Saturday, September 13, 2008

Women Test Men Constantly in Our Relationships and Marriage, So Why Not Test THEM? Here's HOW!

Women test us constantly, so why don’t we test them? Not in retaliation, but to help determine if they are testing us and what they might be trying to communicate. Here are a few tips…

I was listening to an old set of self-improvement tapes, Roger Dawson’s “The Secrets of Power Negotiating,” (a classic if you’ve not heard of it, available at Nightengale Conant) and in a section on negotiating tactics, he was talking about overcoming objections and said the main tactic to overcoming objectives is to “always test for validity.” Here’s an example:

You’re negotiating a car deal, and the seller says he can’t possibly go a penny under $25,000 for the vehicle. You ask, “What if I could bring you cash instead of a cashier’s check?” If he says it won’t make any difference, he’s rigid on the price for some reason, and you need to dig deeper to find out what his issue is to see if there is any way to address it, but if he says, “Well, then I could possibly come down a little,” $25,000 is not a firm price and he does have some negotiating range.

The same tactic can be used when women test us, or when we suspect they might be testing, to either neutralize the test or establish that we are dealing with a legitimate issue and need to give it due attention. Let’s say your wife is saying she wants new furniture, and you don’t know if it’s a test, a whim, or a legitimate need. You can test the legitimacy of the issue by finding out how much she’s willing to do to have it: “Well, I [like this furniture/don’t care either way/might be interested in replacing this, too] IF our budget will allow it. If the budget won’t handle the extra expense, do you want this bad enough to do something extra to make up the difference?”

Now you’ve got her. If she says, “Well no, I guess not,” it wasn’t that important. “Well I thought you might be nice and get a part time job to do this for me,” definitely means it’s a test, and we’ll deal with that in a minute. “Yes, I would, because I really want this stuff out of here,” means it’s definitely important, and you should then consider saying, “Well, then I’ll see what I can do as well, but if I’m going to help buy it, I reserve the right to help pick it out, at least to the extent of declining on anything that isn’t comfortable for me to sit in. Agreed?”

It’s not required, but it’s a good idea to remain involved so you don’t end up with a houseful of furniture that you hate, and doing things like that together is part of what long-term committed relationships are about, isn’t it? Besides, women love it when you take the lead and make decisions – as long as you provide that needed and expected input channel for them– it’s ATTRACTIVE!

Now, what if you find out it’s a test? The test looks on the surface like it’s to see what she can get away with, but what it is really about is to see if you can say “no,” a check to see if you can define and exercise personal authority. This is a good time to switch back and forth between the responsible budget administrator and “the naughty negotiator.” Starting with something like, (straight face) “Well, I might consider being nice and helping with it, but if you want it that bad, you’re going to have to help, and you’re going to have to give me a pretty good reason to help, (sudden switch to naughty grin) so whatcha gonna do to be nice to me?”

Banter back and forth and make it plain that you’re not just going to roll over and give it up, even if she has recently done something nice, but make it fun for her to be told “no.” Bring sexual innuendo into it, like, “I don’t know, we’ve had a lot of fun on this couch, I hate to see it go,” or “We’ve not finished breaking this couch down…er…I mean in…It would be a shame to get rid of it before we’d got all the nookie….er….I mean useful life out of it…” However, do NOT get into anything that sounds like you’re willing to trade furniture for sex, because it can be taken as a very degrading remark that hints at prostitution. I’m appalled to even have to say that, but I did get an email about it once in the past, so for the sake of the very few who won’t realize it, I’m stating what’s obvious to most of us.

Use your imagination, but make sure you keep rocking back and forth between serious and naughty to keep her off balance, and keep dropping bits of sexual innuendo. You’re likely to end up having sex on the furniture before the discussion is over, just because the playful, naughty attitude and sexual tension may get to her that much, and then you can say, “See, we need to keep this couch!” and wink at her.

Do NOT, under any circumstances, fear going into this process. Remember that a woman’s first criteria in evaluating you and any other man is “If you can’t stand up TO me, you can’t stand up FOR me.” This is how you earn her respect, her trust, her attraction, and to a significant degree, her love. So get on it.

It’s easy to test for validity once you get used to the game and get skilled at playing. To see the rules in vivid detail, along with lots of examples of how to play the testing game, go to and get your copy of “THE Man’s Guide to Great Relationships and Marriage.” What you’ll save on furniture the first time it comes up will more than pay for the book! Just kidding! Seriously, it costs less than a good meal for two, and any time you can throw a few dollars and a little time at a problem and watch it go away, that’s an offer you simply have to take!

In the meantime, live well, be well, and have a wonderful day!

David Cunningham

Friday, September 12, 2008

Women Test Men Constantly, Especially in Relationships and Marriage

Let’s get a little deeper into why women test men, and what you should do when they do, and tomorrow, we’re going to talk about how and why we can test THEM, so stay tuned…

I like to write about testing from time to time because it’s an inexorable part of life with virtually any woman. To give you an example of how automatic and literally unavoidable it is, look at how women interact with me.

I’m an expert and published author on the subject, have proved that to nearly all the women I know during the course of writing “THE Man’s Guide to Great Relationships and Marriage” as I researched and tested the material, and they’ve acknowledged it, yet all of them test me nearly every time we talk! Some get embarrassed about it, some just laugh, but they know that I know, many want to avoid it because they know they’ll get busted and I’ll give them a hard time over it (in a naughty, mischievous way, not hateful or demeaning!), yet they still do it.

Think about what this means to the average guy living with the average woman. She’s not trying to avoid it, because she’s not the least bit worried about getting caught at it. Indeed, she’d probably be happy to get caught at it and have something said because in most cases, in her world that would be an improvement. Why?

I’m going to give you the short version, because this is a complex subject, it took several pages in “THE Man’s Guide to Great Relationships and Marriage” (and even more in the still-untitled book I’m writing for the women) to cover it and I don’t want to overload you with “homework.” Besides, I think we both know that I’d prefer you buy my book! (Wink!)

Women are constantly testing men from the time they meet to the last day of their relationship because they are wired to look to the long term and protect their offspring (whether they have any yet or not) and ability to produce them, and don’t want to get stuck with a bad man. We can tell them we’re real men, we’re tough, we work hard, we never lie, we’re good in bed, we’ll stand our ground and fight the good fight, but it could be a lie, or could become a lie at any point, so their only option is to test us to see if what we say is consistent with what we do, and stays that way.

You’ve seen both men and women change the instant they figure out they have somebody hooked; most men just aren’t secure enough and smart enough to do something about it. We’re biologically wired to be nomads, father children through multiple mothers, etc, so our biological purpose is to secure food and lodging and make women pregnant. We’re also biologically wired to protect the women before the kids, because we can make more kids in minutes, where women are wired to protect the kids first, since their investment in making a baby is over nine months. And no, that’s not all we’re good for, but the biological mechanisms that cause and support behavior can’t be completely ignored, either.

Yes, it’s a mess. But getting back to the point, they have to test, can’t stop testing, no matter how good things are, and if you don’t know how to respond to a test, you’re toast, especially as far as attraction goes – they’ll test you to see if you continue to tell the truth, remain committed and loyal, etc., and the only way to deal with that is honestly; right now, we’re here to talk about attraction.

You’ll be tested to see if you’re a real man or a wuss, and even if you’re a real man, a weak moment can cause you to do wuss things and kill attraction, so you need to be ever-vigilant. Again, this is a very complex subject with near-infinite possibilities, and I’ve only got room to cover a small part of it here, so you’ll have to consult "THE Man’s Guide to Great Relationships and Marriage," starting on page 45, for a much clearer picture of how to detect and pass this kind of testing, but let’s hit some of the really common stuff…

First, keep in mind the characteristics of the alpha male: strength, self-esteem, authoritative, confident, playful, intelligent, etc. You must strip yourself of all the wussification programming that you’ve received since birth and allow the real man within you to emerge; you can’t “fake it until you make it” when being tested. The tests that you face will be tests that challenge these traits and try to get you to expose a hidden weakness, especially in a weak moment, to make sure you’re not just a wuss PLAYING THE PART OF a real man, the alpha male.

It can come very overtly, such as pitching a fit over something inconsequential to see if you will remain calm and negotiate your way back to reality, remain both calm and strong and tell her that when she gets done pitching a fit and is ready for a rational discussion that you’ll be available if she still wants to talk about it, or go the wrong direction by allowing her to get you upset and yelling or even worse, immediately apologizing for something that you haven’t done. In the former case, you’re allowing her to define authority by dragging you into a bad discussion and setting the tone for it, while in the latter, you’re just caving in to a totally unreasonable situation like a coward.

It can also come very subtly. My favorite example is in one of Jeff Foxworthy’s jokes, where his wife says she’s cold and without a word, he gets up and changes the setting on the climate control for the room. In his joke, he says he’s being trained, and his wife calls her mother and says that the training is working, but in real life, she’d be quite disappointed, because he just wussed out and took a non-verbal order to get up out of bed and change the temperature (or turn on the ceiling fan – it’s been awhile since I’ve seen the show).

There are two ways that I know of to pass this particular test (Ladies, feel you’re invited to write if you have thoughts on this – guys, always leave a communications channel open, even when you are the authority figure), depending on your relationship. One is to ask her, with a very naughty, mischievous grin, if her legs or fingers are broken (do NOT challenge her intellect unless she is extremely bright and you know she’s secure about it) – unless she’s in a wheelchair or can’t get up, which is just mean.

Or if you want to be considerate and take care of it for her, you can say, again with a bit of a sly tone and facial expression, “I’ll change it for you, but it’s going to cost you…” and then negotiate a kiss, backrub, favorite dinner, sexual favor, or whatever you’re comfortable with, but turn it into something fun and intimate for both of you.

Unfortunately, many women also use testing as a way to communicate to men things they aren’t comfortable discussing, like feeling ignored or unimportant, and they do this by pulling nasty little stunts like filing for divorce, emptying the family checking account or incurring a huge debt, or picking up a substance abuse habit or a boyfriend. It’s not because they want any of these things, but because they want you to see that they are vulnerable to these things because of your lack of allure, responsibility, leadership, or whatever, and can’t think of any other way to express it than to show you the worst-case scenario.

Yes, that sounds really screwed up, and it is, but that’s reality, and you really are going to have to read “THE Man’s Guide to Great Relationships and Marriage” to get the rest of that story, especially the tips on how to handle the situation. It’s far too complex and the stakes too high to try to address it in the limited space of an e-mail or a blog post. I can’t over-stress that testing is among the most complicated, misunderstood and potentially dangerous of all male-female issues, and if you don’t give it due consideration, you will be punished when you keep failing tests.

The action plan? Get the book, get the details, learn the alpha male behavior that women love in their men and keep it up while “deleting your wuss program,” learn to spot and respond appropriately to the testing that you will endure, no matter who you have married or are dating, and watch how quickly you start wearing out bedding and beds, not to mention how much more intimate, fun, and rewarding the rest of your life together with your partner will become. Jump on over to and download your copy right now, before you have to face some catastrophe just to find out that your partner would like to have you home for dinner or have a date night once a week.

In the meantime, live well, be well, and have a wonderful day!

David Cunningham

Thursday, September 11, 2008

Reader Response to Yesterday's "Walking the Matador Walk to Have a Great Relationship and Marriage"

Once again, a student rises to become the teacher, pointing the way to success in all things, including relationships and marriage…

I received this e-mail several days ago. Rick is one of my brightest and most motivated readers, and it's just his nature to hawk something when it works, so excuse the brazen plug for my book. He's results-oriented and achievement-driven, and I can think of very few of you who present such a great example for the rest to follow, so "brazen plug" and all, here's Rick again, commenting on my September 11, 2008 edition about expecting success in your relationship in order to achieve it -- read and learn:

Hey David,

You have no idea how dead on you are with this particular newsletter. This is one of the greatest secrets of life, and for Marcus's sake, I hope he benefits from that revelation.

When you mentioned Maxwell Maltz and his book Psychocybernetics, that really struck a chord with me because I recently read that book, and it's a part of my library. That book is pure genius, and I'm not surprised you met him.

Let me tell you what happened to me: On Saturday, I got a message saying that my temporary work assignment was ending effective immediately. I admit, it was a blow, but I kept my emotions in check. On Monday, I went to my recruiters office to talk about the situation. She was sorry that it happened, had never saw it coming, and said she could send my resume to another company, and I told her to do it [showing authority].

Yesterday I hit the online job boards and called other recruiters on job placement. This morning I talked with the recruiter I spoke with on Monday, expecting her to give me some good news. As it turns out, she set up an interview for me next Tuesday. She also said they usually start people right away and I negotiated a higher salary than my last assignment.

Like your newsletter said, I walked the matador's walk, seeing myself already victorious and I was. Whether it's my job, or any other part of my life, I can sum this up in three simple words: I heal fast. If anyone's reading this and hasn't yet purchased David's book, or is sitting on the fence, I'm telling you: get it NOW. Learn it, love it, & LIVE IT.

Live strong, be well, laugh often, and love much.


When you expect good things, your confidence carries you through and inspires others, including irate spouses, to work with you instead of against you. It’s really just that simple.

There's not a lot I could add to that if I tried, so today I'll just let the student be the teacher and leave you to ponder the lesson. And if you decide to take Rick's advice, start at with your copy of "THE Man's Guide to Relationships and Marriage."

In the meantime, live well, be well, and have a wonderful day!

David Cunningham

Wednesday, September 10, 2008

Walking the Matador Walk to Have a Great Relationship and Marriage

Your attitude toward your life, your relationship, and everything else may be more of a determinant of how well they go than the actual effort you put into them. Understand this thoroughly before doing anything else, because you can program yourself for failure even easier than you can program yourself for success, especially in your relationship, because it’s the most emotional issue most of us face every day.

I hope you are enjoying your day, safely of course, but with gusto! Wherever you are, and whatever you are doing, I hope you are doing it well and enjoying it, expecting it to work out for you.

Speaking of which, a letter caught my eye last night that triggered a huge rush of analysis and coaching, and I need to share it with you. Meet Marcus:

Good evening David,

I just finished reading "THE Man’s Guide to Great Relationships and Marriage" and I must say I see many things that I can improve on. It certainly looks like you’ve done your homework, and now I have to do mine and make things happen. Wish me luck, because if this doesn’t work, I’m screwed!

Thanks so much!

That last sentence set off alarms and started red flags waving immediately. I wrote the following to Marcus to help him get things in perspective and keep him from tripping himself up:

Hi Marcus!

Congratulations on making it this far; so many people know they have problems but wallow in them instead of fixing them for a variety of reasons, none of them good. If you see what you have to do, you’re already way ahead of the game, because many people’s first reaction is denial; they don’t want to accept that they have caused their problems through the choices they’ve made, which keeps them from realizing that fixing their problems is also a matter of choice and entirely within their control.

I needed to write to you to warn you about something that you did that may seem trivial at first glance but is indeed self-destructive. In the last sentence of your letter, you said to me, “Wish me luck, because if this doesn’t work, I’m screwed!” Take a closer look at this with me…

First, you don’t need luck. You’ve recognized your problem, sought and found help, defined the various components of your problem and have solutions to apply to them that have worked for many other people under similar circumstances. In short, you have the tools, and now must simply use them to enjoy success.

Next, and possibly even more important, is the phrase “If this doesn’t work, I’m screwed!” Do you realize what you’re saying here? First, you’re focused on the possibility of failure instead of the likelihood of your success. Then, to make matters worse, you’ve violated the first rule of self-programming: never use negative language when talking about yourself or your life. Why is that important?

One of the most brilliant men I’ve ever met, Maxwell Maltz, wrote about it in his most excellent book, “Psychocybernetics,” in which he describes a subconscious mechanism that automatically and constantly works to move you toward whatever you are focused on. Whether you focus on failure or success, that’s where it takes you. And there’s an even uglier part of that at work here…

The subconscious mind does not process negations! For instance, if I say, “I must not fear,” the subconscious processes that as “I must fear;” hence what you should say in that case is “I must be brave.” Now look at what you said: “If this doesn’t work, I’m screwed.” Your subconscious hears that as “If this DOES work, I’m screwed!” That’s a pretty nasty thought, isn’t it?

You have the tools, and you know they’ve worked for many others. Use them with the expectation that they will work for you, too. If you’ve ever watched a bullfight, even in a movie, you will have noticed how the matador always walks around the ring with the bull acting as if he has already won. Walk the matador’s walk! Know that you will succeed because there is no other possible outcome if you merely apply what you have at your disposal.

In your case, it’s a fixed fight, because what you are working with are triggers to involuntary behavior in her and the scoop on all her best-kept secrets, all the things that she talks about with her girlfriends behind your back and more! All you have to do is learn, think things through, and then follow through.

Take care, and keep in touch,

Well, Gents, there’s very little that I could add to that, so I will simply invite you to join Marcus and many others in learning and employing the knowledge in "THE Man’s Guide to Great Relationships and Marriage," which you should download right now at, because if you’ll look at the calendar, summer is almost gone (for those of us in the northern hemisphere, and the winter holidays are fast approaching. What better gift could you give both yourself and your wife than a new and improved YOU???

In the meantime, live well, be well, and have a wonderful day!

David Cunningham

Tuesday, September 09, 2008

Why a Man Should Be Naughty, Not Nice, to Have a Great Relationship and Marriage

A male reader asks why his relationship is going to hell while he’s being the nicest, sweetest guy he can be. Let’s see if he likes the answer!

I’m both proud of this reader and dismayed at his question. I’m proud because he’s asking a good question, albeit one that is probably answered on my web page at, but I’m not going to fault somebody for taking the direct approach to getting needed information! I’m also dismayed that his life has gone this sour this soon after marriage; it usually takes twice this long, but he does hint that he’s doubling as a “girlfriend” for his wife. Meet Roy:

Hi David,

I just signed up for your newsletter yesterday, and I’m guessing you’re either some sort of guru or a real idiot if you’ve published a book like your ad claims, so I have to ask a question. I’ve been married for a little over a year now, and my marriage has gone from being hot dates and great sex to one never-ending routine. I can’t get my wife interested in doing anything with me anymore. She’s told me I’m the nicest, most considerate guy she’s ever met, and likes it that I’m “in touch with my feminine side” as she calls it, and we’ve been friends for years before getting married and get along fine, but the spark is gone. I’ve always heard that marriage is the surest way to kill the female libido known to science, but it’s not just her libido that has gone. I can’t even get her to go out to dinner with me anymore. I offer to let her choose the restaurant and everything, and she just won’t go for it. Is this the way it always goes, or am I missing some magical mystery ingredient? Help a brother out here!

Roy G.

My reply:

Well, Roy, you came to the right place for help, but I don’t know if you’re going to like the answer. It’s going to depend on how easily you can accept reality and adjust your attitude to match it. You see, you’ve been doing everything we men have been told to do all our lives, and it’s all wrong!!!

We grow up being told by our mothers, teachers and everybody else to be “nice” to women, to be considerate, let them make all decisions, etc., and a lot of them even think they like it when a man does it if they’ve recently been with some abusive a**hole who tried to control their life and didn’t even leave them room for input into a decision.

As you’ll find in my book, “THE Man’s Guide to Great Relationships and Marriage,” it’s not a nice guy nor an abusive a**hole that they really want and respond to, but a guy that’s in the middle, a guy who’s assertive without being controlling, confident, naughty without being an abusive jerk, and can at least grasp communications on a woman’s level even though he’s not wired with the equipment to be able to communicate on such a complex and sophisticated level. It’s love, respect, leadership, and fun that they need, not somebody fawning over them and catering to their every whim, which all but a damaged few actually find boring and annoying.

I know it doesn’t sound right, but it’s a biological response, not a conscious one, like her attraction mechanism is on autopilot, and women aren’t visually stimulated to attraction like men are. Picture in your mind the ugliest, nastiest, smelliest old “ho” you can think of, and gauge your sexual reaction to that visual. There’s no changing it, either, is there? Well, to her, a boring nice guy who acts like a wuss and dumps all the decisions in her lap and doesn’t recognize her frustration with him acting that way is the same emotional picture as your mental image of that old “ho,” and her reaction is the same, and just as unavoidable, automatic, and if I may say so, violently sickening.

In a woman’s mind, nice guys are wusses; predictable pushovers that present no mystery, no challenge, and no strong self-image. Indeed, they often appear to be trying to buy respect and affection because they can’t command it. The underlying thought is that if you can’t stand up TO her, you can’t stand up FOR her.

Obviously, since I had to write a whole book on the subject to cover it, I can’t tell you how to fix your problems in a few paragraphs of a daily newsletter. You’re best bet right now, since you’re already in trouble, is to go to where you subscribed to this newsletter and download the book, “THE Man’s Guide to Great Relationships and Marriage,” and start reading. Once you have a command of what you need to know, you’ll find it easy, and to some degree automatic, to get your attitude right and put what you’ve learned into practice. Procrastination is the tool of losers, and action the tool of achievers, so get busy! Life’s too short to spend another minute of it losing!

Take care, and keep in touch,

What else can I say? If the problem sounds familiar, the solution is the same. Get busy! And get happy!

In the meantime, live well, be well, and have a wonderful day!

David Cunningham

Monday, September 08, 2008

Making It Up On Volume -- When More of the Same WON'T Fix Your Relationship and Marriage

Sometimes people hear a really bad idea, don’t recognize it as such, and think that the reason it isn’t working is because they’re not doing it enough instead of because it’s never going to work. Unfortunately, relationships are area that is extremely prone to this because it is such an emotional issue, often leaving one’s judgment at least temporarily impaired. Let’s explore…

When I was in college, several economics courses were required to graduate, and economics professors talk about everything concerning supply and demand in terms of “widgets.” Thanks to The Yahoo Widget Engine, formerly known as “Konfabulator,” (a neat software gadget that runs little JAVA apps on the Windows desktop also called “widgets”) we now have real widgets, but in those days the widget was a theoretical thing, kind of like the tachyon from nuclear physics; they’re everywhere and some people claim to know what they do, but nobody can prove they exist because nobody has ever SEEN ONE. LOL!

One of the jokes these guys used to tell when they realized that they’d put their class to sleep by drawing one too many supply vs. demand curves went like this:

Bob and Tom owned a business that made widgets. They were selling widgets for $1.99, and sales were sagging.

Tom came in the office one morning and Bob jumped up and said, “Tom! Tom! Good morning! I’ve got great news! Our sales are sky-rocketing!”

Tom said, “That’s great! What did you do?”

Bob said, “I told the sales department to start selling our widgets at half-off, and they’re going out the door at 99 cents just as fast as we can make them!”

Tom looked horrified as he screamed, “Bob, you daffy bastard! You’ve ruined us! It costs us $1.34 to make each widget!”

Bob said, “Don’t worry! We’ll make it up on volume!”

I always found that joke hilarious, until I started seeing people taking that approach to problem-solving in my consulting business. They’d get some new and really BAD idea, and when it didn’t work, instead of realizing it was a bad idea, they’d assume it wasn’t working because they weren’t doing ENOUGH of it, and would accelerate their self-destruction by ramping up their efforts to use more of the bad idea.

Unfortunately, people take this same approach in their relationships. They hear some really bad idea, and being desperate for improvement, they don’t stop to ask questions like, “Has this ever worked for anybody before?” and just “dive in head-first,” as the saying goes. Then, when it doesn’t give them the results they were looking for, now being invested in the idea because they’ve spent time and effort trying it, they try to “make it up on volume” by doing even more of what at best wasn’t working and at worst was fouling things up even worse.

Take for example that nonsense we ran into in the 1980’s when women said they wanted a more sensitive man. We tried that, and when it didn’t work out, we thought, “well, women wouldn’t say it if they didn’t know what they were talking about,” so we stepped it up from just being sensitive to sitting with them at sad chick flicks and crying with them.

The harder we tried, the worse it got, because we were doing the wrong thing and nobody stopped to ask if it was proven to be the right thing by virtue of somebody having tried it and succeeded with it, until eventually the VAST majority of us have become such wusses that women are bored to death with us, and some are even exploiting our weaknesses, as Dhaliwal mentioned in his treatise, “How Feminism Destroyed Real Men”.

You know what has been tried, and has worked? Being a real man! Knowing what women want! Knowing that what women say they want – or what we THINK we hear them saying they want -- is often different from what they actually respond to, and how to know the difference! Knowing how to communicate with a woman, and how to catch and interpret the signs and hints that she uses! Knowing how to flip-flop between the strong, virulent leader and that naughty kid who threw spitballs and poured soap in the fountain at school to make bubbles go everywhere!

Yes, all that works! It’s been done for centuries, and has always worked, yet nobody seemed to notice what exactly it was that did work. And what’s more, I found out that I didn’t know, and got so ticked off that I rounded up everything I could find on the subject and 118 couples to test it to find out what did and what didn’t!

The result was "THE Man’s Guide to Great Relationships and Marriage," and you should go right now and download your copy at because there’s about to be some additions and new developments that cause the price to go up about 15%, and everyone who has purchased before that increase will be receiving the new and enlarged edition free of charge upon its release. It works, it’s been proven, and the more you do what you find inside, the better things in your home will be.

In the meantime, live well, be well, and have a wonderful day!

David Cunningham

Sunday, September 07, 2008

Don't Be a Deer Caught in the Headlights…What to Do to Fix Your Relationship and Marriage

I have some feedback for you, from the men this time, which demonstrates just how easy it really is to use good information when you have it, and how you have a choice of getting results or being road kill.

Over 98% of all the e-mail I receive falls into one of three categories: Success stories, questions from newsletter readers who haven’t yet read "THE Man’s Guide to Great Relationships and Marriage" about their relationships, and the ones I really feel sorry for, the ones who are in such turmoil that they are too scared to try anything. Take this very typical letter from Dane:

Hi David,

I have enjoyed your newsletters and want to get your book, but I just do not know what to do. What you say in your newsletters makes sense to me, but I can not see myself doing it. I can not afford to make a mistake at this point because my wife is already talking about divorce. How can I know that this will work for me, or that I can even do it? Anything you can tell me will be appreciated.


The reason Dane and the many others like him are concerned is quite clear. They’re facing crisis and are too scared of making a wrong move to make a right one, and there they sit, like a deer caught in the headlights, unable to decide to move left or right, forward or back, and finally die without having made a decision.

What’s really sad is that the answer to their question is almost always included in their letter, and they’re too emotionally amped up and therefore mentally blind to see it: Dane doesn’t know that it will work for him or that he can do it precisely because he can’t see himself doing it! One of the greatest and most motivational things I have ever heard in my life is, “What the mind can conceive, the body can achieve.” It’s been quoted so many times that I can’t verify for you who first said it, but that doesn’t make it any less true; if you can see yourself doing it, you can make the choice to follow through and get it done, like these guys:

Hi David,

I just wanted to say this you are so right: when women speak, "Questions are statements and statements are questions, men state, while women negotiate"

But what I have noticed is funny, this basic fact of life must certainly be ingrained in ALL women.

What I mean is my current girlfriend is a French Quebecer and that's the way she communicates... by asking questions when she really wants to say something! I talked to her about it and she told me how bright I was for noticing it, while I know I did not ask for your copyright!

SO bottom line would be: it doesn't matter if a girl only speaks French, only Chinese or Spanish! She will deliver statements by asking questions. Why is that so? I guess it is a mystery of life! Maybe they are always searching authority from the man, they always want his approval unconsciously.

And on BOREDOM: My ex-girlfriend was cheating on me and one sentence she said will stick with me forever: "I'm bored with you" or in French "Je m'ennuies avec toi". Anyways, if I had read your materials while I was with this particular woman, I could have turned the tables if you know what I mean...

But past is past and I now vow to never let my current girlfriend feel that terrible feeling of BOREDOM.


(No MV, it’s no mystery at all. It’s biological, a matter of the structure of the female brain, and yes, because of that, it does transcend geography, race, language, and everything else. Women naturally do it because they are women, and we naturally don’t do it because we are men. It’s really just that simple.)


I subscribe to several email newsletters from John Alanis
, Shelley (McMurtry, a great source of female perspective which I highly recommendet) and even David DeAngelo. And, I've purchased materials from several, but this email about the baseball player was quite possibly the best of all of you yet.

The club metaphor, bubble blowing irreverence, etc., was excellent. The best part was using other people as mentors. In the past, I had always been intimidated by people with superior skills, but using them to improve myself is a much better idea.

Thank you so much,

You see? These guys can see themselves doing as I recommend and see the benefits of it, and instead of asking “will this work for me?” they’re not only applying it, they’re even abstracting greater lessons by following the logic path to its inexorable conclusion.

It’s hard to thrive on reason and logic when your life seems to be falling down around you unless you’re disciplined and have learned through experience that the more logic and facts you apply the quicker the situation and the bad feelings it creates will pass. You should always look into yourself for your confidence and courage, but when all else fails, you can still look at those around you and say to yourself, “Well, if they can do it, I can do it!”

What I’m talking about doing isn’t something unnatural that takes years of study and practice. Most of it is simply removing unnatural, wussifying programming and letting your true self show through, maybe for the first time in your life. The few things you have to learn are things you’ve wanted to know all your life, like what makes women tick and what they really want, and how to really communicate with them, which really boils down to three very simple rules. You would literally have to be brain damaged to not be able to do it; indeed, if you can read this newsletter, you can do everything that you need to do if you simply choose to do it.

So why not get started, right now, while you’re thinking about it and have access to the tools you need to make it happen, quickly and easily? Stop looking for reasons to abstain from acting and take action. It’s the only way you’ll get results.

Your next action is to bop over to and download your copy of "THE Man’s Guide to Great Relationships and Marriage," and join the ranks of men who are happy and with happy women, instead of living bored, celibate, in fear of affairs or divorce, or any of that other nasty stuff that so many of us have lived with since the 1980’s.

In the meantime, live well, be well, and have a wonderful day!

David Cunningham