Saturday, September 26, 2009

Want to Put an End to Fights in Your Relationship and Marriage? This Will Help...

A progress report from a female reader proves yet again that personal authority and leadership get results in your relationship and marriage.

I got a letter from an old and dear friend that I want to share with you. She’s not what anyone could call a pessimist or skeptic, just a woman with a logical mind who needs to see proof in her own life before anything can progress from “theory” to “fact” in her own mind. Meet Halle:


Okay, so I've been reading your newsletter for a while now, and of course, I've read your book, but I still wasn't 100% buying into some of your “theories” (don’t spank me, you know how I am about this stuff!)... but my current relationship is slowly but surely striking down each and every one of my "objections." I wanted to tell you about the most recent one.

I've been dating this guy for about 4 months ... we have progressed VERY slowly due to a combination of work schedules (both very busy) and our combined set of "baggage," which, although small enough to fit neatly in the overhead compartment or underneath the seats in front of us, is still sufficient to cause us each to slam on the brakes every now and then. So after 4 months, we've JUST had our first "argument."

It wasn't a particularly bad one by any stretch of the imagination, but due to the late (or rather, EARLY hour - it was about 3 AM), it did go downhill towards the end. I was having a very hard time articulating what I was trying to say, which resulted in several long, uncomfortable silences -- never a good thing when you're having a discussion in a dark room at 3 AM. At one point, I got upset because he was nodding off, so I got up and went into the bathroom.

Actually, to be honest, I probably did more of a "storm" into the bathroom - and closed the door loudly so that he would hear it. He did hear the door close, which jarred him out of his nodding off, and he yelled through the door, "Do NOT get up and walk out on this conversation. If you've got something to say, SAY IT. It's late and I'm tired, so let's get this settled and MOVE ON!" Now, my first reaction was to think, "How DARE he talk to me like that? Who does he think he is?? Talking to me like I'm a bratty little kid and he's my father ... the NERVE!"

But the truth is ... I WAS being bratty. It took about 7 seconds for me to realize that, and his tone of voice was what did it. In theory, I would have told you that an authoritative attitude would NOT have worked to snap me out of any negative behavior patterns ... it sounds like something that just wouldn't work for me. In theory, I would have told you that kind of tone of voice and those words would have hurt my feelings or made me cry ... or just made me mad ... but it didn't.

That one statement was all it took to straighten my ass out! :-) The fact is, I was subconsciously testing him to see what I could get away with, and to see if he was man enough to stand up to me and pull me back in line. I think he's the first man in my life who's ever talked to me that way ... and he's probably the first REAL man that I've ever been in love with. It should be interesting to see where this relationship goes ...

Thanks for your advice and your perspective -- I continue to be amazed at how RIGHT you are!!! :-)


My response:

Well, Sweetie, I thought you knew me better than to think I would indulge in anything that was merely a theory. That would amount to selling people the privilege of testing my theories in that book, which I would call “theft by fraud,” among other things.

I wasn’t kidding about the 118 couples who helped in the research of this book, nor was I theorizing about anything that is in it. That’s the result of working with all those couples and quite a few more after the first edition of the book, and one of the first things that became immediately obvious in doing so was that what women think and say they want and what they respond to are quite often very different, and even opposite, like wanting a “nice guy.”

In any case, I’m glad it’s helping. It will help a lot more if you just accept what you read in that book and seek understanding, benefit, and protection from your vulnerabilities through it. I’m not saying, “Trust me.” I’m saying, “It’s been proven beyond any reasonable doubt through application on a significant scale.” You’ll find it quite empowering to be able to prepare for the unexpected and dispatch most if not all of those secret fears that every woman is programmed to have throughout her life, which is the main reason I wanted you to have it.

Take care, and keep in touch,

You see, Gentlemen, what I keep telling you isn’t theory at all. It’s the result of studying and interviewing real people with real problems and making adjustments that brought real successes in their relationships. Some people are good at visionary things, like inventing or composing. Others are good at organizing things. Still others are good at following instructions and consistently producing a quality result. I’m good at studying cause and effect and developing operational models, policies, procedures, and at using these things to manage and eliminate crisis, not to mention PREVENT it.

That’s how "THE Man’s Guide to Great Relationships and Marriage" came to be. My relationship with my wife was cooling after a couple of years, and I had a lot of friends whose relationships were somewhere between “strained” and divorce court. I started researching, found a lot of good information (by filtering through and trying a lot of BAD information!) that was making fast improvements in my own relationship, and knew that it was so universal in nature that if it could work for me it could probably work for a lot of other people.

I contacted my troubled friends and invited them to participate in a study and to contact their own friends with problem relationships and invite them in as well. We ended up with 118 couples, plus my own relationship, and all of us found major improvements, literally returning to honeymoon status: being fully engaged instead of going our separate ways after dinner, indulging in romance regularly, holding hands when we walked somewhere and talking about anything and everything with renewed interest, and returning to a satisfying sex-life after having slipped into that “the average couple has sex six times per year” status.

The best news of all is that the key to much of it is to start aspiring – or resuming -- to be a man instead of apologizing for being one. Can you remember how much fun it is to just be a guy? Can you even remember back that far? Were men still acting like men when you came into adulthood, or did you grow up in the age of political correctness and men crying in front of their women because some New Age idiot had told them that’s what women want?

Women want men, real men, manly men who do manly things. Not thugs, not predators or parasites, and although you couldn’t convince one of it until she’d tried it, not metrosexuals, either, because they end up being girlfriends to shop with instead of men. They want a real man with a real purpose and a real smile, who can protect them from their worst enemy, boredom.

They want more than that, but you’re going to have to go to and get your copy of "THE Man’s Guide to Great Relationships and Marriage" to find out exactly what that is and how to make it happen. You’d better do it now, because every day that passes is another day that you get to spend either happy or unhappy, and you don’t have any idea how many you have left. Neither do I, but even if it were millions more, I’d much prefer to spend them in a great relationship than in misery wishing I could have my great relationship back.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Friday, September 25, 2009

What Women Need Emotionally from a Man in a Relationship or Marriage

Let’s talk about what women want from a man in a relationship, especially their emotional needs, and how knowing this can save your relationship or marriage.

I’ve been working on an interview that has stirred up a lot of new ways of discussing things we’ve talked about in the past, different ways of approaching and explaining the same problem and solution that may shed more light on the age-old questions of what women want, need, and expect from a man in a relationship.

In my free “Break-Up Busting 101” report, you’ll find definitions and ramifications of the four emotions that relationships are most often based upon: love, attraction, need, and lust, all of which are incorrectly thought to be simply love. Please review this article before continuing if you are not familiar with its contents.

Of those four emotions, two of them are both healthy and required in a successful long-term committed relationship, love and attraction. You, as a man, need to be an expert on these two emotions and how they work, if you ever want to be able to be happy in any relationship with any woman, committed or not. You’ll see why very quickly. You may also see very quickly that you don’t have a clue as to what love really is.

Love, being the value and/or importance that you place on someone, is the source of friendship, trust, loyalty, security, respect, etc. It’s the thing that creates the friendship that allows two people to “bond” in any capacity and to any degree. This doesn’t just pertain to your wife, but to all women in your life, and even the men you would call “friend.” It’s not a feeling of duty, or altruistic drive to sacrifice. It’s the source of the feeling of celebration of your next encounter, whether intimate or public, personal or professional, work or pleasure, not the source of fear that it won’t happen.

It’s important to understand this so that you can see both why a woman needs to love and be loved and why it’s not enough. Love provides for a woman feelings of stability and security, and creates the environment in which she can feel safe in letting her natural drive to nurture drive her. If love is lost as partners grow apart, she can become mildly to severely depressed and feel a sense of lack of purpose, and her feelings of loyalty, respect, friendship, etc. for her partner will diminish.

Women can lose their feelings of love and still stay under the same roof with a man, but it becomes a very limited partnership – you’re pretty much just roommates. You can get along, but there’s no trust, no real respect, no friendship, no intimacy, etc., a strained existence at best.

Attraction is an entirely different matter. If you’ve been with me for longer than a few days you’re familiar with the difference in men’s and women’s emotional scales, and how while male emotions run from negative to positive, with crisis being the male emotional nemesis, women’s emotional scale runs from zero to infinity, with little to no discrimination between positive and negative (as far as emotional comfort zone), and their emotional nemesis is not crisis, but boredom. If you never learn another thing from me, learn this:

Attraction is any and every woman’s ultimate salvation from boredom. Boredom is any and every woman’s ultimate torment, the very bane of her existence.

A woman can reach the same feelings of physical and emotional discomfort (desperation!) from being bored that men can reach out of fear, anger, or any other emotion born of crisis. Stop here and think about that and let it burn in to such a depth that you will never forget it, because that one bit of knowledge can do more to save or prevent a troubled relationship than about anything else you can name.

Attraction, that “swept off her feet” feeling is what makes a woman’s life wonderful. There are things that reward her, like seeing that she’s been a good mother, etc., but creating attraction for her is her ultimate reward and the ultimate act of nurturing her, in exchange for all the nurturing that she gives the rest of the family.

So you see, what it all boils down to is that in a committed relationship, women need love to feel secure in giving of themselves, and they need attraction to feel alive and motivated to give their best. If you are going to sit on your duff with a beer and the TV remote control all evening, every evening, don’t expect her to be looking forward to doing anything but sleeping when bedtime arrives, and possibly sleeping with someone else at that.

No kidding. Since attraction and love are two entirely independent emotions and boredom is so utterly devastating to a woman, there may be no amount of love – hers or yours -- that is sufficient to keep a woman from engaging in an affair if you aren’t creating attraction for her. Think about that one for a minute, too…

It’s a double-edged sword. The bad news is that a woman can love you more than anyone else on Earth and still be compelled to engage in an affair to relieve the boredom the same way a man might be compelled to rob a bank to obtain the money to recover his wife or children if they were taken hostage. In extreme cases, it can literally be that overwhelming for a woman.

Yes, there are those who have self-esteem problems and have affairs in rapid succession, just like men do, looking for acceptance, approval, validation, etc., that they will never find, but those women are so consumed with feelings of need that they are not capable of love. I’m talking strictly about a woman who loves you here. And now for the good news…

It’s really the same news: a woman can be driven to have an affair even if she loves you more than anyone else on Earth, meaning that if she does have one and confesses it sincerely, along with a genuine desire to work it out and salvage your relationship, your best bet is most likely to do so. Why?

An affair isn’t a problem; it’s a symptom of a problem. If the problem is a simple deficiency of attraction, you can fix that, easily, and from what I’ve seen from the men who have used "THE Man’s Guide to Great Relationships and Marriage," pretty quickly, too.

Not so obvious is the fact that a woman who is rational enough and emotionally self-aware enough to realize that the affair was just a tension-breaker, that she loves you enough to discontinue the affair and confess it, and has the strength of character to do so is going to be very vigilant in protecting your relationship from similar problems in the future, so long as you continue to be committed to your marriage with her. Some even say that an affair is like a near-death experience, and those who survive them find they commit to and enjoy their relationships to degrees they never thought possible.

And no, I am absolutely not suggesting that women be given a blank check to have affairs or be categorically forgiven regardless of the reason for the affair, any more than I would suggest that women do the same for a man. I am saying:

1. When a man and a woman have attraction and no love, they have a great relationship in the bedroom, but not anywhere else. These couples fight to make up because sex is all they have together. There relationship is one of those bipolar catastrophes wherein the participants are either having sex or at each others’ throats, no middle ground. If you hear a man saying, “She’s great in the sack, but man, what a bitch!” or a woman saying, “He’s such a jerk, but he gets me off,” they’re in this kind of relationship.

2. When a man and a woman have true love, but have lost attraction, realizing that lost attraction, not lost love, is indeed the problem and addressing that by recreating the attraction creates a stronger relationship and should be pursued if possible. The only time it is unlikely to impossible is if another man has created attraction for the woman; again, attraction is a double-edged sword in the extreme. If you’re not creating it, there are others who can and will, and they’re not far away at any given moment.

3. When a man and woman have both true love and attraction, there’s nothing that can separate or take them down. Their relationship is impervious to outside influence because they will actively protect what they have.

4. When a man and woman have neither, and their relationship is based on need, lust, or anything but the combination of love and attraction, well, I’ll just say that I certainly wouldn’t want to live that life…and way too many couples are stuck in it. Such relationships are doomed to failure before they ever begin.

There you have it, and on the surface, it looks like a mess, but it is in fact a clear roadmap for getting out of a mess and staying out; a roadmap, but not detailed directions…

Those detailed directions, including how to accurately evaluate your relationship, how to accurately communicate with any woman so that you can have the intimate discussions required to overcome hardships and celebrate your life together, and everything you need to know about what makes women tick, what they want, and how to build and kill attraction in your relationship (straight from the mouths of women!), are in "THE Man’s Guide to Great Relationships and Marriage," so go now and download your copy at while there’s still time to save yours, because every day that damage is done makes it just a little harder, and being men, we like to do things the easy way, right?

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Thursday, September 24, 2009

Learn from the Events at a Dinner Party How to Have a Great Relationship and Marriage

There was a dinner party at my house, most of the attendees were women, and there was a whole lot to learn from their behavior. Let me share some of it with you…

As I write this it is late on Sunday night, and I’ve spent the day cooking and serving a traditional southern feast – barbecue pork, grilled chicken, baked beans, cole slaw, potato salad, and miscellaneous tidbits like a relish tray for the light eaters and Buffalo-style hot wings (yes, made with Frank’s “Red Hot” cayenne sauce and butter, the real deal, and kudos to The Anchor Bar and all the other wonderful places in Western New York that serve them!) for the more adventurous. The kitchen is clean, the leftovers dispatched (mostly sent home with the attendees!), and here I sit with a big cup of coffee to tell you about it, because anytime you get this big of a group together, there are going to be lessons to learn.

The group was a bunch of people, mostly women, who work in my wife’s office and a couple of their husbands, and some of my neighbors, 22 total, 5 men and 17 women, who had come to walk in a local breast cancer awareness event. Four of the five men were very strong alpha personalities like me, and the other was “just one of the girls,” if you know what I mean. Annoyingly flamboyant and effeminate, and a total drama queen. We’ll not be talking about him, by the way…

First, I have a reputation as a talented chef in my wife’s office because a few of her employees have been to our house for dinner, and many of the women who came without an escort were there simply to see what all the hubbub was about. I was buzzing around the kitchen getting things together and running outside occasionally to check on the grill, and there were pots and pans on all five burners on my stove with beans, sauces, etc., and I wish you could have seen the women’s faces as I was emptying pans into serving dishes, washing the pans up, and keeping the kitchen squared away and neat with all this activity. Why?

Because I was in charge and performing competently, moving quickly but not frantically, barking out orders for guests who had been in my house enough to be “extended family” and know where serving dishes and such were, generally involving about half the guests in the serving of the meal; the epitome of competence, leadership, and authority, and they were simply eating it up.

I’d catch them staring, smiling, and even primping, and if you want to see something funny, watch your wife’s best friend catch herself involuntarily sending flirtatious or even seductive body language signals to her best friend’s and boss’s husband! And there was my wife in the middle of all of it, with all the women telling her that she married well and how lucky she was to have a husband who “gets it”…you can imagine how that went over as well…

So the first part of the lesson, Gents, is that in any kind of a gathering, no matter what is going on, if you are the guy in charge and acting like you belong in charge, the eyes of every woman around will be on you, attraction will be building quickly if you are acting like a man, and your partner will get hit with a double-whammy of attraction because she’ll not just be seeing you do the things that light her up, she’ll also be getting social proof of your attraction value from all the stares, comments, flirting, etc., from all the other women – we are talking attraction overload here, gentlemen, as long as you don’t start acting like you wish your partner wasn’t there so you could bed one of her friends, that is. That will get you either a lot of grief or killed unless your wife has rather versatile tastes, so don’t go there.

The second part of the lesson is a big lesson on knowing what makes women tick. The group was large enough that it split three ways, 8 around the table in the kitchen (yes, it’s a very large kitchen because I’m also a chef), 8 more around the table in the formal dining room, and the remainder, who happened to be the sports fans, in the TV room watching a football game (American football, not soccer) and chatting it up while they ate. This made for an interesting dynamic as the group divided, because those who ended up in the formal dining room were the more analytical of the group and in the kitchen were the more creative and emotional. I, of course, was in the formal dining room with those who are like me.

I heard voices rising in the kitchen as the emotions started to rise, and went in to find one of the women, a close friend of over 20 years to both my wife and me, crying. Thankfully, nobody was fighting. One of the men had made a remark about single parents not being able to be there for their children, and this woman had lived a very hard life to make sure that she was indeed there for her children in every respect, and she got overwhelmed as she was trying to describe some of the things she had gone through and was crying pretty hard.

The man who had touched a nerve kept trying to interrupt to apologize and smooth it over, and the women (and the effeminate drama queen) were sitting there rolling their eyes at him because he was interrupting, some trying to comfort her non-verbally and all trying to get him to take the hint. What happened next was magic, and something that you can and will do yourself after I describe it to you.

When women get amped up like that, they don’t want you to fix it, or make it better. They NEED to pour it out and vent that excess emotion because it literally tears them up inside. They get that adrenaline pumping and all the neurotransmitters for pain and crisis start rushing, and as she pours it out cortisol is released to help deal with the stress and finally she will regain her composure. Knowing that, I caught the man’s eye while standing behind the crying woman, and shook my head slightly in a “no” gesture and held up a hand in a “wait” gesture. He sat back with a concerned and rather pained look on his face, and I motioned to him to lean back in, thus inviting the woman who was talking about her experience to continue.

Again, I wish you could have seen the women’s faces. They were looking at each other and my wife like “How the hell did he know to do that???” Literally awestruck because none of them had ever seen a man understanding a woman in an emotional moment, let alone coaching another man to handle it right. When she finally had poured out enough to pause and take a deep breath and try to regain her composure, I nodded to the guy who had struck the nerve and he apologized for upsetting her, assured her that his comments were not directed at her, etc., to smooth things over, and I stepped over to my espresso machine, dumped some heavy cream and bittersweet chocolate into a mug and melted it down with the steam wand, then quickly hydrated it and shot some whipped cream on top of it and set it in front of the woman, whom I knew to be a “chocoholic” and very sensitive to the serotonin-boosting effects of the polyphenols in dark chocolate (which cause enough of a serotonin rush to cause a mild euphoria in many people and everyone to simply feel more content). As far as these women were concerned I was walking on water. Why?

Several reasons: I had taken charge of a bad situation and turned it around by stopping a man from trying to be nice when he should be silent. I had known how to best help their friend while she was having a dramatic crisis, and had given her something that was so supremely personal to help her feel better after the crisis was past.

That was followed by all these women wanting to help clean up the kitchen, not to be polite, but because they wanted to be lead through something fun. (Yes, everything that happens in my kitchen is fun!) The flirting, hugs, compliments, etc., escalated all over again, and every one of those women thanked me for taking care of their friend like that. To them I was a hero, the icing on the attraction cake. Had I been a single man instead of their boss’s husband, I could have expected any of the single ones to stay the night, and probably longer. As for my wife’s response, that’s personal, and I’ll leave it to your imagination, but I will say that she smiled a lot and it was exactly what I expected. ;-)

I’ll admit, maybe you had to be there to appreciate the full impact that this had on everybody; as long as I’ve been writing, I’ve never found words to accurately describe a woman who is eaten alive with attraction. I will tell you that the men were somewhat awestruck, and I got several covert comments from them to the effect of “I want you to teach me how to do that,” as they were leaving. All but the one who was “just one of the girls,” that is. But like I said, we’re not going to talk about him…

So, gents, that was the day, and here I sit. I wasn’t born knowing how to read and respond to women like that, not even close. Twenty years ago I would have tried to be nice, tried to immediately fix everything, and stuck my foot in my mouth and had that woman crying harder and every one of those other women so angry with me they would have left with their friend in tow to save her from me.

Today, my wife has a reputation for having the greatest husband in the world. I don’t know if I am or not, and will never claim to be, but if she and her friends want to think that, I’m not going to argue with them, because I’m close enough for her and that’s all that matters. In fact, I’ll tell you a quick personal story to demonstrate.

We went to Niagara Falls once to visit friends and family (she’s from that area) and ended up in a tourist shop. I bought her a bottle of water colored with green dye that had a label indicating that it was taken from the falls at night while the lights were shining on it, which is pretty funny when you see the bottle and have seen the spectacle of Niagara Falls at night. Normally she would have come out with something similar to that, but she found a T-shirt that says, “My husband is the 8th wonder of the modern world,” and she snatched it up, held it close to her chest until she paid for it, then held it there most of the way home. I’ve noticed her wearing it often, and she smiles and hugs me when she sees me looking at it, often misty-eyed. Any questions?

What’s important to you is that I learned everything that was necessary for today’s events to unfold as they did, and so can you. It’s not rocket science, it doesn’t involve memorizing some encyclopedia of female behavior – I know about serotonin and polyphenols in chocolate from studying herbs and alternative medicine and making desserts, not studying women; all you need to know about it is how much your wife enjoys it and that it contains caffeine, so it can keep you awake if you eat too much of it too late; some nights that may even come in handy. ;-) In reality, women aren’t that complicated. They merely seem complicated because they are different from us.

They take the long way around in doing some things, like getting through a conversation or making a plan, and they do some things that are downright self-destructive, like dwelling on negative emotions when there aren’t any positive ones available, but once you see the ways in which they are different, it’s very easy to understand and anticipate them, which in turn makes it incredibly easy to do something they love to have a man do: LEAD them, competently and with confidence, which turns them on like a light switch, and nearly as fast.

I had to learn all this the hard way, first by making the same mistakes that you have made, and probably more and bigger ones since it took multiple marriages to get it right, and then by getting a bunch of women together and working with them to figure out what I was missing, like really understanding how women think, what they need, what excites and bores them, and how to communicate with them, followed by getting their husbands into the action to test everything we’d uncovered, some of which turned out to be quite wrong, by the way, because women will at times say that they want something but will in fact respond very negatively to it when they get it. They called that a “booby trap” when I was in the service. Life with a woman is filled with them, and if you don’t know how to watch for them, you are going to get something, possibly your reproductive organs or your life’s savings, blown off sooner or later.

Or maybe you already have. I don’t know. What I do know is that no matter how good it is, you can make it better, and it usually has to be so bad that she’s obtained restraining orders from the court before it’s too bad to save. I also know that there are some relationships that were doomed by compatibility problems from the beginning and should not be saved, no matter how badly you think you want to. It’s a mine field, but I can walk you through it if you’ll let me.

Just go to and download your copy of "THE Man’s Guide to Great Relationships and Marriage" and get started. If you’re having problems, you may also want to download my free reports, “Break-Up Busting 101” and “What Women REALLY Want,” by following the instructions at the end of this newsletter to help you understand what’s happening and help you focus on fixing it instead of the fear that may be overwhelming you. There’s not a thing in the world to lose except the time it takes to read it, and after four years, I’m still not hearing anybody saying anything except how great it is and thanking me for the results they’re getting, so the evidence says you should try it, too.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Wednesday, September 23, 2009

What Attraction Feels Like to a Woman: Know This to Have a Great Relationship and Marriage

A woman writes to describe how overwhelming her feelings of attraction are. It’s a real eye-opener!

I don’t know how things are in your neck of the woods, but where I am, you couldn’t ask for more beautiful weather, at least when the occasional momentary thunderstorm isn’t dumping a quick deluge on my cars and garden, saving me the trouble of washing and watering, respectively! It’s time to throw a few racks of ribs in the smoker and have friends over!

I got a letter from a new subscriber last night, and I’d like to share it with you, because he asks a very important question, and about as succinctly as possible. Meet Brad:

Hi David,

What does this “attraction” you talk about feel like to a woman?


I got another wonderful letter in December from a female reader that goes a long way toward answering the question, the kind that really makes this job a pleasure, and we’ll start with that, because there’s nothing like going to the source when you need to know something. Meet Bethany:

Dear David,

I hope this letter finds you and your family doing well this holiday season. As the seasons change and the temperature becomes colder that is when you really get to know a person when most of the time you are in close quarters during the cold weather. I guess for some this may seem like a death sentence, but for a few of us lucky ones it is the best time of the year.

What I wanted to share with you today is something that happened to me just a couple of days ago and when I finally understood just how strong attraction can be and knew it was worth all the work we had to do to make it happen. My husband and I have been working really hard on making our marriage as close to perfect as one can hope for, and with your book it finally seems that we have it all. I have never in my life loved being with anyone the way I do this man and yes I know he feels the same for me.

We both work hard, and we have six wonderful children to keep us busy at home, so we try our best throughout the long days we put in we make time for each other. For instance this past Friday my husband and I meet at a local restaurant near his office to have lunch. We ate and talked and I loved just sitting there with him and looking into his eyes as he smiled at me when the conversation made reference to what we wanted to do later on that night at home. I could talk with him for hours and never be bored. I have never been so happy in my life, but then the check came and it was time to leave and go our separate ways for the rest of the afternoon. I was really upset because I did not want to leave just yet, but I knew we had to. I never said anything to him as he walked me to my car and kissed me and told me he would see me later.

In the car however driving back I became so upset I started to cry. At first I was not sure why I was upset, but then I knew why. I did not want to go back to work, I wanted Allen my husband to take me home and to spend the rest of the afternoon in bed with me. I was just so attracted to him I wanted to drop everything for that day and be with him. It did not matter to me that we both have jobs that if we are not on top of things we will miss major orders that leads to paydays for us. I should have just called him. I wouldn’t have had to say much for him to know something was wrong and he probably would have figured out what pretty fast because he’s gotten so good at reading me. But we both need to work because keeping six kids fed on what we make doesn’t leave a whole lot of room for play time.

What I am saying is that I am so attracted to this man (I know how you hate it when people say “in love”) I was willing to give up half of a day of work and maybe even my job just to be with him and spend time alone. I think about it every day that we are not together and I know we have to work, but the attraction for him is so strong all I want is for him to have sex with me all the time, to feel his body next to mine and his lips kissing me. I never thought that I could truly say I would kill for attraction, but I know now that I could and would if anyone came between me and this man I love so much.

Thank you so much for making my marriage the one thing in this world that I want to keep for the rest of my life and giving me a real man one that is all I have ever dreamed of.


You’re most welcome Bethany, and thank you very much for taking the time to write and tell me about it. People are always very eager to write or call someone to complain, but so seldom take the time to say “Thank you” or to tell someone that things went well for them. If we all took an extra minute or two out of our day to let those around us know that we appreciate the time they give us, the world would indeed be a happier place. Think about this…

Life is the most precious of all resources, and your own life is the most precious of the precious, at least if you are mentally and emotionally healthy, because not one second of it that passes can ever be replenished, and when someone thinks enough of you to give you some portion of their life, you owe them the appreciation due such a gift, a trade of your life for theirs. Indeed, respect the time of others as being a measure of their life, and make an effort to show up on time and conduct yourself in a way that does not waste the time and life of others.

Okay, I’m getting down off my stump now. So how would you describe the feelings Bethany is speaking of here? Rather honeymoonish? Somewhat unusual for two people who have been married long enough to have six kids? You’re quite right! It is unusual, but nowhere near impossible, nor abnormal. Being happy together in a good relationship is a natural state for two well-matched people to enjoy, especially when they can communicate well with each other and enjoy doing so. If you’re not there too, you’re missing out, but you can fix it. How?

Do what Allen and Bethany did! Jump over to and download your copy of “THE Man’s Guide to Great Relationships and Marriage,” because it will get you there if you just take advantage of the experience of the 118 couples who tested everything that went into the book. Life’s too short to spend it any way but happy, so get moving!

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Tuesday, September 22, 2009

Seek Success, not Attention, to Have a Great Relationship and Marriage

Do you do what you do to enjoy doing it well, or to be seen doing it? Attractive behavior isn’t just an act to try to mimic an alpha male. It’s the result of BEING the alpha male, a real man of competence and confidence, which virtually any man can be. It’s both his birthright and responsibility, and for the vast majority of men requires only shedding some programming and attitudes that are oppressive, stressful, and lead to gross insecurity and stagnation in all parts of a man’s life. Read on and learn why and how!

I’ve mentioned in the past that I don’t watch much television, and the little I watch is either informative (news, how-to, or self-improvement) or mentally challenging, and when I find an on-screen example of something readers can watch for an example or explanation of attraction and attractive behavior, I write about it, because a picture is truly worth a thousand words.

Having been deeply involved in alternative medicine for all of my adult life and more, the NBC series “House” (about a doctor who’s supposed to be the world’s best diagnostician and determines what’s wrong with people when nobody else can – and this season’s premier didn’t disappoint) is challenging (the writers rarely make a medical mistake, but when they do, it’s hilarious, such as when Dr. House had a sinus allergy and claimed to take 1,000 mg of diphenhydramine, the little pink pills that most of the rest of us know as “Benedryl,” and are dosed out at 25 mg per tablet, meaning that he took a dose of 40 of those little pink pills, which would likely ruin an elephant’s day and knock a human out for a week), and the governing dynamics of the personalities of the characters on the show are diverse, well-conceived and fascinating.

Dr. House is an alpha male, but with a twist. He’s brilliant, strong, funny, cocky, etc., but somebody on the writing staff apparently is intimidated by alpha males because they gave him a permanently damaged right leg and chronic pain to go with it, and a hydrocodone bitartrate (Vicodin, et al, regarded as “morphine-like in all respects” according to addiction to go with the pain, which I find somewhat perverse, but it does make for some interesting twists in the plots.

One episode featured a doctor who spent his entire career treating tuberculosis in remote parts of Africa, contracted the disease himself, but with a pancreatic tumor that caused life-threatening symptoms unrelated to the tuberculosis. What was interesting about the character, and what both the character of Dr. House and I took exception to, was that this doctor didn’t present the appearance of doing the job to do it well, but to be seen doing it; he was constantly courting the media, even to the extent of refusing treatment for his own tuberculosis and calling a press conference to call attention to it.

The script writers did a good job of keeping it unclear as to whether the character’s main motivation was altruism or a need for attention, but it made me think about some of the letters I’ve received from readers of this newsletter and my blogs, complaining that it was hard to keep up the image of an alpha male and call sufficient attention to themselves without being too obvious. That’s an understatement if ever there was one; one that makes me want to pull my hair out.

First, putting on an act for a woman, especially in the long term, is a practical impossibility. The sheer fear of being caught putting on the act creates insecurity that gives it away, and no matter how many times I state that to some people, they still don’t get it. Attractive behavior is not the result of some theatrical effort or following some script; it’s the result of BEING attractive, having the confidence, attitude, wit, and competence to naturally be in this attractive state. You can fake it a little and for a short time in an emergency, but the successful on-going presentation of alpha male behavior depends entirely on the successful attainment of alpha male characteristics, which is not difficult at all, and a lot of fun.

So you see, the “trick” is NOT to act attractive and find a way to call attention to it that doesn’t give away the fact that you are trying to call attention to yourself. Seeking attention (or approval) is the opposite of alpha male behavior, regardless of why you’re doing it. That’s why the PUA’s and their peacocking (“Styles,” “Mystery,” etc., a la Neil Strauss’s “The Game”) is so bloody annoying to the rest of us.

(In one of John Alanis’s newsletters, he talked about getting almost mad enough to deck one of them. A PUA cut in on John while he was talking to a woman and the “wingman” running block for him kept putting his arm around John like he was some sort of buddy. All I can say is that John is probably a little more patient than I could have been with either one of them, and the PUA’s still lost in the end because he got the girl. John tells some very interesting stories and I highly recommend his newsletter as both entertaining and, if you are divorced and dating or wanting to start dating again, educational, as is Shelley McMurtry’s.)

Indeed, there is no trick, and the solution is far easier to pull off. You must simply understand what it is that women respond to with attraction, which turns out to be confident, fun, intelligent, “cock of the walk” behavior, realize that there are some things in your life that you can take pride in, develop them so that you can fully enjoy that pride, see yourself as worthy of having fun and enjoying your life, and let nature take its course. While nature is taking its course, you learn all you can about women, especially what they enjoy and how they communicate, so you can recognize the feedback that they’ve been giving you for years. Feedback that you were never able to interpret because you didn’t realize it was feedback. What???

Yes, they really have been giving you feedback for years, but most of it is non-verbal, and the verbal part is very indirect. For instance, when a woman says she wants a man “who just knows what she wants,” she isn’t speaking of a psychic (unless she’s a complete idiot just “parroting” something she’s heard other women say). She’s saying, “I want a manly man who does manly things, and pays enough attention to me to learn how to communicate with me so I don’t have to explain everything to him like I would a three-year old.” She saying that she wants a guy who is a guy, but who knows to communicate with guys like guys and be more perceptive and attentive when communicating with a woman, recognizing her social nature and her need to negotiate and be a social conduit instead of stating, reporting, and dictating as men do. Where’d that come from?

You’re right. Most women would never come out and explain that to a man, but a few of the very smart ones are always on the lookout for men who want to communicate effectively with them, and I had 118 of them who were in long-term committed relationships or marriage plus nearly a hundred more who were single respond to a survey I conducted before researching “THE Man’s Guide to Great Relationships and Marriage.” They taught me everything they could think of about how women communicate with each other and how that affects the way the communicate with men, and when we finished that training, we talked – in “girly-speak,” or “feminese” as one of my readers is fond of saying – about what they thought they wanted in men and what they actually respond to, and exploded many, many myths, especially about the “nice guy.” (You’ll be shocked when you find out about the one version of the “nice guy” that women do respond to, and you’ll do so when you read my book!)

As we made lists upon lists of good and bad behavior and what caused it, we got their male partners (husbands and boyfriends, for future reference) involved, and tested everything we’d found. Some we fine tuned and improved, some wasn’t as consistent as I wanted because it was affected by culture or personal taste and was culled; everything that made it into the book worked for 90% or more of the couples, and in the end, everybody’s relationship was improved to the point of being fun and exciting again, not because the men learned how to act, but because they learned how to be and live NATURALLY as “real men,” which creates – BY DEFAULT – the very behavior that women respond to best, because it’s genuine, stress-free, fun and exciting for everyone involved.

There were even unexpected benefits of improved sleep, motivation to diet and exercise, children doing better in school, and a closer-knit family because the parents were feeling better about themselves, setting better examples for the kids and creating a more nurturing environment for them. (How nurturing an environment is it when parents are bored, frustrated, avoiding home and yet scared of their family coming apart at the seams?)

The bottom line is that there are no tricks, no magic bullet, no cute lines or secret potions (or positions!) that will save a stale relationship, but the solution to the problem is far easier and more enjoyable than employing any deception could ever be. It’s in my book, “THE Man’s Guide to Great Relationships and Marriage,” and it’s waiting for you at, ready to Fully tested, proven and ready to deploy. Go get it and get busy, because life is too short to spend it enjoying your relationship even a little less than the most it can be enjoyed. Don’t settle; SUCCEED! (And you’d be doing yourself a favor to make that your personal motto, too!)

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Monday, September 21, 2009

The Shortest Path to Being the Man Women Can't Resist and Having a Great Relationship and Marriage

An odd chain of events and the resulting train of thought have provided something that many of you will find useful: EXAMPLES of the man women find most irresistible, and how to make sure she sees him!

Today has been an unusual day to say the least. I post this newsletter for broadcast at 8:00AM Eastern time every morning because that’s when statistics say it is most likely to be read by the most people, but as many of you know, it is composed at least one day prior to broadcast. (Those of you who want an early jump can always check my blog at because it gets posted there as soon as it’s finished, often 12 hours or more ahead of the e-mail broadcast!)

I mention that so that the following comment makes sense: I’ve been at my computer for eleven hours straight answering reader e-mails! That’s not necessarily odd, but their polarization certainly has been. The gross majority of them have been questions about attraction, especially what a woman needs to see for it to be triggered, especially if it has been lost and the man is trying to recreate it.

There are a few of my newsletter lesson editions that always receive abnormally high reader response. I retransmit them every few months because most people just don’t have the time to browse the newsletter archive and it’s easier for them to see the best-received lessons if I send them out quarterly or semi-annually, but I don’t use or even have boilerplate responses to reader e-mails or questions. While many of them have common elements, each situation is different and requires a personal response, so can you imagine what focusing on the same subject that intensely for eleven hours might produce?

This came after I was asked today by a blind man how he might project a more attractive image to his wife, who had grown a bit frustrated with his borrowing of her eyes, and he confessed that he had been asking her to do things that he did himself when he was alone. I reminded him that instead of feeling and acting dependent, he should feel and act heroic, relating to him a flood of stories that came to mind about athletes who had lost legs and ran races on their prostheses, and Def Leppard’s drummer who lost an arm and instead of retiring, re-engineered his setup and retrained himself to play as well as he had before with only one arm and his feet.

Then came the first revelation: men with this heroic, leader’s attitude that women find so irresistibly attractive don’t do things to prove that they can, they do them simply BECAUSE they can and want to. They live to IMPROVE, not to PROVE. They literally define authority at the most basic level; they don’t care what anybody thinks of them or their achievements. They achieve because it suits them to do so, because it MAKES them a better man, not because it makes them APPEAR as a better man. There is no form of authority, role model, or leadership higher than that.

I tripped over another great example in that same letter. In trying to explain the hero’s attitude and how he could continue to “borrow his wife’s sight,” but in a way she found attractive instead of a way that made her feel like his keeper, I said (paraphrased), “Assuming that you lost your sight and have a sufficient frame of reference to remember a sunset, there is a big difference between saying to your wife, ‘I wish I could see a sunset’ and saying, “I want to see the sunset. Describe it to me so that I may enjoy it with you.’”

That differentiation has universal application, Gentlemen. You can feel sorry for your shortcomings and complain, or you can work around them and live your life. That’s what being a man, and for that matter being human, is about, and that, more than anything else, is what women find attractive in a man, because it is that attitude that makes everything else work.

A secondary theme that kept reappearing was regaining trust after a bad period in a relationship. Yes, attraction is dead at this point, but there is also a wall up, and while attraction is an automatic thing, it can be not resisted, but confounded, when there are trust issues. A woman needs to feel “safe” in letting you into a position where you can significantly influence her emotions, and while you are making these improvements that will reignite attraction, you also need to radically improving your communication skills. Why?

Because that’s where women gain trust, through the intimacy of talking and being heard. It’s how they commune. We men commune primarily by sharing acts of achievement or crisis and getting through them, while women commune by talking about their experiences, especially the emotions of their experiences. We DO, they TALK and then do if something needs done.

When a woman feels you aren’t listening or understanding her, or especially that you don’t care about her feelings, that connection cannot be made, let alone made strong enough to let her tear down that wall and let you back in. Luckily for you, as complex as it seems, the whole communications issue boils down to three simple rules that you can learn in minutes and master over a period of days, not decades. And those rules are in my book, of course! ;-)

So there it is, Gents: the product of eleven hours of answering the questions of troubled men wanting to put their relationship back in working order. Use it in good health. And if you’re ready to rise to the challenge of putting your house back in order, go to and download your copy of "THE Man’s Guide to Great Relationships and Marriage," right now, while it’s still there to be had and correcting your problems is easier than it will be months down the road when you have much more to correct and much more pain to heal.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Sunday, September 20, 2009

What Are Outside Influences Doing to YOUR Relationship and Marriage?

Is your environment, especially the part of it you choose and create for yourself, increasing or killing your attractiveness? It’s easy to tell by taking a good look around you, if you know what to look for. Do you?

I get a lot of mail from men who are feeling bad about themselves, complaining that their wives disrespect them, don’t like their job, feel like they’re alone and have no friends, and generally have a crappy outlook on like. There are a lot of causes for this, but generally when a man is disrespected, disregarded, and/or has nobody around him he would call a friend, it’s the result of bad attitude. And that’s fixable.

Most of the causes of both good and poor attitude are in the things that surround us daily. Let’s take a look at your living and work environments to see what they may be doing for you, or TO you. Much of male attractiveness is the direct result of attitude, self-esteem, and confidence, and your environment can impact those things directly, so it can impact your attractiveness directly, which in turn determines how – and whether – those around you will want to interact with you.

Feeling good about yourself requires that you take action to succeed, which in turn requires that you feel worthy of success and motivated to go after it. How does your environment affect you in this regard? Everything around you can impact you, so let’s look at some of the big ones to give you a feel for what to look for, and you can refine your search from there. Let’s start with music.

Yes, that’s a biggie! Even if you aren’t listening actively, it’s still there, being interpreted and assimilated, and there are subconscious mechanisms that act upon what you hear, so to what influences are you exposing yourself? First, what do you choose to listen to? If it’s depressing, as a lot of alternative rock, death metal, and some country and honky tonk, ballads, and of course, blues can be, it’s working on you. In my own experience, according to pop culture lore Michael Bolton was a great guy, but his music was so depressing that I couldn’t listen to it, and while I like some of the instrumental portions of Iron Maiden and Metallica, the death-oriented lyrics of many of their songs make me want to just shake somebody and tell the to wake up and get a clue. (The same goes for the angry-sounding rap that glorifies rape and cop-killing; fortunately, this isn’t all rap, just the worst of it.)

I grew up in an area where country, bluegrass, and honky tonk music was popular, and in my childhood, country music was all about trouble. Even if somebody had something good to say in a song, it was in the context of missing it, or somebody else having it and wishing they could have it. I can remember even as a small child wondering why people wanted to listen to songs that spoke of people hurting each other, breaking up, divorcing, being lonely, etc., and I could see that those who listened to depressing music were depressed. That made me wonder which was the cause and which was the effect. I learned later in college that it goes both ways, and once in the rut, it forms a feedback loop that sustains and even amplifies itself.

Even if you’re not choosing what you listen to, as in cases where you have piped-in music in your office that someone else chooses, or have a partner or a child that tends to dominate the household music listening (which luckily isn’t as bad these days since personal computers and personal MP3 players make private listening much easier), you may consciously just ignore it, but your subconscious mind ignores nothing. Hence, the music you expose yourself to, at least with regard for helping you to maintain a positive attitude and good self-image, needs to be fun, uplifting, motivating, etc., providing at least some positive influence; at worst, it should be attitude neutral, like some form of light instrumental or dance music.

What about television? Do you watch informative shows that help you feel better-prepared to achieve? Comedies to help break the tension? Heroic adventures to see the good guys kill the bad guys and go home with the girl for “gratuitous whoopee”? Or do you watch sad stories, a.k.a., “human interest” stories, where the object is to pull you in to feeling sorry for the subject? Or nothing but news, which tends to be negative because disaster gets better ratings that acts of heroism? Being informed is necessary, but you have to be careful of the source, because between sensationalism and bias, it can wreck your outlook and attitude in a cold minute. How can anyone expect to have a good outlook on life if a good portion of what they see every day is negative? There is obviously a lot you can’t choose, but there is also a lot that you can, so choose well.

Speaking of what you see in the workplace, how is your job affecting your outlook on life? Are you well-suited to your chosen profession and advancing through achievement? Are you appreciated and rewarded by your current employer? Do you enjoy getting out of bed in the morning to start your work day or do you leave home at the last possible minute and arrive a few minutes late every day because you just really don’t want to be there?

High self-esteem comes from achievement and no other source, and in every day life, that means mainly from success at productive work or a productive hobby, one that offers challenge – eating donuts or watching football is not a productive hobby. It’s a “pastime,” and you need to distinguish between them. Pastimes provide no mental challenge. That’s why I cringe when baseball is described as “America’s favorite pastime.” Passively watching the game is a pastime, but playing, coaching, or even scorekeeping is absolutely not. So make sure that in addition to work, you have at least one real hobby and not just a bunch of pastimes sucking up the time and energy you could be using to enjoy achieving and feel better about yourself.

Getting back to work, if your work conditions keep you from feeling like you are accomplishing anything, either in your job or your career, or if it’s swallowing you (as seems to be frequently portrayed on police dramas like “Law and Order: Special Victims Unit,” or any of the various flavors of “Crime Scene Investigation” where the officers are constantly exposed to the worst elements of human behavior and cannot avoid it because their job is to deal with it), depression and unattractive behavior is virtually inevitable.

The statistics available on divorce rates bear it out, too, by the way. Social workers, vice cops, criminal lawyers, and doctors all have higher divorce rates than bakers, telephone operators, etc. If your chosen field is killing your marriage or has killed more than one and marriage is important to you, it’s time to look at a career change, even if it’s a bit of a step backwards. And before you say, “But I can’t afford to make less money!” how long is it going to take you to pay for another divorce? A career change might actually be cheaper in the long run.

Take a hard, objective look at your job and your career, and if it is not satisfying you, talk with a professional headhunter or placement agency, no matter what you do now or think you may be capable of doing. They stay in business by competently matching people with good jobs, and often have aptitude tests and other placement aids they will be glad to offer you on the chance that they may be able to pick up a commission by placing you in a good job. And don’t let the idea of a career change scare you into failing to act. You may be surprised at how radical a career switch you can make but still be able to leverage your experience and be able to make more of a lateral – or UPWARD LATERAL! --move instead of having to start over at the bottom of another career path.

Another huge influence, and the last one I’ll speak about today, are the people around you. Achievers will influence you to achieve, and miscreants of every flavor, being unwilling to do what is necessary to achieve, will seek justification and validation by spreading their defeatist attitude around like a virus.

You know them, the people to whom you announce good news and they insist that all good fortune is either fleeting or something bad must happen to you to pay for your good fortune, and they’re always blaming their sorry life and lack of achievement on limited opportunities and some oppressive entity or system instead of doing what achievers do to make their own opportunities. You may include these people in your circle of “friends,” but they are not friends. Friends don’t try to impede the happiness of friends by trying to negate every good thing that comes their way.

If you have any of these people around, even if they are blood relatives, get them out of your life before they take you down with them; if they had any interest in climbing out of their funk, they would have done something about it already, so don’t bother trying to “save” them, either. Learn to let people be accountable for their own choices, and be accountable for your own. It’s a lot easier to manage your life and affairs that way, and you’ll never be put in a position of feeling like a failure because of someone else’s failure to act.

Once you find and eliminate all these negative influences from your life, you’ll find it much easier to maintain that confident, “can’t touch this” attitude that women find so irresistible, not to mention finding your life a whole lot simpler and more enjoyable, and you’ll also find you have new-found room in your life for people you enjoy being around as well.

And here’s a big bonus: when you couple that improved attitude with a solid working knowledge of how to evaluate relationships, how to effectively communicate with women, and what they automatically respond to with curiosity, excitement, and desire, a great relationship with a great woman is a foregone conclusion, even if you’re not currently with one!

What you need to know about all of that is waiting for you in a single source, my e-book, “THE Man’s Guide to Great Relationships and Marriage.” It’s an instant download at, fully tested and guaranteed to work -- and for less than the cost of a good meal for two at a nice restaurant! Can you afford to ignore such information? NO! Can you use such information? YES! So get clicking, Bub, because life’s too short to waste it feeling lousy about your life, job, and marriage! ;-)

In the meantime, live well, be well, and have a wonderful day!
David Cunningham