Saturday, June 21, 2008

The Most Accurate Barometer of Your Relationship and Marriage Status

Did you ever want a really accurate barometer of the nature and status of your relationship and marriage? One so accurate that it could tell you whether you needed to be deepening commitment or bailing out as of this minute? I have one for you, and one of your fellow readers spotted it!

I keep saying that I have the smartest readers on the planet, and I dare anybody to argue with me, because I have some pretty solid proof. Many of you pick things up from my book and newsletters that while sitting there in plain sight, most people just skim right over and don’t notice how incredibly useful they are and what an impact they could make on the rest of their life.

Such a pearl is displayed here, brought out by Joe, one of my top students, from a recent newsletter, and “Jeff” in Queensland, this one just happened to be something that you need to pay extra attention to, Buddy:

Hey David,

Reading through the entire text of today’s post I found this passage:

“Committed relationships are either synergistic partnerships or they are something that will destroy you; there is no middle ground. If your relationship isn’t fulfilling you and giving you cause for celebration, it’s killing you, either through the slow poison of the erosion of your self-worth and self-respect, or the explosive shockwave of excessive demands and manipulation that continue until you are wiped out, when the fatal blow is delivered, the break-up, accompanied by the news that everything you did just wasn’t quite good enough.” be a revelation and the best barometer I've seen. It's been printed out and will be posted and read every day. Often I feel like a slow learner, but I also know that lessons tend to be repeated until we gain the requisite knowledge.

Joe brings out two VERY important points, and I want all of you to study and reflect on them, because your life and happiness depend on them. Yes, it is that serious!

First, the obvious, that your relationship or marriage is either making your life better or it’s sucking it dry. There is no middle ground. And you may say, “Well, it’s not so bad. I can tolerate it. It’s better than getting out and having to date again, even if I’m not particularly happy.” Masculine bovine feces!!! (B.S.!!!)

If the latter is your response, you’re just killing time, waiting, and enduring. One of the wisest men I ever knew was fond of saying, “Son, you can’t kill time without injuring eternity.” And it’s true. Every minute you spend in a bad relationship is a minute you can’t spend finding and enjoying a good one, trapped in your “comfortable unhappiness.” And “sucking it up” is the act of a coward in this case; a real man will love himself enough to fix the situation if it can be fixed or find a new situation if his current one can’t. Commitment isn't commitment to anything except status quo and the easy way out if you're just using it as an excuse to not take necessary action.

The other, less obvious but equally profound thing that Joe points out is that we will make the same mistake over and over until we learn better. It’s sort of a corollary to “He who isn’t familiar with history is doomed to repeat it.” It won’t do you any good to exit a bad relationship if you don’t make the effort to learn how to enter into and maintain a good one, one that is based on love and attraction instead of need, lust, etc., and one in which there is genuine, deep compatibility, open and fulfilling communication, and fun and adventure.

So there are the big questions: How are you getting along? And what are you going to do about it? Is it good, but can be better? Is it salvageable? Is it doomed? Can you kick it up a notch? Notches even? If this one is bad, can you find a wife? Or just the next future ex-wife? If you find a wife, can you hold her love, respect, interest, and attraction? Or will you bore or frustrate her into affairs, or into shutting down so that you have affairs?

That’s a pretty scary bunch of questions for most people. Are you one of them? If so, would you like some answers?

I have them for you, really! Ask anyone who has ever read and applied my book, "THE Man's Guide to Great Relationships and Marriage" to their relationship or marriage. Some have found that they could indeed kick things up, others that they could fix some pretty serious problems and then kick things up, often to better than they had ever been. Others have found that they were in a marriage that was doomed before it ever came together, and found their way out gracefully, peacefully, and with their dignity (and assets!) intact, and went on to find a good partner and a happy life.

So what will you do? Sit and sulk, saying, “Well, it could never work for me?” Or will you go to and download your copy of this book that has worked for everyone who has used it and start making the kind of changes that make the difference between suffering, merely existing, and living? I STRONGLY suggest you do the latter, because life is too short to do anything else.

In the meantime, live well, be well, and have a wonderful day!

David Cunningham

Friday, June 20, 2008

Sex As a Weapon in Relationships and Marriage, Part 1: It's Wielded in Ways You May Not Realize!

So you think you’ve never paid for sex just because you haven’t visited a prostitute? If you’ve ever let a woman become even a little bored with you, you certainly have. Indeed, sex has been the weapon of choice for many women since the dawn of humankind because they can wield it so effectively, IF we let them…

You might remember Hannah, whose “ladies’ book club” had the contest to see who could entice their husbands to buy the most extravagant gifts for them just because they were bored, which you can review in the October 14, 2007 newsletter
, and I would strongly suggest that you do, because it was a “must read” issue. Hannah, a real “whistle-blower,” wrote with another account of something that many women have been known to do that men never suspect, and this one is a real “zinger”!


You might remember my group of friends that meet a couple of time a month for time away from the family and husbands, our book club, but there were time that we did invite the men to join us. At one of the dinners we had one of the men stated that he had never nor would he ever pay for sex. Of course all the women at the table laughed and the men for the most part could not figure out why we though it was so funny. I think that they just thought we believed he was lying to us. The truth was we know all men pay for sex if they are in a relationship, or in his case married for 12 years to one of us. LOL!

His own wife, Carol, had just snookered him out of a pair of Chanel sunglasses that cost a couple hundred bucks. She liked to shop only in the best places. No Wal-Mart for her, only specialty shops where they cater to you every need, in spite of the fact that she didn’t work and her husband was working two jobs most of the time to keep up.

She called her husband to tell him she was shopping and wanted those sunglasses and he told her that to spend that kind of money on sunglasses was crazy and this was one time he was going to say NO. Well you know how that went over and that night Carol did what most of the girls I ran with did when we really wanted something and were denied.

That evening after her shower she dressed herself up in her best and sexiest nightie and made sure he saw her every time she walked past him. That night she told him to go on up to bed that she was not really that tired and thought she would watch some TV and would be up later on. Later that night she crawled into bed next to him and made sure he knew she was there, but wouldn’t let him get close, teasing and tormenting him to death.

A couple of hours past of her brushing against his leg in bed and she stated how hot the rom was and takes off her clothes and climbs back into bed under the sheet once again making sure to wake him just enough to know what was going on. This time he made sure she knew he was there and as he started making advance toward her for some early morning naughtiness she did what some of us women do best. She reminded him of the sunglasses she had wanted and how much more she would be in the mood if only she could have those sunglasses so she could look good for him all the time.

As they lie together in what she described as :the after glow of getting her way,” she told him, “Now would this have been much easier to let me have the glasses yesterday and you could have had me all you wanted last night.” As I listened to her tell her story and then show all of us her new shades, I could not help to remind all of my friends that this was the same man that only a few nights before had bragged to all of us he never paid for sex and never would.

I would like to state for the record I am no longer a part of that group and have since learned what it is like to take pride in earning what I get, and am so grateful I have a wonderful man now that took years out of his own life to teach me a very valuable lesson on such craziness. We have sex when we want it, which is often more than once each day, because we have both earned the right to have each other at anytime.

I wanted to share this with you because I thought you might get a kick out of it.

Take good care,

When I read that, I was thinking, “not just ‘damn’ but ‘DAY-UM!” (That’s “damn!” with a strong southern U.S. accent, about two steps beyond “hot damn!” for those of you unfamiliar with the dialect!) There might be a lot of ticked-off men around when this hits the press!

But wait a minute. I don’t like to talk about “fault” because it’s usually pointless, but an issue we can address is what really brought these two to where they are? He’s doing all the work, she’s spending all the money, and since she has no real interest in or appreciation of their sex life, feels free and apparently justified in using sex to get her way and put undo strain on the family finances. That can only be because he’s a pushover – WUSS! – and she’s bored with him and using retail therapy to get her kicks.

Yes, we can divine that from the situation, because even if she had childhood issues with material deprivation, if she were feeling the attraction that a woman should be feeling in a healthy relationship, she’d be finding other ways to arrange fulfillment of her material desires. So guys, brace yourself for a terrible truth:

If you have let your wife or girlfriend get bored, you are paying for sex. There’s no other conclusion that can logically be drawn.

Yes, that sucks. Out loud. Through a straw. But it doesn’t have to be that way. If you were trying to get a woman’s phone number or a date with her and blew the attraction, you’d be done, but if you’ve been together for awhile or have married, there’s a level of emotional investment there, for both of you. And that buys you some time to reignite the attraction and some motivation on her part to let you, and even help you!

But you’re not going to do it by letting her lead you around by the nose and trade you sex for expensive sunglasses. You’re going to have to take a good look at your life, figure out where the attraction was lost, figure out how to get it back, and learn enough about women in general and your woman in particular that you don’t ever screw it up again. Can you do that?

Not likely. If you could you would have already. Most of us simply aren’t born with what we need to get the job done. But there are a few of us who have the kind of personality that makes women like to talk with us and teach us things about themselves, and unlike most of the others, I chose to write a book for you about what literally hundreds of women have taught me so you wouldn’t have to try to figure it all out on your own.

They taught me about how to really evaluate a relationship, how to talk with and listen to a woman (which is a lot more science and a lot less art than we have been led to believe), and how women think and act, according to both what is important to them and their involuntary reactions to biological “triggers,” such as leadership, authority, mystery, humor, adventure, etc. They also showed me how their emotional scales are entirely different from ours, and how they can get in such bad emotional shape that they can internally justify any thought or action, no matter how strange or destructive, to get themselves back into their comfort zone.

That’s a lot, and it’s a big book, too. But get this: It’s working for everyone who is using it. That’s because it’s not just a bunch of theory and opinion. It’s a collection of facts that have been put together and tested, refined, retested, and ultimately proven. And among the many testimonials for its effectiveness that readers have sent me are some that I can’t even reprint because they’re too steamy for some adults to want to read and for any to want their children to see. That’s success, because that kind of intimacy doesn't happen in mature relationships that aren't working!

So whether you just realized that you’ve been paying for sex, you’re tired of fighting all the time, you’re sick of fearing – or seeing – affairs, or things have just cooled off a bit and you’re ready to kick them back up and save yourself the pain and aggravation of problems, this book is for you. So go to and download your copy of "THE Man's Guide to Great Relationships and Marriage" and get started. The longer you put it off, the worse it’s going to be, so the sooner you start, the easier and better it will be.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Thursday, June 19, 2008

Reader Responses: Women REALLY Want the Alpha Male in Their Relationships and Marriages

The “spin machine” is turning out articles on “beta males” and other forms of wussy guys right and left, and they seem to be ignoring the only factor that matters: What women REALLY want! Keep reading…

For some time, I’ve been receiving letters from readers asking about the popularity of so-called “beta males” in the popular press; soft, jelly-legged figures like Al Gore gaining the spot light while real alpha male leaders are deemed “alpha dogs” and anachronisms. Nice try, press guys and screenwriters, but you forgot something…

Women hate that crap! Yeah, they might listen, they might empathize, they might feel some emotional connection that wins a vote or makes them buy a movie ticket, but that’s the kind of guy they want to SHOP WITH, not be led by, not have heading their household (and sorry feminists, but alpha males DO head the household, and men who do not are punished as their wives’ boredom mounts and brings discord, affairs, and finally divorce), and certainly not wanting to have se’x with!

Think I’m kidding? Check out what one of your fellow readers has reported in the last 24 hours:

Hey David,

Wanted to respond to your recent series of emails. Great reading for sure. I wanted to provide proof to everyone that what you say is true.

I had a woman look at my online profile recently. What caught my attention is what she said her ideal mate was. Take a look :

"I'm looking for power... strength of mind, body and soul... Someone comfortable with themselves and knows they have nothing to prove, but proves everything with the way they carry themselves. That's someone special. Is it you?"

This is a nutshell version of an alpha male if I ever saw it. It's even better if women can articulate it like this one has.

Take care and keep up the great work,


Any questions? And no, this is not an isolated response. You can see this desire as a common thread on any local version of Craig's List or any other dating or marriage site where women are leaving personals ads or speaking openly about their needs, desires or dreams. Indeed, I interviewed 208 women for the research for the first draft of "THE Man's Guide to Great Relationships and Marriage" and of the 188 who were in the couples who completed that research, ALL of them gave the same basic description of the man they wanted. The other 20 were single, and along with this same description, they also had a few romantic notions of adventure, etc., that were still fresh on their minds because they were in the dating world and looking for it.

So not just “no,” but “Hell no!” This isn’t isolated, nor is it non-representative. The only women who are wanting beta males are those who are so predatory or otherwise screwed up that they want to CONTROL a man, not love and respect him.

So who are you going to listen to? A bunch of reporters and fiction writers with an agenda? Or a bunch of women who not only know what they want but incidentally agree 100% in a crowd that they ALL want it???

I STRONGLY suggest you listen to the women. Especially now that there are slight stirrings in the press by female readers referring to the advent of the “retrosexual,” a cry for the return of strong leading men on the screen (such as the recent return of Indiana Jones!) and alpha males in their lives, the way it used to be before an ill-fated wave of wussitude swept across the world and castrated most of our gender.

And I’ll make it easy for you, almost TOO easy. What they said, and what we later proved they really wanted, not to mention how to give it to them without kissing their butts and turning them off, is presented in my book, "THE Man's Guide to Great Relationships and Marriage," and you can download your copy at right now with a few mouse clicks. Take advantage of the facts while you have them available, before the popular press manages to obscure them and leaves you with one of those bad ideas like that nonsense of crying at chick-flicks like we did in the 1980’s. Life is short, so set yourself up to enjoy it.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Wednesday, June 18, 2008

The Emotions of Relationships and Marriage: Love, Attraction, Need, and Lust

The following is actually chapter two of my free Break-up Busting 101 report; I’ve noticed that many people are not taking advantage of this wealth of information and I want to show you what you’re missing. In this chapter, we’ll talk about the four basic reasons people get into relationships and how to know if you’re there for the right reasons or the wrong ones.

Welcome to Lesson 2 in our Break-up Busting 101 crash course. I’ve noticed that a lot of so-called “free reports” are actually no more than glorified sales letters, but not so with mine, and I want to show you that today so that you will take full advantage of this genuine gift of valuable information. Indeed, I’ve included a condensed version of one of the most important – if not THE most important – chapters in my book, both to help you get a new understanding of how bad things can get when you think you’re doing the right thing and to prove to you beyond any doubt that if you are really interested in making life better, I can and will help you.

So let’s talk about the reasons and emotions that cause people to come together in long-term relationships, how to identify them and distinguish between them, and most important of all, how to know if you’re in a relationship for the right or wrong reasons.

I write about this subject frequently because it is so vital to the success of anyone seeking a happy life in a relationship, and I want to write about it every day, because it is indeed the cornerstone of every well-rounded, well-matched, and happy relationship. These emotions, needs, and reasons are love, attraction, need, and lust. What happens if you confuse them? Did you know that they are different?

Unfortunately, most people don’t, and they are indeed not only different, but entirely independent of each other, as you are about to see. Thanks to Hollywood, poets, and poor grammar, among other things, many people use the word “love” in referring to all four of these very different and entirely unrelated conditions. Do you have any idea of the potential impact of such a mistake?

What if you feel as if you can’t live without somebody, which is need, and mistake that for “love,” which simply is “to value”? Will you be valued by someone whom you need, treat with jealousy and fear of losing them, causing you to try to control them and abuse them when they scare you? Hardly.

What if you are addicted to sex, and confuse the gratification it gives you with love, or if your sense of self-worth mistakenly comes from self-medicating your insecurities about your masculinity with frequent sex and marry someone thinking that the feeling you have will make the marriage work, when you don’t value the other person, and worse, don’t share their values? It’s a disaster that you can look around you and see every day, and an all-too-common cause of broken marriages.

Let’s stop with the what-if’s, since many may not see the difference at this point, and define these four conditions:

To love is to value, to hold in high regard. Over the years, dictionary writers have included the other three conditions in their listed definitions for love, not because it was correct, but because it had become prevalent in our language as everyone sought prudish euphemisms for emotions and conditions they did not want to name because they would then have to face them.

Lust is a purely physical, biologically-caused desire to engage in sexual acts with another person – any person. Lust can even be at least partially satisfied by masturbation because it is just physical. The orgasm (sometimes multiples are required) sets off a cascade of chemical reactions that ends the state of heightened sexual desire. Neither love nor attraction is required to experience lust; in can indeed by induced by oral or injected medication, including testosterone, the male sex hormone.

Attraction is also biologically-triggered, automatically and consistently, but it manifests as emotional excitement and desire for intimacy and sex with a specific person who has triggered it; engaging a person for whom you do not feel attraction will not fulfill the desire it creates, which differentiates it from lust. It is not, however, a feeling or indication of value, because a person can feel attraction for someone they literally despise, such as women who crave the attention of men who beat them and wait for them to come home for prison, telling themselves it will be different this time, or men who try to drink themselves to death or engage in other self-destructive behavior because they can no longer sleep with the wife that just left them and took everything he owned to boot.

Need is just that, a demand placed upon another person for something they have, usually their life. Where love is characterized by a strong feeling of happiness when with its object, and wanting the object of your love to be happy as well, looking forward to your next meeting, etc., need is characterized by a fear of losing another person, and thoughts center around what will happen if they are no longer in your life, creating an overwhelming concern for not being able to live without them. Where love causes one to do nice things for another and enjoy it, need causes one to either try to “buy off” someone with nice gestures or to overwhelm, manipulate, and/or control them, resenting them and the power they hold over one at some – if not all – times.

Not one of these four conditions is in any way related to or dependent upon another; any of the four can be experienced in the total absence of the other three. This blows a lot of poetic notions and language right out of the water, such as “making love,” “in love,” “love child,” etc., but that’s irrelevant. What is supremely relevant is that you must accept these conditions and their differences as they are, understand them, and appropriately create them, enjoy them, or guard against them (as in the case of need, lust, and at times, even attraction) in your own committed relationship or marriage:

Yes, you want to love and be loved. If you’re not valued by the person you value, or don’t value a person who values you, you’re mismatched, and doomed to a life of boredom and resentment at best, and most likely headed for conflict, resentment, affairs and divorce.

If you experience lust and indiscriminately desire sex with people outside your relationship, your partner may resent it tremendously, as you might if the shoe is on the other foot (not all people regard sex as exclusive to a single partner – “open relationships,” etc.). Such hedonistic desire and values can only work in a relationship where both partners share such a value structure and view of sex, and rarely if ever is it enough to support a relationship.

Attraction for your partner is a wonderful thing, as is having them attracted to you, but attraction outside the partnership can be disastrous in the same way and for the same reasons as lust, except it can be worse because of the emotional element that goes with attraction. A relationship without attraction between the partners is a simple friendship, and a boring one. Such a relationship with love but no attraction is the relationship where you hear about partners having affairs, saying, “I love my husband/wife dearly, but I need more.” That “more” is the excitement, fun, etc., that are created by attraction, and if they are missing, trouble’s coming or already upon you.

Need is bad for everybody. If you or your partner is being needy, the negative emotions described above will be present, especially in a codependent pair. If the symptoms of need are found, somebody needs to start an intense effort to increase self-esteem to a healthy level. If it can’t be done, the relationship is virtually doomed, and a “defensive exit” must be considered after all other options are exhausted. Partners want partners, not dependents, and I can’t tell you how many times I’ve heard women say, “He was fun when we met, but he turned out to be so needy I just couldn’t stomach him,” or men say, “Well, she waited on me hand and foot, and that was the problem. It wasn’t because she cared that much about me, it was that she was that insecure and just smothered me to death.”

Gentlemen (and Ladies!) I know many of you may be thinking that this is a load of crappy opinion and that it doesn’t work that way for you, but it’s not. It works this way for everyone, and unfortunately, many are unable to see it until so much damage has been done that they are forced to drop all pretenses in a last-ditch effort to salvage and redeem their lives. Don’t let this happen to you; arguing with reality is a self-destructive fool’s errand. Accept reality and make the choice to use it to your advantage in fixing and enhancing your relationship instead of fighting it while your relationship continues to come apart. It’s not hard to do when you know how.

I can’t and won’t tell you that everything that you could possibly ever want to know is in “THE Man’s Guide to Great Relationships and Marriage.” BUT! There is more than enough included to fix issues that can be fixed and help you identify both major and minor issues that can’t be fixed (such as drug addicts, abusers, codependent partners, needy losers, incompatibility, etc.) and deal with them appropriately as well, allowing you to move on and have a life instead of being stuck with someone who simply wants to suck the life out of you.

This information has been tested and worked for everyone that has used it so far, and to this date I have yet to be asked for a refund by anyone who has tried it (and only two refunds for any reason!) – can you imagine how significant that is in an industry where people frequently buy downloadable information with full intention of asking for a refund and keeping the information??? It’s so profound and works so well that even people who may not be intending to pay for it are deciding it’s worth every penny. Read the writing on the wall, make the choice to take responsibility and improve your life and relationship, and take charge by downloading your copy today at I know I sound like a broken record, but life really is too short to spending it wishing you had answers when they are this readily available and affordable.

In the meantime, live well, be well, and have a wonderful day!

David Cunningham

Tuesday, June 17, 2008

Breaking Out of a Rut Can Save Your Relationship or Marriage

Readers frequently talk about “getting into a rut,” whether it’s personal, at work, or in their relationship. What do you do?

I’ve alluded to this problem on occasion, but never really addressed it because the solution has always been so obvious to me, but judging by the number of e-mails I’ve received on the subject, apparently it’s not so obvious for everyone else: How to deal with getting into – and especially OUT OF – a rut.

For men, getting into a rut is just a little too easy. Where women’s emotional scales run from zero to infinity, meaning that boredom is as bad as it gets and both positive and negative emotions will often fit the bill equally, our emotional scale runs from negative to positive, with neutral (boredom) being in the middle. We prefer boredom to problems, and our first priority in any crisis is to return things to that boring norm before trying to move on to great things. Indeed, for a significant number of men, success is as undesirable as failure, because it means shaking things up, deviating from the safe zone around boring, and going to what for them is a stressful extreme.

Fortunately, most of us don’t strive to be bored, but for many of us it does have a way of growing comfortable (see this article on being “comfortably unhappy” and this reader's very enlightening response to it in the archive to get up to speed on this crucial concept). We fall into habits, and we kind of hold there, taking a break from all the excitement in case we need extra energy to weather some new crisis that may jump up.

Guys, this isn’t a good thing. If you want to experiment with peace and quiet and find out what words like “solitude” and “mundane” really feel like, plan on doing that during your retirement; it will most likely happen to you then anyway. While you are young and healthy (and by young, I mean any age under 70), habits that make you just cruise along without incident from day to day make you “dry up on the vine.” If you can look at your life over just the last month or two and see yourself doing the same thing every workday during that time, and spending your weekends the same way, like vegetating on the couch in front of the TV with a beer and snacks, you’re killing yourself, and likely damaging your career and your relationship as well.


Glad you asked. Settling into that kind of routine and creating that kind of comfortable boredom makes you uninteresting, and often will make you unmotivated as well – being bored makes you boring to those around you. If you and three other people are up for a promotion, skills and experience are equal, and you’re boring and the other three are not, who do you think will be the first one dropped from the running just to narrow the focus on the evaluations? You guessed it. And unless you’re brand new to this newsletter, you already know that “boring” is the absolute worst label that a woman can ever put on you, because you are then at the most negative end of her emotion meter. If this is you, what do you do?

Break out! Do something different; not necessarily dangerous, wild, or crazy, but something fun or interesting that you haven’t done recently, or haven’t ever done. I strongly suggest taking on at least one mental and one physical self-improvement project (like taking up Sudoku or logic problems and losing 5-10 pounds) to give you a quick self-esteem boost plus a hobby to keep you away from the television.

It’s a huge bonus if the hobby can be some kind of relationship enhancer, something your partner will see you doing and be stricken with new-found attraction from having seen you exhibiting distinctly male behavior. Flood yourself with new and exciting things to do for a week or two just to see what really grabs your attention and breaks you out of old habits, then stick with the two or three things that really do interest you. That’ll get a personal or even a work slump (with a minor modification) handled, but what about a rut or slump in your relationship?

Same thing! Mix it up! Shake it up! Do something fun. Go to a new restaurant. Do something neither of you have ever done, or at least never done together. Take up something interesting and invite your partner to join you. Even if they are in the rut with you and resistant to breaking out, there isn’t a woman alive who can see a man having fun without her and not want a piece of the action. If you invite her to do something fun and she declines, do it yourself. She’ll either join in or you’ll know for a fact that she detests whatever it is you’re doing. Just keep doing fun and interesting stuff, get good at it, gain the confidence that comes from competence in your new pursuits, and she’ll come around pretty quickly. Like I said, there’s not a woman alive that can stand being left out of the fun for very long.

For most people, a great relationship is one of the most rewarding things in life, and devastating when it goes sour. BUT! Getting into a rut doesn’t have to end your relationship, even though it’s the root cause of more break-ups and divorces than anything else. It takes being fairly well-matched with a good partner, being able to communicate well with each other (which isn’t easy until you learn the differences in how men and women go about it), and keeping it fresh and fun and the sparks flying. That in turn will make the rest of your life improve, because a happy home life is for many of us the foundation for all other happiness; it makes a great career and everything else much easier to achieve because home-front stresses detract from everything else in your life, robbing you of capacity for and motivation to achieve.

You’ll find that if mama’s happy, everybody’s happy, especially YOU! That’s the cornerstone of the “Making Her Happy” philosophy. When your partner is happy, those wonderfully fun and nurturing things that come naturally for virtually all women get stirred up and she goes on auto-pilot doing the things that make you feel just as wonderful as she does. It’s not hard, and doesn’t involve putting on some act or memorizing a bunch of catchy jokes or lines, just learning a few things about her and yourself and putting them to use. Any man that is worth a hoot for anything can do it, and enjoy doing it as well. All you need is the know-how…

It’s in “THE Man’s Guide to Great Relationships and Marriage,” tried, proven, and ready to work for you. Jump over to and download your copy right now, because opportunities like this don’t come along often, and they can disappear in the blink of an eye…

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Monday, June 16, 2008

Boredom Can Creep in After Weeks, Months, or Years, and Destroy Relationships and Marriage

It may only take a few weeks, or it may take years, but sooner or later virtually every couple falls prey to boredom, unless you understand a few basic things about attraction and intimacy and can avoid it. Once lost, you can get it back if you act in time, but it’s far easier and loads more fun to keep it going, like an eternal honeymoon, instead of watching the slow decay of something wonderful and then having to go through heroic efforts to heal the wounds.

This edition could rightly have been part of my “Want Women Want” series, because one of the biggest things that women really want is to avoid being bored, but the issue and message here is bigger than that. In case you’ve only been following for a short while, boredom is a woman’s most dreaded state, and is at the most negative end of her emotional range, like fear, anger, and frustration are at the negative end of men’s emotional range.

Interestingly enough, the physical manifestations of either gender being at the negative end of their emotional range are the same: extreme agitation, tendency to be entirely illogical and act out of desperation, physical symptoms like sleeplessness, nausea, tremors, etc.

Boredom’s effect on women is grossly misunderstood by most men (and some women as well) because it doesn’t effect us the same way, so for future reference, Gentlemen, imagine the feelings you would experience in losing your job, having difficulty getting another, watching the bills pile up, and suspecting that your wife is about to leave. Those feelings build up over time and eventually can make you entirely unstable. Those sensations of depression, desperation, fear, agitation, etc., that you would feel under those circumstances are what a woman feels as she gets more and more bored.

Borrowing from medical terminology, “acute boredom” is a short-term severe problem with an immediate symptomatic cure usually gained from radical treatment: a fight, usually over nothing. “Chronic boredom” is a bigger problem. It develops over months or even years of very gradual decline in the excitement level in a woman’s life caused by routine, lack of “adult time,” career stagnation, and watching her partner grow apathetic, fat, lazy, and desirous of spending evenings drinking and channel surfing too much and talking with her too little. Yes, months or even years, and when it builds up enough pressure, fights won’t cure it, and affairs and divorce start slipping into the picture as an option.

The following letter caught my attention, not because of the decay of the relationship or its resurrection after reading and applying what’s in “THE Man’s Guide to Great Relationships and Marriage,” but the amount of time it took for the relationship to fade! Meet Karen:

Dear David,

I have been in a love relationship with my best friend for seven years now. I have always tried to take care of myself and be attractive to him. Last year I began to think that maybe we should have just stopped our relationship at being friends and never become lovers. I found myself looking at other men and wishing that Jack had some of the qualities I found so attractive in them. I made one last attempt at talking and trying to tell him that we were no longer attractive to each other and one way or the other something would have to change or we were over.

He came across your website and bought your book a short time later. Within a few days I noticed a big difference and within a month I was not living with the same man I was thinking of leaving the month before. I was living with the guy I fell in love with 7 years ago! No one could prepare me for the changes not only in Jack, but myself as well. “Taking it to the next level,” whatever that would be, wouldn’t begin to cover what happened to us over the next couple of months, and we’re getting married this weekend, after living together seven years and almost losing it all!

I can not understand why anyone would pass up the chance to have the kind of relationship like what we have after reading your book. The words “thank you” seem so little compared to what your book as done for us. My whole life is right out the dreams I had as a young woman.

Karen B.

Well Karen, dreams do come true, but you usually have to take charge of making it happen like you and your husband-to-be did, and congratulations for doing so!

Folks, what kills me about this letter is that most relationships die of boredom somewhere between a few minutes and two years, yet this one survived six years before the couple started drifting. Some would blame something once known as “the seven year itch,” and I couldn’t argue with that, but these days I see people who either make it or don’t very early in the relationship.

Indeed, I’ve been working with couples who have been together as long as 44 years, and the most common thread in all of them is boredom. What’s shocking is how quickly a woman can build up a head of steam after all that time and start moving for separation; one went from “status quo” to out of the house in four days!

I spoke with her in a counseling session, and she said that she still loved her husband deeply, but after 37 years of marriage, the idea of him disappearing into his study to spend the remainder of the evening with his carving hobby until bedtime even one more time was too much to bear, and at 61 years of age, she was ready to start over if that was the only way to escape the nightly abandonment and boredom. The problem has been resolved and they are again happy and reengaging one another, but it was a VERY close call.

Let me be clear; I’m not saying divorces happen that fast, it’s that couples report settling into routine, losing excitement, get lazy, and the magic goes away that fast, even though they may remain committed to each other (or the institution of marriage, the kids, or whatever to hold it together) for decades, like my grandparents did. Karen says they had fun and excitement for six years, and then trouble started.

Boredom is insidious, covert, unpredictable, and deadly to your relationship, and it can slip in unnoticed the minute you drop your guard, just as it did with this couple. The trick is to know the opponent, and know how to guard yourself against it, which in this case is by remaining aware of each other’s needs, lives, excitement level, and having fun and growing together in ways that keep you close, intimate, excited, etc.

As Karen said, what’s in “THE Man’s Guide to Great Relationships and Marriage” is information for men about women, but a lot of it is also information that women aren’t aware of about themselves and men! It can do you both a world of good to read it, because it will let you keep the home fires burning bright instead of having them go out and having to rebuild and reignite them in the dark and under duress later. Do yourself a favor and go to and download your copy right now, because life is definitely too short to spend it bored and doing all the ridiculous things people do to fight boredom (like affairs, or weekends in a therapy retreat!), especially when you have such an option that is so easy and affordable as this.

In the meantime, live well, be well, and have a wonderful day!

David Cunningham

Sunday, June 15, 2008

What Women REALLY Want in Relationships and Marriage, Part 5, the Man of Their Dreams and What He Looks Like

No discussion of what women want could be complete without discussion of the Alpha Male. Female readers sound off about what they think about the Alpha Male. In short, they WANT him, NOW!

I have tons of e-mails (mixed metaphor, anybody? LOL!) from women about their reactions to the alpha male, his personality, behavior, bearing, leadership, etc., and since alpha male behavior triggers automatic, biologically-based attraction response, this is indeed something very important you must understand if you truly want to be a man who knows what women want. I’ll give you some examples…

Check these out:


Where can I get a man that will propose to me in a dip at the end of a Flamenco????? I watch that dance sequence in “The Mask of Zorro” all the time because it’s better than any romance novel at getting me juiced up. It’s just too hot for words! And that fire in Aleandru, and the determination in Delavega, they are so smooth and so hot, and just take charge of everything around them, as if no matter how bad things have been or could get, they own the world they walk on! GAWD!!! Now, if you’ll excuse me, I’ve got to tend to something… ;-)


(Sent in response to a recent newsletter about the importance of building attraction and being able to kill it even in a marriage proposal.)


Just some affirmation from one of your female readers ... I loved what you had to say today about the Alpha Male! And from this female's perspective, you're right on target. There is nothing sexier than a man who knows what he wants and sets out to get it, but still takes care not to trample on others to get there. It sounds lame, but "careful determination" is high on my list of traits that I'm looking for in a mate. I want the man who will set out boldly in the direction he desires, who will make sure he has gathered all the necessary data and considered all the important points of what his next step should be, so that when he makes each step, it is bold, sure, and determined. There is nothing wimpy about this man, because even though he's careful and considerate, he is those things in a way that comes across as prepared and in control, not insecure and second-guessing. He has all the facts, and he operates from logic and knowledge -- he IS the Alpha Male. From this gal's point of view, you've got it nailed! Thanks for your insights!


Hi David!

I have your book, and I’ve been reading your newsletter for a long time now, and I’m starting to wonder why you’ve not yet been on “Oprah”. I keep forwarding your stuff to my guy friends, and some have said they’ve subscribed. The others just don’t get it. They continue to cower before the women around them, feeding us B.S. compliments in a sorry effort to win our approval, never realizing that if they want our approval, the first thing they have to do is stand up and stop seeking it.

Then they have to listen. They need to recognize when we’re serious about something and when we’re playing, when we’re really having a crisis and when we’re just testing to see how much drama they’ll put up with, and when we’re testing to see if they’re going to act like men or wimps, they need to calmly tell us to “put our big girl panties on” and straighten up. When we’re having a real crisis, we want a man to be strong enough to hear the outpouring of a problem without trying to jump to our rescue, and then tell us get on with handling it, and let them know if they can be of assistance, instead of getting frantic with us and assuming that we’re frantic because we can’t handle it ourselves. We can. We handle ourselves differently than men, but the vast majority of us do handle ourselves. It takes strength and brains to be that man, one who can recognize the difference between expressing crisis and a plea for help and being considerate enough to act appropriately, and those who are that man are the most desirable of all.

They also have to have themselves together enough to have fun with us. We don’t like being around sappy, whiney dorks, or boring sticks in the mud. We want to be with achievers, as you call them, who get things done and feel like they’ve earned a good time, and can have one, and bring us into it at will with laughter and enthusiasm. God! How we hate to hear the words, “I don’t know, what do you want to do?”

Yes, we’re hard to understand sometimes, and most of us know it, but more and more of us are getting past that dime novel idea that men should just know everything. We’re realizing that we don’t really want them to “just know,” but that we do want them to recognize it when we tell them, however subtly we may express it. To that end, many of us are starting to speak out in forums like this, because the time for improvement is at hand, and we all, men and women, deserve better.

(also unsigned)

Whoever these women are, they either have or will have a good man. The first certainly seems to be saying that she’ll accept nothing less than a true alpha male, one who is strong, but earns his way through the world – he doesn’t just beat somebody over the head and take what he wants, he works for it, knowing that he can earn it and is worthy of having it. In Objectivist philosophy, this is called “rational self-interest,” and is the cornerstone of appropriate human behavior, especially for anyone wanting to be happy and enjoy self-esteem, because such achievement is self-esteem’s only source.

The second seems to be confirming, albeit more verbosely, everything the first says. In short, they want this “alpha male” in their life, and aren’t leaving us to guess who he is and what he looks like anymore.

When you’ve finished “THE Man’s Guide to Great Relationships and Marriage,” you might want to follow it up with one of Ayn Rand’s novels, like “The Fountainhead,” or “Atlas Shrugged.” They are incredibly well-written, and project man as a truly heroic being, strong, logical, motivated, walking tall and moving through life with a purpose, an image that every woman wants to see every time she looks at her man, not just because it’s exciting, but because they are “biologically wired” to recognize such characteristics and respond to them – it’s called “attraction.” (Now there’s a clue!)

I’ve included pages upon pages of instruction and examples of how to be this man in “THE Man’s Guide to Great Relationships and Marriage,” and Gentlemen, the women are constantly saying, “Hell YES! This is what I want!” so pay attention! The choice is yours; choose well, and jump immediately to, because life is just too short to spend it bored and wanting.

In the meantime, live well, be well, and have a wonderful day!

David Cunningham