Where Have All the Real Men Gone? Fighting the Extinction of Great Relationships and Marriage

Real men, alpha males, are nearly an extinct species, in spite of all the information available to help men avoid drowning in a sea of wussitude. Why? What can you do to protect yourself and reverse the damage that has been done? Will the woman in your life appreciate it? (You BET she will!)

There is something I have to talk about from time to time because it not only bugs the hell out of me, but out of every woman alive. Women and the dating gurus are also mentioning it, so it’s not just me. Men are rapidly deteriorating into miserable wusses at an accelerating rate, and it’s getting scary.

During conversations with men, the most ridiculous things keep coming up. Fights over things that wives have found out from non-family members that they should have found out from their husbands, leaving decisions about outings, dates, etc., to the women, total indecision about career and asking their wife not for input, but for decisions about what they should do! Men being afraid to be men!!! It’s a disgusting and unfortunate by-product of a lot of miscommunication in the 80’s and 90’s.

I still keep tabs on the gurus in the dating world, and Shelley McMurtry has reported that she went into a bunch of bars in a major Texas city where men and women used to “hook up” with regularity, and it was the same story, singles style – the bars full of women, dressed to the nines and obviously looking for action while the men are playing pool, talking to each other in hushed tones with slumped shoulders and drinking, sneaking a peek at the women and mentally undressing them but rarely if ever walking up to them and introducing themselves, let alone initiating a conversation. Again, disgusting!

Being married, I’m seldom in a bar, but on the rare occasions I’m in a bar, coffee house, or anywhere else that single men and women are, I see the men eyeing the women, looking sheepish, and not approaching; the only ones who appear to be taking any action are the nerdy-looking pick-up artists, sporting their peacock gear a la Neil Strauss, in “The Game,” and as Strauss describes finding out at the end of his book, that’s all just a show to get women’s attention, and has nothing behind it worthy of a relationship or that could ever sustain a relationship, and women are so aware of this that they refer to the pick-up artists’ approach as “running game” on her.

("The Game" is a great book, by the way, and while you won’t learn much about long-term relationships other than what to avoid doing if you want one, it’s still fascinating to see how far wusses will go to try to make up for not having alpha male characteristics they could easily develop in themselves.)

When I’m out and watching couples interact, I rarely see a man walking with his head up, smiling and looking confident; he’s usually looking either angry or lost as his wife or girlfriend seems to be leading him around and making all the decisions, and when she stops to talk to another woman, you can see the looks of “yeah, I’m out with stupid wuss-boy here again, and I’ll call ya later and give you a good laugh about his latest stupidity” from across a shopping mall. Double disgusting!

Gentlemen, it is our station in life to make decisions – not to force our decisions on everyone else, mind you – but to be decisive when we have information; strong, and confident to the point of being benevolently aggressive and even a slight bit arrogant, and having the gonads and intestinal fortitude to talk to women about whatever we want or need to discuss with them, looking into their eyes, not at our feet. We are born and bred to lead. There is no excuse for failing in this regard. Nor is there an excuse for being towed around a place we don’t want to be like a little red wagon, or more appropriately, a child being led by the nose or ear to a place to be punished for his bad behavior.

Yes, we’ve been programmed by our mothers, our teachers, ex-girlfriends, Hollywood, etc., to be “nice,” to “share our feelings,” to be “sensitive,” and do a whole bunch of ridiculous crap that literally annoys women to death, whether they realize it as they are doing it or not, but we are not born or built that way. We are born male, with the capacity to be “alpha male,” and it is our natural state. No matter how long and how severely you have been programmed, you can deprogram yourself with a little knowledge and very little effort.

By the way, how are women responding to all these candy-asses? They’re getting more and more bored and frustrated with them, and pushing them harder and harder towards an emotional explosion in hopes of just getting a glimpse of their maleness. They want us to be real men, to the extent of risking a huge fight to see us do it, and when they don’t get what they want, they continue to escalate until your worst nightmare begins: they decide you may be unsalvageable, and then either affairs or divorce proceedings start, because such things will either get your attention and finally call you to action or at least provide them some relief in the form of drama and a change of scenery. (The one partial exception I’ve noted is in marriages where there is a high level of religious involvement, in which cases the woman “wears the pants in the family,” and both parties to the marriage are obviously unhappy, usually stuck in that “comfortably unhappy” state I warn you about.)

At that point, they have nothing to lose either way. It takes time, and they don’t like going through it, and if they see you suddenly start trying to improve, they will cautiously encourage you while skeptically testing you to see if you have the courage of your convictions and will see it through, or just shrug it off and consign yourself forever to terminal wussitude.

You can fix this, starting right now, if you have the desire and guts and of course, know how to read. That’s all it takes. You’re reading this, so you’re one third of the way home already. Go for broke. Go to http://www.makingherhappy.com and download your copy of “THE Man’s Guide to Great Relationships and Marriage” right now. Fix this before it gets out of hand, and be one of the few and the proud instead of one of the many and lame.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

The Power of Negative Thinking in Your Relationship or Marriage

Norman Vincent Peale’s “The Power of Positive Thinking” has been required reading in any self-improvement curriculum since the 1950’s, but have you ever thought about its antithesis, and how you might be inadvertently creating your own insecurities and failure?

This time of year I look through a lot of catalogs for small but highly personal gifts for friends and family. I was looking through one that had a lot of gag gifts and unusual memorabilia and there was an item billed as a “Motivational T-Shirt” that said “I didn’t come here to lose…” on the front of it.

I thought, “What an idiot!”

You see, there is a big difference between “I didn’t come here to lose…” and “I came here to win!” But a lot of people make this mistake and consequently program themselves for failure.

When faced with a new opportunity, they ask, “What if I can’t do this?” instead of “What do I do after I succeed at this?” Believe it or not, it’s been proven that this “framing” of situations plays a huge role in how you get along in your own environment, you self-esteem and confidence, and your chances of success in anything that you pursue.

(If you want to pursue it further, start with Maxwell Maltz’s “Psychocybernetics,” in which he describes the mental mechanisms that move us toward whatever we focus on, whether it’s good or bad for us.)

This kind of negative programming can turn you into an insecure wuss in a fairly short time, no matter how tough you are. The subconscious mind doesn’t discriminate between positive and negative and doesn’t process terms of negation in your speech or thoughts (it ignores words like “not”); it merely works very hard to bring you toward whatever you are focused on, so if you focus on “not failing” instead of succeeding, you’re actually focused on failure instead of success.

To bring this closer to home, if you’re sitting there reading this newsletter because you are having problems in your own relationship or marriage, you’re reading a lot of advice. If you’re reading multiple sources, you’re reading a whole lot more advice. And if every time you read something you think, “I’d like to try that, but what if I fail?” or “That sounds okay, but what if it doesn’t work?” you’re programming yourself for failure, frequently and effectively, even without regard for the advice you are reading.

You must question the advice you are given. Only a fool would follow blindly everything he reads. But when you question it, do so in a way that doesn’t sabotage your efforts. Ask, “Does this make sense?” “Can I see myself succeeding and moving on to the next step if I do this?” These are reasonable, direct questions that need to be answered and are in the proper context…

…after all, you’re looking for something to help you succeed, not something to help you fail, right?

So why concern yourself with failure??? Your questions should be about what will bring you closer to your goal, and nothing else. And anybody with advice worth using should be able to tell you how it helps and why it should help by virtue of having proven that it works, preferably with their own success among others, so if you can’t find answers to those positive questions, it’s time to look at something else, is it not? It’s the output (the RESULTS!), not the input, that is important, right?

Who cares how many copies of a book have been sold? That doesn’t tell you how many people it helped! Would you care to guess how many books have been sold that advocated crying with a woman at a chick flick and leaving all decisions to her to make sure she felt like her position had been considered? Or how many books have advocated lying to a potential partner to get them in bed or even worse, marry them?

Who cares how many degree titles somebody has trailing after their name? That doesn’t tell you whether they’re giving you proven, repeatable reality or some pet theory that hasn’t been tested and proven to work. (And yes, in case you’re curious, I do have fun little academic acronyms after my name, so I can say that.) I don’t know about you, but when I was looking for help, I found lots of theories in lots of books, and they were such utter hogwash that I ended up having to research and write a book just to have something to use myself! Strange, and pathetic, but true!

And when you get right down to the nitty gritty, should you even care what it costs? According to a recent study, the average divorce in the U.S. costs $27,000 excluding alimony, child support, etc. Indeed, I received an e-mail today outlining a settlement of $275,000 up front, plus $150,000 per year, plus he has to maintain a $750,000 life insurance policy with her as the beneficiary so that she still gets future payments if something happens to him. And who knows what the lawyers got out of it! Most self-help products, mine included, are way under a hundred bucks! Indeed, mine’s presently under forty! Compared to the cost of a divorce (and we’re not even going to get into the pain of a divorce), that’s pocket change, and I can also tell you why it works, why you can expect it to work, and how many people it’s helping, including myself!

So the short answers are that my information was researched and tested with a fairly large group of women and then double-checked with the help of their husbands and boyfriends. To the best of my knowledge, based on testimonials I’ve received, it’s helped everyone who has used it, and that in turn is why you can expect it to work for you, as long as you do actually use it instead of getting it, reading it, and then talking yourself out trying with questions like “What if this doesn’t work for me?” or “What if I can’t do this?”

Until very recently, I was even able to say that I have never issued a refund! In the last three years, I have now issued two refunds. One was to a girl who claimed that she thought that she was buying dating advice (even though the advertising is pretty clear that it’s for people in committed relationships and marriage). The other one was to guy who missed the e-mail announcing the book’s title change and thought that I was releasing another book and he wanted it because he’d had such success with the first one.

I refunded his duplicate purchase and we both had a good laugh out of it. He commented, “Thank you, I am more embarrassed than anything else, the good news is that I found the book very informative and was sold twice so to speak. I had failed to sign up for the newsletter the first time.”

So there it is. This isn’t rocket science, or some 12-step program. It’s just the real story on what women want, what makes them tick, how to communicate with them, how to be fun and exciting without being a clown or a flake, how to feel good enough about yourself that your self-esteem and confidence levels make you a man that she loves being around instead of a man she feels like she has to raise and protect like a mother would do a child, and how to choose and hold out for a good woman or know if you have one already. I’ve not yet met a heterosexual man who couldn’t do everything in it, easily and naturally, within a short time.

So what about you? Are you sitting there in front of your computer staring at this newsletter and thinking, “What if it doesn’t work for me?” or are you thinking, “What will life be like after I get through this?” If it’s the former, there’s not a thing in the world that I or anybody else can do to help you. But! If it’s the latter, get your butt over to http://www.makingherhappy.com and download your copy of "THE Man's Guide to Great Relationships and Marriage" and get busy, because this is what you’ve been looking for, real answers proven by real people.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

The Most Important Skills in Building, Maintaining, or Saving a Relationship or Marriage, Part 2

A reader writes more about his success and discoveries in reviving his marriage in the post-affair situation that many of you have written me about. He’s already identified playful behavior and a positive attitude as necessary, and we get to the really big issues today, the ones that must come before all others. Do yourself a big favor and learn from him…

We started yesterday with Mark’s first letter to me and my response, in which he demonstrated how a playful attitude went a long way toward reestablishing trust and intimacy in his marriage as he and his wife work to recover from a crisis, one resulting from the slow decay of a good marriage inducing the wife to have an affair. Today we continue with a partial transcript of several e-mails that have passed back and forth between Mark and me. Today he gets into the real meat of his discoveries, or rather confirmations of my own discoveries with his own experience. Let’s continue…

David,

Thank you so much for your thoughtful response.

Yes, I did catch that email about the guy who pulled his wife's pants down; in fact that's part of what convinced me to try the pillow fight. And I did try the pulling the pants down thing, too. It worked as well, I think my wife is starting to realize that she has no idea what I'm going to do next - and it’s exciting to her.

I also wanted to tell you about a great conversation I had with my wife.

You see one of the most beneficial aspects of what you teach is showing us men how women communicate. Throughout our marriage I was always frustrated and upset because my wife never would just come out and ask me a question about a topic. It always seemed she would just make a statement and expect me to realize that it was a question. Or she would ask a question and stupid me thought it was really a question. This led to all kinds of fights because I wanted her to communicate the "right" way - namely my way or a man's way.

Anyway, the other night my wife is telling me that she really needs to just express herself more directly to me. Smart me realizes that this statement is a question or at least a request to open a dialog. So I didn't just agree, I started a conversation with her. I told her that sure there were times that I wish she were more direct, but the one thing I realized through this learning process (yes I told her that I bought your book) was that I had learned a lot about her communication style in the past few months. I told her I no longer felt the need to change her behavior to suit me because I had been taught (by you) about her communication style. I tell you it was a beautiful sight to see the sparkle in her eye when she realized that I got it - finally.

I think the best thing that's happened in our marriage recently is that we've both opened up because we realize that we are free to be ourselves instead of what someone else or society thinks we should be. I am free to be the fun-loving, strong, confident and naughty boy husband I was meant to be and she's free to be the drama queen (I mean that not in any negative way) she was meant to be.

Boy is life fun, when you really start to get these things figured out.

Thank you so much for all your help.

Mark

Powerful stuff, huh? We’ll discuss this in detail in a minute, but when I told Mark that I wanted to share this with all of you and why, he came back with more very insightful commentary that we also need to talk about. So here’s the brief reply that opened him up further:

Hi again!

This is great, and it would make a great newsletter, too. I have a hard time getting "non-believers" to accept that communications is more important than anything else in such crises because it's the tool for solving problems and creates trust and intimacy, which in turn buys you the time to work on attraction. Do you mind if I use this anonymously? I'll call you "Mark" or something like that in the newsletter.

Thanks, and take care,
David

To which he replied:

I just thought that I would add a little in case you wanted more to use.

I remember many instances in our past where I would absolutely know that she was trying to hint around at something. I always called it circling around the issue. I mean I knew exactly what she wanted to talk about from the first statement or question. But because I wanted her to communicate "my way" I would ignore it or answer in short one word responses in a vain attempt to infuriate her enough to finally get to the point. I mean it was incredible. Here I was hearing the message and understanding it but because it wasn't delivered in the manner I wanted to hear it I would play a game of ignoring it until my wife finally was mad enough to just say it - or usually scream it!

So in a way I won the battle, but lost the war. I finally got her to communicate "my way" but I did it in a way that destroyed any intimacy or attraction. You know she had to be thinking that I was the biggest jerk in the world for doing this - and in reality she was exactly right - I was being a complete jerk.

And the really weird part is she knew it too! She wanted me to communicate "her way" and wouldn't try to hear me either. So we had in effect painted ourselves into a corner where we were convinced that everything would be fine if the other person would just change.

Mark

So how much of this soaked in?

Let’s start with something that Mark touched on and I elaborated only slightly on. Of all the things that you can do to improve a relationship or marriage, communication is second only to being in a highly compatible relationship in terms of reasons that relationships and marriages last or disintegrate. Compatibility gives us common ground upon which to act, discuss, and have fun, and communication is the tool with which trust and intimacy are built. All of these things are components or constituents of the primary relationship emotion, love.

When love is elevated through heightened trust and intimacy, the protective walls come down and women will then not try to fight off the attraction they feel for a playful, confident man. Feeling safe, especially in terms of her emotional well-being, is such a huge issue to most women that I don’t know if the average guy even has sufficient frame of reference to understand it, let alone empathize. Suffice it to say that if she has trust issues, everything else will be moot, because women know just how easy it is for them to go overboard and get lost in an emotional storm.

Then we get to another HUGE issue: Competition. Doing it “his way” or “her way.” Focusing on WHO is right instead of WHAT is right. The tendency to compete or cooperate is what determines whether she and you are truly “partners” or merely cohabitants of the same residence.

Partners cooperate. They seek out the best solutions to problems for the couple. It’s true that individuals must maintain some level of independence to preserve their identity, but if you find yourself frequently competing with your wife or girlfriend instead of cooperating to act in your mutual best interest, you can take it as a sign of severe compatibility problems, self-esteem issues, or some mixture of the two, and you can be assured that you are in a relationship with the wrong person if love and partnership are you reasons for being in it.

This isn’t rocket science, Guys. You don’t even have to know how to pronounce the phrase “governing dynamics” to understand that there are real-world constraints, tendencies, and issues that are common to men and women, know what they are and understand how to make the best of them instead of constantly fighting against them.

Do you remember yesterday’s remark about the genie who thought it would be easier to build a bridge from California to Hawaii than to tell a man what makes women tick or what women really want? That story is hilarious when you first hear the punch line, but then comes the “double-take,” that sudden realization that it’s funny because it seems so true, and then that sense of futility sets in as you acknowledge that the genie is probably right. But he’s wrong!

And what’s more, if you think about it, right now you ARE the genie. With what you know right now you’d have a better chance of being able to build that bridge than to solve the many riddles and mysteries of womanhood. They’re simply unsolvable; the answers must be revealed, and the good news for you is that they have been!

I tried to solve them just like every other man, and with an IQ in the top 1% of the whole world’s population, I failed, miserably, so don’t feel bad. There are ways in which we are deceptively different and deceptively alike, and we’re just not equipped to see them. So I did the unthinkable:

I gathered a large group of women and asked them!

That’s right! And they told me everything, because they want us to know! But, being an engineer and scientist at heart, I didn’t just take their word for everything, I collected it, identified everything that was common to virtually all women, and then tested it by turning it all over to their husbands and boyfriends and listening intently to the feedback from both genders.

Sure enough, we found some rather common misconceptions among the women, instances of thinking that they wanted something they had never had, and being grossly dissatisfied when they got it. There were also common instances of instinctively responding negatively to behavior they had previously said they wanted to see in their men.

When all was said and done and we were all on the same page, so to speak, the final draft was formalized and THE Man’s Guide to Great Relationships and Marriage” was born, and real men and women have been saving, reviving, and improving marriage and other committed relationships with it ever since. It’s now your turn, so go to http://www.makingherhappy.com and download your copy, right now, and be the guy who knows all about women instead of the genie looking to build a bridge half-way across the Pacific.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

The Most Important Skills in Building, Maintaining, or Saving a Relationship or Marriage, Part 1

A reader writes about his success and discoveries in reviving his marriage in the post-affair situation that many of you have written me about. Do yourself a big favor and learn from him…

I love letters like the ones I’m about to share with you. They prove just how much a guy with genuine desire, a little courage, and the right information can accomplish.

The following is a partial transcript of several e-mails that have passed back and forth between Mark and me today. He inspired a few noteworthy remarks from me, but his insight and achievement are the real stars today. This is really long, so I’m going to break this up over the next couple of days to keep from overloading your schedule. Join us now…

David,

Well I've been subscribing to your newsletter for a couple of months and bought your e-book, but I was really having some trouble putting your ideas to work. You see I had let my marriage get to a point that my wife was bored enough to have an affair. We've fought our way back from the brink and through your help I could see that I needed to take action, but I just couldn't figure out how to do it. So the other night I figure I'm going to make my wife notice that I'm different.

We're sitting on the bed watching TV and I just think I have to do something right now! So I sit up and lean over and look very serious. And I say, "you know, there's something that I've always wanted to do to you in bed." The look on her face was priceless. I could tell she thought that I was about to suggest some kind of sexual act and she obviously didn't want to play. But instead I grabbed the pillow and smacked her over the head with it and yelled "pillow fight!"

Talk about fun, we spent a couple of minutes rough housing on the bed and laughing so hard we woke up the kids. She was so surprised that her mood completely changed from somber to happy. This led to us having all kinds of fun that night. So I am totally getting the cocky and fun aspect of what you suggest.

The only thing that I am having trouble with at this time is that I am a stay-at-home dad. I am in the process of changing that but I'm still a couple of months out from getting the necessary training I need to get back to work. What specific ideas could you suggest for me to keep my wife attracted while I go through this transition?

Thanks,
Mark

My reply:

Hi Mark!

The pillow fight was a masterful move, so you're really getting it. That kind of fun is what makes intimacy happen, especially when you initiate it. And you can turn it up a lot hotter than that, too.

For example, one reader’s wife is one of those women who have a compulsion to pick up anything you point at. He sets her up by dropping something in the floor, and later when she's in the vicinity, he looks over at it and says, "What's that?" When she bends over, he gives her a playful little pinch or swat on the behind, or some other kind of mildly sexual "gotcha" maneuver. She laughs and tries to act mad because he got her again and can't stop herself from laughing.

The thing is to dream up things that are fun for you and not somehow degrading, humiliating, or painful for her (which would kill the fun for her instead of making it happen). That has a two-fold benefit. First, it takes the pressure off of you because you're having fun and she's along for the ride, and second, a woman will go along with just about anything for fun as long as it isn't somehow disrespectful, painful, or downright scary.

Case in point, consider the "wedgie." If you do it just far enough for it to be called a wedgie and surprise her, or just gently snap the band on her panties when it's exposed as she bends over, it's a shock, and when she sees that naughty boy grin she can't help but to laugh, where if you pull hard on the wedgie you can hurt her, or if you give her elastic the extreme snap it might sting that sensitive skin to the point of pissing her off.

(By the way, that’s the reason most women don’t like having their bra straps snapped. It’s been done excessively, too hard, and disrespectfully, and they have bad memories associated with it. Once you’ve earned her trust by doing these other things in a way she finds fun and trusts you not to hurt or disrespect her, the bra straps become fair game, too, but make sure you earn that trust before going where she’s likely to have bad feelings from the past.)

Stunts like wedgies and snapping elastic are much more about insinuation than achievement; "I could have really burnt you up if I wanted to, but I didn't because I love you and want to have fun with you, not hurt you," is the underlying message. (Be careful about pulling hard on elastic with the intention of letting up to only a gentle snap as well, because sensitive skin or tissue in the breast or groin area can be hurt as much or more by the pull than the snap if you catch it just right.) And you can have a lot of fun and excite her with anything that conveys that message.

You may have caught the e-mail a few days ago in which a guy interrupted his wife's bratty rant by pulling her pants down and walking out of the room grinning. That works great if she's just in a bratty rant and not genuinely pissed about a legitimate issue, and as long as it's just you and her in the room. Change any one of those variables and it's an act of disrespect instead of fun.

And by the way, there's nothing wrong giving her a playful nip on the breast or neck or something when nobody's looking, either. The earlier in the day you put a sexual thought in her head, the more she'll stew on it through the day and the easier it will be to ramp her up to the point where she's ripping your clothes off of you at bedtime. As you read in my book, anticipation is the name of the game, remember?

As for your home situation, it's not so difficult as you might think. Being a provider is part of the biological trigger equation, but so is being a protector, and being fun, intelligent, self-respectful, etc. If you get anxious and depressed about not having a job, it will have a negative impact.

If you treat your training as a job, and get excited about the training and the job prospects, that attitude and confidence will come across as heroic, and build trust and intimacy, not to mention be exciting to your wife. Women like to live vicariously through other people at times because it provides an emotional lift, and if she sees you striving heroically through a career change, it excites her and makes her feel safe.

In contrast, if you get insecure and anxious about it, you become a high-maintenance problem like a girlfriend and her confidence in you drops like a rock. You also point out how at the moment you are not a provider, but a dependent, and that’s really bad in the attraction equation. So in short, as long as you go through that transition with confidence and continue to look forward to success and remain fun and dedicated in the meantime, you're golden.

Just keep the communications lines open so that she gets an occasional taste of your confidence and excitement. Answer her questions with real answers instead of just "okay," or "It's going well," and then shutting up.

Give her a few details of things that you're learning and things you're excited about -- not verbose descriptions of technical processes that will bore the hell out of her, but stuff like, "I learned how to operate such-and-such today, and it was tough, but I enjoyed it. I'm getting really excited about this."

If it's not enough, she'll ask you specific questions, and if it is enough, she'll say something like she's happy for you that pretty obviously moves toward a new subject. And by the way, best wishes for whatever it is you're pursuing...

Take care, and keep in touch!
David Cunningham

Mark’s reply to this advice carries some insights and reports of further success and experimentation that you will not want to miss tomorrow, so don’t. But let’s take a closer look at this and make sure you catch the most important parts of today’s lesson.

First, women love to play just as much as we do, and sometimes I suspect that it’s more than we do, but I don’t have any way to objectively measure it. They can get just as wild, crazy, bold, raunchy, and irreverent as any man, given the right circumstances. They don’t tolerate disrespect any more than we do, and pain isn’t any more fun for them than it is for us. Don’t be afraid to be yourself; if you go too far, switch gears fast and find a new way to play. Don’t dote and start apologizing all over yourself.

If you do trip over some hot button that you didn’t and couldn’t have known existed, apologize, once, not many times like a wuss would, cuddle her up and tell her that you’re there to love and protect her, not to deliberately say or do anything to hurt her, and as soon as you feel her tension wane a bit, start back in on her with something else. You’ll find that “two steps forward, one step back” applies to a lot more than just attraction-building.

Second, take a close look at what I said about his career situation. That’s a general formula for dealing with any kind of adversity. If you act all distraught and whiney, you appear weak and feminine, and in the back of her mind, an alarm sounds that says, “Warning! Warning! Another drama queen to manage!” You lose man points, lots of them. And if you allow her to see you as a dependent instead of a partner, the clock starts running faster and faster as you move toward the point where she’s done with you.

But, if you keep the attitude that adversity creates opportunity, deal with the situation with an air of looking forward to success, and talk with her about how you see that success and your effort to reach it, you will inspire her to trust you and support you, possibly to a degree you would have never expected. Heroism is a form of romance, and when you take the heroic approach to dealing with adversity, you put your wife right in the middle of epic romance – an outstanding opportunity in the midst of adversity when you think about it.

It doesn’t take a whole lot to be the guy who pulls this off all his life with grace and very little conscious effort. A little knowledge will go a long way, knowledge about what women want, need and respond to, about how they communicate, and what flips on the fun, excitement and attraction switches. Sound like a lot?

Sure it does. It has all our life. We grew up hearing the story about the genie who thought it would be easier to build a bridge from Los Angeles, California to Hawaii than to tell the man who’d rubbed the lamp what makes women tick, or what women really want, depending on which version of the joke you hear. Apparently I’m a lot smarter than that genie, because I did it in 118 pages, not with the help of a genie, but of a whole bunch of women and their men.

When you want to learn something, you go to the source, plain and simple. I went to the source, learned everything they could teach me, translated it into man-speak, and gave it to their husbands to test on them. There were some discrepancies where the women thought they wanted things and didn’t like it when they got them – the old “be careful what you wish for” scenario. But we got it all ironed out and on paper, so to speak.

Actually, it’s in an Adobe PDF file, called "THE Man's Guide to Great Relationships and Marriage," and you can download it right now at http://www.makingherhappy.com if you want to be one of us guys who knows all that mysterious stuff about women that you’re not supposed to know – and your wife or girlfriend WANTS DESPERATELY for you to know. Give it a shot, and in a couple weeks you’ll be writing me letters about success instead of sitting there in front of that computer wishing you had a success to write about.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Forbidden Knowledge to Help YOUR Relationship and Marriage

A gift, from me to you, disclosing a lot of the “forbidden knowledge” about what women really want from men, and something even more important, what they respond to without realizing it!

Today I’m just going to issue a quick reminder, but it’s one that you’ll find useful. I’ve compiled another free report, called “What Women REALLY Want,” and it’s composed of eleven of my favorite e-mail lessons on the subject. Some of my peers are pretty angry that I’m giving it away, because it’s 50 pages long, full of real information, and makes some of their primary products look pretty weak by comparison.

But I don’t care!

You, my readers, are a great group, and with the holidays coming and my new web-site and shopping cart operational I’m feeling generous! You can get your copy immediately as a free download and since it’s a subject that has been erroneously considered “forbidden knowledge” for as long as any of us can remember, feel free to forward it to your friends, post it on file-sharing networks, or distribute it in any other manner you can think of. It will help your friends, or at least entertain them, and it will help get the word out as well. The bigger this group gets, the more I can do for you and the less it’s going to cost you.

Links to this report are embedded in the newsletter and blog templates, but many of you new readers may not have found them. I’ve posted over a thousand newsletters, some multiple times, and my archive is getting admittedly large. So bringing all these lessons together like this in a targeted, hand-picked collection seems to help a lot of people see situations more clearly. You can never start fixing problems too early when you know how to fix them, so make good use of it and spread it around!

While you’re at it, go ahead and grab my free “Break-Up Busting 101” report, too. It’s the same kind of thing, about 45 pages of great information on how problems evolve into break-ups, often unnecessarily, and how to reverse them, and a few paragraphs about my book, "THE Man's Guide to Great Relationships and Marriage" as well, which you can find at http://www.makingherhappy.com.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Buying Her Off With a Gift, a Great Way to Ruin a Great Relationship and Marriage

For all you who have made that most dire of mistakes with women, trying to buy their affection, attention, approval, silence, forgiveness, or flesh, heed the words of one of my best friends and students…

For those of you who’ve caught the “King Arthur and the Witch” contest I have every year, you’ll remember Dave C., who was one of the contest winners. He’s become a very close friend and one of my greatest students, and his job, managing a convenience store, puts him in an ideal place to study women. Hence, he occasionally sends me a pearl of great value to share with you all. Without further ado:

Dear David,

As a convenience store manager, I meet, talk to and get to know a lot of different women, from young girls to professional business women. I easily see and talk to at least 40 or 50 a day and on seeing your newsletter about gifts for women, I asked a few for their comments and heard from quite a few others without saying anything. It seems no matter what the season, Valentine's Day, a birthday, an anniversary, or Christmas, they keep hoping for something unique and special. Flowers, rings, necklaces are expected and not very special because of that. What I wanted to mention though was how often I saw and heard the frustration from them about feeling like he's trying to buy them off.

Instead of talking to her, learning what's making her so angry and snippy, they buy her something to try and appease her. They take it usually because they don't want to hurt his feelings. They try and give him credit for at least putting forth some effort but are frustrated at the same time. "Why can't he understand it's not the gifts I want, it's him?"

It's also sad but funny to hear the men talk about how nothing seems to make her happy. No matter what they get her, it's okay for awhile but it's back to the carping at him again. When I try to explain, “maybe she just wants you to spend some fun time with her,” they shake their head. Why?

Most commonly because they see watching TV, eating out or catching a movie as their fun time. Then when they get home it's back to business, a hobby or on the computer. Why can't she see he's busy? He's trying to relax and unwind after a stressful day and she's hounding him to do all this stuff. There's a show on TV he wants to watch, a game or work to get ready for tomorrow.

They are stumped why the kids can give her a page from their crayon book and tell her I did it for you Mommy and you can see the word Mommy scrawled across the top and she cries or gets all worked up and they're baffled why. I've heard more than a few ladies getting ready to go out who refuse to allow a guy to buy their way in because they think it automatically entitles them to go home with them.

I can tell you from first-hand experience, ALL the women I've talked to resent feeling "bought off." Flowers to say they're sorry, a necklace or perfume because he missed an anniversary or something. "Here honey. Take this and get off my back, would ya?" holds no water with a real woman. And yes, many have broken off relationships because they got sick of all the presents and feeling like a tramp because of them. They got tired of feeling "obligated" to be nice because he got her "things" instead of him.

Tell the men out there, trying to make a woman obligated to you will only send her out the door that much sooner. It won't save your relationship, get your butt out of hot water or make her forgive you. It will only turn her resentment, frustration and anger deeper. She will give you a little credit at first, but if it turns into a habit, get ready to sign some papers. I mention this because it's not getting better, according to the women I talk to, even the young ones, it's getting much worse.

Thanks for the great stuff!

David C.

That pretty much says it all, doesn’t it? There is nothing that a woman would freely give you that you can buy (prostitutes notwithstanding, of course), and any attempt to buy that which they deeply want to give someone in like-kind exchange will insult them and/or hurt them. Don’t do it.

So what do you do if you want the love, attention, forgiveness, etc., of a good woman? I’ve published over a thousand newsletters on the subject, but rather than read all 5,600 pages of those newsletters, there are exactly two things you should do:

First, download my free – and very substantial – report, “What Women REALLY Want,” and get a clue, indeed, the whole real scoop. Then, when you’ve seen the error of your ways and your ready to step up to the real deal, the dream relationship and marriage of a lifetime, go to http://makingherhappy.com and download my book, "THE Man's Guide to Great Relationships and Marriage" and get on the path to happiness while you still have some life left to live. Or just keep screwing up and being miserable. It’s your call. Make it a good one. ;-)

In the meantime, live well, be well, and have a wonderful day!
David Cunningham

Getting It Done, No Matter What "IT" Is, Is Great for Your Relationship and Marriage

There are all sorts of things that create or kill attraction, both in dating and in committed relationships and marriage. In dating, unpredictability is wildly attractive, but in a committed relationship, while unpredictability is attractive to a degree (and under several unsurprising constraints), it is far surpassed by…

When I was growing up, I was constantly hammered about character, especially in terms of doing what you say you will do when you say you will do it. "Do what you say you'll do, perform as if somebody is watching even when they aren't, shake hands with a firm grip, look people in the eye when speaking or listening, always be on time no matter what, hold your head up and speak clearly. That's what a man does, Son. He respects himself and is respected because of it." The lesson “took,” too, so much so that while I hold nobody to a higher standard than I hold myself, incompetence and tardiness are nearly intolerable to me.

When you keep your promises consistently, no matter how large or small they are, it creates the one form of predictability that actually enhances attraction. Normally, predictability equates to boredom for women, and unpredictability in a man provides a never-ending chain of surprises and delights. However, doing what you say you will do in a timely manner, being on time for appointments and dates, and keeping people apprised of changing schedules when circumstances beyond your control do make keeping a scheduled appointment or milestone impossible is a hallmark of good character, personal strength, self-respect, and leadership, the combination of which is the hallmark of strong, heroic alpha male behavior that women find so irresistible.

In addition to projecting that crucial image of trustworthy, competent leadership, in this day and age, you’re also distinguishing yourself from the vast majority of other people as special, because incompetence and lackadaisical attitude has become so prevalent that while we don’t like it, most of us have come to expect incompetence, lack of commitment, and tardiness from the majority of people and businesses we deal with daily. Showing your partner that you are one of us rare men who get things not just done, but done well, and on time every time makes her feel as if she has the “catch of the county,” and when you do anything that tweaks and satisfies a woman’s sense of competitiveness, you’re making magic.

Another thing you must see is that even the most secure women want a man to make them feel “safe,” that is emotionally, physically, and financially, and showing such self-respect, leadership, and character marks you as a man into whom she can invest her emotions, energy, and life without fear of becoming one of the horror stories that other women are telling. You’ve heard the stories they tell, stories of men who falsely promised love to get sex, hung around just long enough to spend the woman’s savings, acted like such a great guy until the first time he got mad or depressed and beat her, left her, or just got drunk and worthless and stayed that way. Being able to see you as a man who gets things done is one of those really big things that makes the difference between a guy who’s a fun date and a guy she’ll give anything to spend her life with.

If you find yourself unable to meet a lot of commitments, consistently tardy, or having things blow up in your face frequently, and it doesn’t bother you, wake up, because you’re bothering the hell out of the rest of us. However, if you are indeed concerned and just can’t seem to find the answer, the first step is to make sure you are looking in the right place. It’s not the system’s fault or everybody else’s, or for that matter anybody’s FAULT. Fault and blame are the tools that losers use to evade what you should be focused on, which is RESPONSIBILITY.

When you take responsibility for performing competently and being timely, you can look to yourself for the answer. Am I late because I’m overloading myself, or because I just wait until the last minute to start? Am I incompetent because I don’t know enough to do a good job, or because I’m ill-suited to the task, or because I dislike it so much that I really don’t want to do it at all? Just find out what it is that is causing the problem and fix it. For example…

No, wait. Before I give you an example, I’m going to very quickly answer the question that has some of you scratching your head: “Why is it so important to be timely?” Because when you keep people waiting, you are wasting THEIR life, in addition to your own. It’s bad enough when you can’t respect yourself enough to do what you say you’ll do, but when you tie somebody else up by being late when you had the ability and the choice available to you to be on time, you’re disrespecting them, and interfering with their ability to achieve what they have on their schedule in a timely fashion. Look past the end of your nose and realize that your attitude and actions can have a negative impact on the lives of others that they have not earned, and minimize it.

Now, for your examples…

If your wife is always riding you because the yard work is getting put off, ask yourself why it’s being put off. Is your schedule too over-loaded? Do you have arthritis or something else that makes it painful? Or something that makes it irritating, like a grass allergy? Is it just much lower on your priority scale than on hers and you never make it down that far on the list? If the cause is something that you can’t remedy yourself, then hire it out. If it is something you can remedy, like with a “riding mower” to overcome arthritis or a surgical mask and antihistamines to overcome allergies, do it. If you just hate doing it, then see if you can trade that chore with your wife or somebody else who does enjoy it for something that you enjoy doing that they aren’t good at or don’t like. Barter is the oldest form of trade, and the oldest form of cooperative problem-solving.

We do that at my house. I hate yard work. I don’t mind the labor, and I love being outside. The repetitiveness is boring, I have a grass pollen allergy, and it reminds me too much of the farm work I did as a child that I hated, which in turn wasn’t because it was hard work, but because it kept me from extra-curricular activities. Yes, it’s an “issue,” and maybe one that I could deal with better, but I don’t have to deal with it, because my wife loves to do yard work.

She likes repetitive tasks, likes being outdoors, and enjoys the fresh air and the smell of freshly cut grass. I’m an exceptionally-skilled chef, and I do all the cooking. That’s not to say that I don’t help with an outdoor project, like setting a flower bed or building a planter, or that my wife doesn’t occasionally cook. We’ve each traded the ongoing responsibility for the timely completion of tasks that we deem as chores for the responsibility of the timely completion of tasks that we deem as fun and enjoyable.

The bottom line is that there is always a way to handle whatever comes up, if you just use your head and think it through instead of letting your emotions interfere or letting problems just fester unattended. And, when you handle things as they come up, meet your commitments in terms of both outcome and schedule, it builds your self-esteem and you are seen and appreciated by everyone else as a man’s man. It’s also an especially effective turn-on for the woman in your life, the kind that she will not only appreciate, but nurture and defend (but if it just stopped the nagging it would be great, right? LOL! Just kidding!)

Guys, there are a lot of small, simple things that you can do to spice up and strengthen your relationship that on the surface may not even seem to have any bearing on it, things that you should be doing for your own sake, or that of your business. When you understand your partner’s needs, both by knowing all you can know about female mental and emotional mechanisms and learning how to effectively communicate with her so that you can learn her individual needs as well, you can take a sub-mediocre relationship to rock solid and hotter than nine kinds of hell in a matter of weeks or even days, as many of my readers have, provided that the two of you are just fairly compatible and have a positive basis for the relationship. (Having been through a shared trauma like an unwanted pregnancy, tornado, or a hostage situation and getting married in a fit of passion just because you survived it together without any common values, common priorities, etc., does not make for “fairly compatible” partners.) What do you need to proceed?

Just some solid, tested and proven information like I’ve included in "THE Man’s Guide to Great Relationships and Marriage." It worked for the 118 couples in the test group during its development, and if it’s not working for anybody who’s using it now, they’ve not told me. I get letters daily with success stories from readers, and in fact, here’s one that just arrived as I was getting this newsletter ready to post:

David,

Thank you so much for your newsletters and your e-book.

I have to say that you have helped me more than you could know. I started reading your book when things in my marriage went south. I was unable to salvage that relationship, due mostly to my spouse's issues rather than mine. I was in extreme wussy mode towards the end of my marriage and have made great strides in removing that mentality from my existence.

I have since entered into another relationship and have put into practice many of the things that you suggest. My new lady friend has made comments to me such as "I really like your self esteem" - "everyone says you’re a nice guy, but there is a naughty side to you too" and other comments along this line.

I have caught myself at times slipping into wussy mode and have kicked myself out of it. Your teachings have helped me not only in this relationship but with myself in general. I can't thank you enough.

Sincerely,
Steve

I often share readers’ letters when they hold a lesson for the rest of you and can be conveyed while maintaining the reader’s privacy, and this one just happened to pop up saying something you needed to hear, that a real guy with real problems took this ball and ran with it, and he’s happy now. You’re welcome to peruse my newsletter archive at your leisure at the address below for other testimonials and lessons, as well as download my free reports and put them to work for you right now. But…

Your best move right now is to go to http://www.makingherhappy.com/ and get your copy of this instantly downloadable e-book, "THE Man’s Guide to Great Relationships and Marriage," and get started, because it works, and you should never put off until tomorrow the success and happiness that you can have today. That’s how a real man lives, getting it done when it’s there to do and moving on, happily, not stressing about what he’s going to do next.

In the meantime, live well, be well, and have a wonderful day!
David Cunningham