Saturday, December 06, 2008

How Wusses Are Created and Relationships and Marriages Are Destroyed As a Result

Wusses are made, not born (with rare genetic exceptions, of course), and the only kind of women who like them are sadly their own mothers and the parasites and predators who can take something from them. How are they made? That’s easy…

I caught something on television recently that I can’t get out of my head, partially because it’s offensive to me and partially because there is a lesson in it for all of you. And it’s not one that is easy to teach, so I’m going to ask you to bear with me.

First of all, some of the examples I’m going to have to use have potential political implications, and we’re not here to discuss politics. There could also be controversy over whether what I’m about to show you is coincidental, accidental, or deliberate.

For the purpose of this exercise, I’m going to ask you to ignore all of that and look strictly at the mechanics and psychology of what is really happening so that you can learn this universal process and not only protect yourself from its dark side, but use it to better yourself. So turn off the emotions, political bias, conspiracy theory machine, etc., and put on your thinking cap for a few minutes, because you need to be as cold and ruthlessly logical as I am to get through it with maximum benefit.

Sometimes it’s late in the day before I find inspiration for the content of this newsletter; I prefer to do it as the very first thing after responding to whatever reader e-mails are in my Inbox when I first sit down at my computer in the morning, but the world doesn’t always work the way I want it to. Sometimes I can receive as many as 200 e-mails from readers and not be able to use anything out of them for a newsletter, either because of the appropriateness of the content or not being able to obtain permission to reprint their letter in time (I a stickler for reader privacy).

When that happens and I end up not being able to compose a newsletter until late evening, my wife likes to watch some flavor of the CSI (Crime Scene Investigation) series on television while I work, and I hear it in the background but pretty much ignore it. A few nights ago I heard something that caught my attention.

The investigative team was standing in a metal building with about a hundred bullet holes scattered all over the walls, and one of the guys had looked it over and was reporting to his colleagues that it was a 9 mm, and then tagged onto the end of the sentence, “probably semi-automatic.”

For those of you who don’t know anything about firearms, that means that you pull the trigger, one shot is fired, and the next round is chambered and the weapon cocked and ready to fire, but it does not fire until the trigger is released and pulled again. A firearm that will keep shooting round after round for as long as you hold the trigger pulled is fully automatic, also called a “sub-machine gun” or simply “machine gun.”

A few minutes later in the show, they had finally figured out how all the bullet holes were put in the wall. Some boys had held up a very long bamboo cane, about 30 feet tall, run the cane through the trigger guard of a fully automatic sub-machine pistol, and pulled the trigger back with a wire tie just before giving it a spin and letting it spiral its way down the cane pole. Yes, stupid, and one of the kids got shot through the chest.

Now here’s the important part. For everyone who didn’t know the difference between a “semi-automatic” and “fully automatic” firearm, they thought that the fully automatic sub-machine pistol shown spraying bullets all over the building was semi-automatic, which is simply the pistol that most police officers carry in their holsters, because the CSI officer erroneously said that's what it was.

Intentional or not, that is what’s called “disinformation.” Someone shows you something that is incorrect or misleads you to assume something incorrect and you have a tendency to accept it as correct because of the source, or because you see it a lot, and the message, although wrong, is consistent.

A lie or error told often enough becomes the perceived truth (but not the truth). The Earth is at the center of the universe and it’s flat and you’ll sail off the edge of it if you go too far in any direction. Bleeding someone with leeches will cure any ailment. Governments love and serve their people faithfully and flawlessly. And women like nice guys. Remember?

Yes, that lie has been told for decades. Look at what you see on television today. Stunningly beautiful women running around with hopeless wusses and acting like they’re “Studly Do-Right,” totally ignoring the fact that the guys are dressed sloppily, don’t project an ounce of intelligence, sense of humor, social skills, leadership skills, or most importantly, self-respect.

Men are consistently shown as being sub-average, bumbling jackasses who can’t make a decision to save their life, and yet they still get the girl at the end of the show, and to beat it all, they cry for joy and thank her for the privilege of being seen with her. (I’m so sick of those commercials for Sonic restaurants making men look like idiots that I joined John Alanis long ago in boycotting Sonic, and wrote them a letter telling them so.)

When you see that all the time, there’s something that happens in your subconscious mind that tells you that you should be acting as those guys do. They have what you want, and if you do what they do, you’ll have what they have. But your subconscious mind doesn’t know that it’s only television fantasy; it can’t discriminate like that.

So the lie that is told over and over becomes perceived reality – accepted as truth by those who don’t know or seek the facts, but not really true.

However! Awareness can override this negative programming, and better still, you can use this same principle to lift yourself up! Instead of watching wusses give all men a bad name on television, hang out with successful friends who are happy with their lives and have the alpha male tendencies that women enjoy! Since your environment can program you, let it program you for success instead of failure!

But that means doing something really smart: You have to acknowledge your betters as potential mentors and positive influences instead of envying their success and resenting them. Can you handle that? Can you handle hanging around with one or more guys who have a strong personality that women love and are successful at what they pursue?

No, they don’t have to be filthy stinking rich to be successful. Wealth is not always a man’s goal. Some men prefer to succeed at fishing, hunting, wood or metal working, rebuilding cars, throwing darts, collecting stamps – you name it. But a man who succeeds at one thing will generally succeed at many things, because he has the formula – and he can demonstrate it to you simply by you being around him.

This isn’t rocket science, Gentlemen. Not by a long shot. Do you recall hearing an axiom called “Occam’s Razor” when you were a student? “The simplest explanation is most often the correct one.” By the same token, the simplest paths to success are most often the best. And what can be simpler than exposing yourself to people who are what you want to be and just letting it all soak in?

If you hear hooves beating behind you, do you think “horse” or “zebra”? There’s a reason clichés become clichés: they’re so universally true and therefore so frequently quoted that people get tired of hearing them. At least in most cases.

Some would have you believe that you can never understand what a woman says or what she really wants. I believed it for a long time, as did many who came before you, until it came down to a do-or-die situation and I had to learn. How do you think I learned? Did I go to the Himalayas and ask the Dali Lama, or to Rome to ask the Pope? Did I consult ancient mystical texts like the Bible, Quran, or Cabbala? Did I seek the counsel of alien races? Or contact the dead through a crystal ball? Hardly…

I asked a bunch of women!

I had to learn to speak “girly-ese” (some of my readers are calling it “feminese” and I rather like that one, too) before I could make sense of a lot of what they wanted to tell me, but believe me, they wanted me and every man alive to know. All this time that we’ve been shaking our heads in frustration because we can’t understand them, they’ve been angry and frustrated because they didn’t know we didn’t understand and thought we were choosing to ignore them. Imagine that!

In the end, they are neither complex, weak nor stupid. They’re just enough like us to make us think that they’re entirely like us and just different enough to drive us crazy sometimes, but they are simple, strong, smart, and one hell of a lot of fun to be around once you tune in and gain their trust – they’re mostly emotionally driven, and want more than anything to feel safe in feeling anything for you, lest their emotions be used against them as they have many times in the past, like when date after date said, “I’ll call you tomorrow,” or “Sure, I’ll still respect you in the morning.”

What you need to know is how we’re alike and how we’re different, and in plain language, not an encyclopedia full of psycho-babble. You need to learn to speak girly-ese, which sounds a whole lot like whatever language you speak, but the protocols are different. You need to know things about a woman’s emotional make-up, like the fact that being bored is as detrimental to her health and ability to think rationally and make good choices as being terrified is to you. And you need to know how to flip her switches and ignite that spark that will never let her feel bored again and make her fight – indeed, to kick the crap out of a running saw mill if necessary – to protect her relationship with you.

If you’re interested, go to and download your copy of "THE Man's Guide to Great Relationships and Marriage" -- it’s ALL in there, just as I described, in plain language that a child could understand (and a few smart-ass remarks just to keep you entertained as well!). And if you’re not interested? Well, I hear you can get used to being in the dog house, getting yelled at all the time, and even getting divorced and losing everything you have in the process, but that’s one challenge I’d just as soon skip.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Friday, December 05, 2008

The REAL Dangers of an Affair Ending Your Relationship or Marriage

Nearly every heterosexual man thinks about an affair at least once in his life, if for no other reason than because women are so available and so alluring when there’s trouble at home. But before you consider an affair as even momentary relief from a troubled or stale marriage, you’d better read this, because it’s really not worth the risk, especially when fixing things at home can be so easy…

I don’t know if there’s something in the water, if it’s the change of seasons, or just the subject matter of the last couple of days, but the women reading this newsletters are really getting active again, and mostly with confessions! Meet Maggie:

Dear David,

My husband showed me your newsletter about the women having their contest and I have a similar story of ruthlessness and recklessness that I think you’ll find interesting if not useful. I have a best friend, Carol, that I have known since I was old enough to have a friend and we grew up together. All through school she and I were joined at the hip. What one did the other did as well and there seemed to always be some kind of competition between us even though we were best friends. After high school went our separate ways, but later on we became close again.

It was at this time that I found out some of the things that she did while we were not talking. She is what you describe as a predator and a real drama queen and will do what it takes to get what she wants and really does not care who it hurts. The lengths she will go to are nothing short of amazing. There have been times she has even scared me, and that is not easy to do.

At this point I will add we did not stay friends again very long. I have changed a lot and I hope became a better person and that the people who knew me before can see the difference. I am no longer so competitive or one of the biggest drama queens and I have no need to look for men everywhere I go. I’m married to the most amazing man I have ever known, thanks to you.

Ok back to my story. One night Carol had gone out with friends for a drink after work. She met a guy at the club and they seemed to hit it off really well. I have nothing against meeting in a bar, but with all the drinking that is going on and all the crazy people it’s not my idea of a great place to meet a man. Anyway, he asks her if she would like to leave with him and she did. After a little while she found out that he was not that great, but she did keep seeing him for short time. Sometime during their affair he told her he was married and she really got mad and decided she was going to teach him a really hard lesson about cheating.

She talked him into taking her back to his house when his wife was out of town. So like an ass he took her there, had s’ex with her in their bed and that just set him up. She had what she needed to totally wreck his life. She waited until she knew his wife was home and told his wife that not only was he having an affair with her, but they had sex in her bed.

Now to me that is really vicious and sickening!! The only reason she wanted in his house was to wreck his life by making sure his wife knew they has sex in her bed. The very bed in which he “made love” to his wife.

I guess you can see why we are no longer friends. I can not allow that kind of drama and destruction in my life and I refuse to lower myself to her level.

I hope this will be of some help. Maybe you could share this with your readers and let the men and woman know that there are people who only live to hurt others.


Yikes! That’s a great story about a whole lot of mistakes that didn’t need to be made. The guy in that story had several choices, and he made the wrong one at every turn. The affair was a bad idea from a lot of different angles, and bringing a woman he barely knew to his wife’s home was insane! While all of this was happening, he could have been fixing his relationship with his wife so that there was no allure in an affair, or at least safely getting out of the marriage without the additional “combat stress” of having been busted in an affair giving her a lot of pisstivity and legal leverage, but instead he was setting himself up not just for a permanent end to his marriage, but a punishing end at that!

I’ll be the first to admit that his marriage may have been one that never should have happened in the first place; indeed, the hardest message I ever have to get across to anyone is that some marriages are doomed before they begin and the best thing you can do when you find out you are in such a marriage is to get out of it, hopefully with cooperation and some dignity, and move on. But this guy didn’t even look at his relationship to see what could be fixed, if anything, before setting himself up to be slaughtered.

And that’s the real rub, Gentlemen. Affairs are a loaded gun pointed at your head. If you’re having trouble, do what men do in times of crisis: find out if it can be fixed, and fix it. If it can’t be fixed, talk to your partner and agree that it can’t be fixed, and move on like friends, or at least civil adults, before getting entangled in another relationship. You owe that to yourself, to your wife or girlfriend, and to any woman that you might have a relationship with instead of your current partner.

The only way to look clean is to be clean, and it’s mighty hard to look clean when you have an angry concubine giving the sordid details of your affair to your wife. You must admit that she’d also be a lot more likely to forgive the mistake of marrying her when you shouldn’t have than to forgive the mistake of you taking up with another woman while she still has a claim on you established by the vow you took to be her husband.

And only a fool would think that something like this could never happen to him. I’ve heard stories of girlfriends calling wives out that made me wonder how the guy even survived, including more than one where the girlfriend and the wife got together to get revenge on the husband. They’re social in nature, remember? Think about this…

You enter into an affair with a woman for some stress relief, and she decides she wants you to leave your wife, which you don’t want to do for whatever reason. The girlfriend tells the wife about the affair, and the wife wants to hurt you because you cheated and the girlfriend wants to hurt you because you wouldn’t leave your wife for her. Do the words “The enemy of my enemy is my friend,” or “Hell hath no fury like a woman scorned” ring any bells?

Yes, I am indeed trying to scare the living crap out of you. I’ve seen this with my own eyes and heard stories from people that had every reason to be telling me the truth that made me wonder how, with such stories floating around, anyone would ever get married. And I don’t want any of you gentlemen writing to me with a story such as these because I failed to sufficiently warn you of what kind of trouble you might work your way into. I’ve got your back, so to speak.

So here’s the deal. Affairs will get you bankrupt, maimed or killed, if you’re lucky. They can lead to a lifetime of slow and painful torture if you’re not so lucky, and only a fool depends on luck for his outcomes. Your outcomes are largely the result of your choices, so choose well…

So how do you fix it? Glad you asked! Everything you need to know is waiting for you in "THE Man’s Guide to Great Relationships and Marriage," and you should download it right now at and get started. Life is short, and windows of opportunity fleeting; every minute you fail to make a good choice is a minute you leave someone else to make a bad choice on your behalf, or that will impact you badly, so make your own choices, good choices, at your first opportunity.

In the meantime, live well, be well, and have a wonderful day!

David Cunningham

Thursday, December 04, 2008

Why Men Have Affairs, and How You Can Stop Them from Destroying YOUR Relationship and Marriage

An obviously troubled man writes to ask how he can STOP having affairs and get his life together. Let’s see what we can do for him – and YOU!

Guys and gals, lightning has struck! I have for you today proof that men can recognize and admit that they do not like having affairs, and do indeed want a stable, monogamous relationship, possibly even enough to do what is necessary to make it happen. Only time will tell whether this man has the courage of his convictions, but I’m sensing a very genuine desire and sense of priority in his words, and his language indicates that he’s going to step up and take charge of his life. Meet James:

Good morning,

My name is James and would like to share with you problems in my relationship.
It’s been ten years now with ma girlfriend. The problem is I love her but I’m having affairs.

I’m so insecure, jealous coz I think she’s doing the same thing, I don’t trust her at all.

I would like to overcome my problem and stick to one partner, get married, give ma seven year daughter all the support she can ever get.

I don’t think I’ll cope if she have an affair.

I’m OUTGOING, spend most weekends out with friends, on drinking spree,
Come weekdays, I’m a darling.

The problem has affected our sex intimate life, we get intimate once in a while.
She has feeling and will end up having an affair.

Please help.

This is obviously a man who is bottoming out, realizing that he’s at a crossroads, and is deciding that he doesn’t want to spend the rest of his life the way he’s spent the last ten years. I call that a damned good choice, based on what he’s written about the last ten years. My response:

Hi James,

I cannot help you while you’re pursuing affairs, but if you’re truly ready to stop and straighten up, listen to reason, and get your life on track I can definitely help. Before you can do anything, you’re going to have to identify the reason you are having affairs and eliminate it.

If you’re doing it because you have no self-esteem and are trying to substitute the acceptance and approval of other women for the genuine self-esteem created by achievement, then you’re going to have to start creating real reasons to feel good about yourself and stop thinking that chasing other women is going to make you feel any better about anything. Approval and acceptance must come from within, not from somebody else.

If it’s because you are bored, or because your wife is bored and the two of you aren’t intimate, then you just need to get back in tune, learn about how to create attraction and communicate effectively, and nature will quickly take its course and get you to where you need to be. That’s not hard to do, but you need to know how and you need to want it to make it happen.

Unfortunately, your weekend “drinking sprees” point toward low self-esteem, because a man who feels good about himself doesn’t spend every weekend poisoning himself and looking for cheap thrills with other self-destructive people; a drink or two is no big deal, but you’re describing a binge, and you know as well as I do that repeated bingeing is self-destructive behavior. A man who feels good about himself spends that time enriching himself with his hobbies and enjoying time with the ones he loves, not abusing himself and, potentially, those around him.

Low self-esteem makes you very unattractive to any woman who spends any time around you, and causes you to seek approval, acceptance, social confirmation, etc., from women, who may find you charming and witty when both of you are drinking or drunk, which is a huge red flag in itself, but after they sober up and see that you’re swimming in your problems instead of solving them, they quickly move on and the affair ends.

You have some pretty serious work ahead of you, and my book, "THE Man’s Guide to Great Relationships and Marriage," can help you if you read and apply it. Its primary purpose is to deprogram you from all the wussy crap that the media and other idiots have heaped on us over the last forty years or more and let the real man within you come out and take over, a man who is competent, confident, attracts and understands women, and is the kind of man that every woman wants to live with, a man-caught in a self-amplifying cycle of self-improvement instead of a death-spiral.

I’d suggest you give it a try before you become an alcohol-related death statistic, because all that is really in front of you is a series of choices to live a better life. The decision is the hard part; following through is easy once you’ve committed to change, because you get to see results and feel good about them, which in turn motivates you to achieve better and better results. Self-esteem-building becomes a self-perpetuating cycle that replaces the cycle of approval-seeking and self-destruction you’re caught in now.

Take care, and keep in touch,

I saw a purchase notification from James within 24 hours, and I fully expected it. Why? Because he’s not in denial about his situation. When people finally face the fact that what they are doing isn’t working and start asking for help, they usually go through with fixing it. The exception is that group of people who define “help” as having someone do everything for them instead of providing the information and support they need and then getting out of the way and letting them do what needs to be done so they can own their own achievement and feel good about it.

That, Gentlemen, is where I come in. I’ve done the research with hundreds of couples to find out what makes for good and bad relationship and how you can evaluate your own, what women want and what truly makes them tick, and how to easily return to that natural male behavior that flips their attraction switches and turns up the heat, saving them from their primary enemy, boredom. Do you realize what this means to you?

Do you remember the story about the man who found the bottle, rubbed it, and out came a genie, who granted him one wish, and he said he wanted a bridge from Los Angeles to Hawaii so he could drive his wife, who was afraid of flying, there for a vacation? When the genii said it was too big a request, the man said, “Then I guess I just want to know what makes women tick,” and the genii said, “Hmmm…tell me more about this bridge.”

We were all taught through such jokes and stories growing up that this is something that we would never know, yet here before you is the opportunity to know, once and for all, that most mysterious and seemingly forbidden of all things. Indeed, Sigmund Freud, the renowned psychologist, is famous for saying, “The great question... which I have not been able to answer... is, ‘What does a woman want?’” That conundrum being solved, the question now is “Do you have the sense and the guts to reach out and grab this knowledge that evaded even the likes of Sigmund Freud and put it to work in your life?”

Like James, you now have a choice before you. Are you going to continue to sit there in the dark picking up a few crumbs from this newsletter every day, or even worse, in denial about the cause of your problems and looking for someone else to blame? Or are you going to secure for yourself and your family the next best thing to the keys to the universe, the knowledge that will put you on the road to being all that you can be, in your eyes and hers?

That should be the easiest decision you ever made in your life, so jump over to and download your copy of "THE Man’s Guide to Great Relationships and Marriage" right now, before you do another thing, because as they say in The South, “Time’s a wastin!” and life is definitely too short to waste it.

In the meantime, live well, be well, and have a wonderful day!

David Cunningham

Wednesday, December 03, 2008

Why Women Have Affairs, and How to Prevent Them and Get Past Them In Relationships and Marriage

Why do women have affairs? For the same reason most men do: because there’s nothing exciting them at home. What excites them may be quite different from what excites us, but boredom is even harder for them to handle than for us, so don’t expect them to handle it – do something about it before it happens!

I had a wonderful phone call from an old friend (I’ll call her Dina), and I do mean OLD – we went to grade school together and have kept in touch ever since. We had a mutual “crush” in the third grade, became good friends, and eventually got to be so much like brother and sister that “hooking up” was never a thought, let alone an option, for either of us. She got married in the middle of college, had three kids, and the kids are grown now and she and her husband, Danny, also a long-time friend, are left with a great big empty nest and each other. They’d had a major problem develop a few months prior, and she called to give me the details of how things were back on track and better than they had ever been.

Like so many other couples, they had been so involved in their kids that they had grown apart and while they still love and respect each other, their life together was much more like that of casual roommates than a married couple. They didn’t have much to talk about, didn’t sleep together often – I’m really talking about sleeping here; he fell asleep on the couch most nights watching TV, and had “intimate relations” a couple times a year. OUCH!

That’s a whole bunch of problems for two people to deal with, especially when you bring the causes into the mix. Their intimacy was severely hampered by occasional prostate problems he suffered, lack of personal interaction, different interests and schedules, “empty nest” syndrome – the couple had defined a huge portion of who they were as “parents” so when the kids were gone they had overwhelming feelings of lack of purpose and loneliness from the hole that was left in their lives -- and it finally caught up with them.

Dina had been particularly taken with a new employee in her office, a manager, her new boss (yes, that’s about as cliché as it gets, but remember that things become cliché because they are so common), and was working late both for the extra money and something to do. She enjoyed working for him, because he was a strong leader, good motivator, was genuinely interested in his employees’ welfare, and had a great sense of humor. He was also married and quite bored, being in a similar situation to Dina.

It doesn’t take a rocket scientist to see what came next, does it? Look at the boss. Strong leader, an alpha male characteristic. Good motivator and great sense of humor, both traits indicative of above average communications skills and very ANTI-BORING. Leadership and motivational skills coupled with his position as her boss put him in a position of defining authority for her frequently. Genuine interest in employees’ welfare coupled with good communications skills is intimacy waiting to happen.

He tripped her attraction triggers nine ways from Sunday, and in her mid forties, she’s still quite physically attractive, intelligent, a good conversationalist, and has always been playful and a little flirtatious, so she tripped his, too. They finally succumbed to the temptation and immediately knew they had done something that they shouldn’t have done and couldn’t undo. Dina called a few months ago to tell me about all of this, and I went to visit them.

She disclosed all of this, and we went through all that had happened over the years (the same process described in “THE Man’s Guide to Great Relationships and Marriage” for determining if you are with someone who is a good match for you, a critical step in fixing any major problems in mature relationships – if they’re bad for you, why fight to keep things together???) and she knew beyond any doubt that he was the man for her and that they had slowly and surely grown apart as they focused too much on their kids and careers and not enough on each other.

She knew she had to tell Danny what had happened, for a number of reasons, and asked me for advice. I gave her a copy of “THE Man’s Guide to Great Relationships and Marriage,” and told her to go through it with him, to help him prepare for the news he was about to get and be better able to understand what had happened. She was scared, but he was and is pretty level-headed, so she agreed.

When he got home, she showed him the book and told him I had written it and wanted their evaluation of it, which was true (I’m always interested in reader feedback on any of my books), and over the days that followed I got letters and phone calls from him about various things, and when it was obvious that he had a good grasp of what attraction is, and how powerful a force it is in a woman, especially when she is bored and vulnerable, I told Dina it was time to find an opportunity to confess, which she did within a couple of evenings as they were discussing part of the book.

He had read a passage in the book talking about how women get bored and can literally lose their ability to reason and control of their actions when somebody restores that feeling and he said, “Man, that sounds like a recipe for disaster. If you were to get caught up in something like this, I wouldn’t like it, but I don’t think I could blame you, at least not any more than I would have to blame myself.”

Being a bit more direct than most women, and a lot more direct than I was accustomed to her being, she looked him dead in the eye and said, “Danny, it has happened, just once, and I knew the minute it was over that it shouldn’t have. I love you, and I’m taking responsibility for this. I didn’t choose to let you grow away from me, but I didn’t choose to prevent it either. I didn’t know what was happening, and thought it was something that just happened to everyone when they’d been together as long as we have, and didn’t think it would be a problem. I want you, and nobody else. I want to grow very, very old with you. I can’t promise you that I can live long enough to do that, but I can certainly promise you that we can keep this from happening again for as long as we are alive, and you know we can, too. I’m not going to ask for your answer now, because I can see you’re in shock and need time to think things through. You tell me when you’re ready to talk about this.”

He said to her, “I’m ready now. I’m no fool. I know why you did it. We’ve been sitting here talking about it for weeks. I’ll share the responsibility with you, because I’m just as guilty of ignoring both of us as you are. I knew things weren’t right, but didn’t know what to do about it. I love you, we’ve raised three kids and paid off two mortgages together, and frankly, I’m sick to death of the way things have been going. We’re in a rut, and we’ve got a tow-truck here in this book. It may be awhile before I can be with you without thinking of another man being with you, but as long as I know that we’re working on this together, I’ll get over it. I’m going to Randy’s [his brother] for the weekend to do some fishing and get my mind right, and when I get back, we’re going to take back our marriage.”

Dina was weirded completely out. Danny got up, threw some stuff in a bag, kissed her on the cheek as he went out the door, sent her a couple of text messages while he was gone that just said, “Thinking of you…” and came home Sunday night and went to bed. Come Monday morning, he woke her up with a kiss and a smile, and said, “This is it, Kiddo. Time to get back to being us. I’m going to go cook us some breakfast while you shower.”

Danny’s always been pretty much a “take-charge” kind of guy, and he did. He took what was in this book, added it to what he already knew of Dina, and had her swept completely off her feet in about three days. They still have occasional problems; Dina transferred to another department for obvious reasons, and didn’t enjoy the job as much as she did because she was working for her old boss, who was a bit weak and disinterested, and Danny occasionally has a nightmare about her affair, but they’re on track, regularly intimate, and haven’t had any discussions of the affair in several months now. Dina’s now found another job, not to leave the company where the affair happened, but to find something to do she can enjoy. Things are looking up all around.

There was a lot that went into saving their relationship. It took knowing that they were right for each other – highly compatible -- and that their 22 years together was a good investment that they needed to keep. It took knowing exactly what happened and why, so that there were no grudges, feelings of guilt or betrayal, or especially unworthiness. It took knowing how to fix the problem.

These things came from my book, some personal coaching to help them get through the emotional upheaval at times, and their knowledge of each other. The biggest thing that it took was the commitment to do what was necessary to fix the problem, which was much easier to make when they had read "THE Man’s Guide to Great Relationships and Marriage," and therefore knew that it could be done, what would be required, and that it was worth it.

Affairs can be avoided if you’re proactive, and they can be overcome if you’re not, as long as you know what to do and just do it, instead of wasting time waiting for everything to fix itself while someone else is creating the attraction your wife desperately needs to feel. I can give you all you need to know in “THE Man’s Guide to Great Relationships and Marriage,” but learning it and doing it is up to you. I strongly recommend the proactive approach, because the obvious emotional upheaval of an affair can be devastating, and it’s a risk of sustaining permanent damage that you don’t have to take at all. Sometimes, the easy way out is the best possible way, and you should always take advantage of such an opportunity, because it doesn’t come around that often. Your easiest way out of this situation is waiting for you at, so go get it and get started, because life’s too short to do things the long and hard way (unless of course you’re talking about sex!)

In the meantime, live well, be well, and have a wonderful day!

David Cunningham

Tuesday, December 02, 2008

Time Is On YOUR Side When Saving a Relationship or Marriage

The rules for creating and maintaining attraction can be slightly to radically different when moving from the “first encounter” scenario (like bumping into a stranger or trying to pick up a stranger in a bar) to a committed relationship. One such rule is the one governing your “window of opportunity,” which is as short as a few seconds when meeting someone new but can be months long when trying to rekindle the fire in a mature but stale or damaged relationship, because the woman would rather have her partner being a “naughty hottie” than being bored or having an affair; she has a vested interest in giving him a chance to enliven the relationship.

I received an interesting letter over the weekend from an achiever who has not yet bought “THE Man’s Guide to Great Relationships and Marriage,” but has subscribed to this newsletter, has bought materials from some of the dating gurus like John Alanis and David DeAngelo, and subscribes to their newsletters, and has noticed a discrepancy between my material and theirs:

Hi David,

I bought books and CD’s from John Alanis, David DeAngelo, and others, and subscribe to everybody’s newsletters trying to find a way to get things back into gear here at home. After 6 years of marriage, things have been in a downhill slide for awhile, and it’s obvious that there is an attraction problem, and they’re all saying that once attraction has died it’s nearly impossible, if not entirely impossible, to rekindle, yet you guarantee I can do it. What am I missing?”

Buddy G.

Well, Buddy, it’s pretty simple. They’re absolutely right, and so is what I’m telling you. The difference is in the context, particularly the timeframe. Remember, they are talking about creating attraction and keeping it going in order to ESTABLISH a relationship. In the dating world, there’s no commitment yet formed and nothing invested; you’re on strict probation before you ever approach her and introduce yourself, and at your first slip-up she’s gone because there are hundreds of other men in her world still left to inspect. She has no motivation to wait around for somebody exhibiting the same nice-guy, loser behavior that every other nice loser exhibits when she could be hooking up with a guy who “gets it” and trips her attraction triggers, giving her that feeling women will kill for.

HOWEVER! As you’ll find in “THE Man’s Guide to Great Relationships and Marriage,” the rules of attraction in committed relationships are often quite different from those of attracting someone new. In your case, and the case of anyone in a committed relationship that has survived long enough to get a little stale and boring or damaged, you’ve already made the grade and fallen from grace.

In the meantime, ties have been built, maybe kids, mortgage, and other commitments and/or motivations for further commitment have come into the picture, and it’s to your mutual advantage to put things back together. Nobody likes break-ups or divorces, even when they come out ahead, because they almost always entail fighting, complications, and extreme changes in the way you live. I don’t know about you, but I hate it when that happens. ;-)

Look closely at the two situations, the requirements of the participants, and think with me for a minute. The “chick in the bar” would have no reason to give you a second look or thought if you said the wrong thing because there will be at least a hundred other opportunities for her that same evening, but the woman with whom you’ve been partnered, in whatever capacity, for months or years has a vested interest in the relationship!

She wants you to straighten up because having you “back in true form” (read “that attractive stud muffin you used to be, and even more so if you can do it”) is much more enjoyable and far less scary than dropping back into the dating world and having to go back to defending herself from perverts, stalkers, geeks, losers, liars, philanderers, and others who would either use, hurt, or bore her.

(And if there are kids involved, her drive to protect her children from a destabilized environment will make her want you to work with her to work things out ten times more than if there were no kids!)

Think about that! If you screwed up with the chick in the bar and she would say, “What for?” when you asked if you could try another date and attempt to make up for your transgression, the woman who has been in your life and enjoyed it would usually try to help you get it done! (To wit, the last several times I have checked, one third of my book sales have been to women!) She wants that feeling back, and would do about anything to have it back, and her choices are to:

a) leave you and find somebody else who gives it to her, or
b) don’t leave you, just find a “toy boy” and cheat
c) wait for you to get it done
d) help you get it done so she can have it back faster!

Now, which one do you think she’s most likely to choose if she has a choice of the four options above? Where most men screw up is only offering her “a” and “b,” and a few more will offer her “c”. You have before you the option of a book that, according to a great many people, will give you the knowledge you need to get the job done if you’ll just do it, and if your wife knows you’re genuinely trying she’ll help!

Seriously, if you were trying to date this woman, your chances of success would be pretty slim at best, but you’re married to her, and she doesn’t want to have a boring marriage any more than you do, nor does she want her whole world turned upside-down by a divorce unless that’s her only option. Go to and get your copy of “THE Man’s Guide to Great Relationships and Marriage.” Read it. Study it. Learn from it. Have a laugh or two along the way, too. And do it NOW, because attraction is a double-edged sword; the only thing that can keep her from responding to you when you straighten up and act like a man is if ANOTHER MAN creates intense attraction for her before you do, in which case attraction still wins, as always, but it wins the fight for the other guy, not you. But you can be certain that where women are concerned, attraction will be the deciding factor the vast majority of the time, no matter who wields it, so proceed in earnest.

If you get through the evaluation section and you know that you’re with the right woman, get her to read it with you. That way she’ll know that you’re trying to make things better for both of you and that the positive changes that she’s about to see in your behavior are because you’re committed to making things better with her, not because you have a new girlfriend making you feel sexy again. (Yes, they really do that!) Get it done, and get on with your new, sexy, exciting life with your wife. Why? Because it’s a whole lot easier and better than being bored or risking getting caught in an affair. You love her, so treat her like you love her! ‘Nuff said…

In the meantime, live well, be well, and have a wonderful day!

David Cunningham

Monday, December 01, 2008

Knowing When NOT to Apoligize in Your Relationship or Marriage

Have you ever wondered why you can say something that to you seems entirely benign or even complimentary and a woman blows up in your face? Have you ever wished you could see it coming and head off the fight that you know is going to follow? Here are the answers you seek…

Women are going to take things you say the wrong way from time to time; it’s a foregone conclusion. They’re also going to verbally test you to see if you’ll buckle under pressure by spitting a little venom to see if you’ll get emotional (and wuss out or start a fight) or whether you’ll keep your head and act like a man. In any case, it doesn’t have to become a fight if you know what to do, and apologizing isn’t it…

It usually starts with something benign, or even complimentary. Most of us have had the following conversation:

Him: “Gee honey, that diet you’re on is really working! You look great!”

Her: “Oh! So I was a fat, disgusting cow before? Thanks, you asshole!”

Then the fight starts…

Him (somewhat apologetically): “Wait, no, I’m sorry, that’s not what I meant. I was complimenting you because I know that dieting takes a lot of will power and it’s hard, and I’m proud of you for going through all that.”

Her: “Oh, so I’m a fat, disgusting cow because I have no willpower now, huh? I make a little effort to try to look better for you, and you have to put me down! You’re an insensitive creep! I don’t know why I even try to put up with you!”

…And it pretty much goes to Hell in a hand basket from there, right? So what happened, anyway? And what can you do to fix it? Or more importantly, PREVENT it?

Women are generally insecure about a lot of things. They’ve been hammered for so long to be insecure about their youth and appearance that most today probably don’t even remember why it’s an issue, and most men never knew...

It goes back to the days when women weren’t accepted in the work place and generally only ended up owning businesses if they inherited them, couldn’t get a decent job, and hence, marrying well was their only real means of survival. They had to compete with each other not just for a man, but for a livelihood, and were kept on the defensive. And that’s not been that long ago.

As women began to be more liberated and make their own way in the world, the fashion and beauty industries continued to keep the pressure on them, inundating them with advertising to foster insecurity and feed their competitiveness to the point that even the most successful and fiercely independent women still have attacks of challenged self-esteem far more frequently that what you would expect or they want to tolerate.

This constant pressure keeps many women, as tough as they are, teetering on the brink of feeling really crappy about themselves, and from time to time, when fatigue, illness, stress, etc., build up and weaken them enough, they fall into a mode where no matter what you say, they are going to take it in the worst way possible.

This is another one of those things you’re just going to have to understand and accept about women if you are going to live with one. It doesn’t make them stupid, or inferior, or weak-willed, or anything like that. We as men go through the same thing, except for most of us, it’s less frequent because we normally don’t live in an environment of people trying to make us feel insecure about ourselves.

I say most of the time because sometimes parents, partners, children, or acquaintances can become depressed and try to make themselves feel better by putting us down, and we have a few advertisements for things like E-D drugs and hair restoration digging at our self-esteem, but for the most part, we usually don’t get in this state until we have a string of catastrophes get to us, like losing a loved one, a job, and a home all in a very short period of time. Believe it or not, it takes that kind of pressure to make the average woman do this, it’s just that she’s awash all day ever day in things trying to bring her down so the events that end up being the proverbial “last straw” don’t have to be as traumatic for them as what they end up having to be for us.

And as you’ve noticed in some of my other newsletters, this can also be brought on by a need for drama to vent pent-up emotional energy, as well as just be a test to see if you will wuss out and play into the drama or stand up like a man and reel her in. (Multiple causes, same predicament, and luckily for you, the same response is required to get through the predicament in good standing, so pay attention!)

Now that this is hopefully in perspective, how do you handle it? First, early detection is a must. You may have noticed right before one of these explosions that she suddenly becomes quiet or gets a puzzled or stressed look on her face that turns into pain and anger. It may only take seconds for her to explode, or she may put it off for as long as a couple of days before it finally gets the best of her. You cannot wait for the explosion to fix this.

Nor can you invite her to explode in your face with a question like, “What’s wrong?” When she’s in this state, “What’s wrong?” comes across as “What’s wrong with you?” and that’s not a question you want an insecure person responding to, because whoever you are, everything will suddenly become your fault because you have just volunteered to be the outlet for her overload.

So what DO you do? What is the “magic move” that calms the storm before it breaks over your head?

When you see a seemingly inexplicable change for the worse in expression, tone, or demeanor, don’t wait for her say anything about it. Take the initiative – leadership is attractive, remember? – and say something about it right then and there. What do you say?

No, you don’t apologize. Nor do you start a fight to try to back her down because she most likely won’t. Besides, leaders don’t fight. They lead. Take the lead:

“Okay, I see from your [expression/voice/demeanor] that you didn’t take something the way I was intending for you to take it. I was [trying to pay you a compliment/simply making a joke/simply making an observation] that was in no way intended to be disrespectful or hurtful to you. If you have taken what I said to mean anything but that, then you need to back up and ask whatever questions I can answer to clarify it for both of us instead of remaining upset and then getting angry and we end up fighting.”

If you can spot the sign that something came across the wrong way quickly enough and say this with the confidence of a man insisting on being understood instead of fighting or sounding like a wuss trying backtrack and wiggle his way out of a confrontation, she will gladly comply and get things straightened out.

Women like to see a man take the lead in a touchy situation like that and work it out for the best. What they don’t like are men who wuss out and start apologizing without knowing what they are apologizing for or that get really weasely and look apologetic while trying to convince them that they were “just kidding.” They also don’t like men who see things starting to go the wrong way and instead of trying to fix the problem, bristle and growl and try to bully the problem away, using control instead of leadership to get them out of the situation instead of fixing the situation.

All you have to do is speak as if you expect to be heard and understood and you will interrupt the chemical rush that would normally move things in the direction of a fight, and probably help her to feel better about herself as well, because you were indeed sensitive enough to see that she had taken something the wrong way and strong enough to lead her away from an embarrassing and destructive blow-up over something that didn’t happen.

The one thing that will help you the most to pull this off is to be truly attentive when speaking with your partner. Most women don’t multitask the way we do, and they really resent it when we don’t maintain constant (or at least near-constant) eye contact with them when we’re speaking with or listening to them. (Women multitask, but they suspend multitasking when it conflicts with anything that is a social exchange of any kind, prioritizing eye contact and being polite above getting something accomplished, where we will speak to someone while holding our focus on our work or something else we’re doing and think nothing of it.)

The simple act of giving her your undivided attention as you converse will go a long way toward boosting her self-esteem, and will help elevate her mood a bit and keep her from being so quick to think that you are being insensitive, but it also has the added advantage of making sure that you notice as quickly as possible any change in her demeanor, expression, tone, body language, or anything else that can be a clue that she’s having a problem with what she heard.

Not only will she notice and appreciate it when you give her your undivided attention and make the extra effort to maintain eye contact, she’ll also notice that you don’t usually do this with others, and it will make her feel that much more special. Incidentally, the same thing goes for daughters – they’re women in training, right?

Men who truly know how to effectively communicate with their partner can literally go decades without a fight. One couple in our test group has been married since 1944 and claim to have not had a fight since their 20th anniversary in 1964, an argument that came up at their anniversary party over the appearance of an uninvited (and unwanted) guest that got out of hand. That’s 63 years of marriage and 43 years since their last fight. How did they do it? And how do they keep doing it?

They were well-matched and share very similar values (as well as valuing each other more highly than anyone else in their life, including their children) and compatible tastes. They learned over the course of many years how to communicate with each other so they could work things out instead of fighting about them. And Mason, the husband, is a master at creating attraction for his wife, and at 85 years old (and her at 81) they are still having sex at least every other day. Wouldn’t you love to live a life like that with your wife?

You can! Anybody can. Well, maybe not with YOUR wife, but with their own. ;-) Seriously, the secrets of their success and thousands of other couples, not to mention what women really want and what makes them tick, is all contained in "THE Man’s Guide to Great Relationships and Marriage." You don’t have to spend twenty years figuring out whether you’re married to the right woman and learning how to communicate with her, nor a lifetime wondering how to flip her switches and turn her back into that wild woman she was before you married her. A few hours to read and understand this book and start practicing what it teaches you are all it takes, and no, it’s not a lot of work. It’s a lot of FUN!

Got a few hours to spend making the rest of your life a honeymoon? Sure you do! So jump over to and download your copy of "THE Man’s Guide to Great Relationships and Marriage" now, and get started. Or would you rather keep fighting for no apparent reason? Nah, life’s too short for that, right?

In the meantime, live well, be well, and have a wonderful day!

David Cunningham

Sunday, November 30, 2008

When She Gains a Few Pounds: Walking Through a Minefield in Relationships and Marriage

The holidays are here, and we all tend to over-do the feasting a bit. What do you do when she gains a few pounds? Inquiring minds want to know, at least if they ever hope enjoy being married again…

The holidays are here, and that means good food and parties. It also means a lot of scrambling around trying to do holiday shopping and eating out for lack of time, not to mention family gatherings, etc. That means that unless your wife is extremely disciplined or has an extremely high metabolism, she’s going to pick up a few pounds, and like it or not, you’re going to have to deal with it.

Sounds like a no-win situation, huh? It’s tricky for sure, but not impossible. Here’s a typical letter about this most common problem, and a very sticky one to say the least. Meet Tia:

Dear David,

I need your help. The past few months I have put on a few extra pounds due to a medication that I have to take for my asthma. Everybody tells me that they don’t notice it and I look good, but to me I feel like the Goodyear blimp and have no desire to be intimate with my husband at all because I’m embarrassed over having curves in places that were flat. The more he tries to tell me I look sexy the more his advances just make me feel pressured, and I hate feeling under pressure this way. It has nothing to do with not loving him or not wanting to enjoy each other the way we always have. We have always been very in touch with each other and being together in the bed was always one of the best parts.

I was hoping you could give me some advice as to how I could bring this up with him. I want him to understand just how awful I feel I look and how it has nothing to do with him at this point.

Thank you,

Tia, I’m going to make this really easy for you, because it’s such a great question. Just print this post and let him read it, because I’m going to tell him and all the other men about this. He won’t know it’s you unless you tell him because I’ve changed the name to protect your privacy.

Get ready guys! Pay close attention, take notes, and make sure you fully understand what you’re about to read. This is some of the most critical information to ever appear in this newsletter and you need to get this down pat and cold, right now, because sooner or later, virtually EVERY woman will experience a bit of weight gain that makes her uncomfortable with her appearance, and consequently, with YOU.

If you’ve read "THE Man’s Guide to Great Relationships and Marriage," you know about the difference in the male and female brain structure. Aside from making our communications styles and methods grossly different, it also makes women visualize, emotionalize and even dramatize to the extreme compared to males.

You also must remember that nearly all of the advertising in the fashion and beauty industries is designed to prey upon a woman’s sense of competitiveness to make her feel insecure about her appearance. Women are literally bombarded with this crap everywhere they look, and while you or I probably wouldn’t even notice a little weight gain until we had to loosen our belt a notch or sew a button back on our trousers that had popped off, to them a pound or two can be nearly or wholly traumatic, especially if they’ve taken pride in a flat stomach for a long time.

We often respond to this by telling them that they look “fine,” “sexy,” “hot,” etc., and that is precisely the wrong thing to do. Why?

She knows what she sees in the mirror, and thinks that you see what she sees in the mirror. If she thinks she looks fat and you say she looks sexy, all that says to her is that either you’re lying or your standards are really, really low. Don’t go there, even if you really think she looks better with a couple of extra pounds because you like the curves, and whatever you do, DON’T tell her you like the new curves! That can get you killed, because in her ears, that’s, “But honey, I like you better when you’re fat like this.” (Ladies, you are cordially invited to write in and tell the men just that – I’ll reprint your letters so the men will know just how serious an issue this is.)

So what are you supposed to do?

You’d already know this, too, if you had read “THE Man’s Guide to Great Relationships and Marriage,” because you wouldn’t be making those kinds of advances and doing really stupid things like asking her to have sex with you. You’d be tripping her attraction triggers with alpha male behavior, naughty talk and gestures, and making her have fun and get so hot that she doesn’t concern herself with her additional weight because she’d still feel sexy and desirable, and she’d be coming after YOU! (See Jay’s letter in the archive for an example, because he’s got it down cold.)

When you know what a woman wants, what makes her tick, how to both listen and talk to her, and how to have fun with her, she doesn’t feel like a middle-aged housewife that can’t compete with the 20-somethings anymore. She feels like a real queen who rules the world at your side by day and a red hot vixen by night, keeping that naughty little secret for you and you alone because you create it for her. There's a time and place, not to mention a right way and a wrong way, for everything, and that includes delivering genuine, honest compliments.

That, Gentlemen, is how a real man makes a real woman feel, and that is what you learn when you read “THE Man’s Guide to Great Relationships and Marriage.” So how many more times are you going to have to stick your foot in your mouth and spend the night in the doghouse before you go to and download your copy? Go now, and get it done, because there are far better things to do with your feet (and your mouth!).

In the meantime, live well, be well, and have a wonderful day!

David Cunningham