on my own to trying to learn everything I could the most efficient way that I could, which for the most part has been to watch and learn from the behavior of others. To that end, we’re going to have an exercise right now to show you just how much you can learn from somebody else, even someone you don’t expect to have anything to teach you.

The following letter is one of the many success stories I’ve received. I chose it for this exercise because it explodes a myth and because on the surface it doesn’t even appear to be relevant to saving a stale or failing marriage or other committed relationship, yet it holds some of the best lessons you’ll ever learn. Meet Tom:


I wanted to take a moment to give you some feedback. My wife and I were recently divorced after 15 years of marriage. We are both in our early 50's. I worked really hard to save my marriage using logic.

I lost her to a bad boy. He is a real bum, without a job and still lives with his mother even though he is in his 50's. What a real mooch.

For the longest time I tried to apply logic to what was happening to my marriage and I failed to understand just what was going wrong. I guess I was too ingrained into my habitual patterns. It was only after the divorce that I started to get your material and receive your newsletters. WOW. Boy, was I ever wrong in my approach to women. I did all the nice guy stuff and provided a good home, clothes, jewelry, cars etc. I worked my ass off to provide for her.

As I started to read your material I came to realize what a bad relationship I had been in and what really went wrong.

I came to realize that I had failed to create attraction in her although I had her affection. That was my fault. The dishonesty (for many years), the deceit, the cheating, the character defects, etc., are all her fault. In many ways our divorce is a blessing in disguise.

I have followed your advice and that of David DeAngelo's program of Sexual Communication. Man what a difference it has made in my life and my approach to dating. I am now not trying to be the nice guy and "win" her favors. I am more confident in myself and out to have fun. I have played with and am learning the real way to create attraction and it is working. My successes with the new me are just outstanding and I am enjoying my life and playing a lot more. I don't have to call for dates...they are calling me. Really attractive and quality women.

So I wanted to thank you for putting out the information that you do, in such a professional manner that us nice guys can see where we went wrong and how to fix it. Keep up the good work.


PS: Oh and by the way. The ex has noticed and wants back into my life. NO way in hell will I ever get back into her games again. She has lost the house, cars, clothes, her reputation, is in debt up to her eyebrows, etc. I could go on and on with what she has done to herself. Life is funny sometimes, but I have the ultimate revenge and it does taste good. Thanks.

So what can you learn from this story that will make you a wise man?

For starters, Tom didn’t just automatically blame everything on somebody else and assume no responsibility for what happened that led to his divorce. He buckled down and found information that gave him answers as to what happened and what he could change to make sure it didn’t happen again.

Lesson: Take personal responsibility when things don’t go as planned, figure out what happened, and learn how to make it go the right way.

Also note I only wrote a couple of paragraphs of advice targeted directly at those who are dating in "THE Man’s Guide to Great Relationships and Marriage," yet Tom found lots of advice in it that helped him to be more successful in his dating life, BECAUSE HE WAS LOOKING FOR IT. For instance, he realized that the same process used to evaluate a current long-term relationship or marriage to see if it should be maintained can also be used to determine whether you should continue to date someone and to establish exactly what you want in future relationships. Good information isn’t always where you EXPECT to find it, but it is always WHERE YOU FIND IT, if you know what I mean.

Lesson: be ever-vigilant in looking for things that can make your life better; you may not find a pearl in every oyster, but finding a gold nugget lying in a pile of animal manure or a trash can doesn’t make it any less valuable than if it was found in a creek or a mine.

Tom also didn’t limit his options in solving his problems, and took advice to broaden his search. In "THE Man’s Guide to Great Relationships and Marriage," I teach readers how to evaluate their relationship or marriage to determine if they should try to salvage it, because if you are grossly mismatched in areas like your personal value system or personal tastes, it’s never going to work because you will always be competing, compromising, sacrificing, or avoiding instead of cooperating, and your time and effort is far better applied to make a dignified and peaceful exit instead of beating a dead horse only to fail in the end and exit under fire after war is declared.

Included in the advice for those making such an exit are people to contact to help protect your assets in the event that a property settlement war does break out, and advice to seek out advice specific to succeeding in the dating game by Shelley McMurtry, F.J. Shark, John Alanis, Tiffany Taylor, David D’Angelo, etc., because jumping back into the dating game blind is one of the scariest things a person can do, and I’ve found their material to be very logical and rooted in real-world cause-and-effect relationships.

Instead of saying, “I’m tired of reading. I’ve done this before, I’m just going to jump in and it will be better this time,” Tom recognized that a recommendation from one good source of information about another source of information was likely a good call because no information seller will risk trashing his reputation by steering a customer in the wrong direction for an affiliate sale and blow any possibility of future direct sales.

Lesson: Know your limitations, and do everything you reasonably can to obtain help in overcoming them by seeking the advice of those who have succeeded before you.

And as big as they are, those are the small lessons. Look in Tom’s post script (the paragraph that follows the “P.S.,” which stands for “post script,” for those of you who skipped that class in high school). His ex has noticed the changes in him and wants back into his life! The dating gurus will often say that this can’t happen, but you must remember that in the dating world, that’s often correct. When you meet a stranger, your window of opportunity for creating attraction can be measured in minutes, maybe even a few seconds. But…

When you’ve been together for a while and your interest is fully vested, that window could be measured in YEARS in some cases, and months in almost all cases. Women like the protective feeling of stability, and will give you ample opportunity to make things right IF they see that you’re trying to do so.

Lesson: Even if the divorce is final, as long as she hasn’t filed for restraining orders (which indicate that all hope is indeed lost in nearly all cases in the long term, and in ALL cases in the short term), or some other man hasn’t created intense attraction within her (which usually results in a restraining order anyway), it’s NEVER too late to fix it as long as the compatibility is there to support it.

Also note he held her accountable for her mistakes, and that ultimately being held accountable and having to live the life that she chose was the worst punishment that could be heaped upon her.

Lesson: Justice is sweet, while revenge is a dish that simply should never be served, unless it’s “self-served.” War isn’t just “the most spectacular of all human endeavors” (General George S. Patton), it’s the most costly and utterly destructive, on any scale.

Here endeth the lessons. Right now, some of you are saying, “Geesh, that guy is long-winded. That’s annoying!” while others are thinking, “Wow! That guy must really care about this stuff, because it must have taken him a long time to put that together to share it with me, and look how much he just gave me!” I do, and it did, several hours in fact. Several hours that I could have spent with family and friends, building something in my beloved workshop or enjoying another hobby, cooking an elaborate gourmet dinner, or numerous other things for myself instead of for you. If you don’t need this much help from me, I’m happy for you, really, but I’m doing this to help people in crisis make their lives better just as much as I’m doing it to help other people keep their relationships from falling into crisis.

Lessons: Never look a gift horse in the mouth, and make the most of anything that comes your way.

Sorry, I couldn’t resist. Seriously, I have a lot to teach you and everybody else who needs it so that you can be wise and keep from making the mistakes that others have made before you. We hit the high spots here in this newsletter and in my blog posts, but dig deep into the tangled and dark nitty-gritty in "THE Man’s Guide to Great Relationships and Marriage," and no matter what shape your relationship is in, there are many valuable lessons in there for you, lessons that will help you make your relationship better than it has ever been if you should be in it or help you get out of it with your dignity and a few dollars in your pocket and move on to find happiness elsewhere if you’re in the wrong relationship.

Your next move is to to download your copy of "THE Man’s Guide to Great Relationships and Marriage" and get started, because life is too short to wait. Never put off until tomorrow the success and happiness you can have today! I’d also suggest you stop by our forum at and look around. There may already be enough information posted there to help you get some of your problems under control, and there are friends to be made, a hobby section, and a lot more to hold your interest. Yes, I could have just made it another touchy-feely relationship psychology forum where the blind leads the blind and everybody commiserates and calls those who find there is no reason to continue a loser, but why? This way is a lot more fun for all of us, and a lot more useful, so come on over and check it out.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Friday, December 16, 2011

Don't Let Hot Buttons Kill Your Relationship or Marriage

Watch out for somebody pressing one of your “hot buttons,” and for you pressing somebody else’s as well. Whether inadvertent or intentional, the fallout can wreck a relationship quickly, and even permanently, and when it hits, it will likely come out of nowhere, so know what to do before it happens…

I started my day today with a big cup of home-roasted coffee and my e-mail, and found the following letter, which would have been funny if it hadn’t been so profoundly wrong and out of character, but there’s a very good lesson in it for you, so hang with me, because you’ll definitely find that it’s worth it. Meet Carol:


You and people like you make me sick! All you can talk about is how to pick up and seduce us, or how to manipulate her to get what you want out of her, like we’re all stupid and can be led around by the nose like cattle. It’s no wonder women can’t get any respect these days. Thanks for being yet another a**hole helping men to screw up my life. I really feel sorry for your wife.


In every one of my newsletters is a link to the archive of everything I’ve published since switching to Aweber Communications as my newsletter broadcaster several years ago (my previous broadcaster didn’t provide an online archival service), and anyone can plainly see that:

1. I don’t ever write about picking up anybody. I leave that to the dating gurus.

2. I only write for people in committed relationships or who are trying to prepare for the time when they are in a committed relationship (including marriage, the most committed relationship).

3. The only context in which I ever mention “seduction” is in explaining to men that women enjoy doing it to their man if properly motivated by having a man create attraction for her, and it works out far better for everybody than for him to try to seduce her.

4. If I had a nickel for every time that I’ve publicly said that most women are smarter than we give them credit for because we don’t recognize that they simply do things differently, I could buy a country and retire there.

5. As for respect, see what one of you who has read "THE Man’s Guide to Great Relationships and Marriage" had to say about how my work relates to respecting women:

“It's funny how these things work, but all the studying I've been doing about understanding women and how they think HAS LEFT ME WITH MUCH MORE RESPECT FOR THEM THAN BEFORE [caps Larry’s, not mine], where I was often just frustrated or disgusted with their behavior. I seriously doubt anyone could read AND UNDERSTAND your book and not have the same experience. Another reason [my wife] should read it.” -- Larry

And this one:

Hi David,

In these uncertain and confusing days, you are a jewel of unlimited value. Because you leave no confusion in the minds of your readers. And you provide a wonderful service. You are not out to simply make lots of money on phony theories with sensational story titles. YOU ARE THE REAL DEAL WHO IS NOT OUT TO EXPLOIT WOMEN, BUT RATHER TO TEACH US MEN HOW TO VALUE THEM FOR THE FANTASTIC CREATURES THAT THEY ARE [caps Ron’s]. You want to preserve relationships and marriages when possible, not bust them up. I commend and thank you. I place you on the same list as the greatest of the greats. You deserve a thundering round of applause. And I personally thank you for the wisdom you share in your writings.

I remain your devoted fan,


Add to those letters the fact that Carol has been subscribing for a little over two months, and has sent me a couple of e-mails complimenting my understanding of women and hoping that I’m successful in teaching other men how to do the same. She also impressed me as being fairly bright and reasonable. So this outburst appears totally out of character and illogical, right?

So what happened?

The only thing that ever causes such an instantaneous and explosive departure from expected, normal behavior is what many refer to as “pressing a hot button,” “touching a nerve,” etc., accidentally triggering a memory of a bad event that alters one’s perception of what is happening now and changes the way they would normally respond to it.

It’s too common to avoid, so what do you do when it happens?

As tough as it sounds, just let it go, at least until the person who explodes at you has a few minutes to calm down and realize that they just exploded at you for something that somebody else did sometime in the past. Don’t apologize, don’t argue, don’t try to explain anything. Just calmly say, “We’ll discuss this later when you’ve calmed down,” disengage, and don’t take it personally. It’s not you that they are upset with; it’s that demon from the past that they’ve never managed to vanquish.

Later, when the discussion resumes (and you should be the one to reinitiate it for the sake of taking a leadership position, so pay attention to her mood), let the aggressor speak freely for a few minutes, and if they aren’t apologizing for jumping on you for something that you didn’t do, point out to them that they have taken whatever was said or done out of context, and that they are upset about something else. If that’s not good enough, just let it go.

If it becomes a pattern of abuse, it’s time to start looking at options like professional counseling, and if they refuse to acknowledge it’s a problem, it’s time to move on, because you can’t help somebody fix a problem they won’t acknowledge having and life is too short to spend it with an abuser that makes a habit of punishing you for someone else’s sins because they have a terminal case of victim mentality. Even Post-Traumatic Stress Disorder is no excuse if they refuse to acknowledge the need for fixing the problem because they in fact use it for license to be abusive.

If somebody pushes one of your hot buttons, which you’ll know they have because you’ll feel a sudden escalation in your emotional energy level along with an unusually strong urge to either defend or attack, try to stop the eruption by telling yourself, aloud if you must, that something isn’t right and you need to think about what you’re doing before you say or do something that can’t be undone. The discipline to step back from an emotional surge and make sure that it is rooted in reality is one of the most useful skills you can ever develop, for your own sake and that of those around you.

If you can’t recognize it and stop it before it happens, don’t be shy about apologizing to whoever catches the brunt of your upset. I am not a big fan of apologies because a lot of people tend to use them as license to behave badly, thereby nullifying their credibility and the credibility of others who offer apologies, but in these circumstances, it is necessary and appropriate that you volunteer it as a lead-in to discussion. No matter who has their hot button pushed, make it a top priority to determine what the unresolved issue is that triggered the eruption; get it resolved so you or they can heal from it and not be bothered by it again.

Life has enough troubles waiting for you each day without continuing to harbor trouble from times long past, and while those who care about you may forgive you for your outbreaks, you may not, and they may not after a while. Failure to address a problem that you know about is the result of choice, not fate, and sooner or later you will be held accountable; as I was saying above, apologies will no longer be accepted and relationships will suffer and ultimately be lost. There are few feelings any worse than those that come with the knowledge that you ruined a great relationship that didn’t have to be ruined.

Speaking of which, there are just as many ways of unnecessarily ruining a great relationship as there are of building one, and the bad news is that building a great relationship by accident is highly unlikely while accidentally destroying one is next to inevitable if you don’t know what you need to know to build and protect one.

Building and protecting a great relationship is not at all difficult, it’s simply that the path to success is not obvious to the vast majority of us. For every person who knows what it takes and is willing to share it, there are thousands who don’t know what it takes but are all too willing to poison your relationship with their pet theories and opinions as if they were giving you knowledge and expertise. My refusal to engage in opinion and theory is well known – and much appreciated -- among those who know me, and has been the secret to my success as a counselor, coach, consultant and troubleshooter all my life. Among my favorite phrases of all is, “I don’t know, but now that you’ve given me a good reason to find out, and I’ll be back with you shortly with facts in hand.”

There are no theories here, no opinions, and plenty of proof to back up every word I put in front of you, in this newsletter, every post I’ve left on our forum at, any reports I offer you, and my e-book, "THE Man’s Guide to Great Relationships and Marriage," which you can download at, that is, if you’re a man who’s tired of not knowing what women want from a man and guessing wrong more often than right. I have facts in hand for you, derived from extensive research with 118 couples before the initial release and the comments and successes of thousands that have followed since.

Life is too short for you to be stumbling along blindly stepping in crap and more crap when information like this is so easily and quickly available to you. Regrets aren’t born of the things we try, but of the things we fail to try, are they not? Think about it, and then exercise the only reasonable option open to you: ACT!

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Thursday, December 15, 2011

How Wuss Programming Happens and Can Destroy a Relationship or Marriage

Wusses are made, not born (with rare genetic exceptions, of course), and the only kind of women who want them for anything more than casual friendship are sadly their own mothers and the parasites and predators who can take something from them. How are they made? That’s easy…

I caught something on television recently that I can’t get out of my head, partially because it’s offensive to me and partially because there is a lesson in it for all of you. And it’s not one that is easy to teach, so I’m going to ask you to bear with me.

First of all, some of the examples I’m going to have to use have potential political implications, and we’re not here to discuss politics. There could also be controversy over whether what I’m about to show you is coincidental, accidental, or deliberate.

For the purpose of this exercise, I’m going to ask you to ignore all of that and look strictly at the mechanics and psychology of what is really happening so that you can learn this universal process and not only protect yourself from its dark side, but use it to better yourself. So turn off the emotions, political bias, conspiracy theory machine, etc., put on your thinking cap and hang with me for a minute while I set up the lesson, because you need to be cold and ruthlessly logical to get through it with maximum benefit.

Sometimes it’s late in the day before I find inspiration for the content of this newsletter; I prefer to do it as the very first thing after in the morning after responding to whatever reader e-mails are in my Inbox when I first sit down at my computer, but the world doesn’t always work the way I want it to. Sometimes I can receive as many as 600 e-mails from readers in a day and not be able to use anything out of them for a newsletter, either because of the appropriateness of the content or not being able to obtain permission to reprint their letter in time (I’m a stickler for reader privacy).

When that happens and I end up not being able to process a newsletter until late evening, my wife likes to watch some flavor of the CSI (Crime Scene Investigation) series on television while I work, and I hear it in the background but pretty much ignore it. A few nights ago I heard something that caught my attention.

The investigative team was standing in a metal building with about a hundred bullet holes scattered all over the walls, and one of the guys had looked it over and was reporting to his colleagues that it was a 9 mm, and then tagged onto the end of the sentence, “probably semi-automatic.”

For those of you who don’t know much about firearms, that means that you pull the trigger, one shot is fired, and the next round is chambered and the weapon cocked and ready to fire, but it does not fire until the trigger is released and pulled again. A firearm that will keep rapidly shooting round after round for as long as you hold the trigger pulled is fully automatic, also called a “sub-machine gun” if it uses pistol ammunition, or simply “machine gun” if it fires rifle ammunition, and fully automatic is what the scene looked like and what was being implied. Semi-automatic rifle fire has no distinguishing characteristics whatsoever. You can’t tell it from pump, lever-action, bolt-action, break-breech, revolver, pepper box, or any other form of rifle or pistol fire, because there is no spray of bullets.

A few minutes later in the show, they had finally figured out how all the bullet holes were put in the wall. Some boys had held up a very long bamboo cane, about 30 feet tall, run the cane through the trigger guard of a fully automatic sub-machine pistol and pulled the trigger back with a wire tie just before giving it a spin and letting it spiral its way down the cane pole constantly firing. Yes, stupid, and one of the kids got shot through the chest. It would also be quite impossible with a SEMI-automatic weapon, because the trigger has to be released and pressed again to fire multiple rounds.

Incidentally, is anyone at this point wondering where the hundred-plus bullet holes came from when a single magazine, holding no more than 30 rounds, was in the weapon? Sometimes I’m more amused by the continuity and other errors in TV and movies than I am the script and acting.

Getting back to the lesson, here’s the important part: For everyone who didn’t know the difference between a “semi-automatic” and “fully automatic” firearm, they thought that the fully automatic sub-machine pistol shown spraying bullets all over the building was semi-automatic because that’s what they heard. Not true, and extremely misleading.

A semi-automatic pistol is simply the pistol that most police officers and military personnel carry in their holsters (and those I’ve asked about their preference for semi-automatics over the old-style revolver said they preferred the extra ammunition capacity, not its ability to fire faster), because the CSI officer erroneously said that's what it was. And now those who don’t know any better will hear the mention of “semi-automatic weapons” on the news and think it’s a special menace to be feared and actively combated and that anyone who owns one must be a criminally-insane gangster.

Intentional or not, that is what’s called “disinformation.” Someone shows you something that is incorrect or misleads you to assume something incorrect and you have a tendency to accept it as correct because of the source, or because you see it a lot, and the message, although wrong, is consistent.

A lie or error told often enough becomes the perceived truth, or more accurately, the “believed” truth, but NOT the truth. Political and religious leaders have capitalized on that fact for millennia. The Earth is at the center of the universe and it’s flat and you’ll sail off the edge of it if you go too far in any direction and then be swallowed by a many-headed monster. Bleeding someone with leeches will cure any ailment. Governments love and serve their people faithfully, selflessly, and flawlessly.

And women want nice guys. Remember?

Yes, that lie has been told for decades. Look at what you see on television today. Stunningly beautiful women running around with hopeless wusses and acting like they’re “Studly Do-Right,” totally ignoring the fact that the guys are dressed sloppily, don’t project an ounce of intelligence, sense of humor, social skills, leadership skills, or most importantly, self-respect. They’re not even masculine; they’re nerdy girly-men, the kind most girls would like to take shopping, not take on any sort of romantic interlude, adventure, or sexual escapade.

Back to our lesson. Men are consistently shown on television and in movies as being sub-average, bumbling jackasses who can’t make a decision to save their life, and yet they still get the girl at the end of the show, and to beat it all, they cry for joy and thank her for the privilege of being seen with her. (I’m so sick of those commercials for Sonic restaurants making men look like idiots that I joined John Alanis long ago in boycotting Sonic, and wrote them a letter telling them so.)

When you see that all the time, there’s something that happens in your subconscious mind that tells you that you should be acting as those guys do. They have what you want, and if you do what they do, you’ll have what they have. But your subconscious mind doesn’t know that it’s only television fantasy; it can’t discriminate like that. Visual images of things that are entirely fantasy and starkly contrary to the nature of the universe may trigger conscious protest, but they are still accepted by the subconscious mind if you are exposed enough. It’s the first rule of propaganda: The lie told often enough becomes “the truth”
– accepted as truth by those who don’t know or seek the facts, but not really true.

However! Awareness can override this negative programming, and better still, you can use this same principle to lift yourself up! Instead of watching wusses give all men a bad name on television, hang out with successful friends who are happy with their lives and have the alpha male tendencies that women enjoy! Since your environment can program you, let it program you for success instead of failure!

But that means doing something really smart: You have to acknowledge your betters as potential mentors and positive influences instead of envying their success and resenting them. Can you handle that? Can you handle hanging around with one or more guys who have a strong personality that women love and are successful at what they pursue?

No, they don’t have to be “filthy stinking rich” to be successful. Wealth-building is a skill like any other and comes with a lot of stress, particularly the stress of protecting earned wealth, and aggressively building wealth is not every man’s goal or even a priority. Some men prefer to succeed at fishing, hunting, wood or metal working, rebuilding cars, throwing darts, collecting stamps – you name it. But a man who succeeds at one thing will generally succeed at many things, because he has the formula – and he can demonstrate it to you simply by you being around him.

This isn’t rocket science, Gentlemen. Not by a long shot. Do you recall hearing an axiom called “Occam’s Razor”? “The simplest explanation is most often the correct one.” By the same token, the simplest paths to success are most often the best. And what can be simpler than exposing yourself to people who are what you want to be and just letting it all soak in?

If you hear hooves beating behind you, do you think “horse” or “zebra”? There’s a reason clichés become clichés: they’re so universally true and therefore so frequently quoted that people get tired of hearing them. At least in most cases.

Some would have you believe that you can never understand what a woman says or what she really wants. I believed it for a long time, as did many who came before you, until it came down to a do-or-die situation and I had to learn. How do you think I learned? Did I go to Tibet and ask the Dali Lama, or to Rome to ask the Pope? Did I consult ancient mystical texts like the Bible, Qur’an, or Cabbala? Did I seek the counsel of alien races? Or contact the dead through a crystal ball? Did I ask all my buddies who were as unhappy and stressed out as I was??? Hardly. I did something utterly bizarre…

I asked a group of women!

I had to learn to speak “girly-ese” (some of my readers are calling it “feminese” and I rather like that one, too) before I could make sense of a lot of what they wanted to tell me, but believe me, they wanted me and every man alive to know. All this time that we’ve been shaking our heads in frustration because we can’t understand them, they’ve been angry and frustrated because they didn’t know we didn’t understand and thought we were choosing to ignore them. Imagine that!

In the end, they are neither complex, weak nor stupid. They’re just enough like us to make us think that they’re entirely like us and therefore just different enough to drive us crazy sometimes, but they are simple (not quite so simple as us, but still simple), strong, smart, and one hell of a lot of fun to be around once you tune in and gain their trust – they’re mostly emotionally driven, and want more than anything to feel safe in feeling anything for you, lest their emotions be used against them as they have many times in the past, like when date after date said, “I’ll call you tomorrow,” or “Sure, I’ll still respect you in the morning.” If you don’t believe me, just ask them. There are several on our forum, who love to answer questions like that. Join us and learn!

What you need to know is how we’re alike and how we’re different, and in plain language, not an encyclopedia full of psycho-babble. You need to learn to speak girly-ese, which sounds a whole lot like whatever language you speak, but the protocols are different. You need to know things about a woman’s emotional make-up, like the fact that being bored is as detrimental to her health and ability to think rationally and make good choices as being terrified is to you. And you need to know how to flip her switches and ignite that spark that will never let her feel bored again and make her fight – indeed, to kick the crap out of a running saw mill if necessary – to protect her relationship with you.

If you’re interested, go to and download your copy of "THE Man's Guide to Great Relationships and Marriage" -- it’s ALL in there, just as I described, in plain language that a child could understand (and a few smart-ass remarks just to keep you entertained as well!). And if you’re not interested? Well, I hear you can get used to being in the dog house, getting yelled at all the time, and even getting divorced and losing everything you have in the process, but that’s one challenge I’d just as soon skip.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Wednesday, December 14, 2011

The REAL Dangers of an Affair Ending Your Relationship or Marriage

Nearly every heterosexual man thinks about an affair at least once in his life, if for no other reason than because women are so available and so alluring when there’s trouble at home. But before you consider an affair as even momentary relief from a troubled or stale marriage, you’d better read this, because it’s really not worth the risk, especially when fixing things at home can be so easy…

I don’t know if there’s something in the water, if it’s the change of seasons, or just the subject matter of the last couple of days, but the women reading this newsletters are really getting active again, and mostly with confessions! Meet Maggie:

Dear David,

My husband showed me your newsletter about the women having their contest and I have a similar story of ruthlessness and recklessness that I think you’ll find interesting if not useful. I have a best friend, Carol, that I have known since I was old enough to have a friend and we grew up together. All through school she and I were joined at the hip. What one did the other did as well and there seemed to always be some kind of competition between us even though we were best friends. After high school went our separate ways, but later on we became close again.

It was at this time that I found out some of the things that she did while we were not talking. She is what you describe as a predator and a real drama queen and will do what it takes to get what she wants and really does not care who it hurts. The lengths she will go to are nothing short of amazing. There have been times she has even scared me, and that is not easy to do.

At this point I will add we did not stay friends again very long. I have changed a lot and I hope became a better person and that the people who knew me before can see the difference. I am no longer so competitive or one of the biggest drama queens and I have no need to look for men everywhere I go. I’m married to the most amazing man I have ever known, thanks to you.

Ok back to my story. One night Carol had gone out with friends for a drink after work. She met a guy at the club and they seemed to hit it off really well. I have nothing against meeting in a bar, but with all the drinking that is going on and all the crazy people it’s not my idea of a great place to meet a man. Anyway, he asks her if she would like to leave with him and she did. After a little while she found out that he was not that great, but she did keep seeing him for short time. Sometime during their affair he told her he was married and she really got mad and decided she was going to teach him a really hard lesson about cheating.

She talked him into taking her back to his house when his wife was out of town. So like an ass he took her there, had sex with her in their bed and that just set him up. She had what she needed to totally wreck his life. She waited until she knew his wife was home and told his wife that not only was he having an affair with her, but they had sex in her bed.

Now to me that is really vicious and sickening!! The only reason she wanted in his house was to wreck his life by making sure his wife knew they has sex in her bed. The very bed in which he “made love” to his wife.

I guess you can see why we are no longer friends. I can not allow that kind of drama and destruction in my life and I refuse to lower myself to her level.

I hope this will be of some help. Maybe you could share this with your readers and let the men and woman know that there are people who only live to hurt others.


Yikes! That’s a great story about a whole lot of mistakes that didn’t have to be made.

The guy in that story had several choices, and he made the wrong one at every turn. The affair was a bad idea from a lot of different angles, and bringing a woman he barely knew to his wife’s home was insane! While all of this was happening, he could have been fixing his relationship with his wife so that there was no allure in an affair, or at least safely getting out of the marriage without the additional “combat stress” of having been busted in an affair giving her a lot of pisstivity and legal leverage, but instead he was setting himself up not just for a permanent end to his marriage, but a punishing end at that!

I’ll be the first to admit that his marriage may have been one that never should have happened in the first place; indeed, the hardest message I ever have to get across to anyone is that some marriages are doomed before they begin and the best thing you can do when you find out you are in such a marriage is to get out of it, hopefully with cooperation and some dignity, and move on. But this guy didn’t even look at his relationship to see what could be fixed, if anything, before setting himself up to be slaughtered.

And that’s the real rub, Gentlemen. Affairs are a loaded gun pointed at your head. If you’re having trouble, do what men do in times of crisis: find out if it can be fixed, and fix it. You can’t mix and match pieces of different women to come up with a marriage. If it can’t be fixed, talk to your partner and agree that it can’t be fixed, and move on like friends, or at least civil adults, before getting entangled in another relationship. You owe that to yourself, to your wife or girlfriend, and to any woman that you might have a relationship with instead of your current partner.

The only way to look clean is to be clean, and it’s awfully hard to look clean when you have an angry concubine giving the sordid details of your affair to your wife. You must admit that she’d also be a lot more likely to forgive the mistake of marrying her when you shouldn’t have than to forgive the mistake of you taking up with another woman while she still has a claim on you established by the vow you took to be her husband.

And only a fool would think that something like this could never happen to him. I’ve heard stories of girlfriends calling wives out that made me wonder how the guy even survived, including more than one where the girlfriend and the wife got together to get revenge on the husband. They’re social in nature, remember? Think about this…

You enter into an affair with a woman for some stress relief, and she decides she wants you to leave your wife, which you don’t want to do for whatever reason. The girlfriend tells the wife about the affair, and the wife wants to hurt you because you cheated and the girlfriend wants to hurt you because you wouldn’t leave your wife for her. Do the words “The enemy of my enemy is my friend,” or “Hell hath no fury like a woman scorned” ring any bells? How about the name “General Custer,” since you’re outnumbered and outgunned?

Yes, I am indeed trying to scare the living crap out of you, but I’m doing it with things that I’ve seen in the real world, and if you haven’t heard of it before now, I’m surprised to say the least. I’ve seen this with my own eyes as friends went through it and heard stories from people that had every reason to be telling me the truth that made me wonder how, with such stories floating around, anyone would ever get married. And I don’t want any of you gentlemen writing to me with a story such as these later because I failed to sufficiently warn you of what kind of trouble you might work your way into. I’ve got your back, so to speak.

So here’s the deal. Affairs will make you bankrupt, maimed or killed, if you’re lucky. They can lead to a lifetime of slow and painful torture if you’re not so lucky, and only a fool depends on luck for his outcomes. Your outcomes are largely the result of your choices, so choose well…

So how do you fix it? Glad you asked! Everything you need to know is waiting for you in "THE Man’s Guide to Great Relationships and Marriage," and you should download it right now at and get started. Then join us at our forum,, and learn from the experiences of others, get help with your own issues, make friends and share other information and hobbies; there’s something there for everyone, just for taking the time to read and participate.

Life is short, and windows of opportunity fleeting; every minute you fail to make a good choice is a minute you leave someone else to make a bad choice on your behalf, or that will impact you badly, so make your own choices, good choices, at your first opportunity.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Tuesday, December 13, 2011

Why Do Men Have Affairs, and How Do You Stop? More On Protecting Your Relationship and Marriage

An obviously troubled man writes to ask how he can STOP having affairs and get his life together. Let’s see what we can do for him – and YOU!

Guys and gals, lightning has struck! I have for you today proof that men can recognize and admit that they do not like having affairs, and do indeed want a stable, monogamous relationship, possibly even enough to do what is necessary to make it happen. Only time will tell whether this man has the courage of his convictions, but I’m sensing a very genuine desire and sense of priority in his words, and his language indicates that he’s going to step up and take charge of his life. Meet James:

Good morning,

My name is James and would like to share with you problems in my relationship.
It’s been ten years now with ma girlfriend. The problem is I love her but I’m having affairs.

I’m so insecure, jealous coz I think she’s doing the same thing, I don’t trust her at all.

I would like to overcome my problem and stick to one partner, get married, give ma seven year daughter all the support she can ever get.

I don’t think I’ll cope if she have an affair.

I’m OUTGOING, spend most weekends out with friends, on drinking spree,
Come weekdays, I’m a darling.

The problem has affected our sex intimate life, we get intimate once in a while.
She has feeling and will end up having an affair.

Please help.

This is obviously a man who is bottoming out, realizing that he’s at a crossroads, and is deciding that he doesn’t want to spend the rest of his life the way he’s spent the last ten years. I call that a damned good choice, based on what he’s written about the last ten years. My response:

Hi James,

I cannot help you while you’re pursuing affairs, but if you’re truly ready to stop and straighten up, listen to reason, and get your life on track I can definitely help. Before you can do anything, you’re going to have to identify the reason you are having affairs and eliminate it.

If you’re doing it because you have no self-esteem and are trying to substitute the acceptance and approval of other women for the genuine self-esteem created by achievement, then you’re going to have to start creating real reasons to feel good about yourself and stop thinking that chasing other women is going to make you feel any better about anything. Approval and acceptance must come from within, not from somebody else.

If it’s because you are bored, or because your wife is bored and the two of you aren’t intimate, then you just need to get back in tune, learn about how to create attraction and communicate effectively, and nature will quickly take its course and get you to where you need to be. That’s not hard to do, but you need to know how and you need to want it to make it happen.

Unfortunately, your weekend “drinking sprees” point toward low self-esteem, because a man who feels good about himself doesn’t spend every weekend poisoning himself and looking for cheap thrills with other self-destructive people; a drink or two is no big deal, but you’re describing a binge, and you know as well as I do that repeated bingeing is self-destructive behavior. A man who feels good about himself spends that time enriching himself with his hobbies and enjoying time with the ones he loves, not abusing himself and, potentially, those around him.

Low self-esteem makes you very unattractive to any woman who spends any time around you, except for a predator who is looking for a new mark to suck dry of life and cash, and causes you to seek approval, acceptance, social confirmation, etc., from women, who may find you charming and witty when both of you are drinking or drunk, which is a huge red flag in itself, but after they sober up and see that you’re swimming in your problems instead of solving them, they quickly move on and the affair ends.

You have some pretty serious work ahead of you, and my book, "THE Man’s Guide to Great Relationships and Marriage," can help you if you read and apply it. Its primary purpose is to deprogram you from all the wussy crap that the media and other idiots have heaped on us over the last forty years or more and let the real man within you come out and take over, a man who is competent, confident, attracts and understands women, and is the kind of man that every woman wants to live with, a man-caught in a self-amplifying cycle of self-improvement instead of a death-spiral.

I’d suggest you give it a try before you become an alcohol-related death statistic, because all that is really in front of you is a series of choices to live a better life. The decision is the hard part; following through is easy once you’ve committed to change, because you get to see results and feel good about them, which in turn motivates you to achieve better and better results. Self-esteem-building becomes a self-perpetuating cycle that replaces the cycle of approval-seeking and self-destruction you’re caught in now.

Take care, and keep in touch,

I saw a purchase notification from James within 24 hours, and I fully expected it. Why? Because he’s not in denial about his situation; he’s accepted it and admitted that he is the cause of his own problems. When people finally face the fact that what they are doing isn’t working and start asking for help, they usually go through with fixing it.

There are two exceptions. The first is that group of people who define “help” as having someone do everything for them instead of providing the information and support they need and then getting out of the way and letting them do what needs to be done so they can own their own achievement and feel good about it.

The second is that group who are looking for validation of their mistakes instead of real solutions to their problems, and they will engage you in conversation on the premise of wanting help, but they don’t want to talk about a solution; instead, they want to talk about what they did and why they did it and how you must understand such-and-such. If you hear the words, “But you don’t understand…” the next thing out of their mouth will be some kind of plea to ignore the reality of their bad choices and tell them that they were justified for screwing up, they’re still a “good person,” etc. Don’t waste your time with them.

So if you’re ready to admit that things aren’t the way they should be and that you are ready to take an active part in the solution, that, Gentlemen, is where I come in. I’ve done the research with hundreds of couples to find out what makes for good and bad relationship and how you can evaluate your own, what women want and what truly makes them tick, and how to easily return to that natural male behavior that flips their attraction switches and turns up the heat, saving them from their primary enemy, boredom. Do you realize what this means to you?

Do you remember the story about the man who found the bottle, rubbed it, and out came a genie, who granted him one wish, and he said he wanted a bridge from Los Angeles to Hawaii so he could drive his wife, who was afraid of flying, there for a vacation? When the genii said it was too big a request, the man said, “Then I guess I just want to know what makes women tick,” and the genii said, “Hmmm…tell me more about this bridge.”

We were all taught through such jokes and stories growing up that this is something that we would never know, yet here before you is the opportunity to know, once and for all, that most mysterious and seemingly forbidden of all things. Indeed, Sigmund Freud, the renowned psychologist, is famous for saying, “The Great Question... which I have not been able to answer... is, ‘What does a woman want?’” That conundrum being solved, the question now is “Do you have the sense and the guts to reach out and grab this knowledge that evaded even the likes of Sigmund Freud and put it to work in your life?”

Like James, you now have a choice before you. Are you going to continue to sit there in the dark picking up a few crumbs from this newsletter every day, or even worse, in denial about the cause of your problems and looking for someone else to blame? Or are you going to secure for yourself and your family the next best thing to the keys to the universe, the knowledge that will put you on the road to being all that you can be, in your eyes and hers?

That should be the easiest decision you ever made in your life, so jump over to and download your copy of "THE Man’s Guide to Great Relationships and Marriage" right now, before you do another thing, because as we say in The South, “Time’s a wastin!” and life is definitely too short to waste it. And don’t miss our new forum at, where you can find help, friends, and fun!

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Monday, December 12, 2011

Why Women Have Affairs: Powerful Preventive Medicine to Protect Your Relationship or Marriage

Why do women have affairs? For the same reason most men do: because there’s nothing exciting them at home. What excites them may be quite different from what excites us, but boredom is even harder for them to handle than for us, so don’t expect them to handle it – do something about it before it happens!

I had a wonderful phone call from an old friend (I’ll call her Dina), and I do mean OLD – we went to grade school together and have kept in touch ever since. We had a mutual “crush” in the third grade, became good friends, and eventually got to be so much like brother and sister that “hooking up” was never a thought, let alone an option, for either of us. She got married in the middle of college, had three kids, and the kids are grown now and she and her husband, Danny, also a long-time friend, are left with a great big empty nest and each other. They’d had a major problem develop a few months prior, and she called to give me the details of how things were back on track and better than they had ever been.

Like so many other couples, they had been so involved in their kids that they had grown apart and while they still love and respect each other, their life together was much more like that of casual roommates than a married couple. They didn’t have much to talk about, didn’t sleep together often – I’m really talking about sleeping here; he fell asleep on the couch most nights watching TV, and they had “intimate relations” a couple times a year. OUCH!

That’s a lot of problems for two people to deal with, especially when you bring the causes into the mix. Their intimacy was severely hampered by occasional prostate problems he suffered, lack of personal interaction, different interests and schedules, “empty nest” syndrome – the couple had defined a huge portion of who they were as “parents” so when the kids were gone they had overwhelming feelings of lack of purpose and loneliness from the hole that was left in their lives -- and it finally caught up with them.

Dina had been particularly taken with a new employee in her office, a manager, her new boss (yes, that’s about as cliché as it gets, but remember that things become cliché because they are so common), and was working late both for the extra money and something to do. She enjoyed working for him, because he was a strong leader, good motivator, was genuinely interested in his employees’ welfare, and had a great sense of humor. He was also married and quite bored, being in a similar situation to Dina.

It doesn’t take a rocket scientist to see what came next, does it? Look at the boss. Strong leader, an alpha male characteristic. Good motivator and great sense of humor, both traits indicative of above average communications skills and very ANTI-BORING. (To this day I wonder what his wife’s problem was, and the possibilities are many.) Leadership and motivational skills coupled with his position as her boss put him in a position of defining authority for her frequently. Genuine interest in employees’ welfare coupled with good communications skills is intimacy waiting to happen.

He tripped her attraction triggers nine ways from Sunday, and in her mid-forties, she’s still quite physically attractive, intelligent, a good conversationalist, and has always been playful and a little flirtatious, so she tripped his, too. They finally succumbed to the temptation and immediately knew they had done something that they shouldn’t have done and couldn’t undo. Dina called a few months ago to tell me about all of this, and I went to visit them.

She disclosed all of this, and we went through all that had happened over the years (the same process described in “THE Man’s Guide to Great Relationships and Marriage” for determining if you are with someone who is a good match for you, a critical step in fixing any major problems in mature relationships – if they’re bad for you, why fight to keep things together???) and she knew beyond any doubt that he was the man for her and that they had slowly and surely grown apart as they focused too much on their kids and careers and not enough on each other.

She knew she had to tell Danny what had happened, for a number of reasons, and asked me for advice. I gave her a copy of “THE Man’s Guide to Great Relationships and Marriage,” and told her to go through it with him, to help him prepare for the news he was about to get and be better able to understand what had happened. She was scared, but he was and is pretty level-headed, so she agreed.

When he got home, she showed him the book and told him I had written it and wanted their evaluation of it, which was true (I’m always interested in reader feedback on any of my books), and over the days that followed I got letters and phone calls from him about various things, and when it was obvious that he had a good grasp of what attraction is, and how powerful a force it is in a woman, especially when she is bored and vulnerable, I told Dina it was time to find an opportunity to confess, which she did within a couple of evenings as they were discussing part of the book. She kept a small digital recorder handy waiting for the discussion so she could send it to me, and e-mailed a recording to me with some notes.

He had read a passage in my book talking about how women get bored and can literally lose their ability to reason and control of their actions when somebody restores that feeling and he said, “Man, that sounds like a recipe for disaster. If you were to get caught up in something like this, I wouldn’t like it, but I don’t think I could blame you, at least not any more than I would have to blame myself.”

Being a bit more direct than most women, and a lot more direct than I was accustomed to her being, she said, “Danny, it has happened, just once, and I knew the minute it was over that it shouldn’t have. I love you, and I’m taking responsibility for this. I didn’t choose to let you grow away from me, but I didn’t choose to prevent it either. I didn’t know what was happening, and thought it was something that just happened to everyone when they’d been together as long as we have, and didn’t think it would be a problem. I want you, and nobody else. I want to grow very, very old with you. I can’t promise you that I can live long enough to do that, but I can certainly promise you that we can keep this from happening again for as long as we are alive, and you know we can, too. I’m not going to ask for your answer now, because I can see you’re in shock and need time to think things through. You tell me when you’re ready to talk about this.”

He said to her, “I’m ready now. I’m no fool. I know why you did it. We’ve been sitting here talking about it for weeks. I’ll share the responsibility with you, because I’m just as guilty of ignoring both of us as you are. I knew things weren’t right, but didn’t know what to do about it. I love you, we’ve raised three kids and paid off two mortgages together, and frankly, I’m sick to death of the way things have been going. We’re in a rut, and we’ve got a tow-truck here in this book. It may be awhile before I can be with you without thinking of another man being with you, but as long as I know that we’re working on this together, I’ll get over it. I’m going to Randy’s (his brother) for the weekend to do some fishing and get my mind right, and when I get back, we’re going to take back our marriage.”

Dina was weirded completely out. Danny got up, threw some stuff in a bag, kissed her on the cheek as he went out the door, sent her a couple of text messages while he was gone that just said, “Thinking of you…” and came home Sunday night and went to bed. Come Monday morning, he woke her up with a kiss and a smile, and said, “This is it, Kiddo. Time to get back to being us. I’m going to go cook us some breakfast while you shower.”

Danny’s always been pretty much a “take-charge” kind of guy, and he did. He took what was in my book, added it to what he already knew of Dina, and had her swept completely off her feet in about three days. They still have occasional problems; Dina transferred to another department for obvious reasons, and didn’t enjoy the job as much as she did because she was working for her old boss, who was a bit weak and disinterested, and Danny occasionally has a nightmare about her affair, but they’re on track, regularly intimate, and haven’t had any discussions of the affair in several months now. Dina’s now found another job, not just to leave the company where the affair happened, but to find something to do she can enjoy. Things are looking up all around.

There was a lot that went into saving their relationship. It took knowing that they were right for each other – highly compatible -- and that their 22 years together was a good investment that they needed to keep. It took knowing exactly what happened and why, so that there were no grudges, feelings of guilt or betrayal, or especially unworthiness. It took knowing how to fix the problem, choosing to fix it, and following through on that choice, too.

These things came from my book, some personal coaching to help them get through the emotional upheaval at times, and their knowledge of each other. The biggest thing required was the commitment to do what was necessary to fix the problem, which was much easier to make when they had read "THE Man’s Guide to Great Relationships and Marriage," and therefore knew that it not only COULD be done, in their case it SHOULD be done, what would be required, and that it was worth it.

Affairs can be avoided if you’re proactive, and they can even be overcome if you’re not, as long as you know what to do and just do it. I can give you all you need to know in “THE Man’s Guide to Great Relationships and Marriage,” but learning it and doing it is up to you. I strongly recommend the proactive approach, because the obvious emotional upheaval of an affair can be devastating (as you can see by talking with some of the people at our forum,, and it’s a risk of sustaining permanent damage that you don’t have to take at all. It’s rare that the easy way out is the best possible way, and you should always take advantage of such an opportunity, because it doesn’t come around that often. Your easiest and best way out of this situation is waiting for you at, so go get it and get started, because life’s too short to do things the long and hard way (unless of course you’re talking about sex!)

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Sunday, December 11, 2011

Make Your Wife Look at You Like THIS for a Great Relationship or Marriage

When we do the things women love to see us do, even if by accident, they notice, and it’s exciting for them. How is your wife or girlfriend looking at you? If it’s not like this, you CAN fix it…

I’m going to keep it short for the next couple of days, because I know many of you will be as busy as I am with family and friends as we get into the thick of the holidays. First, a quick note from one of you concerning a handy short-cut for the “artistically challenged in creating a great greeting card for a woman.” Here’s Ed:


Just got back from 2 long rows of cards at Hallmark! Have been fighting the card problem for a long time. (21 years) I can’t stand those long mushy, rosy, booklet, see through sheets... you get the idea. I look at those and go, “Yuck!!!!”

What I have done is get a card that is blank inside and write my own fun thing that only her and I would get. Or a humor card that is funny and then write my own ending. Reminding her of some fun event we did together with very few words (hint). When my wife laughs and looks at me and says, “Thanks, that’s funny!” and gives me a kiss, I know I did good.

And you are so right about mushy card...”That’s sweet” and the $5.00 card is then tossed aside. Good stuff. I enjoy your letters.

Thanks – Ed

There you go! Just further proof that it is that personal touch that shows that you thought about her and did something that she specifically would appreciate is the key to success in anything you give a woman. The more you can do, the better, but if your art skills are undeveloped, a few well-chosen words can certainly get the job done.

And for those of you who missed yesterday’s edition on choosing the perfect greeting card for a woman, this woman’s response pretty much sums it all up:

Ah ha! So this is why I hate the pre-made cards from men! I appreciate the thought, of course, but as soon as they are not looking, the card goes straight into the trash. The only cards I like are the funny ones (and it actually has to be really funny) and the blank ones that the person giving it actually took the time and thought to write in with more than a sentence.

I totally agree, most cards suck, and I'd rather not have one at all. I don't buy cards either unless I happen to see a blank one that has really beautiful art on the cover, or something really funny and somehow pertinent to our relationship. I hate those sickly sweet cards with a passion! One year my husband bought one of those huge, oversized, sickly sweet cards and I was secretly hurt because it showed how little he actually knew me or cared to think about what I would like. Needless to say, that one went into the trash, ASAP and with some force :-)

Here’s another great letter we can get through quickly, because she says it all:

I love getting mail from the wives and girlfriends of men who have read “THE Man’s Guide to Great Relationships and Marriage!” You can hear the excitement when they write, without ever hearing their voice. Meet Lisa:

Dear David,

I just could not wait to get home this afternoon and tell you what I caught myself doing this afternoon while having lunch with just about the most perfect male on this planet! By the way, this is the same wussy guy I wrote to you about on Labor Day weekend [David’s note: this is the first weekend in September for those not familiar with United States holidays] earlier this year, my husband of nine years!

Anyway, I had invited him, this newly reborn man of my dreams, out for lunch today so we could spend a little time with him outside of the bedroom (you know what I mean). While we were sitting at the table he decided to get up and get something else to eat [David’s note: apparently at one of the many buffet-style restaurants here in the U.S.]. As I watched him walk across the room it hit me like a bag of rocks just how hot and excited he made me just by walking across a room.

All I could think about at that time was I wanted him and I did not care if it was under the table or in the car in the parking lot. Could I be anymore hot for this man? I think not! If I was he would never make it out of the house with his pants on!

So pass this along to your readers. A woman really does want a real man and if you are a real man then every woman will want you for her very own.


Congratulations and thank you for writing, Lisa! It’s letters like this that tell me that the months of endless interviews and discussions to put together my book was worth every painstaking minute we all spent, and I really appreciate it when readers take a few minutes to let me know that it’s working for them or to ask questions or offer suggestions for future books.

Gentlemen (and Ladies too!), there’s nothing I can add to Lisa’s testimonial. When you stop just talking the talk and start walking the walk, women come alive around you. Genuinely attractive, manly men who can hold a woman’s interest for more than a few minutes are a rarity in the world right now, and have been for many years, but we’re making a comeback, and you have two choices. You can either become one of us or lose your partner to one of us when she gets bored and frustrated and one of us catches her eye. When I or any man like me walks into a room, we own it, and the women in the room notice and gravitate towards us even when they don’t want to, especially our wives and girlfriends, because they are proud to be with us.

Speaking of wives and girlfriends, Ladies, per a request, I just posted an article on our forum at that will help you choose gifts for men. Most of you are really good at it naturally, but even you who are very good at it might benefit because it discloses the psychological aspects of why men appreciate some gifts more than others.

So now it’s time to be one of us! Truth be told, there’s no greater gift you could give yourself or your wife! Go to right now and get your copy of “THE Man’s Guide to Great Relationships and Marriage,” and get ready to blow your partner’s ever-loving mind, because if you learn and follow what’s outlined inside, you will be even more exciting than you’ve ever been, even if you’ve been together 20 years and she’s been bored stiff for the last 19 of them. Some of my readers have been in the middle of divorce proceedings when they got their copy, and stopped their divorces cold in less than a week. You can do it too, if you get started right now.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham