Saturday, November 26, 2011

Where Have All the Real Men Gone? Fighting the Extinction of Great Relationships and Marriage

Real, masculine men who are truly comfortable both in their own skin and in positions of leadership and authority are nearly an extinct species, in spite of all the information available to help men avoid drowning in a sea of political correctness and wussitude. Why? What can you do to protect yourself and reverse the damage that has been done? Will the woman in your life appreciate it? (You BET she will!)

There is something I have to talk about from time to time because it bugs the hell out of not only me, but virtually every woman alive. Women and the dating gurus are also mentioning it, so it’s not just me. Men are rapidly deteriorating into miserable wusses at an accelerating rate, and it’s getting scary.

During conversations with men, the most ridiculous things keep coming up. Fights over things that wives have found out from non-family members that they should have found out from their husbands, leaving decisions about outings, dates, etc., to the women, total indecision about career and asking their wife not for input, but for decisions about what they should do! Men being afraid to be men!!! It’s a disgusting and unfortunate by-product of a lot of miscommunication (and arguably, misinformation) in the 80’s and 90’s.

I still keep tabs on the gurus in the dating world, and Shelley McMurtry has reported that she went into a bunch of bars in a major Texas city where men and women used to “hook up” regularly, and it was the same story, singles style – the bars full of women, dressed to the nines and obviously looking for action while the men are playing pool, talking to each other in hushed tones with slumped shoulders and drinking, sneaking a peek at the women and mentally undressing them but rarely if ever walking up to them and introducing themselves, let alone initiating a conversation. Again, disgusting!

Being married, I’m seldom in a bar because I have much better things to do with my time, but on the rare occasions I’m in a bar, coffee house, or anywhere else that single men and women are, I see the men eyeing the women, looking sheepish, and not approaching. The only ones who appear to be taking any action are the nerdy-looking pick-up artists, sporting their peacock gear a la Neil Strauss, in “The Game,” and as Strauss describes finding out at the end of his book, that’s all just a show to get women’s attention, and has nothing behind it worthy of a relationship or that could ever sustain a relationship, and women are so aware of this that they refer to the pick-up artists’ approach as “running game” on them.

"The Game" is a great book, by the way, and while you won’t learn much about long-term relationships other than what to avoid doing if you want one, it’s still fascinating to see how far wusses will go to try to make up for not having alpha male characteristics they could easily develop in themselves. I have also been told that there are some local groups of married men who study the psychology of the PUA scene and use it to try to better their marriages. I have no idea of the results, but the men speak of the group being supportive.

My own exposure to the PUA scene and culture was nothing short of revolting, because there is little that is more disgusting than watching a man seeking a woman’s attention, but I was chastised by one of these men for being narrow-minded and demonizing PUA groups. It was not my mind, but my experience that was limited, specifically to those in the dating part of PUA, which he said was a totally different world, so in the interest of keeping with the current fad of “fair and balanced reporting,” I’m printing his report of his experience as well. You can easily tell for yourself if your local group will be of any help by simply listening to what they teach; if they espouse attention-getting, which is tantamount to approval-seeking no matter how many “negs” you throw at a woman, it’s going to hurt more than it helps. But I digress…

When I’m out and watching couples interact, I rarely see a man walking with his head up, smiling and looking confident; he’s usually looking either angry or lost as his wife or girlfriend seems to be leading him around and making all the decisions, and when she stops to talk to another woman, you can see the looks of “yeah, I’m out with stupid wuss-boy here again, and I’ll call ya later and give you a good laugh about his latest stupidity” from across a shopping mall. Double disgusting!

Gentlemen, it is our station in life to make decisions – not to force our decisions on everyone else, mind you – but to be decisive when we have information; strong, and confident to the point of being benevolently aggressive and even a slight bit arrogant, and having the gonads and intestinal fortitude to talk to women about whatever we want or need to discuss with them, looking into their eyes, not at our feet. We are born and bred to lead. There is no excuse for failing in this regard. Nor is there an excuse for being towed around a place we don’t want to be like a little red wagon, or more appropriately, a child being led by the nose or ear to a place to be punished for his bad behavior.

Yes, we’ve been programmed by our mothers, our teachers, ex-girlfriends, Hollywood, etc., to be “nice,” to “share our feelings,” to be “sensitive,” and do a lot of ridiculous crap that literally annoys women to death, whether they realize it as they are doing it or not, but we are not born or built that way. We are born male, with the capacity to be authoritative, confident, and able to comfortably exercise leadership, and it is our natural state. No matter how long and how severely you have been programmed, you can deprogram yourself with a little knowledge and very little effort.

Did you catch that? I said “deprogram,” not “reprogram.” You don’t have to listen to subliminal programming messages, psych yourself up, fake yourself out, or play any kind of head game with yourself. All you have to do is scrap the idea that you’re some kind of second-class citizen because you have a pair of testicles and become comfortable just living and being a man who loves life. If your life isn’t a life you can love, realize that a man can choose what he wants and work his way up to it, no matter what it is. Self-improvement is not difficult; it’s the realization that self-improvement is a reward, not a chore, and that anyone who is able to earn it is able to deserve it that most people have a problem with.

By the way, how are women responding to all these girly-men? They’re getting more and more bored and frustrated with them, and pushing them harder and harder towards an emotional explosion in hopes of just getting a glimpse of their maleness.

There are quite a few men and women on our forum,, right now who are in the worst stages of this problem, women trying to find something to hang onto so they don’t leave their husband (and absent attraction, having a very hard time doing so), and men who are losing or have lost their wives to the same cause, seeing and correcting their errors and hoping they can get their departing or estranged wives to spend enough time with them to see the change before the divorce is final. And reading the stories on both sides make you wonder how our species has survived, let alone flourished nearly to the point of over-population.

Women don’t want us to be supermen, just real men, to the extent of risking a huge fight to see us do it, and when they don’t get what they want, they continue to escalate until your worst nightmare begins: they decide you may be unsalvageable, and then either affairs or divorce proceedings start, because such things will either get your attention and finally call you to action or at least provide them some relief in the form of drama and a change of scenery. (The one partial exception I’ve noted is in marriages where there is a high level of religious involvement, in which cases the woman “wears the pants in the family,” and both parties to the marriage are obviously unhappy, usually stuck in that “comfortably unhappy” state I warn you about.)

At that point, they have nothing to lose either way. It takes time, and they don’t like going through it, and if they see you suddenly start trying to improve, they will cautiously encourage you while skeptically testing you to see if you have the courage of your convictions and will see it through, or just shrug it off and consign yourself forever to terminal wussitude.

Women don’t mind at all telling us what they want, either, if we ask in a way that communicates genuine interest in understanding them rather than an attempt to find a new way to either appease their anger or get into their pants. What’s reputed to be the greatest mystery of all, what women really want, is no mystery at all, and I can show you a whole group of women dedicated to helping men get it if you’ll just visit our forum, It’s really not that hard to understand if you just want to understand it.

You can fix this, starting right now, if you have the desire and guts and of course, know how to read. That’s all it takes. You’re reading this, so you’re one third of the way home already. Go for broke. Go to and download your copy of “THE Man’s Guide to Great Relationships and Marriage” right now. Fix this before it gets out of hand, and be one of the few and the proud instead of one of the many and lame.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Friday, November 25, 2011

The Most Important Skills in Building, Maintaining, or Saving a Relationship or Marriage, Part 2

A reader writes more about his success and discoveries in reviving his marriage in the post-affair situation that many of you have written me about. He’s already identified playful behavior and a positive attitude as necessary, and we get to the really big issues today, the ones that must come before all others. Do yourself a big favor and learn from him…

We started yesterday with Mark’s first letter to me and my response, in which he demonstrated how a playful attitude went a long way toward reestablishing trust and intimacy in his marriage as he and his wife work to recover from a crisis, one resulting from the slow decay of a good marriage inducing the wife to have an affair.

(If you missed yesterday’s edition, you can see it in the archive at at your convenience.)

Today we continue with a partial transcript of several e-mails that have passed back and forth between Mark and me. Today he gets into the real meat of his discoveries, or rather confirmations of my own discoveries with his own experience. Let’s continue…


Thank you so much for your thoughtful response.

Yes, I did catch that email about the guy who pulled his wife's pants down; in fact that's part of what convinced me to try the pillow fight. And I did try the pulling the pants down thing, too. It worked as well, I think my wife is starting to realize that she has no idea what I'm going to do next - and it’s exciting to her.

I also wanted to tell you about a great conversation I had with my wife.

You see one of the most beneficial aspects of what you teach is showing us men how women communicate. Throughout our marriage I was always frustrated and upset because my wife never would just come out and ask me a question about a topic. It always seemed she would just make a statement and expect me to realize that it was a question. Or she would ask a question and stupid me thought it was really a question. This led to all kinds of fights because I wanted her to communicate the "right" way - namely my way or a man's way.

Anyway, the other night my wife is telling me that she really needs to just express herself more directly to me. Smart me realizes that this statement is a question or at least a request to open a dialog. So I didn't just agree, I started a conversation with her. I told her that sure there were times that I wish she were more direct, but the one thing I realized through this learning process (yes I told her that I bought your book) was that I had learned a lot about her communication style in the past few months. I told her I no longer felt the need to change her behavior to suit me because I had been taught (by you) about her communication style. I tell you it was a beautiful sight to see the sparkle in her eye when she realized that I got it - finally.

I think the best thing that's happened in our marriage recently is that we've both opened up because we realize that we are free to be ourselves instead of what someone else or society thinks we should be. I am free to be the fun-loving, strong, confident and naughty boy husband I was meant to be and she's free to be the drama queen (I mean that not in any negative way) she was meant to be.

Boy is life fun, when you really start to get these things figured out.

Thank you so much for all your help.


Powerful stuff, huh? We’ll discuss this in detail in a minute, but when I told Mark that I wanted to share this with all of you and why, he came back with more very insightful commentary that we also need to talk about. So here’s the brief reply that opened him up further:

Hi again!

This is great, and it would make a great newsletter, too. I have a hard time getting "non-believers" to accept that communications is more important than anything else in such crises because it's the tool for solving problems and creates trust and intimacy, which in turn buys you the time to work on attraction and other issues. Do you mind if I use this anonymously? I'll call you "Mark" or something like that in the newsletter.

Thanks, and take care,

To which he replied:

I just thought that I would add a little in case you wanted more to use.

I remember many instances in our past where I would absolutely know that she was trying to hint around at something. I always called it circling around the issue. I mean I knew exactly what she wanted to talk about from the first statement or question. But because I wanted her to communicate "my way" I would ignore it or answer in short one word responses in a vain attempt to infuriate her enough to finally get to the point. I mean it was incredible. Here I was hearing the message and understanding it but because it wasn't delivered in the manner I wanted to hear it I would play a game of ignoring it until my wife finally was mad enough to just say it - or usually scream it!

So in a way I won the battle, but lost the war. I finally got her to communicate "my way" but I did it in a way that destroyed any intimacy or attraction. You know she had to be thinking that I was the biggest jerk in the world for doing this - and in reality she was exactly right - I was being a complete jerk.

And the really weird part is she knew it too! She wanted me to communicate "her way" and wouldn't try to hear me either. So we had in effect painted ourselves into a corner where we were convinced that everything would be fine if the other person would just change.


So how much of this soaked in?

Let’s start with something that Mark touched on and I elaborated only slightly on. Of all the things that you can do to improve a relationship or marriage, communication is second only to being in a highly-compatible relationship in terms of reasons that relationships and marriages last or disintegrate. Compatibility gives us common ground upon which to act, discuss, and have fun, and communication is the tool with which trust and intimacy are built. All of these things are components or constituents of the primary relationship emotion, love.

When love is elevated through heightened trust and intimacy, the protective walls come down and women will then not try to fight off the attraction they feel for a playful, confident man. Feeling safe, especially in terms of her emotional well-being, is such a huge issue to most women that I don’t know if the average guy even has sufficient frame of reference to understand it, let alone empathize. Suffice it to say that if she has trust issues, everything else will be moot, because women know just how easy it is for them to go overboard and get lost in an emotional storm.

Then we get to another HUGE issue: Competition. Doing it “his way” or “her way.” Focusing on WHO is right instead of WHAT is right. The tendency to compete or cooperate is what determines whether she and you are truly “partners” or merely cohabitants of the same residence.

Partners cooperate. They seek out the best solutions to problems together and for the mutual benefit of the couple. It’s true that individuals must maintain some level of independence to preserve their identity, but if you find yourself frequently competing with your wife or girlfriend instead of cooperating to act in your mutual best interest, you can take it as a sign of severe compatibility problems, self-esteem issues, or some mixture of the two, and you can be assured that you are in a relationship with the wrong person if love and partnership are you reasons for being in it.

This isn’t rocket science, Guys. You don’t even have to know how to pronounce the phrase “governing dynamics” to understand that there are real-world constraints, tendencies, and issues that are common to men and women, know what they are and understand how to make the best of them instead of constantly fighting against them.

Do you remember yesterday’s remark about the genie who thought it would be easier to build a bridge from California to Hawaii than to tell a man what makes women tick or what women really want? That story is hilarious when you first hear the punch line, but then comes the “double-take,” that sudden realization that it’s funny because it seems so true, and then that sense of futility sets in as you acknowledge that the genie is probably right. But he’s wrong!

And what’s more, if you think about it, right now you ARE the genie. Unless you’ve been following me for a while, with what you know right now you’d have a better chance of being able to build that bridge halfway across the Pacific Ocean than to solve the many riddles and mysteries of womanhood. They’re simply unsolvable; the answers must be revealed, and the good news for you is that they have been!

I tried to solve them just like every other man, and with an IQ in the top 1% of the whole world’s population, I failed, miserably, so don’t feel bad. There are ways in which we are deceptively different and deceptively alike, and we’re just not equipped to see them. So I did the unthinkable:

I gathered a large group of women and asked them!

That’s right! And they told me everything, because they want us to know! But, being an engineer and scientist at heart, I didn’t just take their word for everything, I collected it, identified everything that was common to virtually all women, and then tested it by turning it all over to their husbands and boyfriends and listening intently to the feedback from both genders.

Sure enough, we found some rather common misconceptions among the women, instances of thinking that they wanted something they had never had, and being grossly dissatisfied when they got it. There were also common instances of instinctively responding negatively to behavior they had previously said they wanted to see in their men.

When all was said and done and we were all on the same page, so to speak, the final draft was formalized and THE Man’s Guide to Great Relationships and Marriage” was born, and real men and women have been saving, reviving, and improving marriage and other committed relationships with it ever since. It’s now your turn, so go to and download your copy, right now, and be the guy who knows all about women instead of the genie looking to build a bridge half-way across the Pacific. And while you’re at it, join us at our forum,, and learn from those who have come before you, and leave your mark for posterity as well.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Thursday, November 24, 2011

The Most Important Skills in Building, Maintaining, or Saving a Relationship or Marriage, Part 1

A reader writes about his success and discoveries in reviving his marriage in the post-affair situation that many of you have written to me about. Do yourself a big favor and learn from him…

I love letters like the ones I’m about to share with you. They prove just how much a guy with genuine desire, a little courage, and the right information can accomplish.

The following is a partial transcript of several e-mails that have passed back and forth between Mark and me today. He inspired a few noteworthy remarks from me, but his insight and achievement are the real stars today. This is really long, so I’m going to break this up over the next couple of days to keep from overloading your schedule. Join us now…


Well I've been subscribing to your newsletter for a couple of months and bought your e-book, but I was really having some trouble putting your ideas to work. You see I had let my marriage get to a point that my wife was bored enough to have an affair. We've fought our way back from the brink and through your help I could see that I needed to take action, but I just couldn't figure out how to do it. So the other night I figure I'm going to make my wife notice that I'm different.

We're sitting on the bed watching TV and I just think I have to do something right now! So I sit up and lean over and look very serious. And I say, "you know, there's something that I've always wanted to do to you in bed." The look on her face was priceless. I could tell she thought that I was about to suggest some kind of sexual act and she obviously didn't want to play. But instead I grabbed the pillow and smacked her over the head with it and yelled "pillow fight!"

Talk about fun, we spent a couple of minutes rough housing on the bed and laughing so hard we woke up the kids. She was so surprised that her mood completely changed from somber to happy. This led to us having all kinds of fun that night. So I am totally getting the cocky and fun aspect of what you suggest.

The only thing that I am having trouble with at this time is that I am a stay-at-home dad. I am in the process of changing that but I'm still a couple of months out from getting the necessary training I need to get back to work. What specific ideas could you suggest for me to keep my wife attracted while I go through this transition?


My reply:

Hi Mark!

The pillow fight was a masterful move, so you're really getting it. That kind of fun is what makes intimacy happen, especially when you initiate it. And you can turn it up a lot hotter than that, too.

For example, one reader’s wife is one of those curious women who have a compulsion to pick up anything you point at. He sets her up by dropping something in the floor, and later when she's in the vicinity, he looks over at it and says, "What's that?" When she bends over, he gives her a playful little pinch or swat on the behind, or some other kind of mildly sexual "gotcha" maneuver. She laughs and tries to act mad because he got her again and can't stop herself from laughing.

The thing, if you’re not naturally spontaneous, is to dream up things that are fun for you and not somehow degrading, humiliating, or painful for her (which would kill the fun for her instead of making it happen). That has a two-fold benefit. First, it takes the pressure off of you because you're having fun and she's along for the ride, and second, a woman will go along with just about anything for fun as long as it isn't somehow disrespectful, painful, or downright scary-reckless.

Case in point, consider the "wedgie." If you do it just far enough for it to be called a wedgie and surprise her, or just gently snap the band on her panties when it's exposed as she bends over, it's a shock, and when she sees that naughty boy grin she can't help but to laugh, where if you pull hard on the wedgie you can hurt her, or if you give her elastic the extreme snap it might sting that sensitive skin to the point of pissing her off.

(By the way, that’s the reason most women don’t like having their bra straps snapped. It’s been done excessively, too hard, and disrespectfully, and they have bad memories associated with it. Once you’ve earned her trust by doing these other things in a way she finds fun and trusts you not to hurt or disrespect her, the bra straps become fair game, too, but make sure you earn that trust before going where she’s likely to have bad feelings from the past. Personally, I’ve found the threat of snapping a bra strap much more effective than an actual snap, to pull it out and hold it and say something like, “Got money?” or “I wonder what it would be worth for me to not let this thing fly,” with the big grin, of course, and then after milking it just a little, letting go of it gently.)

Stunts like wedgies and snapping elastic are much more about insinuation than achievement; "I could have really burnt you up if I wanted to, but I didn't because I love you and want to have fun with you, not hurt you," is the underlying message. (Be careful about pulling hard on elastic with the intention of letting up to only a gentle snap as well, because sensitive skin or tissue in the breast or groin area can be hurt as much or more by the pull than the snap if you catch it just right – not to mention the fact that good, comfortable bras are apparently both expensive and hard to find.) And you can have a lot of fun and excite her with anything that conveys that message.

You may have caught the e-mail a few days ago in which a guy interrupted his wife's bratty rant by pulling her pants down and walking out of the room grinning. That works great if she's just in a bratty rant and not genuinely pissed about a legitimate issue, and as long as it's just you and her in the room. Change any one of those variables and it's an act of disrespect instead of fun.

And by the way, there's nothing wrong giving her a playful nip on the breast or neck or something when nobody's looking, either. The earlier in the day you put a sexual thought in her head, the more she'll stew on it through the day and the easier it will be to ramp her up to the point where she's ripping your clothes off of you at bedtime. As you read in my book, anticipation is the name of the game, remember?

As for your home situation, it's not so difficult as you might think. Being a provider is part of the biological trigger equation, but so is being a protector, and being fun, intelligent, self-respectful, etc. If you get anxious and depressed about not having a job, it will have a negative impact.

If you treat your training as a job, and get excited about the training and the job prospects, that attitude and confidence will come across as heroic, and build trust and intimacy, not to mention be exciting to your wife. Women like to live vicariously through other people at times because it provides an emotional lift, and if she sees you striving heroically through a career change, it excites her and makes her feel safe.

In contrast, if you get insecure and anxious about it, you become a high-maintenance problem like a girlfriend and her confidence in you drops like a rock. You also point out how at the moment you are not a provider, but a dependent, and that’s really bad in the attraction equation. So in short, as long as you go through that transition with confidence and continue to look forward to success and remain fun and dedicated in the meantime, you're golden.

Just keep the communications lines open so that she gets an occasional taste of your confidence and excitement. Answer her questions with real answers instead of just "okay," or "It's going well," and then shutting up.

Give her a few details of things that you're learning and things you're excited about -- not verbose descriptions of technical processes that will bore the hell out of her, but stuff like, "I learned how to operate such-and-such today, and it was tough, but I enjoyed it. I'm getting really excited about this."

If it's not enough, she'll ask you specific questions, and if it is enough, she'll say something like she's happy for you that pretty obviously moves toward a new subject. And by the way, best wishes for whatever it is you're pursuing...

Take care, and keep in touch!

Mark’s reply to this advice carries some insights and reports of further success and experimentation that you will not want to miss tomorrow, so don’t. But let’s take a closer look at this and make sure you catch the most important parts of today’s lesson.

First, women love to play just as much as we do, and sometimes I suspect that it’s more than we do, but I don’t have any way to objectively measure it. They can get just as wild, crazy, bold, raunchy, and irreverent as any man, given the right circumstances. They don’t tolerate disrespect any more than we do, and pain isn’t any more fun for them than it is for us. Don’t be afraid to be yourself; if you go too far, switch gears fast and find a new way to play. Don’t dote and start apologizing all over yourself.

If you do trip over some hot button that you didn’t and couldn’t have known existed, apologize, once, not many times like a wuss would, cuddle her up and tell her that you’re there to love and protect her, not to deliberately say or do anything to hurt her, and as soon as you feel her tension wane a bit, start back in on her with something else. You’ll find that “two steps forward, one step back” applies to a lot more than just attraction-building.

Second, take a close look at what I said about his career situation. That’s a general formula for dealing with any kind of adversity. If you act all distraught and whiney, you appear weak and dramatic, and in the back of her mind, an alarm sounds that says, “Warning! Warning! Another drama queen to manage!” You lose man points, lots of them. And if you allow her to see you as a dependent instead of a partner, the clock starts running faster and faster as you move toward the point where she’s done with you.

But, if you keep the attitude that adversity creates opportunity, deal with the situation with an air of looking forward to success, and talk with her about how you see that success and your effort to reach it, you will inspire her to trust you and support you, possibly to a degree you would have never expected. Heroism is a form of romance, and when you take the heroic approach to dealing with adversity, you put your wife right in the middle of epic romance – an outstanding opportunity in the midst of adversity when you think about it.

It doesn’t take a whole lot to be the guy who pulls this off all his life with grace and very little, if any, conscious effort. A little knowledge will go a long way, knowledge about what women want, need and respond to, about how they communicate, and what flips on the fun, excitement and attraction switches. Sound like a lot?

Sure it does. It has all our life. We grew up hearing the story about the genie who thought it would be easier to build a bridge from Los Angeles, California to Hawaii than to tell the man who’d rubbed the lamp what makes women tick, or what women really want, depending on which version of the joke you hear. Apparently I’m a lot smarter than that genie, because I did it in 118 pages, not with the help of a genie, but of a whole bunch of women and their men.

When you want to learn something, you go to the source, plain and simple. I went to the source, learned everything they could teach me, translated it into man-speak, and gave it to their husbands to test on them. There were some discrepancies where the women thought they wanted things and didn’t like it when they got them – the old “be careful what you wish for” scenario. But we got it all ironed out and on paper, so to speak.

Actually, it’s in an Adobe PDF file, called "THE Man's Guide to Great Relationships and Marriage," and you can download it right now at if you want to be one of us guys who knows all that mysterious stuff about women that you’re not supposed to know – and your wife or girlfriend WANTS DESPERATELY for you to know. Give it a shot, and in a couple weeks you’ll be writing me letters about success instead of sitting there in front of that computer wishing you had a success to write about, because once you tune in, it’s like driving a car or tying your shoes, something you do all the time without having to think about it. And if you think I’m exaggerating, drop by our forum at and read others’ experiences. Gain strength from them, then go forth and conquer, young man. ;-)

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Wednesday, November 23, 2011

Great Free Report, "What Women Really Want" Released to Help YOUR Relationship or Marriage!

A gift, from me to you, disclosing a lot of the “forbidden knowledge” about what women really want from men, and something even more important, what they respond to without realizing it!

Today I’m just going to issue a quick reminder, but it’s one that you’ll find useful. I’ve compiled a free report, called “What Women REALLY Want,” and it’s composed of eleven of my favorite e-mail lessons on the subject. Some of my peers are pretty angry that I’m giving it away, because it’s 50 pages long, full of valuable, tested and accurate information, and makes some of their primary for-sale products look pretty weak by comparison.

But I don’t care!

You, my readers, are a great group, and as I mentioned earlier, I’m moving all activity to our forum site,, and that includes my “What Women REALLY Want” report. And since it’s a subject that has been erroneously considered “forbidden knowledge” for as long as any of us can remember, feel free to forward it to your friends, post it on file-sharing networks, or distribute it in any other manner you can think of. It will help your friends, or at least entertain them, and it will help get the word out as well. The bigger this group gets, the more I can do for you and the less it’s going to cost you.

Old links to this report are embedded in the newsletter and blog templates, but many of you new readers may not have found them. I’ve posted over a thousand newsletters, some multiple times, and my archive is getting admittedly large. So bringing all these lessons together like this in a targeted, hand-picked collection seems to help a lot of people see situations more clearly. You can never start fixing problems too early when you know how to fix them, so make good use of it and spread it around!

While you’re at it, go ahead and grab my free “Break-Up Busting 101” report, too. You can download both in the same place at!

“Break-Up Busting 101” is the same kind of thing, about 45 pages of great information on how problems evolve into break-ups, often unnecessarily, and how to reverse them, and a few paragraphs about my book, "THE Man's Guide to Great Relationships and Marriage" as well, which you can find at

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Tuesday, November 22, 2011

Buying Her Off With a Gift, a Great Way to Ruin a Great Relationship and Marriage

For all you who have made that most dire of mistakes with women, trying to buy their affection, attention, approval, silence, forgiveness, or flesh, and may be particularly prone to try to do so on Valentine’s Day, heed the words of one of my best friends and students…

In the post-holiday letters that come in, I see mostly success stories from readers who have been following me for a while and did a good job, and a few requests for help from those who didn’t get expected results from their previous offerings to their wives. Today I’m trying to take preemptive action to get those of you who still don’t understand this to get prepared well in advance of “the holidays” and get it right this year.

I’ve revealed how to handle this both in "THE Man's Guide to Great Relationships and Marriage" and in several newsletters that reveal that section of my book. I usually publish a newsletter a week or two ahead of traditional gift-giving holidays; it was published in October, but with Valentine’s Day coming up and seeing newsletter opens, blog traffic and forum traffic all indicating lots of new eyes, I have to post it again for their sake, probably between Thanksgiving and December 1.

For those of you who got it wrong in the past and want to get an early look at how to get it right, see for the aforementioned instructions on choosing a gift for a woman, but there are few of you who are needing special attention, not because of how you chose a gift, but why; giving a gift to buy your way into a woman’s good graces (or her sexual favor) or buy your way out of the doghouse is a REALLY bad idea, in case you had not noticed. And I have just the thing for you, a highly-effective wake-up call from the real world. Dig in…

For those of you who’ve caught the “King Arthur and the Witch” contest I have every year, you’ll remember David C., who was one of the contest winners. He’s become a very close friend and one of my greatest students, and his job, managing a convenience store, puts him in an ideal place to study women. Hence, he occasionally sends me a pearl of great value to share with you all. Without further ado:

Dear David,

As a convenience store manager, I meet, talk to and get to know a lot of different women, from young girls to professional business women. I easily see and talk to at least 40 or 50 a day and on seeing your newsletter about gifts for women, I asked a few for their comments and heard from quite a few others without saying anything. It seems no matter what the season, Valentine's Day, a birthday, an anniversary, or Christmas, they keep hoping for something unique and special. Flowers, rings, necklaces are expected and not very special because of that. What I wanted to mention though was how often I saw and heard the frustration from them about feeling like he's trying to buy them off.

Instead of talking to her, learning what's making her so angry and snippy, they buy her something to try and appease her. They take it usually because they don't want to hurt his feelings. They try and give him credit for at least putting forth some effort but are frustrated at the same time. "Why can't he understand it's not the gifts I want, it's him?"

It's also sad but funny to hear the men talk about how nothing seems to make her happy. No matter what they get her, it's okay for a while but it's back to the carping at him again. When I try to explain, “Maybe she just wants you to spend some fun time with her,” they shake their head. Why?

Most commonly because they see watching TV, eating out or catching a movie as their fun time. Then when they get home it's back to business, a hobby or on the computer. Why can't she see he's busy? He's trying to relax and unwind after a stressful day and she's hounding him to do all this stuff. There's a show on TV he wants to watch, a game or work to get ready for tomorrow.

They are stumped why the kids can give her a page from their crayon book and tell her I did it for you Mommy and you can see the word Mommy scrawled across the top and she cries or gets all worked up and they're baffled why. I've heard more than a few ladies getting ready to go out who refuse to allow a guy to buy their way in because they think it automatically entitles them to go home with them.

I can tell you from first-hand experience, ALL the women I've talked to resent feeling "bought off." Flowers to say they're sorry, a necklace or perfume because he missed an anniversary or something. "Here honey. Take this and get off my back, would ya?" holds no water with a real woman. And yes, many have broken off relationships because they got sick of all the presents and feeling like a tramp because of them. They got tired of feeling "obligated" to be nice because he got her "things" instead of him.

Tell the men out there, trying to make a woman obligated to you will only send her out the door that much sooner. It won't save your relationship, get your butt out of hot water or make her forgive you. It will only turn her resentment, frustration and anger deeper. She will give you a little credit at first, but if it turns into a habit, get ready to sign some papers. I mention this because it's not getting better, according to the women I talk to, even the young ones, it's getting much worse.

Thanks for the great stuff!

David C.

That pretty much says it all, doesn’t it? There is nothing that any good woman would freely give you that you can buy, and any attempt to buy that which they deeply want to give someone in like-kind exchange will insult them and/or hurt them. Don’t do it, because whatever is wrong, trying to buy your way out of it will just make it worse.

Successful relationships and marriages are about partnership and sharing, not leverage, manipulation, and control. If you disagree, you need to seek psychotherapy, because you either have a monumental self-esteem problem or a personality disorder such as narcissism, borderline personality disorder, or antisocial disorder. Yes, really. Get some help so you can be happy.

David is now one of the administrators on our forum, When we met, he was like about every other man, clueless when it comes to women, and now he’s such a master that I have invited to help me to teach the rest of you. And there are others, too. This isn’t some great mystery, or rocket science. It’s something every heterosexual man on Earth can easily grasp and take on because he’s wired for it.

So what do you do if you want the love, attention, forgiveness, etc., of a good woman? I’ve published over a thousand newsletters on the subject, but rather than read all 6,000 pages of those newsletters, there are exactly two things you should do:

First, download my free – and very substantial – report, “What Women REALLY Want,” at! and get the whole real scoop. Then, when you’ve seen the error of your ways and you’re ready to step up to the real deal, the dream relationship and marriage of a lifetime, go to and download my book, "THE Man's Guide to Great Relationships and Marriage" and get on the path to happiness while you still have some life left to live. Or just keep screwing up and being miserable. It’s your call. Make it a good one. ;-)

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Monday, November 21, 2011

What to Do When She's "Mean" to You: Horseplay and "Picking" in Relationships and Marriage

Men frequently write to me complaining that their wives pick at them, needle them, push them to do things they don’t want to do, etc. How are you supposed to handle this? The answer might surprise you…

I get a lot of letters like the following, and I’ve addressed the issue in "THE Man’s Guide to Great Relationships and Marriage," but the frequency of these letters is scary. There are too many men who don’t recognize what this issue really is and how to deal with it, and families are literally coming apart at the seams because of this simple misunderstanding. Meet Jeff:

Hello David,

I need help. I haven’t yet read your book but I’ve been reading your newsletters for awhile and I think you can tell me this. My wife has picked up a bad habit of picking on me, making fun of me, being a smart-ass in front of our friends, etc. It’s really abrasive and embarrassing, and getting worse by the day. The more I ask her to stop, the more she does it, like she’s trying to push me into a fight. How can I stop it?


Well Jeff, you slacking cheapskate, if you’d read my book you’d know! ;-) Just kidding, of course!

Seriously, she’s not trying to start a fight at all. She’s trying to get you to stand up to her and play with her! You’re boring her to tears, and she’s trying to bring you out of your shell. And if you don’t come out of it, eventually the challenge will devolve into punishment and spiral downward from there, so pay attention.

Women like challenge, and they like a man to act like he “has a pair.” She’s challenging you to a verbal “joust,” both to have some fun and to test your self-confidence; it’s one of the most common tests women throw at a man. What she’s expecting from you is that you pick back at her, not in a mean, hurtful, insulting way, but in that fun, naughty, mischievous way as you probably cut up with your friends, at least at first, escalating it to get into chasing, tickling, playful pinching or spanking – you know, that kid stuff that you used to do when you drove her wild!

What’s happening now is that she’s trying harder and harder to provoke you into showing that you have reproductive glands – confidence – and a sense of humor, which is, in effect, punishment for not doing so all along. If you don’t do it, you’ll find her losing interest in you pretty soon, so you’d better be finding your sense of humor, fast.

And we are talking about humor here, no matter how pissy you might think she’s being. If she makes a smart crack about your big feet, make a smart crack about something that obviously IS NOT a problem; i.e., only make a remark about her big butt if she DOES NOT have a big butt and doesn’t obsess about having one; don’t fall prey to the mistake of assuming that if she makes fun of her own big butt it’s okay for you to do so as well, either. Find something to exaggerate to crack wise about so that it’s obvious that you’re playing, else you may strike a nerve and end up starting a fight while trying to play; picking on something she’s insecure about is punishment in her eyes, not fun.

I cannot over-emphasize how you need to exercise a little sensitivity here. If she stubs her toe and is limping around but not seriously injured or embarrassed about the accident, then calling her “gimpy” is fair game, but if she is crippled, or if there was something embarrassing about the injury, like she was in a public place, stubbed her toe and ended up dumping a cup of coffee on a white blouse in front of her boss because of it, “gimpy” is off limits, at least until you see that she’s over the embarrassment, which will usually be if and when you see her smile or laugh a bit when talking about it with a girlfriend.

The idea is to be obviously fun with your picking to give her a giggle and demonstrate that you are a playful guy, not some wuss who can’t take a joke and is afraid to dish one out for her or a jerk who is retaliating and being a mean bully instead of going along with the joke. If you’re still not sure how to pull this off, the women on our forum,, will be happy to help you figure it out. There are times when a woman’s perspective is invaluable, you know?

Women don’t really want that much from us, Gents. It’s just that what they want is virtually left untaught these days; they’re politically incorrect for wanting it, and we’re politically incorrect for giving it to them. However, I am teaching it, after learning from some gurus before me and adapting and expanding that by working with several hundred married women and their husbands, and I’ll teach you if you want to learn. Screw political correctness. It wasn’t in my wedding vows; was it in yours?

So how about it? Are you ready to learn what may turn out to be the most valuable lessons of your life? Remember all those jokes you cracked about nobody ever being able to understand women, or know what they want, or what they’re saying, or how to pass all those damnable tests and traps they’re always laying for us? I could give you the old “be the first kid on your block to own it” spiel, but it doesn’t really matter if you’re first. What matters is that you’re successful, as quickly as you can get there.

The quickest path to lasting success in your relationship is to go to and download your copy of "THE Man’s Guide to Great Relationships and Marriage," and then just reading it and putting it to work. You’ll not find too many opportunities where you can have so much fun being so successful, if you find any at all like this one, so get busy.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Sunday, November 20, 2011

Firing a Bad Partner from Your Life, Career, Relationship or Marriage

What do you do when a romantic partner or life partner shows you that they are a detriment to your life and instead of supporting you and growing with you, want to destroy you as they destroy their self? This is a dark subject, and probably the darkest edition of this newsletter I have written, but it’s one you won’t want to miss, no matter how happy you are, because it has relevance -- and possibly purpose – in every part of each of our lives.

This is a sad day for me, because I have to “fire” a reader for the first time. That’s right. There is a reader who is such a loser with such a defeatist attitude that he refuses to be helped, and I can no longer afford the time and energy to try to help someone who so obviously doesn’t want to be helped. However, rather than sit and lament, I’m going to turn it into a relationship lesson so that the rest of you may learn something from this experience.

My policy is to not reprint letters without the permission of the writer, a courtesy that I have not seen anyone else practice on any other newsletter, but I am going to reprint part of this reader’s letter today and give him a fake name, because loser or not, I’ll not violate his privacy or anyone else’s. In fact, the fake name I’m going to give him is simply “Loser,” not because he disagrees or asks questions, but because he’s too busy denying anything could work for him to try anything or listen to the answers to his questions. People like this, in any part of your life, are a drag and a drain. Here’s an excerpt from his letter:

Hello again, David,

As usual, I can’t see why you think that this could possibly work to any productive purpose. Why should I go through the trouble of faking a “naughty boy” act for a women to get her to like me better, or try any of this other stuff you keep harping about? Even if this stuff does work for some buff young stud muffin, why would I think this would work for me, being overweight, middle-aged and balding? If all you experts have so much wonderful advice to give, why isn’t everybody happy? If your advice is so good, why don’t you send it to me and let me pay you for it after it works for me instead of making me ask you for a refund?

(Several more paragraphs of self-defeating negativity omitted here to spare you…)


I sent him the following direct response:

Dear Loser,

As of today, you have been on my mailing list for 22 days. On 17 of those 22 days, you have e-mailed me stating that nothing I’ve recommended could possibly work, yet asking me for a free copy of my book. Listen up, because this is the last free advice or other favor I’m going to waste my time giving you:

You’re attitude isn’t that of an achiever, or even a skeptic or a pessimist; it’s truly that of a loser. You’re insecure about being unattractive because of your increasing age, weight, and hair-loss, and rather than taking the achiever’s path of looking for a solution, you’re taking the coward’s path of looking for confirmation that you’re hopeless and therefore can’t be expected to do any better so you won’t have to try.

I’m not going to apologize for being blunt about this, because the 17 letters I’ve already sent you to try to help you see, among other things, that I am middle-aged, overweight, and losing my hair yet quite happy have produced nothing but frustration for either of us – for me, because you don’t want to improve, and for you, because I won’t be your enabler and confirm for you that any effort you might make would be wasted.

I however, will waste no more effort with you; I’ve spent more than a full work-day trying to help you see that you can be attractive to your wife and everyone else, and you refuse to even try to listen or understand, let alone try to do anything to make it happen. I have removed you from my mailing list, and ask that you don’t reinsert your name unless and until you decide that you want some help being more than what you are instead of confirmation that “not good enough is good enough.”

In short, your fired, and if you don’t get off your butt and realize that you can make a change and can lead a productive and happy life by doing nothing more than changing your attitude to that of a man and doing what comes natural afterwards, your wife and employer will likely be considering the same action. My list of readers is for achievers, heroes, and winners, not cowards, whiners, or losers.

D. Cunningham

Folks, there are several lessons here. Before I get into them, I want to point out that I have never suggested, let alone instructed, anyone to fake anything. Indeed, I’ve written several of these newsletters advising precisely the opposite: making real change is much easier than faking and you’ll never fake anything that a woman won’t pick up very quickly if not immediately. That shows you how bad his self-image was; he couldn’t even conceive the possibility of genuinely feeling like a man. And now to the lessons:

First, I hope it’s crystal clear that nothing I did or said was done to punish this man; I was indeed trying to help him, and spent a little over nine hours reading and writing to him to try to get him up on his feet and get him moving. I coach and consult for $130-$450 per hour, depending on the project and expertise required, and have plenty of work with plenty of customers, so spending an hour chasing a $39 book sale would cost me, not make a profit, so over nine hours costs me over nine times as much. Obviously, I really wanted to see the guy develop some self-esteem and accomplish something.

Doom, gloom, laziness, and cowardice are insidious foes that can slowly creep into the lives of the best of people when they are having a weak moment, and slowly erode their self-esteem until there is nothing left of them. It can happen so slowly that you never see it happen, rather like the frog who would jump if dropped into a pot of boiling water but would lie still and boil to death if placed in cool water and slowly heated on the stove until it boiled.

I sincerely hope that if I started exhibiting this behavior, there would be someone around to call it to my attention and give me a chance to recognize and correct it. That is why I said what I said. I said it bluntly as men must have it to take it seriously, yet also left the door open for him to return if and when he gets his mind and attitude right and is fit to participate in any kind of self-improvement instead of blocking his e-mail address.

That is the second lesson. When somebody wants help and is willing to participate in it, go for it if you can afford to and want to, but you cannot allow someone, no matter what kind of plea they make to you, to dump their problems on you and expect you to fix it for them when they are not willing to be a part of the solution and work for it.

In a relationship, the most flagrant examples of this would be:

• The addict who won’t stop using…(right Larry?)

• The abuser who won’t seek help to address the problems that make them abusive…(right Mike, Gene, and Warren?)

• The liar who would endure ten times the repercussions of a lie rather than tell -- or face -- the truth…(Right Noel, Will, John, Jake, and Louis?)

• The self-validating self-deceiver who would spend hundreds or thousands of dollars on weight loss drugs and supplements and blame the drugs when they kept gaining weight because they also maintained a poor diet and didn’t exercise…(right Garrett, Boyd, Dallas, and David?)

• The chronic complainer who always has a gripe to express but never has a single word to say about anything they have actually tried or even would be willing to try to fix it... (right, about a quarter of my mailing list?)

These kinds of people, no matter how they approach you, can do nothing but destroy your life if you let them, and you have to cut them off, even if you have made the mistake of marrying them, if you are ever to find true happiness. You can’t take responsibility for curing a problem they don’t want to cure.

Some would say that is a cruel attitude, but I submit that it is not cruelty but justice, as they are getting exactly what they have earned. It is also justice that if they should manage to turn their life around that you give them an opportunity to show they have achieved it. You should celebrate it with them if they have done so instead of holding an eternal grudge based on some ridiculous emotional idea like “they didn’t think me important enough to straighten up for me.”

People with problems fix their problems for themselves, and for nobody else, ever, under any conditions; most people won’t even change for their own good, so expecting them to change for you is insane. That is the meaning of the old saying about leading a horse to water but not being able to make them drink. They will drink if and when they are thirsty, not when you tell them you want them to drink because you want to be that important to them that they would do it for you.

I started “THE Man’s Guide to Great Relationships and Marriage” with a set of guidelines and questions to help you evaluate yourself, your partner, and your relationship for that very reason. Love can’t happen and attraction doesn’t matter in the least if you are bound to a person that cannot allow them or you to be happy. You must recognize such a person, whether it is you or your partner, before any progress toward fixing the problem can be made.

Whether something’s “a little off” or there’s a pool at your office in which people are betting on who in your relationship kills the other first and how (I wonder if that’s what inspired the old board game, “Clue”), there’s help in identifying and fixing it in "THE Man's Guide to Great Relationships and Marriage." Download your copy today at, and join us at our forum at

In the meantime, live well, be well, and have a wonderful day!
David Cunningham