Saturday, June 18, 2011

How Many "I Love You's" Are Enough for a Great Relationship or Marriage?

MUST READ: Some women keep writing about wanting to hear the words “I love you” more often. Others write complaining they hear it too much! Just how much is enough?

There are times when women’s emotionally-driven drama and antics really get on our nerves as men. There are also some things that appear to be dramatic because they are so irrational, but are in fact not dramatic at all, and things that you need to be aware of and address when necessary. This is some of the most important information ever presented in this newsletter, contains advice for both men and women, and if you miss part of it you can absolutely wreck your relationship with what you skipped over, so read this carefully and in its entirety and make sure you understand it. First, meet Tasha:

Hi David,

Can you tell me how to get my husband to stop being a needy little twerp? Every time his mouth opens, he says, “I love you.” It’s like a compulsion. He can’t end a discussion, enter or leave a room, or hang up the phone without saying it. It’s more like a greeting than a declaration of any kind of feeling. He’s coming across to me as saying it just to get me to say it back to him. It’s been happening for a month now, constantly since we went to my high school reunion (20 years) and I saw my high school boyfriend there (and his wife and pictures of their five children) and we talked for about 20 minutes and had a dance. He’s making me nuts!

Please help,

Tasha’s problem was handled privately by a coaching session with her husband, in which I helped him realize that a 20-minute conversation to catch up on 20 years of absence and a dance, which didn’t even turn out to be a slow, intimate dance, was nothing to worry about, but do you see her primary complaint? Too many “I love you’s” equated to habit and insecurity, not an expression of love. Now for the other side of the coin, meet Carol:

Dear David,

I have read every newsletter you have ever written, and I have read your book as well and loved it. I had to learn to do many of the things in your book since I was taught a totally different way to handle relationships. I am sorry to say that I was one of these women that would let a man into her life and then totally turn it over to him to run because I wanted to be led. I learned that I was not letting them lead me, but was letting them run over me. Now I see just how wrong and how dangerous it was to me and to my future to let men run my life.

The reason I am writing this letter is because I want to know something and I felt like you would be the one to help me answer this one.

I know that my boyfriend loves and wants to be with me and that I am the only one in his life, but I still like to hear it from time to time. I know that sounds like I may be needy or insecure, but I’m sure you know all women like to know that both parties in the relationship they are in have the same feelings. I am sorry if that is wrong but that is how I feel.

Thank you for your time,

My reply:

Hi Carol, and thanks for writing. I’m going to point out something to you here, something that I know you’ve read in past editions but may have missed the significance of, and then I’m going to clue you and everyone else in on why this is the way that it is and how men should handle it.

First, I want to caution you and all women, for reasons you will fully understand in a moment, that while the words “I love you” are good for an emotional rush, they should never be trusted in and of themselves, period. Your knowledge of whether a man or any other person loves you should come from their actions; a man, especially a psychopathic predator, could put a bullet or a cudgel right between your eyes or open your throat from ear to ear while saying “I love you,” but no man can keep up the act that creates the illusion of love for very long at all if it is indeed just an act. It doesn’t take a lot of testing and there’s no need for suspicion; simply check that his normal actions say that he loves you before accepting the words. For instance…

Does he beat the hell out of you and then say, “I’m sorry, Sweetheart! I really love you!” If he does, he’s a lying sack of crap.

Does he drink up his paycheck, and when he tells you there’s no money for groceries that week, say, “but I love you and everything will be okay”? No, he doesn’t. He loves his bottle, not himself or you.

Does he work at his job, come home, and spend quality time with you (and the kids if you have them)? Does he make decisions that consider how they will affect you as a couple? Does he treat you with respect, as if he values your company and your input, instead of putting you down or even worse, whining about how he can’t live without you? If so, listen when this guy says he loves you, even if he says it only silently through his actions, because he does. His actions prove it.

Take care, and keep in touch,

Now to the hard part: Why is it that even the most secure women, those who live in a relationship in which it is blatantly self-evident from a man’s actions that he loves her deeply, constantly complain that they don’t hear “I love you” enough?

Guys, I have to admit that this evaded me for a long time, and it wasn’t until I learned how women communicate and about their socially-oriented nature that it made sense to me, and most of them are unaware of it as well, at least until it’s pointed out to them. You should have seen their faces when I asked them about it; it was like a light coming on when it struck home for them. Ready?

Women need to hear this because they are biologically-driven to need to hear it, just like they need to hear a verbal commitment to a relationship after a couple of months of dating or they walk out on a perfectly good thing. It’s part of the emotionally-driving biological mechanism that distinguishes their behavior, especially their socially-oriented nature and their communications methods and infrastructure, from ours.

They need to hear the words when they already know we love them because they are born communicators and also because they need that little romantic/dramatic lift that it creates when it “seals the deal.” They also need to see that we can say it frequently enough without blurting it out every few minutes like some needy wuss who spouts it like a litany to hypnotize her into staying around. It's like their need to share and emotionally milk their problems with their girlfriends; irrational, involuntary, and potentially self-destructive, but nonetheless a fact of life and a need that must be fulfilled, one way or another, by somebody.

Now, how much is enough? Or too much?

That depends on the woman, but generally speaking, no woman I’ve interviewed, when asked how she felt about the frequency with which her man said he loved her, who was satisfied said any more than once or twice a day (once every day or two was average), and for those who were dissatisfied, their men were at the extremes, either pestering or boring them to death with it nearly every time they spoke or going many days or even weeks without saying it at all. And hearing it without some context that tells that he was really feeling it at the moment was often mentioned as bad, too.

Take heed here: You can say it too often, as well as not enough. Women bore easily, and with most things, less is more, but there has to be some, because none is unacceptable. If you have a healthy love relationship, there should be some intimate moment come along every day or two, or even twice a day sometimes, that makes you realize how much you love this woman. When that happens, that’s when it’s good to tell her, because during those intimate moments is when she’d really like to hear it, and the situation and your body language will confirm that you’re feeling it, giving you credibility. It helps feed the emotions that she’s feeling, and if it’s honest, it’s right. No act, no routine, no pressure – simply letting it come out when it’s genuinely on your mind is likely to be just right.

Do NOT, under any circumstances, let “I love you” become a habit. We all hear so many people closing telephone conversations with it, as if it is some ritual greeting, and that’s bad because it makes the experience so mundane and boring. If you’re with somebody who has to hear it every time your mouth is open, that’s a HUGE red flag, because it’s not the emotion of love that she (or he) is feeling; it’s that really ugly one: NEED, the kind that breeds and feeds dependence and insecurity, the leper’s bell of a scarcity mentality at work and a high-maintenance dependent looking for someone to suck dry. And then you get to see the scarcity mentality’s really evil twin, entitlement mentality, up close and personal as this person becomes more and more demanding.

If that’s where you are, you’re in big trouble, and you need to do a serious evaluation of your relationship. And if you’re the one saying “I love you” too much as I’ve described because you want to hear it said back to you, you need to be doing something to develop some self-esteem, fast, or you are never going to find happiness, even briefly. There are several on our forum,, who are going through this process, realizing that they do have value and have the right to recognize it, and watching their evolution is both educational and inspiring. You should join us and check it out.

Relationships are only complicated when you don’t know enough about how they work, and/or about each other. Learning about them and each other doesn’t have to be a matter of reading an encyclopedia of dry, technical, academically-oriented psychological theories and then trying to apply it without knowing whether the theories even hold water. I’ve seen those books – they almost destroyed my marriage before realizing that I was going to have to figure it out on my own -- and if you’ve been looking for answers for your relationship, you’ve likely seen them as well.

They didn’t work for me, and indeed made things so much worse that I had to research and quite literally find enough answers to write my own book to have the improvement I needed. If those books worked for you, you wouldn’t be looking here, either, would you?

There’s a better answer, written in plain conversational English, that contains solid, tested explanations of how relationships really work, how women really think and speak, and what they really want, with examples and advice, and the best part is two-fold: you can afford it, and you can do what you find within it. Interested?

It’s called “THE Man’s Guide to Great Relationships and Marriage,” and you can download it at and be reading it in the next few minutes. Go head, do it now, because while all the achievers are reading this book, getting answers and putting them to work to better their life, the losers are sitting around questioning whether it will work for them and going further and further down that unhappiest of all roads, relationship boredom and crisis.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Friday, June 17, 2011

You Can't Kill Time without Injuring Eternity: Relationship and Marriage Problems Don't Just Go Away

What could it be costing you to put off dealing with your relationship problems until tomorrow? I’ll wager that it’s a lot more than you might think…

I was out running some errands one afternoon and noticed a sign in front of a church that read, “You can’t kill time without injuring eternity.” I don’t know if they fully realized that statement’s meaning when they posted it, but the instant I read it I was reminded of many letters I’ve received from people who were having problems. I’m not going to disclose their names or anything personally identifiable because being in such a predicament is stressful and embarrassing for them, but I want you to see the kinds of things that can happen when you let little problems go unresolved (each paragraph is from a different reader comment or letter):

I filed for divorce after he physically abused me, so poor choice in mate, he wouldn't take your site seriously, so wish you all the best of success. You have some great advice and wonderful readers.

Question: we split up and now she is seeing someone else ... any advice on how to win her heart back?

My wife has sex when she wants & not when I want this has gone on so long that I don't even bother trying to be sexy with her, once again we have spoken but this ends up in a shouting match

My wife and I have been married for 18 years. We haven’t had sex more than once every few months since our second anniversary, and I’m sick of it. Can you help us?

For years my wife won’t kiss me I tell her it hurts but she says there’s no need. My wife thinks I am odd because I want a kiss & cuddle from her but she won’t. When I tell her how I feel she ends up shouting at me then crying then sayings things will change & they do for a day or two then she is the same cold person with me. Can I go on for the rest of my live feeling so unloved by her? I am 42 old after 17 years marriage.

After reading the above, even though I am not sure that I could leave her as we have 2 children but is there any point if feeling so low all the time & never seeing the light should I leave whilst I am able to start a new life, this would be the hardest thing that I have ever even thought about.

You need to know that my wife of 4-1/2 yrs (dated for one, lived together for one, then married) has decided to divorce me. We have a two year old son. She says she's lost her feelings for me, she doesn't hate me, she still cares about me, she still likes me as a friend, but the love is gone. There are some side issues, but nothing that I believe is the real problem. I have been coming to realize that I have been "weak" not asserting my "alpha male" thing. I suppose I have always wanted to please her, and when we have a problem (fight) I always give in, or she always "wins". I think that I need to get stronger, before this divorce is final. How can I win her back? How can I show her that I am attractive (physically, emotionally, etc.) How can I trigger the emotions I believe are still there? We had a fantastic dating life, we had a great marriage, then after my son was born I assumed the "father role" and quit all the romanticisms, and stopped helping out around the house and didn't help out with the child-care. I have come to grips with the fact that I lacked in those areas, and am willing to change, but I need to "win her back" first. What can I do before it's too late? Oh, I hope you can give me some good advice. I hope there is something I can do before it's too late. Please, help! I love my son, and my wife, I want this family to be unified again!

Do you see what’s going on here? These people have let problems fester for months, most for years, and there are some things that should be jumping off the page at you. First, and most important, is that they steadily get worse; real problems never just “fix themselves.” They go from rough to crappy to bad to desperate to catastrophic, so don’t be a fool and wait for them to do so; they don’t even hold status quo without attention. You’ll also notice that it doesn’t matter if the deterioration of their relationship is fast or slow, the result is the same; they are either terminally unhappy and holding on out of fear, or they’re divorcing, and it’s not so easy to get out of or get over a 20-year relationship and start over in your forties or fifties, and one of these readers is in his sixties, and the wife he refers to is his second wife.

They’re all reaching out for help now, and most of them have chosen or will choose to accept it (some will reject help because they find the solution unpalatable, choosing instead of seek a “magic pill” that makes all the problems go away with no effort or responsibility on their part), but look at how many years they’ve spent being miserable that they could have spent being happy if they had addressed their problems early and corrected them at that time. What’s the old saying? “An ounce of prevention is worth a pound of cure?

Financially speaking, with divorce and the burden of legal fees, settling estates that may value as high as in the millions and more, alimony, child support (that will almost always end up going for something other than the children, from what I hear), etc., an ounce of prevention would seem worth hundreds or thousands of tons of cure. Anybody want to compute the return on investment there?

Emotionally, it’s the same story; you can make a few small changes and live happily or fail to maintain your relationship properly and live miserably for years before finally either trying to undo the damage you’ve done or getting so sick of each other you go to war, pronounced “divorce court,” and then have to start over, and be miserable and alone during what should be the prime of your life because you still don’t know what happened to kill something that was very special to you. Meanwhile, the lawyers who handled the divorce are living it up on what used to be yours.

Speaking of prime of life, what if you’re with THE WRONG PERSON? What if there is no way to fix the relationship or marriage that you’re in because of compatibility or character issues? In spite of what some people want to believe, there are relationships that are doomed before they start. Some lack basic compatibility, making everything in the relationship a competition instead of a cooperative effort toward mutual happiness. Others are the pairing of a decent person with a parasite or predator; just as a scorpion stings because it’s a scorpion and will do so until it dies, parasites and predators will bleed you dry, and the harder you try to make it work, the faster you sacrifice yourself to their cannibalistic appetite, until you are ultimately devoured, sucked dry of life and usually everything you’ve earned and built to boot. And while these are the most common prohibitions of a happy and lasting marriage, they are not the only ones.

How many years do you want to waste banging your head against the wall before finding out that you never should have married this person, or that you are such a rugged individualist that you never should have married at all? How big a war do you want to fight when you try to end the relationship, after competitiveness and resentment have put both of you at DEFCON 1, ready for a full nuclear strike to wipe the other – and possibly yourself – off the map? Or if you’re too passive to go to war, would you like to spend those years bored out of your mind and trying to evade your marriage instead of taking an active and enjoyable part in it?

Every minute you spend putting off a solution holds the potential for one more mean-spirited and vengeful remark that can never be taken back, one more vengeful or stupid act that can’t be undone, one more toll of a bell that can never be unrung. And the more pain you inflict and endure, the harder it is to fix the problem. Any takers on the prevention offer?

The offer is this: Go to and download your copy of “THE Man’s Guide to Great Relationships and Marriage,” and read it, learn a few really important things about relationships, women, and how to get along with them, and do a few cool and fun things as a result. Then watch what happens! It will save you years of misery and a small (or maybe large!) fortune that you’ll get to spend in your retirement with your wife instead of giving it all away to her and her lawyers to go somewhere else and enjoy while you sit around heartbroken, financially ruined, and wondering what happened.

If you’re on the fence, visit our forum at and see what some of the men there had to say about what they wish they could have done earlier; the common theme through many of their stories is the concept of “the frog in the pot.” They watched their marriage and their life slowly cook, not realizing the hot water they were in was boiling until their wives slapped them with divorce papers.

Life is short, too short to miss a chance, and second chances rarely come around. If you’re reading this, you’re looking for a second chance, and it’s here, staring you straight in the eye. Jump on it.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Thursday, June 16, 2011

Being Your Own Man: Crucial to a Great Relationship or Marriage

There are two ways to react to the successes of those around you. You can let them make you insecure and jealous, or you can learn from them and use them as example and motivation to bolster and enhance your own success. You might be surprised at the self-destructive power of the first, and the achievement and resulting self-esteem that can be brought on by the latter!

I got a call from a man who thought he had a problem, but really doesn’t, unless it’s a memory problem. He’s apparently forgotten who he is!

I didn’t get to take the call, but my publisher said that he was about fifteen years older than his wife, who had recently gone through some self-improvement and suddenly had the attention of a bunch of younger men. He described himself as physically fit, pleasant-looking, etc., and my publisher described him as articulate, intelligent, and outgoing and very personable. So what’s his problem?

The sudden spike in the attention others pay his wife has left him feeling a bit insecure. He’s feeling like he’s competing with men who are young enough to be his sons, maybe even his grandsons, and it has made him question his attractiveness. In addition, he’s been wrapped up in some work issues and is concerned that his wife may succumb to the temptations these younger men put before her.

What he’s forgotten is that it’s not him that has changed, it’s her. She has straightened her act up and brought herself more to his level of attractiveness. That’s a good thing, because her improved self-confidence will make her feel sexier and more playful, and enhance their intimacy. However…

If he lets himself be challenged by these younger men and responds by feeling competitive and resentful, he will lose the attractiveness of his intellect, self-confidence, personality, wit, etc., and begin appearing to his wife as an over-the-hill wuss instead of the man she was striving to upgrade herself to please in the first place! After all, these young men are only competition if he acknowledges them as worthy to compete.

The answer? Simple! Celebrate her success with her, and laugh at all the young bucks chasing her. She’s old enough to know that what they’re after isn’t a wife and children, and if he celebrates her success with her and shows her off instead of acting insecure about her new attractiveness, that confidence will spark desire in her like little else can.

Such action says to the young suitors, “You’d better grow a little before you try to climb into THIS ring, Junior.” And as always, his wife will follow his lead. It also expresses trust, saying to her, “Yes, I see you, I’m proud of you, and I know you love me and will stay with me because we’re both worth it,” where being insecure and treating her as though she might succumb to the advances of the youngsters forces her to ask if there is some reason that she should. It also expresses that he thinks that she cannot be trusted and might be swayed.

Many men fall into a trap when they see a beautiful woman, even if they’re married to her. They are intimidated, want to possess, seek attention and approval, and worst of all, have a bad tendency to “assign perfection” to a woman simply because she’s strikingly easy on the eyes. Why? Why close your eyes to things like intellect and character just because you like the way a woman looks? And in the worst case, why make a total ass of yourself and/or let your life be taken from you?

There’s a man on our forum ( that made exactly this mistake, knew it, and ultimately could not gain real perspective because he was too busy lying to himself – and trying to lie to all of us, apparently forgetting that all his contradictions were there in his own posts for all to see – and seeking validation to address reality. And get this: he’s not the exception, but the RULE! If your self-esteem is not intact you are more vulnerable to this than you could imagine, too.

Read the chronicle of his evolution (his user name is “Lerxst” on our forum, and you can just pop it in the search box to see his posts) and see for yourself just how destructive this mistake can be so you can arm yourself against it. All the knowledge in the world about women and relationships will do you know good at all if you don’t know yourself well enough to know that your self-esteem or lack thereof is within you, not outside you and granted by some other person’s approval.

Ask any woman what they look for and especially respond to above all else in a man, and they’ll tell you: confidence. Not looks, not money, not power, not a fancy car or home. Confidence. Followed by a genuine smile. But, when they tell you, will you hear them?

If this man’s wife is like most women, she has told him repeatedly what she wants and expects from him, but like nearly all of us, he didn’t hear a word of it, because she didn’t say it as a man would say it. She said it as a woman would say it, and with good reason: She’s a woman! (Duh! LOL!) So he doesn’t hear it, and thinks she’s saying nothing and he therefore has to either read her mind or guess, and she thinks she’s being ignored – one of the oldest and most destructive stories in the relationship book.

She may even be telling him that he needn’t be worrying about these silly boys thinking they’ve fixed their sights on a “cougar,” (a mature woman who pursues much younger men, often young enough to be their son) that she finds them amusing and their compliments entertaining, even delightful, but not truly alluring. His non-responsiveness, of which she is totally unaware because she doesn’t know how differently men and women speak either, will be construed as weakness and push her exactly where he thinks she already is if he doesn’t straighten up pretty fast. Textbook example of a self-fulfilling prophecy, right?

Fortunately, he’s already purchased his copy of "THE Man’s Guide to Great Relationships and Marriage" and will be realizing all of this shortly when he reads and learns what he needs to know about both her and himself. His worst case scenario is that he may feel some subconscious insecurity triggered by the presence of these younger men until he comes to grips with the fact that he is not only their elder, but their better, especially in his wife’s eyes, and he’ll return to his confident, attractive self, then kick it up to notches previously unknown as he learns what makes women tick, what they want, and how understand them so well that they indeed think he can read their mind; he’ll be one of those rare guys who “just knows…”

A sagely word of advice: If you always do what you’ve always done, you’ll always get what you’ve always got. Horrible grammar, yes, but an entirely valid point. And you can do better, MUCH better, by going to and downloading your own copy of "THE Man’s Guide to Great Relationships and Marriage," or you can continue doing what you’re doing. Unless you really like the way you’re feeling right now, you’d better get your mouse clicking!

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Wednesday, June 15, 2011

Why Bother Fixing a Troubled or Failing Relationship or Marriage? The Answer May Surprise You!

Why should you want and expect to make an effort to fix a strained or distant relationship? The answer is obvious to some, but many really don’t know, and actually think that it’s easier to put up with pain, frustration, boredom, etc., or the stress of extramarital affairs. Wrong! Here for you are the facts and the truth…

I want to share with you what may be the most ridiculous e-mail I have ever received. I have always maintained a policy of keeping all comments about reader mail positive, but occasionally I get one that is just so downright idiotic that it makes me want to grab the sender and shake them really hard to try to wake them up. I’m not going release this reader’s name, and I want to make it clear that I am in no way saying that this reader is an idiot; I am however, stating emphatically that what he says is something I would expect from either a moron or somebody really emotionally damaged, not from someone intelligent enough to be able to write a letter like this one.

Dear David,

I’ve been reading your newsletter for several weeks now, and I really can’t see why I should have to go through all this trouble to please my wife. We’ve been married for 8 years, and have followed the same routine pretty much since we got married. I work, she keeps the house and takes care of the kids. In the evening, I watch TV or go to the bar while she helps the kids with their homework. If I fall asleep on the couch she doesn’t bother me, and if I come home late from the bar she’s asleep in the bed and doesn’t say anything. We don’t talk much, don’t go anywhere, and everything’s fine. What’s the deal?


My reply:

Well, “Bob,” (the name has been changed to protect the monumentally daft), let’s look at a few things from a logical point-of-view:

1. You’ve been reading my newsletter for several weeks, but you say there’s no problem? Your letter doesn’t paint a picture of you being a proactive achiever, so I’m not buying that, and I hope you’re not either.

2. Doing the same thing, day in and day out for 8 years, and there’s no problem? (Ladies, you are cordially invited to write with your comments on this one! Please feel free to comment on anything at any time, but I’m asking you specifically for your reactions here to help this guy see that unless he’s married to “Rain Man” he has and is oblivious to a serious problem with a bored wife.)

3. You frequently go to the bar while she stays home with the kids, and sit alone in front of the TV on “non-bar” nights? Why aren’t you doing something with your wife and kids at least a couple of nights a week? No problem, you say?

4. You fall asleep on the couch and she doesn’t wake you up and tell you to come to bed, or throw a blanket over you, or say something about it the next day? Can you say “bored and disinterested”? But I guess that’s not a problem, either, even though that’s a recipe for your wife to be seeing other men while you’re at work and the kids are in school and chatting on the Internet or on the phone with other men while you are at the bar. By the way, do you know for a fact that she’s not having a baby-sitter keep an eye on them after she puts them to bed while she slips over to a neighbor’s house for a quickie? Or a “longie,” for that matter, since she expects you to be gone all evening?

5. Don’t talk much? Don’t go anywhere? And you call that fine? And you think that she thinks that’s fine? At this point, I’m wondering if you’ve beaten her to the point that she sees “no beatings” as being the same as “happy marriage.” If you don’t interact with your wife and children, why do you have them???

In a nutshell, your letter describes a plea for validation, not education or improvement. I don’t know what your situation or problem really is, and until you come clean about all the contradictions and omissions in your letter, there’s not a thing I can do to help you, except possibly to point out a few universal truths that might motivate you to take a realistic look at your situation:

Let’s start with the old adage, “If you always do what you’ve always done, you’ll always get what you’ve always got.” Even if you or somebody else has damaged your wife to the point that she really would rather live the life she’s living than to see positive change, is this what YOU really want? A robot that cleans the house, cooks, and keeps the laundry and house clean and the kids out of your way? I suppose next you’re going to tell us that they based several episodes of “The Sopranos” on your life.

I’m also curious as to what value you are getting for all the money it takes to feed, house, clothe, medicate, educate, and entertain those other people in your house. Do you have even an inkling that interaction with them could be far more interesting and rewarding than anything you find on television, and far less destructive than anything you’d find in a bar? Or are you too depressed and comfortably unhappy to notice?

And how about “Hell hath no fury like a woman scorned”? If your letter paints an accurate picture of your home life, you’ve completely turned your back on your family except for giving them whatever part of your paycheck they receive. Contrary to what many think, the average woman is interested in a lot more than her husband’s paycheck.

Do you really think they, especially your wife and the mother of your kids, are going to go on accepting being ignored indefinitely? Women and kids both do things to get attention, even the wrong kind of attention, when you don’t give it to them freely and willingly. The longer you ignore them, the more radical the actions they will take. Do you relish the thought of coming home and finding your wife in your bed with another man? Or going to a local jail to bail one or more of your kids out for shoplifting, drug possession, or worse, some kind of violent, gang-related mishap? Get a clue, because it’s coming.

Bob, the best thing I can tell you right now is “wake up and smell the coffee.” You deserve and can have better than the life you describe, and so does your family, and the choice is entirely yours. If your job is sufficient to pay the bills and provide you several bar nights per week without your wife working, then you’re doing well enough to do some things with your family.

You’re in a rut, and you’re not going to come out of it by just holding the wheel loosely and letting things just go where they want to go. Turn the wheel and get out of the rut. "THE Man’s Guide to Great Relationships and Marriage" will motivate you to help you feel deserving of such a life, but you should already be feeling some sort of longing for it or you wouldn’t be reading this newsletter and writing such a letter as you wrote, so what’s your real story? C’mon, lay it on me. I can take it. Can you?

Or are you afraid that the truth will hurt too much? You sound like you are one of those “comfortably unhappy” people that I help the most. I don’t know, but together, we can find out.

Take care, and keep in touch,

Folks, there’s no reason to continue living a life that you don’t love to live. The first thing to do when you find yourself in a hole is to stop digging, isn’t it? Whatever has put you in trouble must be stopped immediately or inertia (that physics principle that says that an object in motion will tend to remain in motion and an object at rest will tend to remain at rest until some external force acts upon them, remember?) will just keep right on digging you in deeper. You should see how this inertia has driven some of the men at our forum ( right down into the ground. And you should see how some of them are clawing their way up out of it at record pace, too.

Stop digging. If you don’t know what you’ve done to make your relationship a mess, go to and download your copy of “THE Man’s Guide to Great Relationships and Marriage;” I’ll guarantee you that the answer is in there. Together, we can get you where you need and want to be, if you’ll just take this first step in the right direction, and life is indeed too short to spend it digging yourself a deeper hole, is it not?

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Tuesday, June 14, 2011

Have a Great Relationship or Marriage -- It's Not Rocket Science!

A reader letter proclaims what I’ve been telling readers since day one – this isn’t rocket science, and any man who is worth his salt can do it – and he gives examples that will raise eyebrows, so don’t miss this!

I keep getting letters from people in the same jam – living apart, divorce pending, and basically in deep manure – and wanting to know if what I’m teaching in "THE Man’s Guide to Great Relationships and Marriage" can help them.

I keep saying, “Yes, if you’ll just do what the book says,” and they do, things get better, and I hear from them later thanking me, often with details of their successes that provide wonderful hints for me to share with the rest of you. I got such a letter today that I want to share with you. The name has been changed to protect his privacy; we’ll call him “Garrold.” Here’s an excerpt from Garrold’s first letter to me the day he bought "THE Man’s Guide to Great Relationships and Marriage," three months ago:

My wife of 10 years and I are reconciling after a two year separation. We still live apart, but are getting along better. We're taking it slow, but I would like to get back the intimacy we had before. I don't want to come right out and say it because it might ruin the moment and it won't be as special if it just happens. Hopefully your book will give me some insights for doing the right things at the right times to get us back on track, and in the sack :}. This means the world to me. Not just for ourselves, but for our children too.

Did you catch that absence? They’ve been living apart for two years. What you don’t see here is that his wife is a very old-school “girly girl” who is ultra-cautious, ultra-sensitive, and makes a man earn every second of her attention, and will resist having what she wants in order to make sure it’s safe to share with him. Now get a look at him today in this excerpt:

Hello David. Garrold here. Listen, I know you're having a busy day on the grill and all. So please don't respond to this email. I just wanted to share a quick success, and give kudos to you.

You know, the stuff you preach is not rocket science. It is common sense. But the effects are more astounding than the lunar mission.

OK. Last night we had our date night. First stop, a wedding for my cousin.

I took your advice and grabbed her for some slow dancing. Pow! She was all into it my man. I feel like an idiot but it took me ten years to realize how much she likes this...and how much I like it. Throw in a little ass pinching during picture time, and a few other bits of naughty made for a great time. Then we went our own way for some late night gambling. She was leaning into me all night. We were definitely connected. And she was very happy. Lots of great kissing too. Some leg rubbing, and I'll stop there. I know I moved her to intimacy in a manly way. And she appreciated it.

David, your naughty approach is something EVERY man absolutely needs. And the more I think about it, it is how I was when my wife and I met. I just didn't realize I was doing it and how effective it was. Somewhere along the line, I just stopped teasing her. But never again. It's give her naughty or give the marriage death.

Again and again, I can't tell you how fortunate I am to have found your eBook, and to have your invaluable guidance. It's made a difference in our marriage, and our lives.

Have a great Memorial Day pal.

Did you catch all that? If I had read this letter and not known that Garrold is my age, I’d have sworn a horny teenager had written the description of their night out, except the teenager would have bragged about all the action instead of being a gentleman like Garrold and stopping before it got into what folks like to call “too much information” today. But take a close look…

Slow dancing, ramping up the intimacy, then some discreet teasing sexual gestures to build up the tension even further, then what, the proposition? Hell NO! Garrold got it right! He backed off the tension and took her into a casino to laugh and play and give those sexy and romantic images of the dancing, touching, rubbing, pinching (PINCHING! Politically incorrect yet totally effective if done right at the right time in a way that is shocking and playful but not painful or disrespectful!), etc., stew in her mind and let her ramp herself up for a while, not to mention let her notice that he was in total control of himself, not desperate and pushy at all, but rather knowing that he could have her at any moment and giving her the gift of letting her enjoy the anticipation of what was to come.

Garrold is an average guy in a lot of ways. He’s middle-aged, fairly well-mannered, above average intelligence, has worked at a trade that men have engaged in for thousands of years long enough to master it (I’ve seen his work and he has indeed mastered it!), and he works alone in his own shop as a craftsman doing custom work. And, as you can see from his letters, he loves his wife and kids.

Another thing you can see from his letters is the thing I’ve been telling all of you since day one: Being a real man that women crave is something that we are all born able to do. The problem is that most of us are programmed from birth to do everything but what comes natural. We’re taught to be “nice” to women and ignore their sexuality and our own. We’re taught that it’s wrong to joke and cut up with women because they’re “pure and proper and don’t appreciate men who act imprudent.” We’re taught to buy their affection because we won’t get it otherwise (often by the same people who tell us not to buy the affection of prostitutes – go figure!).

And what really sucks the most is that in large part, it’s OUR MOTHERS who taught us this! If they had ever once looked at how what they were teaching us would make them feel they’d have fallen to their knees begging for forgiveness, because they were teaching us to be as boring and frustrating to our wives as their husbands were to them!

Remember that, Baby Boomers? Dad came home from his job at the factory, and everybody had to be ready for dinner when he hit the door, then after dinner Dad watched TV or read the newspaper (and often drank too much) while Mom cleaned up the kitchen, helped the kids with homework, got the kids to bed, and collapsed exhausted. No wonder she gave us such crappy advice about girls!

Like Garrold said, it’s not rocket science. It’s simple, stark reality, and when you put away decades of bad programming and swallow that Matrix-esque red pill and embrace reality, that we are born different and those differences can complement each other and make our lives better for the sharing of them, it’s not magic that follows, but it damned-sure feels like magic! And unless you can “look at another man’s hairy ass and find love” (I miss comedian Sam Kinnison!), you can do this.

It’s really just that easy, and if you just do what I ask you to do, your success is really just that certain to follow. It’s followed for everyone who has tried it to date. In baseball, if a guy finishes the season batting .333, he’s a super-star, and this information is batting 1.000!!!

For some it will take a week or two, for others it will take a month or two, and for a few others in the toughest of circumstances, it might take another month or two beyond that, but it will happen. I’m so sure of it I put a guarantee of a whole year on the product! Men on every continent except Antarctica have bought and are using this book, and Garrold’s letter above is VERY typical of what I receive from those who do use it, and there’s a guy on our forum,, right now, who saw a marked change in his wife’s behavior toward him in less than two weeks. Stop by and check it out.

Yeah, yeah, I know I sound like a broken record. And as long as men are as thick-skulled as we all seem to be, I’m going to keep right on repeating it until it soaks in. You wouldn’t take off on a drive across a desert with just enough fuel and water to get you across, would you? Even a minor mishap could be the end of your life. Yet every man alive enters a relationship with a woman having less than enough to get him to the end of the relationship with every expectation of being able to last a lifetime. Why? Are we just that freaking daft?

Nope. It’s just that much bad programming. We can’t see how ill-equipped and under-supplied we are. We just know that somehow people before us made it and we might make it, too. Well, now that things are in perspective, don’t you think it might be a good idea to fill those relationship water and gas cans before some minor mishap ends your marriage?

Go ahead. Fill them up at my risk. Go to and download your copy of "THE Man’s Guide to Great Relationships and Marriage." It’s sitting there waiting on you, which leaves you two choices next time something blows up in your face: you can either do what you’ve learned to do to handle it and turn the blow-up into and opportunity to make your relationship better, or you can sit and watch your relationship swirl the drain as you frantically search for the right words and end up making yet another in a long chain of relationship killing mistakes. Don’t wait for the explosion. Choose now, and choose well…

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Monday, June 13, 2011

Be Her MAN, Not Her Girlfriend, If You Want a Great Relationship or Marriage

An everyday writes with a common complaint, that his girlfriend has begun treating him like a girlfriend, and as usual, it’s happened so insidiously that he doesn’t even realize what has happened. There is a way to fix it, and a way to keep it from happening as well.

Today’s newsletter is longer than usual, because it’s a common and often catastrophic subject, so please read carefully at a time when you are able to concentrate, because there’s information herein that you will want to understand and use. I’d like to introduce you to a man who needs no introduction, because we’ve all seen him, and many of us have even been him at least once in our life. Today, his name is Ted:

Dear David,

I wanted to get another guy’s opinion on something that is going on with me and my girlfriend lately. I only get to see her a couple of times a week because of our class and work schedules and when we are together all she wants to do is go shopping. I do not feel like her boyfriend anymore. I feel like the gay best friend or girlfriend and I am not liking this, to say the least.

I want to take her out for a nice dinner and come back to my place and spend some quality time alone. We used to go out and then come back to my place, have some wine and spend the rest of the night talking and having the greatest sex. Now something has changed and I am not sure if it’s me or she has found someone else. I do not want to risk losing her if I can in any way fix this problem. Do you have any ideas as to what might save my relationship at this point? If something does not change soon I will be calling off the wedding for the coming summer.

I need advice,


Greetings, Ted; thanks for writing, welcome to the club, and my condolences for your loss. If your description is accurate, your relationship is dead. However, you can resurrect a dead relationship if you understand what has happened and are indeed willing to fix what is broken. As things are right now, I’m quite surprised that your girlfriend hasn’t called off the wedding and found someone else to excite her. This problem is covered in depth in my book, but I’ll explain because I’m feeling generous today…

There are basically two main components of the kind of relationship we’re talking about here if it’s healthy: love and attraction. Love is the value you place on the partner, and is the category under which friendship, respect, trust, loyalty, etc., all fall. The other part, attraction, is what people have mistakenly referred to with such poetic but erroneous phrases as “in love” over the centuries. It has nothing whatsoever to do with love, and can in fact be experienced toward someone you absolutely hate (such as spouse abusers, which we’ll talk about a little more later); it’s a biologically-triggered state of intense excitement and desire for intimacy of many kinds, including and especially sexual, with another person. It’s the romance and adventure element that elevates a friendship to a marriage.

For men, attraction is triggered mostly by visual characteristics of women’s appearance, and actions to a lesser extent; for women, it’s the reverse. A man’s appearance doesn’t count for much except to the extent that it projects self-respect, confidence, authority and personal strength, as must his personality, and he must project intelligence and a good sense of humor as well. Consequently, attraction can be built in seconds to minutes for men, while it usually takes hours, days, or even weeks to start seeing attraction build up in a woman to the point of sexual engagement being an option.

(There are two other states, “need” and “lust,” that have nothing to do with a healthy relationship; indeed, “need” and “love” are mutually exclusive, and “need” kills relationships with the dependency, fear and resentment it creates. Lust has no specific person as its object, and can also be very detrimental to an otherwise healthy relationship if the participants aren’t mentally prepared to accept lustful behavior as a condition of the relationship’s continuance. See my book or my free “Break-Up Busting 101” report for full explanations at!)

What has happened in your relationship is the love is apparently still there, because there is still friendship, but the attraction is gone because the intimate behavior, everything from intimate discussions to exciting playfulness and sex, have fallen by the wayside. You feel like a girlfriend because that is how you allow yourself to be treated. You’re not doing guy things – alpha male things – that awaken her inner drives and trigger attraction. You’re doing exactly what she would be doing with a girlfriend for fun because you are allowing her to make the decisions on how the two of you spend your time together – a huge mistake in any male-female relationship if it is to last.

Women enjoy being led – NOT DOMINATED, BULLIED, AND ABUSED – by strong, confident men. It’s not because they are weak, can’t make decisions, or any such reasons that chauvinists (chau•vin•ism n. 1. Militant devotion to and glorification of one's country; fanatical patriotism. 2. Prejudiced belief in the superiority of one's own gender, group, or kind.) have used to demean and oppress women for centuries. It’s simply what they are biologically wired to appreciate it and respond to it, just as men are biologically wired to enjoy the sight of a woman’s natural “feminine curves.”

Hence, dumping all the decisions in her lap, about where to go, what to do, where to eat, what movie to see, how to spend your time, etc., isn’t just failing to give her something attractive to experience, it’s annoying for her to some degree (and in my book you will find out why and how to properly handle decision-making, because while she wants you to lead, she still wants, needs, and in many cases demands input, and that’s too long an explanation for this newsletter), and you are killing attraction instead of building it for her.

There are some people who try to deny human existence and claim that attraction isn’t required for a relationship to last (they try to replace attraction with “faith,” or some kind of “Zen,” instead of accepting attraction as the reality it is). But if you gain a thorough understanding of attraction, and then look at every relationship you’ve ever seen enough of to know the facts concerning how it formed and what broke it up, it becomes overwhelmingly obvious that committed male-female relationships rarely, if ever, form without attraction and rarely, if ever, end as long as it is present. Some relationships do survive without it, but nearly all of those to which I have been personally exposed and those which readers have discussed with me have been between people who were self-evidently bored, resentful, and often codependent, their relationship being based upon “need” instead of a combination of love and attraction.

In a nutshell, love and everything that comes with it makes a relationship friendly, safe and pleasant (attraction in the absence of love, often coupled with need, is what you find in abusive relationships where a man violently abuses a woman and she keeps coming back for more because she craves the feeling of attraction and he creates it for her), while attraction is that “spice of life” that keeps the relationship, fresh, fun, exciting, romantic, etc.

So there you go, Ted. That’s what happened. As for fixing it, it takes little more than being a real man, which after the girly-man nonsense of the 1980’s and 1990’s could be reasonably deemed “nearly a lost art.” However, “nearly lost” is not the same as “lost.” There are still a few of us around who understand what being a real man is about, and of the few of us who are left, a very few of us are able to identify it for you, and tell you how to do it. The good news is that you already know, deep inside, because you were born to do it. You just need a reminder of why it is you’re here.

Fewer still can also explain to you how to evaluate a relationship to see if you should be in it at all, and teach you the great secrets of communicating with women, the most highly-evolved communicators on Earth, which is tough for a man in any case. We have spent our evolutionary energy on things like engineering skills and spatial awareness while they have learned to speak in ways that only they understand and become so adept at and dependent upon sending and receiving non-verbal communication that they can smile at us while demeaning us to a group of girlfriends and we think we’re being complimented.

Even worse, they can tell us precisely what they want from us and the entire message be lost in the translation. (Warning: Beware a woman with a mathematical mind, because she will kick your ass all the way to the poor-house playing poker! She’ll be reading your cards from your body language while all you’ll see of her are her pretty eyes, inviting smile, and cleavage!)

Even fewer are those who know and can tell you all this and train you to do it naturally, as a part of your own personality, by putting it in a highly-readable and fun book. I’m one of those guys, and if you were in the dating world instead of a committed relationship and wanting to know how to meet and impress women, I could give you the names of about four more, because that’s where most of this attention is being focused. It’s a big and desperate market and those men are single and dating themselves, and they have to stick with their area of expertise.

The rules for creating and maintaining attraction are somewhat different in committed relationships than they are for getting phone numbers or “macking” (trying to score a one-night stand) at a local bar, especially the timeframe. You have seconds to create interest, minutes to create intrigue, and a couple of hours at most in the bar situation, and if you blow it with a single gesture or wrong word, you’re done because she can walk away to scope out a hundred other options, after throwing your drink in your face.

Not so in the committed relationship. She has a vested interest in continuation of the relationship, and so do you, and it’s to everyone’s advantage to bring it back to life. Drop by our forum,, sometime and see just how long some women will wait for a man to wake up and get his act together; a couple of years is not unusual, but when your time runs out, it’s a whole new game, because now you not only have to square yourself away, you have to get her to realize that you’ve done it, and it’s not just an act. It can be done, but when you start late in the game like that, it’s a lot harder, so it’s to your advantage to start as early as possible; like anything else, a marriage is much easier (and less expensive!) to maintain than to repair or replace.

One other word about waiting until the last minute to fix things: Have you ever tried to buy something from someone who didn’t want to sell it? Or sell to someone who wasn’t in the market? That’s how it is when you wait until a woman has thrown in the towel on you. When she’s expressing concerns and a desire to get them fixed and get your relationship back on a good and lasting track, she’ll cut you A LOT of slack as long as you’re trying, even if you’re trying the wrong thing. That’s like a negotiation between two interested parties. But if she has already given up, before you can get her to be involved in any corrections you need to make, you first have to convince her to get back in the game, to come to the negotiating table for a deal that you’ve already killed her interest in. See what I mean? Procrastination kills relationships and marriages dead.

The point of all this? This information is rare, some of it unique (I’ve not found anything like it, and I looked hard because I didn’t want to waste time trying to reinvent the wheel when I had problems, before all this began), at least to a large degree, specifically developed for and presented to people in a committed relationship, and most importantly, it works.

It was tested by 118 couples leading up to and during the writing of my book and many more since then, and in five years I’ve now given four refunds under a full year unconditional guarantee. The first was to a “library reader,” someone who buys and then immediately asks for a refund to steal a product. The second one was to a gentleman who missed an announcement that I was changing the title of my book to more accurately reflect its true scope and purpose and bought a second copy. The third thought he might find dating advice in it, which I don’t claim or advertise; although all of what’s in it is useful if you’re dating to find a long-term relationship, I don’t include anything on how to get dates or pick up women. The fourth didn’t offer a reason. Most information marketers say they’re doing good with a 10% refund rate and average 16%; and mine is less than 0.000002%. That’s because it works for those who use it, and just about everybody uses it. No other conclusion is possible.

And YOU should join those who use it and succeed like they do! Do so by jumping over to and getting your copy of “THE Man’s Guide to Great Relationships and Marriage” right now, because you can make your relationship better, a lot better, and the time to start is now, while it’s easier to regain lost ground, not after the affairs or divorce proceedings have started or a break-up has occurred and you have to do it the long, hard way. Be the achiever, not the guy who sat on the fence wondering if it could be done, because looking back with regret kills the part of you that loves to live the most.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Sunday, June 12, 2011

Be Naughty, Not "Nice," to Have a Great Relationship or Marriage

A male reader asks why his relationship is going to hell while he’s being the nicest, sweetest guy he can be. Let’s see if he likes – or even gets -- the answer!

I’m both proud of this reader and dismayed at his question. I’m proud because he’s asking a good question, albeit one that is answered on my web site home page at, but I’m not going to fault somebody for taking the direct approach to getting needed information! I’m also dismayed that his life has gone this sour this soon after marriage; it usually takes twice this long, but he does hint that he’s doubling as a “girlfriend” for his wife. Meet Roy:

Hi David,

I just signed up for your newsletter yesterday, and I’m guessing you’re either some sort of guru or a real idiot if you’ve published a book like your ad claims, so I have to ask a question. I’ve been married for a little over a year now, and my marriage has gone from being hot dates and great sex to one never-ending routine. I can’t get my wife interested in doing anything with me anymore. She’s told me I’m the nicest, most considerate guy she’s ever met, and likes it that I’m “in touch with my feminine side” as she calls it. We’ve been friends for years before getting married and get along fine, but the spark is gone. I’ve always heard that marriage is the surest way to kill the female libido known to science, but it’s not just her libido that has gone. I can’t even get her to go out to dinner with me anymore. I offer to let her choose the restaurant and everything, and she just won’t go for it. Is this the way it always goes, or am I missing some magical mystery ingredient? Help a brother out here!

Roy G.

My reply:

Well, Roy, you came to the right place for help, but I don’t know if you’re going to like the answer. It’s going to depend on how easily you can accept reality and adjust your attitude to match it. You see, you’ve been doing everything we men have been told to do all our lives, and it’s all wrong!!!

We grow up being told by our mothers, teachers and everybody else to be “nice” to women, to be considerate by letting them make all decisions, etc., and a lot of them even think they like it when a man does it if they’ve recently been with some abusive jerk who tried to control their life and didn’t even leave them room for input into a decision.

As you’ll find in my book, “THE Man’s Guide to Great Relationships and Marriage,” it’s not a nice guy nor an abusive jerk that they really want and respond to, but a guy that’s in the middle, a guy who’s assertive without being controlling, confident, naughty without being an abusive jerk, and can at least grasp communications on a woman’s level even though he’s not wired with the equipment to be able to communicate on such a complex and sophisticated level. It’s love, respect, leadership, adventure and fun that they need, not somebody fawning over them and catering to their every whim, which all but a damaged few actually find boring and annoying.

I know it doesn’t sound right, but it’s a biological response, not a conscious or logical one, like her attraction mechanism is on autopilot, and women aren’t visually stimulated to attraction like men are, except to the extent that the sight of a man’s self-confidence and self-respect intrigues and excites them. Picture in your mind the ugliest, nastiest, smelliest old “ho” you can think of, and gauge your sexual reaction to that visual. There’s no changing it, either, is there? Well, to her, a boring nice guy who acts like a wuss and dumps all the decisions in her lap and doesn’t recognize her frustration with him acting that way is the same emotional picture as your mental image of that old “ho,” and her reaction is the same, and just as unavoidable, automatic, and if I may say so, violently sickening.

In a woman’s mind, nice guys are wusses; predictable pushovers that present no mystery, no challenge, and no strong self-image. Indeed, such men often appear to be trying to buy respect and affection because they can’t command it. The underlying thought is that if you can’t stand up TO her, you can’t stand up FOR her. And the idea of “easy pickings” being a problem shouldn’t be foreign to you, either; what do you pursue in your own life? The too-easy and boring, or the challenging and exciting? Pretty clear when you stand in another’s shoes, huh?

Obviously, since I had to write a whole book on the subject to cover it, I can’t tell you how to fix your problems in a few paragraphs of a daily newsletter. Your best bet right now, since you’re already in trouble, is to go to and download the book, “THE Man’s Guide to Great Relationships and Marriage,” and start reading. Once you have a command of what you need to know, you’ll find it easy, and to some degree automatic, to get your attitude right and put what you’ve learned into practice. Procrastination is the tool of losers, and action the tool of achievers, so get busy! Life’s too short to spend another minute of it losing!

Take care, and keep in touch,

What else can I say? If the problem sounds familiar, the solution is the same. If you think not, stop by our forum at and see what some of the nice guys have said and how they’ve grown since getting with the program. Get busy! And get happy!

In the meantime, live well, be well, and have a wonderful day!
David Cunningham